嘿,大家,
我负责一个大品牌的社区管理策略,正在寻求建议。
过去,我们通过跟踪互动量来衡量社区管理计划的成功(例如,我们对消费者评论和帖子的回应次数)。今年我们安排了更多优先事项积极的互动(比如在热门TikTok下评论)相对于反应性相互作用(回复一条标记了我们品牌的推特)帮助品牌参与文化趋势,加入趋势对话,并将品牌整体定位为更有相关性,以建立品牌亲和力。
我一直在纠结的事情如何衡量这个新目标的成功,最终,如何将成功传达给关键的利益相关者。
欢迎任何关于您的团队如何衡量社区管理影响的建议、建议或示例。
欢呼,
奥黛丽
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最佳答案是Nycole2023年4月23日,08:42
If you're doing customer service,\u00a0you do a \u201csaved\u00a0customer\u201d or turnaround metric that associates the value of fixing an issue that otherwise would have turned them away from the brand. You can also do advocate cultivation stats like how many times you get people to come back and chat more who you've engaged with. You can also look at UGC increases based on proactive engagement.\u00a0<\/p>","className":"post__content__best_answer"}">
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