《Watch Recording: levelup Series: Crafting a persuasive Social Strategy

  • 2023年4月13日
  • 16日回复
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《Watch Recording: levelup Series: Crafting a persuasive Social Strategy
乔纳森Zuluaga
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徽章 + 3

加入我们，与珍妮·李·福勒( @Jenny福勒)，麻省理工学院社交媒体策略总监爱游戏官网皇她分享了如何建立一个引人注目的社交媒体战略的见解。爱游戏官网皇

在本课程中，您将学习如何创建一个成功的社交媒体策略，吸引您的受众，建立品牌知名度，并推动转换。爱游戏官网皇通过Jenny的专业知识，您将发现社交媒体营销的最新趋势，以及如何利用技术来优化您的活动。爱游戏官网皇

这个活动是为所有层次的社交媒体营销人员设计的，无论你是刚刚开始还是希爱游戏官网皇望扩展你的知识和技能。不要错过这个独一无二的机会，向该领域的顶级专家学习，并将你的社交媒体策略提升到一个新的水平。爱游戏官网皇现在注册，以确保您的位置!

回复:

还有，别忘了订阅此帖子下面是这次活动的最新更新、讨论和回顾。

——乔纳森·Z
Join us for a thought-provoking webinar with Jenny Li Fowler (@Jenny Fowler<\/user-mention>), Director of Social Media Strategy at MIT<\/a>,\u00a0as she shares her insights on how to build a compelling social media strategy.

In this session, you will learn how to create a winning social media strategy that engages your audience, builds brand awareness, and drives conversions. With Jenny's expertise, you'll discover the latest trends in social media marketing, as well as how to leverage techniques to optimize your campaigns.

This event is designed for social media marketers of all levels, whether you're just starting out or looking to expand your knowledge and skills. Don't miss out on this exclusive opportunity to learn from one of the top experts in the field and take your social media strategy to the next level. Register now to secure your spot!<\/p>

16日回复

珍妮福勒
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你好，思想伙伴!我很高兴能和你谈话!我希望你能参与讨论，你在社交媒体战略中遇到了哪些痛点?爱游戏官网皇你有什么问题或者你想让我说些什么?期待着!

Hello, thought partners! I\u2019m excited about having this conversation with you! I would love for you to shape the discussion, what pain points are you experiencing in your social media strategy? What questions do you have or what would you like me to cover? Looking forward to it!<\/p>","quoteUsername":"Jenny Fowler","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
乔纳森Zuluaga
排名
Userlevel 7
徽章 + 3

友情提醒一下，我们与珍妮·李·福勒的独家网络研讨会“制定引人注目的社交战略”明天就要开始了!

不要错过提升你的社交媒体游戏水平、推动用户粘性和增长的机会。爱游戏官网皇

收听明天，5月11日，东部时间下午一点．

——乔纳森·Z
Just a friendly reminder that our exclusive webinar on \"Crafting a Compelling Social Strategy\" with Jenny Li Fowler is happening TOMORROW!<\/p>

Don't miss out on the opportunity to level up your social media game and drive engagement and growth.<\/p>

Tune in tomorrow, May 11, at\u00a01 PM CT<\/strong>.\u00a0<\/p>","quoteUsername":"Jonathan Zuluaga","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

randy.ksar
排名

忙碌的一周，但我会尽量参加。听起来是个很棒的会议!

兰迪Ksar
busy week but will try and attend. Sounds like a great session!<\/p>","quoteUsername":"randy.ksar","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
C
排名
徽章

当我在英国的时候，这将被记录下来!谢谢!

Will this be recorded as I\u2019m in the UK! Thanks!<\/p>","quoteUsername":"charlotte.sweet","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
珍妮福勒
排名
Userlevel 3
徽章 + 1

我期待着今天与大家见面!

I\u2019m looking forward to meeting with everyone today!\u00a0<\/p>","quoteUsername":"Jenny Fowler","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
乔纳森Zuluaga
排名
Userlevel 7
徽章 + 3

@charlotte.sweet是的!我们会在活动结束后分享一段录音。请继续关注。

——乔纳森·Z
@charlotte.sweet<\/user-mention>\u00a0Yes! We\u2019ll share a recording after the event. Stay tuned.\u00a0<\/p>","quoteUsername":"Jonathan Zuluaga","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
michelle.hughes
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Userlevel 2
徽章 + 3

这是一个非常棒的会议!谢谢你！ @Jenny福勒和 @Jonathan Zuluaga！

This was such a fantastic session! Thank you @Jenny Fowler<\/user-mention>\u00a0and @Jonathan Zuluaga<\/user-mention>\u00a0!<\/p>","quoteUsername":"michelle.hughes","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
珍妮福勒
排名
Userlevel 3
徽章 + 1

谢谢你！ @michelle.hughes！我很高兴你发现了它的价值!

Thank you, @michelle.hughes<\/user-mention>!\u00a0\u2764 I\u2019m so glad you found value in it!<\/p>","quoteUsername":"Jenny Fowler","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
珍妮福勒
排名
Userlevel 3
徽章 + 1

这是我提到的网站，我们从数百个附属部门、实验室和中心的账户中提取内容:http://social爱游戏官网皇mediahub.mit.edu/

感谢大家参加今天的会议!❤

乔纳森Zuluaga
排名
Userlevel 7
徽章 + 3

感谢大家的出席!我们聊得很开心 @Jenny福勒！

与此同时，我想把今天的活动中一些悬而未决的问题带到帖子中。如果你没有机会提交你的问题，请在下方留言!

  • 当你倾听你的用户，但他们的情绪与其他指标不一致时该怎么办?例如:在一个帖子上收到很多评论，观众不喜欢这个内容，但这个帖子在转化率方面表现得很好?

  • 使用人工智能作为Instagram SEO的帮助是一个好主意吗?

  • 的问题 @jill。约翰斯通金哪些平台给你带来了最好的结果?你主要关注的是学生还是吸引教师/研究人员?

  • 的问题 @kaenaat你如何确保你的社交策略能够在B2B和B2C受众之间找到平衡?尤其是当你是一个全球品牌，拥有多个渠道的时候。

  • 的问题 @michaelajo20你能谈谈通过社区管理来培养社区和增加渠道吗?想要将其纳入我们的战略更新吗

请继续关注并订阅此主题，以便在录音可用时获得警报!

——乔纳森·Z
Thank you everyone for attending! We had a great time talking with @Jenny Fowler<\/user-mention>!<\/strong><\/p>

In the meantime, I wanted to bring some outstanding questions from today\u2019s event to the thread. If you didn\u2019t get a chance to get your question in, please feel to drop it below!\u00a0\ud83d\udc47<\/p>

  • \t

    What to do when you\u2019re listening to your audience but their sentiment doesn\u2019t line up with other metrics? ex: receiving multiple comments on a post that the audience don\u2019t like the content but the post performs well in terms of conversion?<\/p>\t<\/li>\t

  • \t

    Is it a good idea using AI as an help for Instagram SEO?<\/p>\t<\/li>\t

  • \t

    Question from @jill.johnstone king<\/user-mention>:\u00a0 Which platforms have given you the best results? Are you primarily focused on students or attracting faculty\/researchers?<\/p>\t<\/li>\t

  • \t

    Question from @kaenaat<\/user-mention>:\u00a0How can you ensure your social strategy is able to find a balance with B2B and B2C audiences? Especially when you are a global brand and have multiple channels.<\/p>\t<\/li>\t

  • \t

    Question from @michaelajo20<\/user-mention>:\u00a0Can you speak to fostering community and growing channels via community management? Would love to incorporate this into our strategy updates\u00a0\u00a0<\/p>\t<\/li><\/ul>

    \ud83d\udd34 Stay tuned and subscribe to this thread to get an alert when the recording becomes available!<\/strong><\/p>","quoteUsername":"Jonathan Zuluaga","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

珍妮福勒
排名
Userlevel 3
徽章 + 1

  • 当你倾听你的用户，但他们的情绪与其他指标不一致时该怎么办?例如:在一个帖子上收到很多评论，观众不喜欢这个内容，但这个帖子在转化率方面表现得很好?

这真是一个有趣的问题!他们是否明确表达了他们不喜欢这个帖子的地方?也许你可以迭代并改变他们不喜欢的元素?我认为引起争议并不是你的策略。也许应该是，因为它似乎起作用了?我肯定会尝试!

  • \t

    What to do when you\u2019re listening to your audience but their sentiment doesn\u2019t line up with other metrics? ex: receiving multiple comments on a post that the audience don\u2019t like the content but the post performs well in terms of conversion?<\/p>\t<\/li><\/ul>

    This is a really interesting question! Are they saying what they don\u2019t like about the post specifically? Maybe you can iterate on it and change the element they dislike?\u00a0I take it being controversial is not your strategy \u2026\u00a0maybe it should be cause it seems to be working? I would experiment for sure!<\/p>

    \u00a0<\/p>","quoteUsername":"Jenny Fowler","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    • 珍妮福勒
    排名
    Userlevel 3
    徽章 + 1

    • 使用人工智能作为Instagram SEO的帮助是一个好主意吗?

    我自己没有尝试过，所以我不能说它会有多成功，但我喜欢这个想法!我认为这绝对值得一试!

  • \t

    Is it a good idea using AI as an help for Instagram SEO?<\/p>\t<\/li><\/ul>

    I haven\u2019t tried it myself so I can\u2019t speak to how successful it would be, but I like the idea! I think it\u2019s definitely worth a try!<\/p>","quoteUsername":"Jenny Fowler","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    • 珍妮福勒
    排名
    Userlevel 3
    徽章 + 1

    • 的问题 @jill。约翰斯通金哪些平台给你带来了最好的结果?你主要关注的是学生还是吸引教师/研究人员?

    幸运的是，我们有一个非常棒的学生生活部门，专注于在校学生，还有一个惊人的招生部门，优先考虑未来的学生。虽然学生和未来的学生是我们受众的一部分，但我们的重点是重申我们的全球品牌实力，分享我们机构的所有研究和创新，希望这也有助于吸引最优秀、最聪明的教师和研究人员。

  • \t

    Question from\u00a0@jill.johnstone king<\/user-mention>:\u00a0 Which platforms have given you the best results? Are you primarily focused on students or attracting faculty\/researchers?<\/p>\t<\/li><\/ul>

    Fortunately, we have a really awesome Division of Student Life that focuses on current students and an amazing Admissions department that prioritizes prospective students. While students and future students are segments of our audience our focus is really on reaffirming our global brand strength and sharing all the research and innovation at\u00a0our institution, which hopefully also helps to attract the best and brightest faculty and researchers.<\/p>","quoteUsername":"Jenny Fowler","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    • 珍妮福勒
    排名
    Userlevel 3
    徽章 + 1

    • 的问题 @kaenaat你如何确保你的社交策略能够在B2B和B2C受众之间找到平衡?尤其是当你是一个全球品牌，拥有多个渠道的时候。

    我认为一个好的社交策略的要素(我的6m)在任何行业都是一样的。但是每个元素都是不同的，以适应个人B2B和b2c的需求。例如，每个人都应该有目标，但每个人使用社交媒体的目标可能不同。爱游戏官网皇

  • \t

    Question from\u00a0@kaenaat<\/user-mention>:\u00a0How can you ensure your social strategy is able to find a balance with B2B and B2C audiences? Especially when you are a global brand and have multiple channels.<\/p>\t<\/li><\/ul>

    I think the elements of a good social strategy (My 6 Ms) are the same across any industry.\u00a0But each element will be different to fit the needs of individual B2B and B2Cs. For instance, everyone should have goals but everyone\u2019s goal for using social media might differ.<\/p>","quoteUsername":"Jenny Fowler","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    • 珍妮福勒
    排名
    Userlevel 3
    徽章 + 1

    • 的问题 @michaelajo20你能谈谈通过社区管理来培养社区和增加渠道吗?想要将其纳入我们的战略更新吗

    就像我在演讲中提到的，我认为倾听你的社区的想法和感受是其中很重要的一部分。看到你的听众的人性，当你与他们互动时，确保这是一种真实而有意义的互动。

  • \t

    Question from\u00a0@michaelajo20<\/user-mention>:\u00a0Can you speak to fostering community and growing channels via community management? Would love to incorporate this into our strategy updates\u00a0\u00a0<\/p>\t<\/li><\/ul>

    Like I mentioned during the presentation, I think listening to tap into what your community is thinking and feeling is a big part of it. See the humanity in your audience and when you engage with them\u00a0make sure it\u2019s an authentic and meaningful engagement.<\/p>","quoteUsername":"Jenny Fowler","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    • 乔纳森Zuluaga
    排名
    Userlevel 7
    徽章 + 3

    你错过昨天的活动了吗?现在就看录音!

    ——乔纳森·Z
    Did you miss yesterday\u2019s event? Watch the recording now!\u00a0<\/p><\/oembed>

    \u00a0<\/p>","quoteUsername":"Jonathan Zuluaga","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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