我们应该关注的品牌

  • 2023年4月28日
  • 4回复
  • 136的浏览量
G.Clanin
排名

当然有耐克、温蒂汉堡、奥利奥和乐高，但你还注意到哪些品牌可能会悄无声息地取得成功，并即将进入市场?想知道你在关注谁以及为什么吗?你认为是谁在社交领域掀起了波澜，我们应该向他们学习?

我的几个:

  • 虽然不是一个小品牌，但我喜欢从实时报道中关注NFL，即使他们在家躺在沙发上，也能把你的观众吸引到一个事件中。他们昨晚在IG上测试了“渠道”功能，让人们参与到选秀中来，这是非常酷的——我还没有看到太多品牌尝试在这个领域激活。
  • 我们为一个试图进军奢侈品市场、目的地遍布全国的品牌工作，我们一直关注着旅游品牌。我看到达美航空最近改变了他们的策略，主要是在故事中加入更多的互动和教育机会，更多地讲述故事，而不是宣传份额——保持他们的高形象，但找到方法使用社交本地参与来展现品牌真实/人性化的一面——作为达美航空的客户，我真的更喜欢这个品牌了。
  • 最后，我也很喜欢Canvas在LinkedIn上的表现，我觉得他们最近开始获得更多的话语权，他们对教育、有价值和可操作内容的重视，我认为这对他们来说是真正的胜利。
Of course there are the Nikes, The Wendy\u2019s, The Oreos, and the Legos out there, but what other brands are you watching that are maybe succeeding in silence and about to come on the scene?\u00a0Curious to know who you\u2019re following and why? Who do you think is making waves in the social space that we should be taking notes from?<\/p>

\u00a0<\/p>

A couple of mine:<\/p>

  • While not a small brand, I love following the\u00a0NFL from a real time coverage, ability to pull your audience into an event even if they are at home on their couch perspective. What they did last night by testing the \u201cchannels\u201d feature on IG to keep people involved in the draft was very cool to see - I haven\u2019t seen too many brands try and activate in that space yet.<\/li>\t
  • Working for a brand that is trying to make their way into the luxury category with destinations all over the country,\u00a0we keep our eye on travel brands. I\u2019ve been seeing Delta change up their strategies lately, and mostly in stories with more interactive and educational opportunities that do more storytelling than promotional shares - Keeping their elevated look but finding ways to use social-native engagements to bring out the authentic\/humanizing side of the brand - as a delta customer myself it\u2019s really drawing me in to love the brand even more.<\/li>\t
  • Finally, I also really like Canvas presence on LinkedIn I feel them beginning to earn a little more share of voice lately, and their heavy lean into educational, valuable and actionable content I think is really winning for them.<\/li><\/ul>","quoteUsername":"G.Clanin","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

4回复

ben.marcus
排名
徽章 + 2

东部山地运动是一个独特的检查!他们在很多事情上都做得非常好

  • 对他们提供的各种各样的产品和活动给予相当均匀的覆盖爱游戏全站下载
  • 通过展示当地商店来增强社区意识
  • 宣传即将举办的活动
  • 始终如一地标记供应商
  • 展示在线产品，同时平衡生活方式形象，以保持观众的参与
Eastern Mountain Sports Is a unique one to check out! They manage to do quite a few things extremely well<\/p>

\u00a0<\/p>

  • giving fairly even coverage to the wide variety of products and activities they offer<\/li>\t
  • leveraging a sense of community by showcasing local stores<\/li>\t
  • Promoting upcoming events<\/li>\t
  • consistently tagging vendors<\/li>\t
  • showcasing online offerings while balancing with lifestyle images to keep the audience engaged<\/li><\/ul>","quoteUsername":"ben.marcus","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
乔·雷
Userlevel 1

LinkedIn最近在LinkedIn上的表现非常棒——感觉很像在埃隆时代之前在Twitter上关注Twitter有多有趣。

多年来，美国消费者产品安爱游戏全站下载全委员会(USCPSC)在建立自己的模因文化方面做得令人难以置信，并让人们关心产品安全建议和更新。

作为布法罗人:我要为布法罗比尔队的社交团队欢呼，因为他们全年在每个平台上都很出色。

“做营销，玩得开心。”
LinkedIn\u2019s presence on LinkedIn has been awesome lately - feels a lot like how fun it was to follow Twitter on Twitter in pre-Elon times.<\/p>

US Consumer Product Safety Committee (USCPSC) has done incredible building their own meme culture over the years and getting people to care about product safety advice and updates.\u00a0<\/p>

And as the Buffalo guy: I\u2019m going to give a shoutout to Buffalo Bills social team because they crush it all year long, every platform.<\/p>","quoteUsername":"Joe Ray","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

米
排名

我真的很喜欢Set Active在TikTok和IG上的作用!他们的内容在他们的行业中是独一无二的，并且高度迎合了客户的兴趣。

I really like what Set Active does on TikTok and IG! Their content is unique to their industry and highly tapped into their customer\u2019s interests.<\/p>","quoteUsername":"morgan.shaffer","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
human.technopole
排名

嗨！关于科学研究的?研究人员喜欢推特，但在任何社交媒体上都很难找到成功的生物医学研究公司账户。爱游戏官网皇

改善人类健康和福祉
Hi! Something about scientific research? Researchers love Twitter, but it\u2019s difficult to\u00a0find\u00a0successful biomedical research company accounts on any social media.<\/p>","quoteUsername":"human.technopole","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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