问题

说明社交投资回报率:漏斗顶部vs.漏斗底部

  • 2022年6月27日
  • 0回答
  • 16的观点
will.veliz
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  • will.veliz
  • 爱游戏体育官网首页发芽的团队
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嘿,大家好!

我想在此分享一些关于社交游戏在转化率方面的真正投资回报率的见解:

我曾与几个团队/个人合作过，他们努力向领导层说明社交努力的真正投资回报率，因为他们的领导层关注的是众所周知的营销漏斗的底部(实际转化)，而不是顶部(社交开始倾倒线索)。在这两点之间，似乎有相当数量的流失/因素是社交团队无法控制的，而且更多是在网站方面。

我很想看看是否有其他人遇到了这个挑战，并从社区获得关于如何最好地解决这个问题的任何见解，并让领导层更多地关注漏斗的顶部!

谢谢!

威尔·维利兹(他/他/他的)
Hey everyone!\u00a0<\/p>

\u00a0<\/p>

I wanted to crowdsource some insights for the age-old battle to illustrate the true ROI of social when it comes to conversions:\u00a0<\/p>

\u00a0<\/p>

I\u2019ve worked with several teams\/individuals who struggles to illustrate true ROI of social efforts to leadership as their leadership is fixated on the bottom of the proverbial marketing funnel (actual conversions) as opposed to the top (where social is dumping the leads to begin with).\u00a0Between the two points there seems to be a decent amount of attrition\/factors that the social team cannot control and that are more on the website side.\u00a0<\/p>

\u00a0<\/p>

I would love to see if any others are running into this challenge and\u00a0get any insights from the Community on how best to tackle this issue and get leadership to focus more on the top of the funnel!\u00a0<\/p>

\u00a0<\/p>

Thanks!\u00a0<\/p>","quoteUsername":"will.veliz","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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