超越基础的测量

  • 2023年5月10日
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你好!我一直在寻找新的方法来证明社交和影响者内容的长期价值。质量和数量超出了所有的基本测量，消费者行为潜水，SOV等。

我目前正在考虑两件事的测量方法。这可以评估“眼睛”对内容的价值，因为当人们真正需要他们在内容中看到的服务时，看到内容会让他们想起最重要的事情。然后是2。可以看看内容在推动WOMM方面的价值。

以前有人探索过上述任何一种吗?如果有，你有没有找到适合你公司的方法?我一定会让大家知道我的最新进展。

Hello all! I'm always looking for new ways to prove out the value of social and influencer content long term. Both qual and quant that goes beyond all the basic measurements, consumer behavior dives, SOV, etc.<\/p>

I'm currently thinking through measurement methodology for two things 1. that could assess value of eyes on content, with the idea that seeing content will create top of mind recall when someone actually needs the service they saw in content.\u00a0\u00a0And then 2. That could look at the value of content in driving WOMM.\u00a0<\/p>

Has anyone explore\u00a0either of the above before? If so, did you find something that worked for your company. I'll definitely keep everyone updated as I work through this.\u00a0<\/p>","quoteUsername":"Nycole","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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