问题

平均用户参与趋势的转变| Instagram

  • 2023年6月2日
  • 0回答
  • 3视图
jeffrey.kingman
排名

今天在一个客户电话中出现了这个问题:今天大多数消费者是被动地消费品牌内容还是参与内容?也就是说，他的论点是，今天的大多数消费者不像一年前或更久以前那样，花精力在Instagram上与品牌内容互动(点赞、点赞、评论、分享、发送)。

在没有数据或研究的情况下，我的“感觉”是，大多数消费者都会与品牌的内容互动，但如今进行互动的相关性门槛比以前更高了。有人有这方面的研究数据吗?

谢谢大家，周末愉快。

JJK

杰弗里·金曼
This question came up in a client call today: does it seem that most consumers today passively consume brand content versus engage with content? Meaning, his thesis was most consumers today don\u2019t expend the energy to interact (like, heart, comment, share, send) with brand content on Instagram like they were a year or more ago.<\/p>

\u00a0<\/p>

My \u201cfeel\u201d without having data or research is that most consumers will interact with a brand\u2019s content but the relevancy bar for making an interaction is higher today than it used to be. Does anyone have research data on this?<\/p>

\u00a0<\/p>

Thanks and have a great weekend.<\/p>

JJK\u00a0<\/p>","quoteUsername":"jeffrey.kingman","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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