员工倡导灵感

  • 2023年5月11日
  • 3回复
  • 29日视图
C
排名
徽章 + 1

我正准备在我的公司推出一个新的员工倡导计划，我正在寻找灵感。我们已经使用了Sprout的员工爱游戏体育官网首页倡导平台来组织/跟踪，但我很想听听你关于你所看到的工作的最好想法。

  • 参与的动机
  • 员工最有可能广泛分享的内容类型
  • 对于员工建议的内容，您使用了什么样的指导方针?
  • 我还该想些什么?
    I\u2019m getting ready to launch a new employee advocacy program at my company and am looking for inspo. We\u2019ve gone with Sprout\u2019s employee advocacy platform for organizing\/tracking, but I\u2019d love to hear your best ideas on what you\u2019ve seen work.<\/p>
    • Incentives for participating<\/li>\t
    • Types of content employees are most likely to share widely<\/li>\t
    • What kind of guidelines have you used for employee-suggested content?<\/li>\t
    • What else should I be thinking about?<\/li><\/ul>","quoteUsername":"clayton_norman","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    3回复

    贾亚特里舒克拉
    排名
    Userlevel 4
    徽章 + 1

    我很高兴你要实施一个新的员工维权计划， @clayton_norman．在Arb这里有一群人分享了关于倡导的惊人技巧，在这里标记他们，这样他们就可以加入进来了! @Joe雷 @lisa.rodrigo @victoriawalenga @Elida年代。 @brina.moore @marisa-很想听听你的想法!

    Love that you\u2019re about to implement a new employee advocacy program,\u00a0@clayton_norman<\/user-mention>. There\u2019s a bunch of folks here at the Arb that have shared amazing tips on Advocacy, tagging them in here so they can chime in! @Joe Ray<\/user-mention>\u00a0@lisa.rodrigo<\/user-mention>\u00a0@victoriawalenga<\/user-mention>\u00a0@Elida S.<\/user-mention>\u00a0@brina.moore<\/user-mention>\u00a0@marisa<\/user-mention>\u00a0- curious to hear your thoughts here!<\/p>","quoteUsername":"Gayatri Shukla","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
    乔·雷
    Userlevel 1

    关于如何组织你的项目，我给出的建议是，你可以在团队成员所在的地方与他们见面。

    (完整的背景，我的公司只有16个人，有10个活跃的社交分享者，所以个性化程序更容易一些。)

    以下是我的经历:

    • 在初级阶段，一些团队成员只需点击几个按钮，分享推荐的公司帖子。这完全没问题。你可能会遇到很多这样的人。
    • 在中间层，我有一些团队成员愿意定制推荐文章，从他们自己的角度添加1-2句话。每个月2-3次，这些人会有一些自己的内容想法，我会花几分钟时间帮助他们制作这些特别的帖子。
    • 然后在顶层，我有其他团队成员，他们准备好并有能力运行自己的内容。对于他们，我有一个工作表来帮助指导他们讨论的主题和他们的声音和语气，以及一个内容矩阵来帮助他们产生新的想法。而且(很快)我们将有更多的模板，他们可以在其中创建内容，我可以快速填充模板并向他们发送一些真正精美的内容……他们写了一篇文章，我把它转换成一系列照片，或者他们录了一段谈话视频，我把它放到一个社交视频模板中，并添加字幕，等等。这些人每周发布2-3次，很少得到我的支持。

    我们还没有真正建立一个社会分享的激励计划，但这是一个好主意，我要研究一下。

    “做营销，玩得开心。”
    The advice I\u2019ll give to structuring your program is setting it up so you can meet your team members where they are.<\/p>

    (full context, my company\u2019s only 16 people with 10 active social sharers, so personalizing the program is a little easier)<\/em><\/p>

    Here\u2019s what that has looked like for me:<\/u><\/p>

    • On the starter tier, some team members just click a few buttons and share the recommended company posts. And that\u2019s totally fine. You\u2019ll probably have a lot of these people.<\/li>\t
    • The middle tier\u00a0is where I have some team members who are willing to customize the recommended posts, adding 1-2 sentences from their own perspective. 2-3 times a month those people will have some nice content ideas of their own, and I\u2019ll take a few\u00a0minutes to help them craft those ad-hoc posts.<\/li>\t
    • And then at the top tier, I have other team members who are ready and capable to run their own content. For them I have a worksheet to help guide the topics they discuss and their voice & tone, and a content matrix to help them generate new ideas. And (soon) we\u2019ll have more templates where they can create content and I can quickly populate a template and send them back some really polished content...they write a post and I convert it to a carousel of photos, or they record a talking-head video and I pop it into a social video template and add captions, etc. These people are posting 2-3 times a week with minimal support from me.<\/li><\/ul>

      We haven\u2019t really set up an incentive program for social sharing, but that\u2019s a good idea I\u2019m going to look into.<\/p>

      \u00a0<\/p>

      \u00a0<\/p>","quoteUsername":"Joe Ray","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    lisa.rodrigo
    排名
    Userlevel 3
    徽章 + 1

    我们发现，当员工邀请他们的网络访问我们的网站时，这些用户对推动潜在客户和收入更有价值。从每回合页面数、平均回合持续时间、营销目标完成等方面来看，这是品牌驱动的3 -5倍。所以你的品牌和非品牌内容的组合将是一个考虑因素。我们的目标是20%-30%的品牌，剩下的是一般的行业文章，在那里我们可以发挥我们的思想领导力。

    激励是激励。从排行榜的游戏化到赃物。我正在尝试建立一个奖励计划，但要有创意地设置奖品，比如某位主管或以上在LinkedIn上的推荐，与首席执行官共进午餐等等，而不仅仅是送一瓶水或一件t恤。

    我也认识到持续培训的价值。特别是当新功能出现时，或者只是为了提醒人们使用经过验证的功能。我使用每周时事通讯来分享这些技巧，并在工具中突出显示值得额外认可的文章。

    祝你好运!

    丽莎@eskeymo
    We find that when employees invite their network to our website, those users are more valuable toward driving leads and revenue. It\u2019s 3x-5x above what the brand drives, in terms of pages per session, average session duration, marketing goal completions, etc. So your mix of branded vs. unbranded content will be a consideration. We aim for 20%-30% branded and the rest is general industry articles where we can layer in our thought leadership.\u00a0<\/p>

    Incentives are motivating. From the gamification of a leaderboard to swag. I\u2019m trying to set up a reward program but being creative with prizes\u2026\u00a0a LinkedIn recommendation from a director-or-above, lunch with the CEO\u2026\u00a0something beyond another water bottle or t-shirt.\u00a0<\/p>

    I\u2019ve also learned the value of ongoing training. Especially as new features arise, or just to send a nudge to use the tried and true ones. I use a weekly newsletters to share those tips as well as highlight articles in the tool that deserve the added recognition.\u00a0<\/p>

    Best of luck to you!<\/p>","quoteUsername":"lisa.rodrigo","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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