问题

TikTok变化

  • 2022年5月12日
  • 4回复
  • 52岁的观点
年代
排名
Userlevel 1
徽章 + 1

我们在抖音上的生意取得了巨大的成功，每周的浏览量达到了20万。然而，现在——在过去的4周内——它已经完全变平了。如果每个视频能获得1000次观看就很幸运了。我们什么都没改变!仍然在使用病毒式标签，在正确的时间发布，跟随趋势等等。还有其他人经历过吗?算法发生了巨大的变化吗?任何建议或信息都会有所帮助。谢谢!

We had major success with my business on Tiktok-hitting 200k views a WEEK. However, now-within the\u00a0past 4 weeks- it has gone completely flat. We are lucky if we get 1,000 views per video. And we have changed NOTHING! Still using viral hashtags, posting at the right times, following the trends, etc. Has anyone else gone through this? Did the algorithm drastically change? ANY advice or information will help. Thanks!\u00a0<\/p>","quoteUsername":"shelby.williams","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

4回复

LauraPorcincula
排名
Userlevel 7
徽章 + 3

嗨谢尔比,

很抱歉听到这个消息，我最近没有听说任何算法的变化。我最近读了很多关于TikTok的文章，我最大的收获是关于基本的:使用趋势声音，利用二重唱和缝合功能。最后，TikTok挑战最近似乎也很流行。这里有一些对我有帮助的资源。

抖音创意中心

TikTok挑战Sprout博客爱游戏体育官网首页

所有斯普劳特的爱游戏体育官网首页TikTok上的博客文章

我很想知道社区中是否有人遇到了同样的问题，你尝试了什么?

劳拉·波辛库拉(她/她)
Hi Shelby,<\/p>

Sorry to hear about this,\u00a0I haven\u2019t heard of any algorithm changes recently. I\u2019ve been reading about TikTok a lot recently and my biggest takeaways have been around the basics:\u00a0use trending sounds, leverage the duet and stitch features. Lastly, TikTok challenges seem to be trending recently too. Here are a few resources that have been helpful for me.<\/p>

TikTok Creative Center<\/a><\/p>

TikTok Challenges Sprout Blog<\/a><\/p>

All of Sprout\u2019s Blog articles on TikTok<\/a><\/p>

I would love to know if anyone else in the community is experiencing the same issue and what you\u2019ve tried?<\/p>","quoteUsername":"LauraPorcincula","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

jackie.dunham
Userlevel 3
徽章 + 1

谢尔比，和劳拉一样我也没听说什么算法更新。你上传的视频有多长?

其他一些建议/想法:

  • 除了使用热门话题或广泛的话题标签，我建议添加两个特定于内容/社区的小众标签(总共3-6个话题标签)，你可能需要测试和学习最适合你的内容的小众标签
  • 从可发现性的角度来看，确保你的标题包含丰富的关键字
  • 开头有很强的吸引力，整个视频的节奏均匀，视频结尾有很强的/有抱负的CTA
  • 在你的小众受众中测试声音趋势，一旦你找到一个可以重复使用的视频

让我们随时了解进展!

JD
Hi Shelby, like Laura I haven\u2019t heard of any algorithm updates.\u00a0How long are the videos you\u2019re posting?\u00a0<\/p>

Some other tips\/ideas:\u00a0<\/p>

  • In addition to using top trending or broad hashtags, would suggest adding in two\u00a0niche #\u2019s specific to the content\/community as well (3-6 total hashtags), you\u2019ll likely need to test and learn the niche #\u2019s that will work best for your content<\/li>\t
  • Ensuring your captions are keyword rich to help from a discoverability perspective<\/li>\t
  • Strong hook at the beginning, even pace of video throughout and strong\/aspirational CTA at the end of the video<\/li>\t
  • Test sounds trending in your niche audience, once you find one that works reuse on multiple videos<\/li><\/ul>

    Keep us posted on progress!<\/p>","quoteUsername":"jackie.dunham","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

年代
排名
Userlevel 1
徽章 + 1

我还没想过要重新使用声音!我会试试的。我们所做的一切:(我会让你更新!

I haven't thought about re using sounds! I will give that a shot. Everything else we have done :( I will keep you updated!\u00a0<\/p>","quoteUsername":"shelby.williams","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
LauraPorcincula
排名
Userlevel 7
徽章 + 3

嗨 @shelby.williams现在，爱游戏体育官网首页Sprout与TikTok集成你可以尝试使用标签(标签和活动)来更好地理解为什么特定的tiktok比其他tiktok表现得更好。

劳拉·波辛库拉(她/她)

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