I have a customer who is looking to train their team, mostly sales and individual contributors, on how to use social media for events.
- If you’re attending a conference, what should you do before the event on social? Like posting that you are attending and following the event hashtag.
- What should you do on social during the event?
- What should you do on social after the event?
- What are some best practices you’ve seen?
Would love to gather some insights from you all!
Best answer bymorgan.dominique
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I would suggest putting together a simple deck or one-sheeter that begins with some best practices and BASICS (assuming that the crowd isn\u2019t particularly socially savvy) then providing links that go a bit deeper into the key basics you outline.\u00a0 Some quick notes off the top of my head below. I hope this helps!\u00a0<\/p>
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Basics:\u00a0<\/p>
- Benefits of being active on social during the event: connect, engage\/ build relationships, thought leadership etc.\u00a0<\/li>\t
- Recommendation for platforms and context for each (assuming twitter, IG stories and in-feed posts and Linkedin?)\u00a0\t
- Provide a brief recommendation for posting cadence (IE: 5-10 twitter posts or IG stories is much different than 10in-feed IG or Linkedin posts :)\u00a0<\/li>\t<\/ul><\/li>\t
- The difference between mentioning the event (or other linkable text) vs @mentioning\u00a0<\/li>\t
- Participating in conversation and replying to comments<\/li>\t
- Finding conversation to jump into via hashtags\u00a0<\/li>\t
- Encourage them not to overthink things :)\u00a0<\/li>\t
- Provide as many samples or mockups as possible with each key piece of info you provide to the group<\/li>\t
- Meeting someone in IRL - > connect on Linkedin\u00a0<\/li><\/ul>
Event Details<\/p>
- A quick guide or handy resource that outlines what hashtags and handles to consider integrating into posts\u00a0\t
- Attendees and event partners\/sponsors<\/li>\t\t
- Brand partners<\/li>\t\t
- Your company CEO or leadership team members<\/li>\t\t
- Speakers<\/li>\t\t
- Colleagues\u00a0<\/li>\t\t
- Event venue\/geo tag<\/li>\t\t
- presenting sponsor<\/li>\t\t
- Event hashtags\u00a0<\/li>\t<\/ul><\/li>\t
- Event Hashtags<\/li>\t
- Typos -\u00a0This is where I would usually also callout any very easy-to-misspell words or account names. Pointing it out on the early side may make people think twice and be a bit more careful\/mindful when posting\u00a0<\/li>\t
- Types of things they could post + Examples\t
- Keynote speaker quotes that were compelling<\/li>\t\t
- Thoughts on different experiential activations + brand mentions\u00a0<\/li>\t\t
- Share their experience overall\t\t
- Excitement to be there<\/li>\t\t\t
- Want to learn more about something or get other people\u2019s pov? Throw a question out to the community<\/li>\t\t\t
- Have a great experience? Share it! ex: registration line was super fast and efficient? Rave about how great the event operations are!<\/li>\t\t<\/ul><\/li>\t<\/ul><\/li><\/ul>
If you go the slide deck route, I would include a recap\/tldr slide that includes the most essential takeaways and reminders.\u00a0 :)<\/p>
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- A quick guide or handy resource that outlines what hashtags and handles to consider integrating into posts\u00a0\t
