问:你如何在不引起粉丝的困惑/歇斯底里的情况下进行品牌社交媒体资料的大规模日落?爱游戏官网皇
背景:我们的组织一致认为，是时候将多年来由多个部门/团队创建的一系列社交媒体账户(目前有114个社交媒体账户，希望在EOY之前减少到大约60个)大规模关闭。爱游戏官网皇这些配置文件已经被确定为日落，因为它们不以任何方式为品牌服务。他们中的许多人有追随者，但没有定期发布。这些社交档案支持一个整体品牌，但不是伞式品牌本身。
想法吗?想法吗?问题吗?
最佳答案是jessie.odonnell
\u00a0<\/p>
That is a lot of profiles! I think Jonathan is on the right track; clear messaging to set expectations will be key. There\u2019s no good way to ensure you\u2019ll get EVERYONE following the other accounts but there may be some overlap.<\/p>
\u00a0<\/p>
What I did (we previously had 16 Twitter accounts because of the same scenario you mentioned, we went down to 4 and then recently 3) was create that messaging saying something along the lines of:\u00a0
\u201cWe\u2019re consolidating accounts to bring you a better experience! Please follow us on one of our other accounts \/ @accountname so you don\u2019t miss [insert value here]. This account will be retired on DATE.\u201d<\/p>
\u00a0<\/p>
If you have a social page on your site that lists the other accounts it may be best to link to that, or if there are specific accounts that would make the most sense to follow you can call those out individually.<\/p>
\u00a0<\/p>
Hope this helps!<\/p>
Jessie<\/p>","className":"post__content__best_answer"}">
