解决了

社交媒体参与度爱游戏官网皇下降

  • 2022年4月12日
  • 9回复
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徽章

我公司的社交媒体参与度同比大幅下降。爱游戏官网皇有什么想法吗?

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最佳答案是乔纳森Zuluaga2022年4月15日，21:15

@social.manager<\/user-mention>\u00a0I think other brands have certainly seen this happen as well! A few things thoughts:<\/p>
  • Has your posting cadence changed or volume?<\/li>\t
  • It looks like paid drove a ton of your previous year results, has investment decreased?<\/li>\t
  • I would also look back at top performing content and try to repurpose some of it.\u00a0<\/li><\/ul>

    \u00a0<\/p>","className":"post__content__best_answer"}">

查看原始
    My companies social media engagement has plummeted YoY. Any thoughts as to why?<\/p>","quoteUsername":"social.manager","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    9回复

    年代
    排名
    Userlevel 1
    徽章 + 1

    嗨！

    你发布的是什么类型的内容?我发现我更新的内容越多，参与度就越高。你也可以尝试邀请新人喜欢你的页面，获得新的关注者。或者，一个被使用的反应的帖子总是很好的参与。比如输入“对这张照片留下一个心的反应，或者对那张照片留下一个笑的反应……”等。

    你在什么样的公司工作?

    HI!<\/p>

    What kind of content are you posting? I find that the more I switch up the content-the better the engagement. You can also try inviting new people to like your page and get fresh followers. Or, a post with the reactions being used is always great for engagement. Like typing \u201cleave a heart reaction for this picture, or a laughing reacting for that picture...\u201d etc.<\/p>

    What kind of company are you at?\u00a0<\/p>","quoteUsername":"shelby.williams","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    吉纳维芙
    排名
    徽章

    你使用什么平台?

    某些平台，比如Facebook会改变算法，随着你的页面越来越大，他们会减少你的内容推送。

    我们需要更多的信息来帮助你:)

    在老年和医疗保健:如果你看到什么，说出来。
    What platform are you using?<\/p>

    \u00a0<\/p>

    Certain platforms, such as Facebook will change algorithms and as your page grows, they push your content out less.\u00a0<\/p>

    \u00a0<\/p>

    We need more info to help you :)<\/p>","quoteUsername":"Genevieve","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    年代
    排名
    Userlevel 1
    徽章

    嗨,吉纳维芙,

    我们正在使用Instagram、Facebook和Twitter。我已经把你提到的分享给管理层了，他们确定的答案是我们发的太多了。我附上了从斯普劳特提取的年度分析数据。爱游戏体育官网首页看着这些急剧下降的数字，你是怎么想的?这是我们的频道。

    与感恩,
    尼基

    1)附件
    Hi Genevieve,<\/p>

    We are using Instagram, Facebook, and Twitter. I\u2019ve shared what you mentioned to management and they are certain the answer is that we are posting too much. I\u2019ve attached our\u00a0YoY analytics pulled from Sprout. Looking at those number, which have plummeted, what are your thoughts? Here are our channels.<\/p>

    乔纳森Zuluaga
    排名
    Userlevel 7
    徽章 + 3

    @social.manager我想其他品牌肯定也看到了这种情况!我有几点想法:

    • 你发帖的节奏或音量有改变吗?
    • 看来付费对你们去年的业绩有很大的推动作用，投资减少了吗?
    • 我也会回顾表现最好的内容，并尝试重新利用其中的一些内容。

    ——乔纳森·Z
    @social.manager<\/user-mention>\u00a0I think other brands have certainly seen this happen as well! A few things thoughts:<\/p>
    • Has your posting cadence changed or volume?<\/li>\t
    • It looks like paid drove a ton of your previous year results, has investment decreased?<\/li>\t
    • I would also look back at top performing content and try to repurpose some of it.\u00a0<\/li><\/ul>

      \u00a0<\/p>","quoteUsername":"Jonathan Zuluaga","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    年代
    排名
    Userlevel 1
    徽章

    你好,乔纳森,

    感谢您的反馈!

    我们确实改变了我们的舞蹈，并在所有渠道上发布了更多的内容。

    此外，我们确实减少了付费广告。

    我的老板认为有机增长/用户粘性/印象与付费或提升广告之间没有关联。

    最后，你能不能给我打个30分钟的电话，让我听听你的意见?如果不是，我完全理解。

    与感恩,
    尼基

    Hi Jonathan,<\/p>

    Thank you for your feedback!<\/p>

    We did change our candece and are posting a lot more across all channels.<\/p>

    In addition,\u00a0we did decrease our paid advertising YoY.<\/p>

    My boss believe there is no correlation between organic growth\/engagement\/impression and paid ro boosted ads smh.<\/p>

    Lastly, would you be open to having a 30 minute call with me so I can pick your brain? If not, I completely understand.

    With gratitude,
    Nikki<\/p>","quoteUsername":"social.manager","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    吉纳维芙
    排名
    徽章

    @social.manager我想其他品牌肯定也看到了这种情况!我有几点想法:

    • 你发帖的节奏或音量有改变吗?
    • 看来付费对你们去年的业绩有很大的推动作用，投资减少了吗?
    • 我也会回顾表现最好的内容，并尝试重新利用其中的一些内容。

    我同意重复使用仍然相关的顶级内容。我个人在这方面取得了成功。我也在facebook上“提升”了一个表现不错的帖子，并重复使用了几次。更高的参与度似乎给新用户灌输了一些信任，他们更有可能与我互动。

    我看了一下你的内容。非常专业，做得很好。我可能会指出一些事情(你不需要带任何东西上船)。

    • 我会减少拷贝量。大多数读者只是扫一遍，读每句话的前几个单词——所以要让这些单词有意义。
    • 对于视频(顺便说一下，我喜欢这些，它显示了你是多么的人性化，太棒了)，只需观看裁剪/尺寸。如果一个视频是用人像拍摄的，我个人会把它作为人像发布——而不是添加空白的边。这样做的原因是它将占据屏幕上更多的空间，并有望吸引更多的注意力。

    我不是专家，这些只是我在管理两家非营利性网站的过程中学到的东西。

    再说一遍，热爱你的工作，

    在老年和医疗保健:如果你看到什么，说出来。
    \t

    @social.manager<\/user-mention>\u00a0I think other brands have certainly seen this happen as well! A few things thoughts:<\/p>\t

    • Has your posting cadence changed or volume?<\/li>\t\t
    • It looks like paid drove a ton of your previous year results, has investment decreased?<\/li>\t\t
    • I would also look back at top performing content and try to repurpose some of it.\u00a0<\/li>\t<\/ul>

      \u00a0<\/p>\t<\/div><\/content-quote>

      I agree with re-using top performing content that is still relevant. I have personally had success with this. I have also \u2018boosted\u2019 (on FB) a well performing post, and reused it several times. The higher amount of engagement on it has appeared to instil some trust for new audience members and they were more likely to engage with me.\u00a0<\/p>

      \u00a0<\/p>

      I had a look at your content. It is very professional and well done. Some things that I may point out (you dont need to take anything on board).\u00a0<\/p>

      \u00a0<\/p>

      • I would reduce the copy amount. Most readers just scan the copy and will read the first few words of each sentence - so make these words count.<\/li>\t
      • For videos (I love these by the way, it shows how human you are, fabulous) just watch the cropping\/dimensions. If a video it filmed in portrait, I would personally post it as portrait - and not add the blank sides in. The reason for this is it will take more space on screens and hopefully grab more attention.\u00a0<\/li><\/ul>

        \u00a0<\/p>

        I am not an expert, these are just the things I have learnt along the way managing two not for profits\u2019 content.\u00a0<\/p>

        Again, love your work,<\/p>","quoteUsername":"Genevieve","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    吉纳维芙
    排名
    徽章

    嗨,吉纳维芙,

    我们正在使用Instagram、Facebook和Twitter。我已经把你提到的分享给管理层了，他们确定的答案是我们发的太多了。我附上了从斯普劳特提取的年度分析数据。爱游戏体育官网首页看着这些急剧下降的数字，你是怎么想的?这是我们的频道。

    与感恩,
    尼基

    你好,妮可,

    既然你已经注意到，自从取消付费帖子以来，用户参与度大幅下降——我当然同意这两者之间存在直接关联。我的想法是，这会减少有机接触，因为更少的人看到你的帖子，更少的人可能会分享/转发你的内容，这将产生有机粘性。

    我在我的一个页面上发布任何提到乌克兰的内容都遇到了一些麻烦，facebook/insta屏蔽了我的一些内容。这一切都很友好，不涉及政治。我想知道关于你的人道主义努力的帖子是否会被过滤-抱歉我没有正确的术语，但我想你知道我的意思。

    在老年和医疗保健:如果你看到什么，说出来。
    \t

    Hi Genevieve,<\/p>\t

    We are using Instagram, Facebook, and Twitter. I\u2019ve shared what you mentioned to management and they are certain the answer is that we are posting too much. I\u2019ve attached our\u00a0YoY analytics pulled from Sprout. Looking at those number, which have plummeted, what are your thoughts? Here are our channels.<\/p>\t

    austin.weaver
    排名
    Userlevel 1

    我知道这是一个较早的话题，但我们确实看到在这个话题开始的时候，所有人的印象/参与度都出现了大幅下降(主要是在Facebook和Instagram上，但LinkedIn也是如此)。我们的付费支出与经批准的客户预算相比保持了相当一致。我刚刚和FB的一位代表进行了交谈，询问他是否知道我们看到下降的原因。他不知道，说:“也许你可以检查一下你发布的时间。”我发现了一篇关于facebook降级内容类型的文章(游戏邦注:这篇文章发表的时间正是我们看到这种大幅降级的时候):https://transparency.fb.com/features/approach-to-ranking/types-of-content-we-demote

    FB的代表说这篇文章很有趣，但这些因素(文章中提到的)不应该影响我们的表现。我非常怀疑。这篇文章发表于4月份(更新于6月份)。我还询问了算法在那段时间(3月/ 4月)的变化，他说他不知道有任何变化。再一次。持怀疑态度。如果我们不同团队的大多数客户都看到了同样的异常情况，那么要么是平台发生了变化，要么是用户/社会发生了变化，对吧?后者似乎不太可能出现。

    想法吗?

    I know this is an older conversation, but we\u2019ve definitely seen major drops in impressions\/engagement across the board beginning around the time this thread was started (mostly on Facebook and Instagram, but LinkedIn too). Our paid spend has been pretty consistent YoY - per approved client budgets. I just spoke with a FB rep to ask if he knew the reason we were seeing drops. He had no idea and said, \u201cmaybe check the time of day you\u2019re posting\u201d. I found an article talking about the types of content FB\u00a0demotes (published right around the time we were seeing these massive drops):\u00a0https:\/\/transparency.fb.com\/features\/approach-to-ranking\/types-of-content-we-demote<\/a>\u00a0<\/p>

    \u00a0<\/p>

    The FB rep said the article was interesting, but those factors (mentioned in the article) shouldn\u2019t be affecting our performance. I\u2019m highly suspicious. The article was published in April (updated in June as of this post). I also asked about algorithm changes around that time (March\/April) and he said he wasn\u2019t aware of any changes. Again. Skeptical. If the majority of our clients, across various teams saw the same anomaly, either something changed on the platform or something changed with users\/in society, right? The latter seems less likely.\u00a0<\/p>

    \u00a0<\/p>

    Thoughts?<\/p>","quoteUsername":"austin.weaver","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

    一个
    排名

    大家好，我是Sprout社区中心的新手，爱游戏体育官网首页但是我想来这里看看有没有人遇到过突然下降的问题，看起来你们都遇到过。对于我们的一些客户来说，我们的帖子一夜之间就暴跌了——例如，Instagram上每篇帖子的自然点赞数从1000个左右降到了现在最多几百个。Facebook的“营销专家”在提供任何明确的原因时都是无用的，但这不可能只是巧合!有人找到解决办法了吗?爱游戏体育入口登录

    Hi guys, new to the Sprout Community Hub but wanted to come on here and see if anyone has experienced any issues with a sudden drop in engagements, which it looks like you have. Ours pretty much plummeted overnight for some of our clients - going from around 1,000 likes organically per post on Instagram, for example to a couple of hundred at most now. The Facebook \u2018Marketing Experts\u2019 are useless when it comes to providing any clear reasons why this could be, but it can\u2019t just be a coincidence! Has anyone managed to find any solutions?\u00a0<\/p>","quoteUsername":"adam.hull","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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