Topics started by hannah.jean

Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.<\/p>

We\u2019ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I\u2019ve seen this done before but haven\u2019t done it myself, and I\u2019m not sure what the pros\/cons are.<\/p>

Does anybody manage a global social program? If so, what\u2019s your approach and what have been the benefits and challenges of that approach?<\/p>

Thanks!<\/p>

Hannah Jean<\/p>

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Hi everyone,<\/p>

Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.<\/p>

We\u2019ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I\u2019ve seen this done before but haven\u2019t done it myself, and I\u2019m not sure what the pros\/cons are.<\/p>

Does anybody manage a global social program? If so, what\u2019s your approach and what have been the benefits and challenges of that approach?<\/p>

Thanks!<\/p>

Hannah Jean<\/p>

https:\/\/www.linkedin.com\/in\/hannahajean\/<\/a><\/p>","url":"https:\/\/community.www.aqdar-uae.com\/coffee-talk-42\/global-social-management-993","creationDate":"2023-03-21T20:12:06+0000","relativeCreationDate":"3 months ago"},"numberOfViews":28,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/connect-discuss-73","categoryId":73,"title":"Connect & Discuss","metaRobots":"index, follow","type":0},"lastPostId":"379"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"a78791a081f4ce79452ddf66a686a7206aa52b0e","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

H

hannah.jean Frequent User

asked inCoffee Talk

Global social management

Hi everyone,Right now I lead the social program for a global company. Our strategy and focus is mostly North America focused, but we have some content sprinkled throughout for other regions in Latin America and EMEA. The content comes from team members in those regions and geotargeted to those specific regions in their language. But those regions also see the English version of our content that goes out globally.We’ve been getting requests to create pages dedicated to each of the regions (ex: ABC Company - Europe, ABC Company - Italy, ABC Company - Brazil) vs. using a global profile. I’ve seen this done before but haven’t done it myself, and I’m not sure what the pros/cons are.Does anybody manage a global social program? If so, what’s your approach and what have been the benefits and challenges of that approach?Thanks!Hannah Jeanhttps://www.linkedin.com/in/hannahajean/

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3 months ago