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员工参与视频

28天前
2023年5月11日
2回答
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chris.long
爱游戏体育官网首页发芽的团队
0回答

我需要一些帮助!在招聘非营销员工参与社交媒体活动或拍摄视频时，有什么建议吗?爱游戏官网皇你如何激励员工乐于助人?

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最佳答案是clayton_norman2023年5月15日，20:54

Start by seeking out the hand-raisers - people who are already interested and comfortable doing video work. It might be someone who posts silly TikToks on their personal account. Then look for ways to incentivize their participation - free lunch, gift cards, swag, something fun.<\/p>

\u00a0<\/p>

If you don\u2019t have anyone who naturally wants to do it and you\u2019re having to do a little more coaxing, then do everything you can to reduce friction and anxiety in the experience. Overcommunicate the steps\/process, if possible, do the filming yourself, give them a script and give them some time to go over it beforehand to get comfortable\/natural with the lines and go out of your way to make them feel comfortable with the filming. If you\u2019re asking them to film themselves on their phone and send that for a UGC-look, then give them super-detailed instructions on lighting and camera angle etc. with specific examples to learn from.<\/p>","className":"post__content__best_answer"}">

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Could use some help! Any advice\u00a0when\u00a0recruiting or casting vision for non-marketing employees to be involved in social media campaigns or on-camera for videos?\u00a0<\/span>How would you motivate employees to be excited to help out?<\/p>","quoteUsername":"chris.long","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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我发现，如果一个员工第一次在公司社交网站上展示自己，视频真的很难让人接受。对于我的一些团队成员来说，更容易帮助他们制作一些基于文本的帖子，在我们发布的事件，办公室周围的日子等的照片/视频库中，并帮助他们朝着视频的方向发展。

在激励方面:

有些人对自私推销的反应是:被人看到会增加你的机会表面积。
有些人对移情销售的反应是:你有很棒的专业知识/故事可以分享，视频是一个很棒的方式，可以将你与可以从你分享的内容中受益的人联系起来。
不管怎样，如果你试图说服他们，而他们真的不想尝试视频，那就放手吧——最糟糕的是把内容放在你能感觉到强迫的地方。

“做营销，玩得开心。”

I\u2019ve found video is a real tough sell if it\u2019s an employee\u2019s first time putting themselves out there on company social. For some of my team members who are more apprehensive, it\u2019s been easier to start with helping them craft some text based posts of their own, being in photo\/video galleries we post from events, days around the office, etc. and help them work up towards something like being in a video.\u00a0<\/p>

\u00a0<\/p>

On the motivation front:<\/p>

Some people respond to the selfish sell: being visible increases your surface area for opportunities.<\/li>\t
Some people respond to an empathetic sell: you have great expertise\/stories to share, and video is an awesome way to connect you with people who could benefit from what you have to share.<\/li>\t
Either way, if you try to convince them and they genuinely don\u2019t want to try video, let it go - the worst is putting out content where you can tell that it feels forced.<\/li><\/ul>","quoteUsername":"Joe Ray","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
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clayton_norman
频繁的用户
1回复
23天前
2023年5月15
回答

从寻找举手的人开始——那些已经对视频工作感兴趣并且很舒服的人。可能是某人在自己的个人账户上发布了愚蠢的tiktok。然后寻找激励他们参与的方法——免费午餐，礼品卡，奖品，一些有趣的东西。

如果你没有人自然地想要这样做，你不得不做一些更多的哄骗，然后尽你所能减少摩擦和焦虑的经验。过度沟通步骤/过程，如果可能的话，亲自拍摄，给他们一个剧本，给他们一些时间提前复习，让他们对台词感到舒适/自然，并尽你所能让他们对拍摄感到舒适。如果你要求他们用手机拍摄自己的照片，然后发送给ugc，然后给他们关于灯光和相机角度等的超级详细说明，并提供具体的例子来学习。

Start by seeking out the hand-raisers - people who are already interested and comfortable doing video work. It might be someone who posts silly TikToks on their personal account. Then look for ways to incentivize their participation - free lunch, gift cards, swag, something fun.<\/p>

\u00a0<\/p>

If you don\u2019t have anyone who naturally wants to do it and you\u2019re having to do a little more coaxing, then do everything you can to reduce friction and anxiety in the experience. Overcommunicate the steps\/process, if possible, do the filming yourself, give them a script and give them some time to go over it beforehand to get comfortable\/natural with the lines and go out of your way to make them feel comfortable with the filming. If you\u2019re asking them to film themselves on their phone and send that for a UGC-look, then give them super-detailed instructions on lighting and camera angle etc. with specific examples to learn from.<\/p>","quoteUsername":"clayton_norman","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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