Replies posted by hannah.jean
4 Replies
Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.<\/p>
We\u2019ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I\u2019ve seen this done before but haven\u2019t done it myself, and I\u2019m not sure what the pros\/cons are.<\/p>
Does anybody manage a global social program? If so, what\u2019s your approach and what have been the benefits and challenges of that approach?<\/p>
Thanks!<\/p>
Hannah Jean<\/p>
https:\/\/www.linkedin.com\/in\/hannahajean\/<\/a><\/p>","url":"\/coffee-talk-42\/global-social-management-993?postid=2919#post2919","creationDate":"2023-03-21T20:12:08+0000","relativeCreationDate":"3 months ago"},"isTopicUnread":true,"privateId":192,"id":993,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":42,"isIdeation":false,"url":"\/coffee-talk-42","title":"Coffee Talk","description":"Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum."},"url":"\/coffee-talk-42\/global-social-management-993","title":"Global social management","lastPost":{"id":2923,"author":{"id":5032,"url":"\/members\/hannah-jean-5032","name":"hannah.jean","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" That\u2019s \u2026\u00a0complicated. While I have seen it done, do you have a team the size it would take to develop original content for each of those regions based on what\u2019s popular, complete with translations? I realize team members from those regions provide you with content, but is it enough to develop an individual social program for each area - and are those areas part of the greater focus of the company you work for for growth?\u00a0My concern is that without the appropriate team to manage each region in alignment with your strategy, it will cause you to water down the content you\u2019re already publishing on your North American channels (due to lack of time)\u00a0and your social program will suffer across the board.\u00a0<\/p>\t<\/div><\/content-quote> It\u2019s definitely complicated and for all the reasons you listed! It\u2019s just me, so I worry about exactly what you said with our main part of the program suffering. We\u2019ve started to develop an intake process for this content, but again, it takes up extra time too. One thing that grounds me is our organization\u2019s overall focus - if it ever shifts to one of those regions, it\u2019ll give me the angle I need to direct my resources there. Trying to please everyone and provide content in regions\u2019 native languages and all that jazz is difficult.\u00a0\ud83d\ude01\u00a0<\/p> Thanks for your input!\u00a0<\/p>","url":"\/coffee-talk-42\/global-social-management-993?postid=2923#post2923","creationDate":"2023-03-22T01:27:16+0000","relativeCreationDate":"3 months ago"},"lastReply":{"id":2923,"author":{"id":5032,"url":"\/members\/hannah-jean-5032","name":"hannah.jean","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" That\u2019s \u2026\u00a0complicated. While I have seen it done, do you have a team the size it would take to develop original content for each of those regions based on what\u2019s popular, complete with translations? I realize team members from those regions provide you with content, but is it enough to develop an individual social program for each area - and are those areas part of the greater focus of the company you work for for growth?\u00a0My concern is that without the appropriate team to manage each region in alignment with your strategy, it will cause you to water down the content you\u2019re already publishing on your North American channels (due to lack of time)\u00a0and your social program will suffer across the board.\u00a0<\/p>\t<\/div><\/content-quote> It\u2019s definitely complicated and for all the reasons you listed! It\u2019s just me, so I worry about exactly what you said with our main part of the program suffering. We\u2019ve started to develop an intake process for this content, but again, it takes up extra time too. One thing that grounds me is our organization\u2019s overall focus - if it ever shifts to one of those regions, it\u2019ll give me the angle I need to direct my resources there. Trying to please everyone and provide content in regions\u2019 native languages and all that jazz is difficult.\u00a0\ud83d\ude01\u00a0<\/p> Thanks for your input!\u00a0<\/p>","url":"\/coffee-talk-42\/global-social-management-993?postid=2923#post2923","creationDate":"2023-03-22T01:27:16+0000","relativeCreationDate":"3 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":2923,"author":{"id":5032,"url":"\/members\/hannah-jean-5032","name":"hannah.jean","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" That\u2019s \u2026\u00a0complicated. While I have seen it done, do you have a team the size it would take to develop original content for each of those regions based on what\u2019s popular, complete with translations? I realize team members from those regions provide you with content, but is it enough to develop an individual social program for each area - and are those areas part of the greater focus of the company you work for for growth?\u00a0My concern is that without the appropriate team to manage each region in alignment with your strategy, it will cause you to water down the content you\u2019re already publishing on your North American channels (due to lack of time)\u00a0and your social program will suffer across the board.\u00a0<\/p>\t<\/div><\/content-quote> It\u2019s definitely complicated and for all the reasons you listed! It\u2019s just me, so I worry about exactly what you said with our main part of the program suffering. We\u2019ve started to develop an intake process for this content, but again, it takes up extra time too. One thing that grounds me is our organization\u2019s overall focus - if it ever shifts to one of those regions, it\u2019ll give me the angle I need to direct my resources there. Trying to please everyone and provide content in regions\u2019 native languages and all that jazz is difficult.\u00a0\ud83d\ude01\u00a0<\/p> Thanks for your input!\u00a0<\/p>","url":"\/coffee-talk-42\/global-social-management-993?postid=2923#post2923","creationDate":"2023-03-22T01:27:16+0000","relativeCreationDate":"3 months ago"},"numberOfViews":28,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/connect-discuss-73","categoryId":73,"title":"Connect & Discuss","metaRobots":"index, follow","type":0},"lastPostId":"2923"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"bb8ef78547cee8f4d91ee757577e8cb5fe8c833d","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.<\/p> We\u2019ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I\u2019ve seen this done before but haven\u2019t done it myself, and I\u2019m not sure what the pros\/cons are.<\/p> Does anybody manage a global social program? If so, what\u2019s your approach and what have been the benefits and challenges of that approach?<\/p> Thanks!<\/p> Hannah Jean<\/p> https:\/\/www.linkedin.com\/in\/hannahajean\/<\/a><\/p>","url":"\/coffee-talk-42\/global-social-management-993?postid=2919#post2919","creationDate":"2023-03-21T20:12:08+0000","relativeCreationDate":"3 months ago"},"isTopicUnread":true,"privateId":192,"id":993,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":42,"isIdeation":false,"url":"\/coffee-talk-42","title":"Coffee Talk","description":"Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum."},"url":"\/coffee-talk-42\/global-social-management-993","title":"Global social management","lastPost":{"id":2923,"author":{"id":5032,"url":"\/members\/hannah-jean-5032","name":"hannah.jean","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" That\u2019s \u2026\u00a0complicated. While I have seen it done, do you have a team the size it would take to develop original content for each of those regions based on what\u2019s popular, complete with translations? I realize team members from those regions provide you with content, but is it enough to develop an individual social program for each area - and are those areas part of the greater focus of the company you work for for growth?\u00a0My concern is that without the appropriate team to manage each region in alignment with your strategy, it will cause you to water down the content you\u2019re already publishing on your North American channels (due to lack of time)\u00a0and your social program will suffer across the board.\u00a0<\/p>\t<\/div><\/content-quote> It\u2019s definitely complicated and for all the reasons you listed! It\u2019s just me, so I worry about exactly what you said with our main part of the program suffering. We\u2019ve started to develop an intake process for this content, but again, it takes up extra time too. One thing that grounds me is our organization\u2019s overall focus - if it ever shifts to one of those regions, it\u2019ll give me the angle I need to direct my resources there. Trying to please everyone and provide content in regions\u2019 native languages and all that jazz is difficult.\u00a0\ud83d\ude01\u00a0<\/p> Thanks for your input!\u00a0<\/p>","url":"\/coffee-talk-42\/global-social-management-993?postid=2923#post2923","creationDate":"2023-03-22T01:27:16+0000","relativeCreationDate":"3 months ago"},"lastReply":{"id":2923,"author":{"id":5032,"url":"\/members\/hannah-jean-5032","name":"hannah.jean","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" That\u2019s \u2026\u00a0complicated. While I have seen it done, do you have a team the size it would take to develop original content for each of those regions based on what\u2019s popular, complete with translations? I realize team members from those regions provide you with content, but is it enough to develop an individual social program for each area - and are those areas part of the greater focus of the company you work for for growth?\u00a0My concern is that without the appropriate team to manage each region in alignment with your strategy, it will cause you to water down the content you\u2019re already publishing on your North American channels (due to lack of time)\u00a0and your social program will suffer across the board.\u00a0<\/p>\t<\/div><\/content-quote> It\u2019s definitely complicated and for all the reasons you listed! It\u2019s just me, so I worry about exactly what you said with our main part of the program suffering. We\u2019ve started to develop an intake process for this content, but again, it takes up extra time too. One thing that grounds me is our organization\u2019s overall focus - if it ever shifts to one of those regions, it\u2019ll give me the angle I need to direct my resources there. Trying to please everyone and provide content in regions\u2019 native languages and all that jazz is difficult.\u00a0\ud83d\ude01\u00a0<\/p> Thanks for your input!\u00a0<\/p>","url":"\/coffee-talk-42\/global-social-management-993?postid=2923#post2923","creationDate":"2023-03-22T01:27:16+0000","relativeCreationDate":"3 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":2920,"author":{"id":5032,"url":"\/members\/hannah-jean-5032","name":"hannah.jean","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" Oh - and if you are from a region outside of North America, I\u2019d LOVE <\/strong>your input on what really works best with your company\/culture\/region!\u00a0<\/p>","url":"\/coffee-talk-42\/global-social-management-993?postid=2920#post2920","creationDate":"2023-03-21T20:12:51+0000","relativeCreationDate":"3 months ago"},"numberOfViews":28,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/connect-discuss-73","categoryId":73,"title":"Connect & Discuss","metaRobots":"index, follow","type":0},"lastPostId":"2923"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"bb8ef78547cee8f4d91ee757577e8cb5fe8c833d","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
For everyone tagged as a new member, please introduce yourself in the\u00a0thread. We would love to hear more about you and why you joined our community!<\/p> Tell us about yourself! What are you most excited about in the next month?<\/strong><\/em><\/p> We have two events coming up in early October! While these events are both agency focused<\/strong><\/em>, everyone is still welcome to attend.<\/p> \u00a0<\/p>","url":"\/coffee-talk-42\/welcome-new-members-718?postid=2085#post2085","creationDate":"2022-09-26T18:38:26+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":175,"id":718,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":42,"isIdeation":false,"url":"\/coffee-talk-42","title":"Coffee Talk","description":"Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum."},"url":"\/coffee-talk-42\/welcome-new-members-718","title":"\ud83d\udc4b Welcome New Members!","lastPost":{"id":2470,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" I hope to see you all today at Community Focus Hour!\u00a0In this session, soft music will be played for those wishing to work on your own and\u00a0breakout rooms will be available for those of you looking for suggestions or networking. See you there!<\/p> \u00a0<\/p>","url":"\/coffee-talk-42\/welcome-new-members-718?postid=2470#post2470","creationDate":"2022-12-13T17:43:40+0000","relativeCreationDate":"6 months ago"},"lastReply":{"id":2470,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" I hope to see you all today at Community Focus Hour!\u00a0In this session, soft music will be played for those wishing to work on your own and\u00a0breakout rooms will be available for those of you looking for suggestions or networking. See you there!<\/p> \u00a0<\/p>","url":"\/coffee-talk-42\/welcome-new-members-718?postid=2470#post2470","creationDate":"2022-12-13T17:43:40+0000","relativeCreationDate":"6 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":35,"numberOfLikes":8,"relevantPost":{"id":2099,"author":{"id":5032,"url":"\/members\/hannah-jean-5032","name":"hannah.jean","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" Hi there! My name is Gabby Blauert and I am Hamilton County Tourism\u2019s newest Communications Manager. I\u2019m only a few weeks in but already loving my role, where I get to share about all the amazing attractions and amenities that exist in Hamilton County, Indiana.\u00a0I am so excited for all the fun fall activities happening this month, including apple picking, corn mazes, and haunted houses.<\/p>\t I joined this group because I\u2019m looking to connect with fellow social media managers and keep a pulse on all the latest trends. Thanks!!<\/p>\t<\/div><\/content-quote> I\u2019ve always thought working in tourism and\/or chamber of commerce roles would be SO fun! The city I used to live in does a great job at it (IMO), and I just feel like they have so much fun! Good luck in your role!<\/p>","url":"\/coffee-talk-42\/welcome-new-members-718?postid=2099#post2099","creationDate":"2022-09-27T19:33:36+0000","relativeCreationDate":"9 months ago"},"numberOfViews":340,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/e8c8421d-026d-4e7e-9ef9-c0ff8b598c0c_thumb.png","publicLabel":"New Members","category":{"url":"\/connect-discuss-73","categoryId":73,"title":"Connect & Discuss","metaRobots":"index, follow","type":0},"lastPostId":"2470"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"bb8ef78547cee8f4d91ee757577e8cb5fe8c833d","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
For everyone tagged as a new member, please introduce yourself in the\u00a0thread. We would love to hear more about you and why you joined our community!<\/p> Tell us about yourself! What are you most excited about in the next month?<\/strong><\/em><\/p>Welcome New Members!New Members
