解决了

提升技能的意见——做什么，和谁一起做。

  • 2021年10月20日
  • 6个回答
  • 108的浏览量
bill.braun
排名
Userlevel 4
徽章 ＋5

我不是一个闲散的人。在没有任何经验的情况下，我被要求承担公司“社交媒体人”的角色，六年来，我对教育的关注(真的爱游戏官网皇是坚持)实际上一直在不停地进行。没完没了的研讨会，网络研讨会，在线课程等等，涉及无数的主题，所有这些都是为了在我的工作中脱颖而出，而且是为了真正为我的公司的未来做出贡献。

问题在于:“高等”教育少之又少。绝大多数在线课程都聚焦于——而不是专注于——应用程序的基本架构和实现，比如Facebook、Instagram、谷歌分析(Google Analytics)等。我需要更多，但我知道很少有地方能买到。

到目前为止，以下是我认为可能“高级”的资源列表:

Facebook广告:Jon Loomer的“强力击球手俱乐部”

分析:信任YouTube和measurementmarketing.io上的Insights“So What”视频

谷歌广告:CXL.com(潜在)

文案:也是CXL

Pinterest/Twitter:毫无头绪

展示/数据可视化技能(需要这些):绝对，毫不含糊，不知道

那么，现在你读了我的谩骂，你怎么想?你相信谁能接受高等教育?

不要误解我的意思……我完全赞成“边做边学”的咒语，我也是——但教育是理解事物潜力的更快途径。我不知道我不知道什么。

你知道吗?

比尔

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最佳答案是布鲁克·b·塞拉斯2021年11月1日，21:20

Any of Google\u2019s free certificates. So far I\u2019ve been able to complete analytics and advanced analytics (it DOES take some serious time). I plan on tackling ads, too. I don\u2019t \u201cdo\u201d ads, but any knowledge on data\/ads\/acquisition is critical for social media peeps (IMO).<\/p>","className":"post__content__best_answer"}">
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比尔
    I\u2019m not one\u00a0to be idle.\u00a0 As I was asked to assume the role of \u201cSocial Media Guy\u201d in my company with no prior experience, my focus (insistence, really) on\u00a0education has been effectively non-stop for six years. Endless seminars, webinars, online classes etc for countless subjects, all in an effort not just to excel at my job, but to truly make a difference in the future of my company.\u00a0\u00a0<\/p>

    Here\u2019s the problem:\u00a0 there is precious little \u201cadvanced\u201d education out there. The vast majority of online courses are focused - nay fixated - on the basic architecture and implementation of the\u00a0application, be it Facebook, Instagram,\u00a0Google Analytics and the like.\u00a0 I need more, and I know of very few places to get it.\u00a0 \u00a0<\/p>

    \u00a0<\/p>

    So, far here\u2019s my list of resources I consider potentially \u201cAdvanced\u201d:<\/p>

    Facebook Ads: Jon Loomer\u2019s \u201cPower Hitters Club\u201d<\/p>

    Analytics: Trust Insights \u201cSo What\u201d videos on YouTube & measurementmarketing.io<\/p>

    Google Ads: CXL.com (Potentially)<\/p>

    Copywriting: Also, CXL<\/p>

    Pinterest\/Twitter: NO Earthly Clue<\/p>

    Presentation\/Data Vis Skills (NEED THOSE): Absolutely, unequivocally, no idea<\/p>

    \u00a0<\/p>

    So, now that you\u2019ve read my diatribe, whatcha think? Who do you trust for advanced\u00a0education?<\/p>

    Don\u2019t get me wrong...I\u2019m all for the \u201clearn by doing\u201d mantra, and I am - but education is the far faster route to understanding the potential of a thing.\u00a0 I don\u2019t know what I don\u2019t know.\u00a0\u00a0<\/p>

    Ya know?<\/p>

    Bill<\/p>

    \u00a0<\/p>","quoteUsername":"bill.braun","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    6个回答

    joe.huber
    排名
    Userlevel 5
    徽章 + 1

    我一定要代入爱游戏体育官网首页发芽的学习也一样。

    你特别提到了分析学，所以我去查查社会分析师部分和课程，但这里有很多东西等你去挖掘!

    布鲁克·b·塞拉斯
    排名
    Userlevel 4
    徽章 + 3

    任何谷歌的免费证书。到目前为止，我已经能够完成分析和高级分析(它确实需要一些严肃的时间)。我也打算处理广告。我不“做”广告，但任何关于数据/广告/获取的知识对社交媒体窥视者来说都是至关重要的。爱游戏官网皇

    布鲁克
    Any of Google\u2019s free certificates. So far I\u2019ve been able to complete analytics and advanced analytics (it DOES take some serious time). I plan on tackling ads, too. I don\u2019t \u201cdo\u201d ads, but any knowledge on data\/ads\/acquisition is critical for social media peeps (IMO).<\/p>","quoteUsername":"Brooke B. Sellas","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
    bill.braun
    排名
    Userlevel 4
    徽章 ＋5

    @Brooke B. Sellas你的分析很中肯。了解广告是如何运作的，如何量化归因以及下一步该做什么(6万美元的问题)是最终目标。我不认为我必须成为数字营销的专家，但是我做如果我想参与对话并提供有价值的建议，我必须在这些方面有足够的能力。

    到目前为止，我有谷歌分析基本证书，谷歌广告显示证书几乎在我的手中。获得高级GA证书和GA搜索证书也在名单上，然后是Facebook证书。

    诚然，这些测试只能验证您了解体系结构——系统中存在哪些组件。大多数公司的高层通常认为这些是你所了解的充分证明。”黑魔法，从长远来看，这可能足以让我做更多的广告和分析。

    比尔
    @Brooke B. Sellas<\/user-mention>\u00a0your analysis is right on point. Knowing how\u00a0ads work, how to quantify attribution and what to do next (the $60k question), is the ultimate goal. I don\u2019t believe I have to be a savant at all things digital marketing, but I do<\/u> have to be sufficiently competent in them if I am to participate\u00a0in the conversations and offer valuable takeaways\/recommendations.\u00a0<\/p>

    So far I have the Google Analytics Basic Cert. The\u00a0Google Ads Display Cert in almost in my hands.\u00a0Getting the Advanced GA Cert & GA Search Cert are also on the docket, then on to Facebook Certs.\u00a0<\/p>

    Admittedly, these only verify you know the architecture - what components exist within the system. The upper echelon of most companies generally recognize these\u00a0as sufficient verification you are knowledgeable in \u201cThe Dark Arts,<\/em>\u201d which might be enough to let me do more advertising and analysis in the long run.<\/p>

    \u00a0<\/p>","quoteUsername":"bill.braun","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    bill.braun
    排名
    Userlevel 4
    徽章 ＋5

    我一定要代入爱游戏体育官网首页发芽的学习也一样。

    你特别提到了分析学，所以我去查查社会分析师部分和课程，但这里有很多东西等你去挖掘!

    我刚刚通过了Sprout Premi爱游戏体育官网首页um Analytics认证，并获得了Google Analytics基本证书，几乎完成了Google展示广告证书。

    比尔
    joe.huber
    排名
    Userlevel 5
    徽章 + 1

    我一定要代入爱游戏体育官网首页发芽的学习也一样。

    你特别提到了分析学，所以我去查查社会分析师部分和课程，但这里有很多东西等你去挖掘!

    我刚刚通过了Sprout Premi爱游戏体育官网首页um Analytics认证，并获得了Google Analytics基本证书，几乎完成了Google展示广告证书。

    我知道我们在电话里谈过，但让我在这里也说出来吧!这太棒了，比尔!!恭喜你!

    \t
    \t\t
    \t\t

    I\u2019m going to definitely plug Sprout\u2019s learning<\/a>, as well.<\/p>\t\t

    You specifically called out analytics, so I\u2019d check out the social analysts section and courses<\/a>, but there\u2019s a lot here for you to dig into!<\/p>\t\t<\/div>\t\t<\/div>\t<\/content-quote>

    I just passed the Sprout Premium Analytics Certification and have the Google Analytics Basic Cert. Almost done with Google Display Ads Cert.\u00a0\u00a0<\/p>\t<\/div><\/content-quote>

    I know we talked about it on the call, but let me call it out here, too! This is awesome, Bill!!! Congratulations!<\/p>","quoteUsername":"joe.huber","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    alisammeredith
    排名
    徽章

    Madalyn Sklar是我在Twitter上的权威。https://madalynsklar.thinkific.com/

    我可以在Pinterest上帮忙。我有一个新的广告迷你课程，而且我的博客和现场表演涵盖Pinterest主题(以及其他内容，但我对Pinterest很感兴趣，倾向于深入研究)。

    你也可以考虑以下几个不错的会员资格:https://www.facebook.com/groups/1742266119167625-这是一个免费的团体，梅根每年会开几次付费会员。Jennifer Priest也是一个很好的来源。她有一个Facebook群，还有一门免费课程:https://www.smartcreativesocial.com/course/

    Alisa Meredith -内容，产品和Pint爱游戏全站下载erest营销
    Madalyn Sklar is my Twitter authority.\u00a0https:\/\/madalynsklar.thinkific.com\/<\/a><\/p>

    I can help with Pinterest. I have a new ads mini course, and my blog<\/a> and live show cover Pinterest topics (among other things, but I\u2019m heavy into Pinterest and tend to go deep.<\/p>

    There are also several good memberships you could look at:\u00a0https:\/\/www.facebook.com\/groups\/1742266119167625<\/a>\u00a0- it\u2019s a free group, and Megan opens her paid membership a couple of times a year. Jennifer Priest is also a good source. She has a Facebook group, but also has a free course:\u00a0https:\/\/www.smartcreativesocial.com\/course\/<\/a>\u00a0<\/p>","quoteUsername":"alisammeredith","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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