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An opportunity has arisen, allowing me to pursue an extremely affordable education from a reputable college. A quick synopsis\/pretext to my question for you:<\/p>
- I can pursue an MBA with a Marketing Analytics concentration. Or\u2026<\/li>\t
- I can pursue a Masters in Data Science. Or\u2026<\/li>\t
- I stick with my current educational methods: YouTube, Skillshop, Meta, Sprout, LinkedIn Learning and CXL. Or...<\/li>\t
- I stop fixating on education (aka \u201cstaying in my lane\u201d).<\/li><\/ul>
\u00a0<\/p>
Like many of you, I am a one person Social Media and Copywriting\u00a0department. I currently use almost all of Sprout\u2019s tools along with SpyFu to automate the research side of my job, so I might be more reactive to our fans\/followers and plan future campaigns. In may ways, sprout takes the bricks out of the briefcase.<\/p>
My desire\u00a0for education stems from a strong need to help bridge the informational gap many of us face: marketing\u2019s often vague relationship to revenue, as I don\u2019t have a \u201cbuy\u201d button at the end of my attribution funnel, nor do I sufficiently speak the CFO\u2019s language to relay that value effectively (IMO).<\/p>
I believe there are\u00a0deeper, more relevant data sets out there and better ways to communicate them. Perhaps going back to school will help me find them\u2026?<\/p>
Thoughts?\u00a0<\/p>","url":"\/content-creation-67\/considering-an-mba-in-marketing-maybe-634?postid=1824#post1824","creationDate":"2022-08-23T13:55:03+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":120,"id":634,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/considering-an-mba-in-marketing-maybe-634","title":"Considering an MBA in Marketing...maybe.","lastPost":{"id":1871,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"
Hi Bill, as a social media marketer with an MBA, I\u2019ll jump into this conversation to say it\u2019s one of the best decisions I did for myself. To your point, you take Accounting and Economics and the like and so back in your job, when presenting marketing to the c-suite, you can talk their language and have a better chance of earning buy-in, budget, what have you.\u00a0<\/p>
I worked full time during my MBA program, and went to school at night, so I was able to apply new ideas right away. While that took me 4 years, it was the right path for me.\u00a0<\/p>
Happy to answer questions as you navigate your decision. Best of luck to you and keep us posted!<\/p>","url":"\/content-creation-67\/considering-an-mba-in-marketing-maybe-634?postid=1871#post1871","creationDate":"2022-08-26T16:44:22+0000","relativeCreationDate":"9 months ago"},"lastReply":{"id":1871,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"
Hi Bill, as a social media marketer with an MBA, I\u2019ll jump into this conversation to say it\u2019s one of the best decisions I did for myself. To your point, you take Accounting and Economics and the like and so back in your job, when presenting marketing to the c-suite, you can talk their language and have a better chance of earning buy-in, budget, what have you.\u00a0<\/p>
I worked full time during my MBA program, and went to school at night, so I was able to apply new ideas right away. While that took me 4 years, it was the right path for me.\u00a0<\/p>
Happy to answer questions as you navigate your decision. Best of luck to you and keep us posted!<\/p>","url":"\/content-creation-67\/considering-an-mba-in-marketing-maybe-634?postid=1871#post1871","creationDate":"2022-08-26T16:44:22+0000","relativeCreationDate":"9 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":4,"relevantPost":{"id":1824,"author":{"id":83,"url":"\/members\/bill-braun-83","name":"bill.braun","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f1c9053a-6e4f-4ed2-9ac7-d0d9e310a7b9.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":4},"content":"
I am considering what I can only call \u201cthe nuclear option.\u201d<\/p>
An opportunity has arisen, allowing me to pursue an extremely affordable education from a reputable college. A quick synopsis\/pretext to my question for you:<\/p>
- I can pursue an MBA with a Marketing Analytics concentration. Or\u2026<\/li>\t
- I can pursue a Masters in Data Science. Or\u2026<\/li>\t
- I stick with my current educational methods: YouTube, Skillshop, Meta, Sprout, LinkedIn Learning and CXL. Or...<\/li>\t
- I stop fixating on education (aka \u201cstaying in my lane\u201d).<\/li><\/ul>
\u00a0<\/p>
Like many of you, I am a one person Social Media and Copywriting\u00a0department. I currently use almost all of Sprout\u2019s tools along with SpyFu to automate the research side of my job, so I might be more reactive to our fans\/followers and plan future campaigns. In may ways, sprout takes the bricks out of the briefcase.<\/p>
My desire\u00a0for education stems from a strong need to help bridge the informational gap many of us face: marketing\u2019s often vague relationship to revenue, as I don\u2019t have a \u201cbuy\u201d button at the end of my attribution funnel, nor do I sufficiently speak the CFO\u2019s language to relay that value effectively (IMO).<\/p>
I believe there are\u00a0deeper, more relevant data sets out there and better ways to communicate them. Perhaps going back to school will help me find them\u2026?<\/p>
Thoughts?\u00a0<\/p>","url":"\/content-creation-67\/considering-an-mba-in-marketing-maybe-634?postid=1824#post1824","creationDate":"2022-08-23T13:55:03+0000","relativeCreationDate":"9 months ago"},"numberOfViews":61,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"1871"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"476f7c6d6db7c0d02dd2311520f79f3a0d9717a9","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
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