问题

一个品牌是否应该有单独的区域渠道?

  • 2022年10月13日
  • 2回答
  • 38岁的观点
年代
排名
徽章

我们目前正在调查我们是否应该允许单独的渠道到我们的主要集团帐户。我们担心品牌混淆和分裂我们的粉丝，但也有更少的人关注主渠道。没有太多的信息，有些品牌会这么做，有些则不会，所以我想这个社区可能会有一些有趣的见解或意见:)

We are currently investigating if we should allow separate channels to our main group account. We are worried about brand confusion and dividing our followers but also having less people look at the main channel. There is not much info out\u00a0there\u2026\u00a0 some brands do it others don\u2019t so I thought this community might have some interesting insights or opinions :)\u00a0<\/p>","quoteUsername":"social.umicore","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

2回答

mike.blight
Userlevel 4
徽章 + 2

我们目前正在调查我们是否应该允许单独的渠道到我们的主要集团帐户。我们担心品牌混淆和分裂我们的粉丝，但也有更少的人关注主渠道。没有太多的信息，有些品牌会这么做，有些则不会，所以我想这个社区可能会有一些有趣的见解或意见:)

这是一个非常好的问题!我用另一个问题来回答你的问题:

拥有多渠道的好处是什么?

你关于分裂追随者的评论是公平的。好在后端(例如，使用Sprout)不会受到影响，因为所有的渠道都将进入您的主组帐户。爱游戏体育官网首页

Mike Blight(他/他/他的)-高级市场研究与洞察经理

We are currently investigating if we should allow separate channels to our main group account. We are worried about brand confusion and dividing our followers but also having less people look at the main channel. There is not much info out\u00a0there\u2026\u00a0 some brands do it others don\u2019t so I thought this community might have some interesting insights or opinions :)\u00a0<\/p><\/blockquote>

\u00a0<\/p>

That is such a great question! I\u2019ll answer your question with another question:<\/p>

What would be the benefit of having multiple channels?<\/p>

Your comments about dividing the followers is a fair one. The nice thing is that on the back-end (e.g., using Sprout) wouldn\u2019t be impacted as all the channels will feed into your main group account.\u00a0<\/p>","quoteUsername":"mike.blight","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

lisa.rodrigo
排名
Userlevel 3
徽章 + 1

迈克关于福利的问题是一个很好的问题。我们来来回回，对于区域来说，主要是关于带宽;我们强烈希望有当地的人来负责内容，以确保账户能够真正迎合当地的口味。我觉得我坐在总部做不太好。现在，我们的预算不允许专门的社会角色，所以社会落在了别人的盘子里，有些地区可以弄清楚，其他地区的盘子太满了。

丽莎@eskeymo
Mike\u2019s question about benefits is a good call out. We go back and forth, and for regions, it\u2019s mainly about bandwidth; we feel strongly about having someone within the region lead the content\u00a0to make sure the account can truly cater to local flavor. I don\u2019t feel I can do that very well sitting from HQ. And right now, our budget doesn\u2019t allow for a dedicated social role, so social falls on someone else\u2019s plate and some regions can figure that out, others\u2019 have too-full plates.\u00a0<\/p>","quoteUsername":"lisa.rodrigo","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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