问题

在保护品牌的同时利用表情包

  • 2022年7月21日
  • 2回答
  • 31日视图
K
排名
Userlevel 2
徽章

嗨，朋友们!

很好奇你们的品牌在涉及版权时是如何利用“小小姐”这类趋势的。我们看到很多品牌都加入了这一潮流，但我们的法律顾问建议我们不要发布“小小姐”品牌的版权。很想知道当涉及版权时，你们是如何处理趋势/模因的!

    Hi social friends!<\/p>

    Curious how your brands capitalize on trends like the \u201cLittle Miss\u201d trend when it involves copyright. We\u2019ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the \u201cLittle Miss\u201d brand. Would love to know how you all approach trends\/memes when there is copyright involved!<\/p>","quoteUsername":"kelsey.kruzel","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    2回答

    bill.braun
    排名
    Userlevel 4
    徽章 + 5

    说实话，我们不会使用表情包，除非我们自己拍下一些完全无懈可击的东西。我们不会碰那些不是我们花钱买的或者不是我们自己创作的音乐。追求潮流不值得被一个社交渠道拒绝，或者更糟糕的是，被律师来信拒绝。

    公司越大，目标越大，忧虑也就越高。说到底，为什么要冒这个险呢?

    我宁愿亲自动手，创造一些其他人可能会尝试制作表情包的东西。

    比尔
    Truth be told, we won\u2019t use memes unless we take the pictures ourselves of something completely\u00a0unassailable.\u00a0 We wont touch music that we haven\u2019t paid for or composed ourselves. Being on trend isnt worth getting dinged by a social channel, or worse yet, a letter from an attorney.<\/p>

    The bigger the company, the bigger the target, and\u00a0the higher the apprehension.\u00a0 At the end of the day, why take the risk?<\/p>

    I\u2019d rather get my hands dirty and create something that others might try to make a meme.<\/p>","quoteUsername":"bill.braun","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    乔纳森Zuluaga
    排名
    Userlevel 7
    徽章 + 3

    @kelsey.kruzel我看到人们重复使用表情包和信用用户。这是一个微妙的界限，因为很多品牌都清楚地使用它们，但可以理解法律的风险规避。

    ——乔纳森·Z
    @kelsey.kruzel<\/user-mention>\u00a0I\u2019ve seen people reuse memes and credit users. It\u2019s a tricky line because a lot of brands clearly use them but can understand the risk aversion from legal.\u00a0<\/p>","quoteUsername":"Jonathan Zuluaga","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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