TikTok Adds a GIPHY Option

  • 30 March 2022
  • 3 replies
  • 38 views
Jonathan Zuluaga
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Userlevel 7
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Tiktok announced new ways to make your videos more creative by adding a GIPHY library option to videos. I’m so curious to see how creators and brands will use the new options.

Read the update here:https://newsroom.tiktok.com/en-us/tiktok-library

Q: Any ideas on how you would use it?

- Jonathan Z
\"//www.aqdar-uae.com/community/social-networks-71/\"<\/figure>

\u00a0<\/p>

Tiktok announced new ways to make your videos more creative by adding a GIPHY library option to videos. I\u2019m so curious to see how creators and brands will use the new options.<\/p>

Read the update here:\u00a0https:\/\/newsroom.tiktok.com\/en-us\/tiktok-library<\/a><\/p>

Q: Any ideas on how you would use it?<\/strong><\/p>

\u00a0<\/p>","quoteUsername":"Jonathan Zuluaga","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

3 replies

Gayatri Shukla
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Userlevel 4
Badge +1

That is such a great question, @JonathanZuluaga.

@alissa.pagels-minor- really curious to hear your thoughts + tips here, I saw in theproduct idea you upvotedyesterday that TikTok is a major part of y’all’s social strategy. I bet you have some cool ideas here. (And, welcome to the Sprout community, btw :))

Also, @mary- Iknowyou are legit a Gif/Giphy PRO. Curious to hear how you think this can be used.

mary
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Userlevel 2
Badge +2

Thank you @gshukla!

@JonathanZuluagaI think it will depend upon your client and their branding. If your client uses GIF/GIPHY stickers on Instagram, then they will likely also use it for TikTok. So my question back is - how does your client use stickers on Instagram?

I have a luxury client that has created a few stickers on GIPHY, that are available on Instagram, and I assume now also on TikTok. They are very strict in their branding, so I imagine they would only use their own, branded GIFs.

I have other clients (particularly eCommerce), who use stickers on Instagram a bit more liberally, so they would likely treat GIFs on TikTok the same as they do on Instagram.

The key is brand consistency across platforms.

And yes, I even wrote an emoji guideline document once for a brand, so it is good to have all of these brand guidelines in writing!

Mary

Mary
Thank you @gshukla<\/user-mention>!\u00a0<\/p>

\u00a0<\/p>

@JonathanZuluaga<\/user-mention>\u00a0I think it will depend upon your client and their branding. If your client uses GIF\/GIPHY stickers on Instagram, then they will likely also use it for TikTok. So my question back is - how does your client use stickers on Instagram?<\/p>

I have a luxury client that has created a few stickers on GIPHY, that are available on Instagram, and I assume now also on TikTok. They are very strict in their branding, so I imagine they would only use their own, branded GIFs.\u00a0<\/p>

I have other clients (particularly eCommerce), who use stickers on Instagram a bit more liberally, so they would likely treat GIFs on TikTok the same as they do on Instagram.\u00a0<\/p>

The key is brand consistency across platforms.<\/p>

And yes, I even wrote an emoji guideline document once for a brand, so it is good to have all of these brand guidelines in writing!\u00a0\ud83d\ude0f<\/p>

Mary<\/p>","quoteUsername":"mary","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

Jonathan Zuluaga
Rank
Userlevel 7
Badge +3

Such a good point, totally agree with consistency!

在发芽爱游戏体育官网首页,我们也创造了一系列品牌性病ckers for Instagram, but could see us getting more creative on TikTok with general GIPHYs.

- Jonathan Z
Such a good point, totally agree with consistency!<\/p>

\u00a0<\/p>

At Sprout, we also created a series of branded stickers for Instagram, but could see us getting more creative on TikTok with general GIPHYs.<\/p>","quoteUsername":"Jonathan Zuluaga","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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