社交数据
通过了解社交数据，充分利用你的社交媒体平台。爱游戏官网皇在社区中发现要寻找的东西，提出问题并分享技巧。
20的话题
![\"//www.aqdar-uae.com/community/\"](\"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/b63d2a23-01b3-448b-bf2d-613df434c67a.png\")
<\/figure>Social media pros, let's lighten up the feed! And let us know\u00a0 your thoughts on the below\u2026<\/p> We've been posting our Tik Tok's through Sprout vs. natively, and one difference I've noticed is the decline in our views. When we were posting natively, we were able to add as many hashtags as we wanted in the post copy, which I think helped drive our views. Since posting through Sprout, I've noticed there is a character limit on the video description due to an API limitation. Because of this, we haven't been able to add in as many hashtags as before. My guess would be the decline in our views is a result of the lack of hashtags we've been using on our Tik Toks. Any other similar experiences?<\/p>","url":"\/social-data-68\/engagement-on-tiktok-posted-through-sprout-vs-natively-974?postid=2828#post2828","creationDate":"2023-03-09T19:19:10+0000","relativeCreationDate":"1 month ago"},"numberOfViews":23,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3078"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
What has been your followership goal for overall social media? What\u2019s the average for an industry that is less \u201csocial\u201d considering our audiences? I\u2019ve been gaining about 1,000 a month but want some more insight into what is the common industry standard.\u00a0<\/p>","url":"\/social-data-68\/follower-kpi-for-sciences-industry-1043?postid=3062#post3062","creationDate":"2023-04-14T16:04:33+0000","relativeCreationDate":"8 days ago"},"isTopicUnread":true,"privateId":390,"id":1043,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/follower-kpi-for-sciences-industry-1043","title":"Follower KPI for Sciences Industry","lastPost":{"id":3077,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" \ud83d\udc4b Wondering if you have anything to add here, \ud83d\udc4b Wondering if you have anything to add here, Calling all science industry social media managers!<\/p> What has been your followership goal for overall social media? What\u2019s the average for an industry that is less \u201csocial\u201d considering our audiences? I\u2019ve been gaining about 1,000 a month but want some more insight into what is the common industry standard.\u00a0<\/p>","url":"\/social-data-68\/follower-kpi-for-sciences-industry-1043?postid=3062#post3062","creationDate":"2023-04-14T16:04:33+0000","relativeCreationDate":"8 days ago"},"numberOfViews":5,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3077"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
I drive the community management strategy for a big brand and am looking for advice.\u00a0<\/p> Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions<\/strong> (like commenting on a trending TikTok)\u00a0versus reactive interactions<\/strong> (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity.\u00a0<\/p> The thing I\u2019m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders.\u00a0<\/strong><\/p> Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.<\/p> Cheers,<\/p> Audrey<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2456#post2456","creationDate":"2022-12-07T20:43:12+0000","relativeCreationDate":"4 months ago"},"isTopicUnread":true,"privateId":165,"id":851,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851","title":"How Does Your Social Team Measure Success for Community Management?","lastPost":{"id":2565,"author":{"id":3786,"url":"\/members\/kristen-roth-3786","name":"kristen.roth","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Hi Audrey! I love this approach! Curious: how are you identifying and keeping tabs on the trending posts? Are you using a Listening Topic to ID trending posts with certain keywords you\u2019d like to jump in on\u00a0or do you have another method?<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2565#post2565","creationDate":"2023-01-12T17:13:42+0000","relativeCreationDate":"3 months ago"},"lastReply":{"id":2565,"author":{"id":3786,"url":"\/members\/kristen-roth-3786","name":"kristen.roth","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Hi Audrey! I love this approach! Curious: how are you identifying and keeping tabs on the trending posts? Are you using a Listening Topic to ID trending posts with certain keywords you\u2019d like to jump in on\u00a0or do you have another method?<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2565#post2565","creationDate":"2023-01-12T17:13:42+0000","relativeCreationDate":"3 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":5,"relevantPost":{"id":2456,"author":{"id":4728,"url":"\/members\/audrey-willis-4728","name":"audrey.willis","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" Hey everyone,\u00a0<\/p> I drive the community management strategy for a big brand and am looking for advice.\u00a0<\/p> Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions<\/strong> (like commenting on a trending TikTok)\u00a0versus reactive interactions<\/strong> (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity.\u00a0<\/p> The thing I\u2019m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders.\u00a0<\/strong><\/p> Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.<\/p> Cheers,<\/p> Audrey<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2456#post2456","creationDate":"2022-12-07T20:43:12+0000","relativeCreationDate":"4 months ago"},"numberOfViews":140,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2565"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
As social becomes even more of a pay-to-play game, \u201corganic social is dead\u201d has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn\u2019t what it used to be, it certainly isn\u2019t dead.<\/p> Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/organic-vs-paid-social-media\/<\/a><\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887?postid=2539#post2539","creationDate":"2023-01-05T15:15:06+0000","relativeCreationDate":"3 months ago"},"isTopicUnread":true,"privateId":267,"id":887,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887","title":"Organic vs. paid social media: A hybrid strategy that works","lastPost":{"id":2539,"author":{"id":133,"url":"\/members\/ronnie-gomez-133","name":"ronnie.gomez","avatar":"","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":0},"content":" Let\u2019s cut to the chase: It\u2019s not organic vs. paid social media\u2014it\u2019s organic and paid social media.<\/p> As social becomes even more of a pay-to-play game, \u201corganic social is dead\u201d has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn\u2019t what it used to be, it certainly isn\u2019t dead.<\/p> Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/organic-vs-paid-social-media\/<\/a><\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887?postid=2539#post2539","creationDate":"2023-01-05T15:15:06+0000","relativeCreationDate":"3 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":2,"relevantPost":{"id":2539,"author":{"id":133,"url":"\/members\/ronnie-gomez-133","name":"ronnie.gomez","avatar":"","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":0},"content":" Let\u2019s cut to the chase: It\u2019s not organic vs. paid social media\u2014it\u2019s organic and paid social media.<\/p> As social becomes even more of a pay-to-play game, \u201corganic social is dead\u201d has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn\u2019t what it used to be, it certainly isn\u2019t dead.<\/p> It can be hard to know how you\u2019re performing relative to your specific competitors with new trends and changing platforms to keep up with.\u00a0<\/p> The 2023 Content Benchmark Report helps you identify the most important trends by industry\u2013giving you more tailored insights into what your competition is doing.\u00a0<\/p> \u00a0<\/p> Get your hands on the newest data:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/content-benchmarks\/<\/a><\/p>","url":"\/social-data-68\/just-in-the-2023-content-benchmarks-report-873?postid=2518#post2518","creationDate":"2022-12-30T15:17:25+0000","relativeCreationDate":"3 months ago"},"isTopicUnread":true,"privateId":256,"id":873,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/just-in-the-2023-content-benchmarks-report-873","title":"Just in: The 2023 Content Benchmarks Report","lastPost":{"id":2518,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" The speed of social keeps accelerating.<\/p> It can be hard to know how you\u2019re performing relative to your specific competitors with new trends and changing platforms to keep up with.\u00a0<\/p> The 2023 Content Benchmark Report helps you identify the most important trends by industry\u2013giving you more tailored insights into what your competition is doing.\u00a0<\/p> \u00a0<\/p> News page likes<\/p> Growth<\/p> Impressions<\/p> Top performing posts w\/ metrics<\/p> In that report, I also include our weekly e-mail stats + website metrics from GA.<\/p> I\u2019m basically assembling this report in another document because I find the reports on Sprout aren\u2019t easy for someone who doesn\u2019t know much about marketing to read and understand.<\/p> Does anyone have advice on the best template\/format to use?\u00a0<\/p> Thank you!<\/p>","url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642?postid=1858#post1858","creationDate":"2022-08-25T15:22:58+0000","relativeCreationDate":"7 months ago"},"isTopicUnread":true,"privateId":122,"id":642,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642","title":"Best looking\/easiest to understand weekly social report for internal use?","lastPost":{"id":2438,"author":{"id":4448,"url":"\/members\/stefanie-may-4448","name":"stefanie.may","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Thanks, Lisa!<\/p>","url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642?postid=2438#post2438","creationDate":"2022-12-01T18:16:04+0000","relativeCreationDate":"4 months ago"},"lastReply":{"id":2438,"author":{"id":4448,"url":"\/members\/stefanie-may-4448","name":"stefanie.may","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Thanks, Lisa!<\/p>","url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642?postid=2438#post2438","creationDate":"2022-12-01T18:16:04+0000","relativeCreationDate":"4 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":1858,"author":{"id":4448,"url":"\/members\/stefanie-may-4448","name":"stefanie.may","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Hey everyone! I send weekly reports to department heads over at my company that include the following\u2026<\/p> News page likes<\/p> Growth<\/p> Impressions<\/p> Top performing posts w\/ metrics<\/p> In that report, I also include our weekly e-mail stats + website metrics from GA.<\/p> I\u2019m basically assembling this report in another document because I find the reports on Sprout aren\u2019t easy for someone who doesn\u2019t know much about marketing to read and understand.<\/p> Does anyone have advice on the best template\/format to use?\u00a0<\/p> Thank you!<\/p>","url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642?postid=1858#post1858","creationDate":"2022-08-25T15:22:58+0000","relativeCreationDate":"7 months ago"},"numberOfViews":44,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2438"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/how-to-do-a-social-media-audit-template-829?postid=2404#post2404","creationDate":"2022-11-29T14:15:11+0000","relativeCreationDate":"4 months ago"},"isTopicUnread":true,"privateId":239,"id":829,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/how-to-do-a-social-media-audit-template-829","title":"How to Do a Social Media Audit (+ Template)","lastPost":{"id":2404,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Performing a social media audit is the best way to know how your social media channels are really doing. In this video, we\u2019re going to answer the question, \u201cwhat is a social media audit?\u201d and walk through how to conduct your own. We\u2019ll also show you how to use our free social media audit template, which will make conducting your own audit easier, download\u00a0your template here<\/a>.<\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/how-to-do-a-social-media-audit-template-829?postid=2404#post2404","creationDate":"2022-11-29T14:15:11+0000","relativeCreationDate":"4 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":2,"relevantPost":{"id":2404,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Performing a social media audit is the best way to know how your social media channels are really doing. In this video, we\u2019re going to answer the question, \u201cwhat is a social media audit?\u201d and walk through how to conduct your own. We\u2019ll also show you how to use our free social media audit template, which will make conducting your own audit easier, download\u00a0your template here<\/a>.<\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/how-to-do-a-social-media-audit-template-829?postid=2404#post2404","creationDate":"2022-11-29T14:15:11+0000","relativeCreationDate":"4 months ago"},"numberOfViews":47,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/632c7179-70c1-4429-aff0-4095df550767_thumb.png","publicLabel":"Video","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2404"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Check out the latest report:<\/p> \u00a0<\/p>","url":"\/social-data-68\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-789?postid=2291#post2291","creationDate":"2022-10-25T21:45:06+0000","relativeCreationDate":"5 months ago"},"isTopicUnread":true,"privateId":215,"id":789,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-789","title":"\ud83d\udcca The Power of Employees: Predicting the Best Outcomes for Brand Advocacy","lastPost":{"id":2291,"author":{"id":1066,"url":"\/members\/mike-blight-1066","name":"mike.blight","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/0ab40df8-f7ff-48a6-a059-df918707b13a.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":4},"content":" The newest Sprout Social Report highlights the importance of employee advocacy and how employees have the power to help grow it.\u00a0<\/p> Check out the latest report:<\/p> \u00a0<\/p>","url":"\/social-data-68\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-789?postid=2291#post2291","creationDate":"2022-10-25T21:45:06+0000","relativeCreationDate":"5 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":3,"relevantPost":{"id":2291,"author":{"id":1066,"url":"\/members\/mike-blight-1066","name":"mike.blight","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/0ab40df8-f7ff-48a6-a059-df918707b13a.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":4},"content":" The newest Sprout Social Report highlights the importance of employee advocacy and how employees have the power to help grow it.\u00a0<\/p> Check out the latest report:<\/p> \u00a0<\/p>","url":"\/social-data-68\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-789?postid=2291#post2291","creationDate":"2022-10-25T21:45:06+0000","relativeCreationDate":"5 months ago"},"numberOfViews":32,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/51d4d220-f6c8-4405-959d-f6415e24979b_thumb.png","publicLabel":"Data Report","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2291"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Hi guys, new to the Sprout Community Hub but wanted to come on here and see if anyone has experienced any issues with a sudden drop in engagements, which it looks like you have. Ours pretty much plummeted overnight for some of our clients - going from around 1,000 likes organically per post on Instagram, for example to a couple of hundred at most now. The Facebook \u2018Marketing Experts\u2019 are useless when it comes to providing any clear reasons why this could be, but it can\u2019t just be a coincidence! Has anyone managed to find any solutions?\u00a0<\/p>","url":"\/social-data-68\/social-media-engagement-decrease-357?postid=2094#post2094","creationDate":"2022-09-27T08:14:59+0000","relativeCreationDate":"6 months ago"},"lastReply":{"id":2094,"author":{"id":5054,"url":"\/members\/adam-hull-5054","name":"adam.hull","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Hi guys, new to the Sprout Community Hub but wanted to come on here and see if anyone has experienced any issues with a sudden drop in engagements, which it looks like you have. Ours pretty much plummeted overnight for some of our clients - going from around 1,000 likes organically per post on Instagram, for example to a couple of hundred at most now. The Facebook \u2018Marketing Experts\u2019 are useless when it comes to providing any clear reasons why this could be, but it can\u2019t just be a coincidence! Has anyone managed to find any solutions?\u00a0<\/p>","url":"\/social-data-68\/social-media-engagement-decrease-357?postid=2094#post2094","creationDate":"2022-09-27T08:14:59+0000","relativeCreationDate":"6 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":9,"numberOfLikes":3,"relevantPost":{"id":944,"author":{"id":2680,"url":"\/members\/social-manager-2680","name":"social.manager","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":" My companies social media engagement has plummeted YoY. Any thoughts as to why?<\/p>","url":"\/social-data-68\/social-media-engagement-decrease-357?postid=944#post944","creationDate":"2022-04-12T17:06:19+0000","relativeCreationDate":"1 year ago"},"numberOfViews":255,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2094"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p>","url":"\/social-data-68\/rsvp-social-listening-and-engaging-your-audience-692?postid=2011#post2011","creationDate":"2022-09-19T14:38:23+0000","relativeCreationDate":"7 months ago"},"isTopicUnread":true,"privateId":156,"id":692,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/rsvp-social-listening-and-engaging-your-audience-692","title":"RSVP: Social Listening and Engaging your audience","lastPost":{"id":2078,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" \u00a0<\/p>","url":"\/social-data-68\/rsvp-social-listening-and-engaging-your-audience-692?postid=2078#post2078","creationDate":"2022-09-23T15:50:19+0000","relativeCreationDate":"6 months ago"},"lastReply":{"id":2078,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" \u00a0<\/p>","url":"\/social-data-68\/rsvp-social-listening-and-engaging-your-audience-692?postid=2078#post2078","creationDate":"2022-09-23T15:50:19+0000","relativeCreationDate":"6 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":0,"relevantPost":{"id":2011,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Join us for a conversation with\u00a0 \u00a0<\/p>","url":"\/social-data-68\/rsvp-social-listening-and-engaging-your-audience-692?postid=2011#post2011","creationDate":"2022-09-19T14:38:23+0000","relativeCreationDate":"7 months ago"},"numberOfViews":21,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/b0fd9c3b-a9d3-4d96-b766-192a0640b83f_thumb.png","publicLabel":"Event","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2078"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Head over to coffee talk to check out the recording and Q&A!\u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/leverage-conversations-for-connection-and-conversion-recording-and-q-a-703?postid=2028#post2028","creationDate":"2022-09-20T17:09:25+0000","relativeCreationDate":"7 months ago"},"isTopicUnread":true,"privateId":166,"id":703,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/leverage-conversations-for-connection-and-conversion-recording-and-q-a-703","title":"Leverage Conversations For Connection and Conversion: Recording and Q&A","lastPost":{"id":2028,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Hey Social listeners!\u00a0<\/p> Head over to coffee talk to check out the recording and Q&A!\u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/leverage-conversations-for-connection-and-conversion-recording-and-q-a-703?postid=2028#post2028","creationDate":"2022-09-20T17:09:25+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":2028,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Hey Social listeners!\u00a0<\/p> Head over to coffee talk to check out the recording and Q&A!\u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/leverage-conversations-for-connection-and-conversion-recording-and-q-a-703?postid=2028#post2028","creationDate":"2022-09-20T17:09:25+0000","relativeCreationDate":"7 months ago"},"numberOfViews":1,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/9ec77ff6-5f06-4d0b-8d5f-b0bda266a496_thumb.png","publicLabel":"Post-Event Recording","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2028"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives. You just need to zero in on the right assortment of metrics to prove it.<\/p> In this article, we\u2019ll break down the 14 key metrics<\/strong><\/em> that you can use to evaluate the success of your employee advocacy program. The right combination of metrics will help you track employee engagement, business value and program performance over time.<\/p> Check it out and let me know your thoughts in the thread below!<\/p> You\u2019ve shared your content through the proper internal channels. You\u2019re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it?<\/p> To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives. You just need to zero in on the right assortment of metrics to prove it.<\/p> In this article, we\u2019ll break down the 14 key metrics<\/strong><\/em> that you can use to evaluate the success of your employee advocacy program. The right combination of metrics will help you track employee engagement, business value and program performance over time.<\/p> Check it out and let me know your thoughts in the thread below!<\/p> You\u2019ve shared your content through the proper internal channels. You\u2019re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it?<\/p> To accurately measure employee advocacy initiatives, you need to have a clear goal in mind. Whether your needs lie in brand awareness, human resources or sales, employee advocates can play a vital role in achieving business objectives. You just need to zero in on the right assortment of metrics to prove it.<\/p> In this article, we\u2019ll break down the 14 key metrics<\/strong><\/em> that you can use to evaluate the success of your employee advocacy program. The right combination of metrics will help you track employee engagement, business value and program performance over time.<\/p> Check it out and let me know your thoughts in the thread below!<\/p> What do we mean by \u201cBuild your brand\u201d?<\/strong><\/p> We mean navigating brand awareness, growth and perception with peers who share your aspirations. Things like campaigns, growing impressions, and general awareness around growing your brand.<\/span><\/p> We are excited you are here! Let us know how we can help by <\/span>creating your first topic.<\/u><\/a><\/p> The other goal based groups we have in the community are: <\/em>Grow Your Revenue<\/em><\/u><\/a> and <\/em>Engage Your Audience<\/em><\/u><\/a>, please check them out!<\/em><\/p>","url":"\/social-data-68\/getting-started-with-building-your-brand-526?postid=1466#post1466","creationDate":"2022-07-06T20:53:35+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":76,"id":526,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/getting-started-with-building-your-brand-526","title":"Getting started with building your brand","lastPost":{"id":1467,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" If you\u2019re looking for additional resources to learn and explore, check out our blog articles about brand and branding:\u00a0\/\/www.aqdar-uae.com\/insights\/?s=brand<\/a><\/p>","url":"\/social-data-68\/getting-started-with-building-your-brand-526?postid=1467#post1467","creationDate":"2022-07-07T13:13:02+0000","relativeCreationDate":"9 months ago"},"lastReply":{"id":1467,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" If you\u2019re looking for additional resources to learn and explore, check out our blog articles about brand and branding:\u00a0\/\/www.aqdar-uae.com\/insights\/?s=brand<\/a><\/p>","url":"\/social-data-68\/getting-started-with-building-your-brand-526?postid=1467#post1467","creationDate":"2022-07-07T13:13:02+0000","relativeCreationDate":"9 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":1466,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" We are excited to hear that building your brand is a goal for you! In this group you\u2019ll find peers with similar brand building goals. You\u2019ll have a centralized location to learn from each other, network, and hold one other accountable while you grow your skills and achieve your goals.<\/span><\/p> What do we mean by \u201cBuild your brand\u201d?<\/strong><\/p> We mean navigating brand awareness, growth and perception with peers who share your aspirations. Things like campaigns, growing impressions, and general awareness around growing your brand.<\/span><\/p> We are excited you are here! Let us know how we can help by <\/span>creating your first topic.<\/u><\/a><\/p> The other goal based groups we have in the community are: <\/em>Grow Your Revenue<\/em><\/u><\/a> and <\/em>Engage Your Audience<\/em><\/u><\/a>, please check them out!<\/em><\/p>","url":"\/social-data-68\/getting-started-with-building-your-brand-526?postid=1466#post1466","creationDate":"2022-07-06T20:53:35+0000","relativeCreationDate":"9 months ago"},"numberOfViews":31,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/ec7fec52-e437-4b0f-890e-ac4320205fbf_thumb.png","publicLabel":"News","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"1467"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p> I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions:\u00a0<\/p> \u00a0<\/p> I\u2019ve worked with several teams\/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with).\u00a0Between the two points there seems to be a decent amount of attrition\/factors that the social team cannot control and that are more on the website side.\u00a0<\/p> \u00a0<\/p> I would love to see if any others are running into this challenge and\u00a0get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel!\u00a0<\/p> \u00a0<\/p> Thanks!\u00a0<\/p>","url":"\/social-data-68\/illustrating-social-roi-top-of-funnel-vs-bottom-of-funnel-506?postid=1399#post1399","creationDate":"2022-06-27T14:55:16+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":92,"id":506,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/illustrating-social-roi-top-of-funnel-vs-bottom-of-funnel-506","title":"Illustrating Social ROI: Top of Funnel vs. Bottom of Funnel","lastPost":{"id":1399,"author":{"id":2458,"url":"\/members\/will-veliz-2458","name":"will.veliz","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/facdf7a6-2500-4b84-b1c1-e936153c2bf8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":1},"content":" Hey everyone!\u00a0<\/p> \u00a0<\/p> I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions:\u00a0<\/p> \u00a0<\/p> I\u2019ve worked with several teams\/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with).\u00a0Between the two points there seems to be a decent amount of attrition\/factors that the social team cannot control and that are more on the website side.\u00a0<\/p> \u00a0<\/p> I would love to see if any others are running into this challenge and\u00a0get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel!\u00a0<\/p> \u00a0<\/p> Thanks!\u00a0<\/p>","url":"\/social-data-68\/illustrating-social-roi-top-of-funnel-vs-bottom-of-funnel-506?postid=1399#post1399","creationDate":"2022-06-27T14:55:16+0000","relativeCreationDate":"9 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":3,"relevantPost":{"id":1399,"author":{"id":2458,"url":"\/members\/will-veliz-2458","name":"will.veliz","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/facdf7a6-2500-4b84-b1c1-e936153c2bf8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":1},"content":" Hey everyone!\u00a0<\/p> \u00a0<\/p> I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions:\u00a0<\/p> \u00a0<\/p> I\u2019ve worked with several teams\/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with).\u00a0Between the two points there seems to be a decent amount of attrition\/factors that the social team cannot control and that are more on the website side.\u00a0<\/p> \u00a0<\/p> I would love to see if any others are running into this challenge and\u00a0get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel!\u00a0<\/p> \u00a0<\/p> Thanks!\u00a0<\/p>","url":"\/social-data-68\/illustrating-social-roi-top-of-funnel-vs-bottom-of-funnel-506?postid=1399#post1399","creationDate":"2022-06-27T14:55:16+0000","relativeCreationDate":"9 months ago"},"numberOfViews":14,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"1399"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p> I\u2019m looking to have brand sentiment be my team\u2019s umbrella OKR for FY23.<\/p> \u00a0<\/p> I\u2019m leaning this way\u00a0because it can nicely support my team\u2019s tactical plans and programs as well as other department initiatives.\u00a0<\/p> \u00a0<\/p> I\u2019m interested to learn your POV on brand sentiment and how your using it from a reporting and measurement standpoint.\u00a0<\/p> \u00a0<\/p> Thanks!<\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/are-you-reporting-out-on-brand-sentiment-to-your-stakeholders-495?postid=1364#post1364","creationDate":"2022-06-16T19:07:37+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":308,"id":495,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/are-you-reporting-out-on-brand-sentiment-to-your-stakeholders-495","title":"Are you reporting out on brand sentiment to your stakeholders?","lastPost":{"id":1367,"author":{"id":383,"url":"\/members\/kalee-williams-383","name":"Kalee.Williams","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":" Hey Social Media Managers!<\/p> \u00a0<\/p> I\u2019m looking to have brand sentiment be my team\u2019s umbrella OKR for FY23.<\/p> \u00a0<\/p> I\u2019m leaning this way\u00a0because it can nicely support my team\u2019s tactical plans and programs as well as other department initiatives.\u00a0<\/p> \u00a0<\/p> I\u2019m interested to learn your POV on brand sentiment and how your using it from a reporting and measurement standpoint.\u00a0<\/p> \u00a0<\/p> Thanks!<\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/are-you-reporting-out-on-brand-sentiment-to-your-stakeholders-495?postid=1364#post1364","creationDate":"2022-06-16T19:07:37+0000","relativeCreationDate":"10 months ago"},"numberOfViews":17,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"1367"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Hi Hi What does social insights mean to you and your organization? What strategies do you use when it comes to understanding performance and audience insights?<\/span><\/p>","url":"\/social-data-68\/how-do-you-approach-social-insights-395?postid=1062#post1062","creationDate":"2022-05-02T19:29:35+0000","relativeCreationDate":"11 months ago"},"numberOfViews":40,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"1093"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Hi We\u2019re tracking video views and view duration. Our team recently put out this article to help you see what other folks are\u00a0doing:\u00a0\/\/www.aqdar-uae.com\/insights\/instagram-reels-vs-tik-tok\/<\/a><\/p>","url":"\/social-data-68\/best-video-metrics-to-track-407?postid=1087#post1087","creationDate":"2022-05-09T14:41:06+0000","relativeCreationDate":"11 months ago"},"lastReply":{"id":1087,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Hi Watch \u201cThe 3-Minute Webinar: Social Insights\u201d with Liz Dotson,\u00a0Senior Customer Success Manager at Sprout.<\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/3-minute-webinar-social-insights-331?postid=864#post864","creationDate":"2022-04-01T15:03:04+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":200,"id":331,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/3-minute-webinar-social-insights-331","title":"3-Minute Webinar: Social Insights","lastPost":{"id":864,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" The best brands are built on data and social insights. <\/strong><\/p> Watch \u201cThe 3-Minute Webinar: Social Insights\u201d with Liz Dotson,\u00a0Senior Customer Success Manager at Sprout.<\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/3-minute-webinar-social-insights-331?postid=864#post864","creationDate":"2022-04-01T15:03:04+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":864,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" The best brands are built on data and social insights. <\/strong><\/p> Watch \u201cThe 3-Minute Webinar: Social Insights\u201d with Liz Dotson,\u00a0Senior Customer Success Manager at Sprout.<\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/3-minute-webinar-social-insights-331?postid=864#post864","creationDate":"2022-04-01T15:03:04+0000","relativeCreationDate":"1 year ago"},"numberOfViews":8,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"864"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
<\/figure>![\"//www.aqdar-uae.com/community/\"](\"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/126d80a9-ac39-4723-b030-ea474f3cbed0.png\")
<\/figure><\/figure><\/figure>In this report, you\u2019ll learn:<\/h3>
In this report, you\u2019ll learn:<\/h3>
How to measure employee advocacy at every stage of your program<\/strong><\/a><\/h2>","url":"\/social-data-68\/how-to-measure-employee-advocacy-at-every-stage-of-your-program-645?postid=1862#post1862","creationDate":"2022-08-25T18:34:21+0000","relativeCreationDate":"7 months ago"},"isTopicUnread":true,"privateId":126,"id":645,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/how-to-measure-employee-advocacy-at-every-stage-of-your-program-645","title":"How to measure employee advocacy at every stage of your program","lastPost":{"id":1862,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"
How to measure employee advocacy at every stage of your program<\/strong><\/a><\/h2>","url":"\/social-data-68\/how-to-measure-employee-advocacy-at-every-stage-of-your-program-645?postid=1862#post1862","creationDate":"2022-08-25T18:34:21+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":1862,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"
How to measure employee advocacy at every stage of your program<\/strong><\/a><\/h2>","url":"\/social-data-68\/how-to-measure-employee-advocacy-at-every-stage-of-your-program-645?postid=1862#post1862","creationDate":"2022-08-25T18:34:21+0000","relativeCreationDate":"7 months ago"},"numberOfViews":41,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/5d5c3e48-0436-4538-8be7-7c3e5400eef5_thumb.png","publicLabel":"Blog","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"1862"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"b4771367519bdfb2b998b48e647cd83b593f6cc3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
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