RECORDING: Unlock the power of AI: Empowering social strategy, analytics, trend identification, and creative visuals

Hi everyone, first off I want to thank you all for joining my talk on AI last week. It was truly a pleasure to get to share some tips and ideas on a topic I’m so excited about.

Secondly, I few of you seemed to be really interested in scraping TikTok comments, here’s the python script I use to do that so you can copy and paste the data into a spreadsheet:计画ps://github.com/cubernetes/TikTokCommentScraper
Feel free to reach out if you have further questions on how to use this tool, it requires some knowledge on Python and running scripts and code on your computer, but all things you could learn via YouTube videos in the readme of the repository.

Finally let me try to answer some of these outstanding questions:

@eden.jaeger: I agree on analytics and reporting, such an amazing place to start saving time with AI. Honestly I keep my tools pretty lean, ChatGPT for most text/numbers analysis, Bard to summarization of online articles (seems to be so much faster at it than ChatGPT), Midjourney and now Photoshop Beta for image generation. I’ve used ElevenLabs and MusicLM for audio generation, but do it sparingly.

I’ve tried other “specialty tools” for writing briefs or doing other tasks, but honestly I feel like they are just sitting in for being able to write a great prompt. I do believe we’ll see some amazing tools launch in the future that leverage AI in unique ways and do so in a way thats’ hard for anyone to recreate in a prompt, like access to a specific data set or specialized actions that it’ll be able to execute. But as of now, I’m good with the stack I have.

@nikkivaglio: In the near future, probably very little. The quality has a ways to go before it can replace what you can capture on your iPhone in 4K. But I could see it being useful as a new way to tell a story, say to recreate a scene that you were not allowed to film or forgot to capture footage of. I could see it as a useful tool for creates who want to retell a story or a dream in a fantastical way.

AI Generated Video is also super useful for creators who want to pitch or show what they intend to film to brands. Great for pre-vis, story boarding. In the long term, I think this will have a disruptive effect as simple tasks like grabbing b-roll footage will be replaced by generating it after the fact. I don’t think creators should worry though, if anything it will give them more opportunities to share their stories more effectively.

@smartin3873: That’s true, and something people should be aware of when using these LLM (large language model) tools. They are only as smart and as current as the data they were trained on. I use the paid version of ChatGPT which has the ability to search the web, Bard from Google is free and also has access to the web. Writing your prompt in a way so that the tool has to go out and retrieve the latest info is the best way to make sure you are tracking the latest info/trends. i.e. “You are a strategist working for an advertising agency, your brand is California Ranch Olive Oil. I will give you a research task and you will go out to the web and find the latest information you can to complete the task. Your first task is to find me recent trends in the home cooking among US 18-34 year olds cooking for themselves for the first time.”

也到LLM的获得最新的信息,我also provide my own data and research via copy and pasting reports that I find on the topic, i.e. articles from Ad Age, research from Warc etc.

@abigaillee: Mostly Twitter, also some TikToks, it seems like those are the best places to see people sharing how AI is impacting their work and to inspire new ways to use the tools. Here’s my Twitter AI list so you can follow the same folks I watch for this info, feel free to ask me who else I should add!

@dusti.tilton: I haven’t had too much practice with keeping within certain legal guidelines with in generated text, but I feel like if you provided ChatGPT or another AI tool with a series of examples first that might help. Also providing a list of exclusionary words that it can not use or use synonyms of those words? I hope you find a good solution!

@christen.fencl: Totally hear you on privacy concerns around what data you feed into AI, as a practice my company doesn’t feed any information that isn’t public knowledge into any of them.
OpenAI’s ChatGPT does have a private mode where it says it won’t save any of the data it receives or generates, which you can trust as much as you like. As a habit, I only use a few tools, but I feel like I’m spreading the love to some of the biggest competitors.

@jalvear: Very interesting! That can be really difficult to deal with, but I wonder if you put exclusionary terms around your work so that it’s forced to search for ideas or what you might need outside of your own work. I also wonder if you could feed in your won work as inspiration and then have it build on top of that. That might help with any AI tool you’re using to build outside of it’s current knowledge set. Hopefully that helps, great question!

@marketing.eturi: I don’t follow any prompt engineering accounts in particular, but above I’ve shared a link to my Twitter Lists, which includes all sorts of great knowledge on getting the most out of AI tools. For prompt writing I follow a very simple practice of being as descriptive as possible, more here: PDF I created on Prompt Writing计画ps://drive.google.com/file/d/1cytkGHt0ptF1XRBytFiXNayj0czUX7SZ/view?usp=share_linkAnd live stream:

@keith.clock: For content calendars, I normally first prompt it on how I want the information delivered, more on that in the links provided above. After that I make sure to tell the AI to reference current events and celebrations in it’s considerations. Here’s an example:
“You are a social strategist building a content calendar for the brand California Ranch Olive Oil. I will provide you a month and the number of posts and platforms I need you to create content ideas for. You will provide me those ideas for each day I need content for and you will put those ideas into a table view so I can copy and paste it into a spreadsheet.
The month is July, please put into context any relevant cultural events and celebrations that our brand could create content around. Here’s an example of our content calendar from last month: (provide a CSV copy and pasted to give more context for the AI)”

Hope that helps! Thanks again to everyone who attended and I’m looking forward to our next chat!

I’m most excited about the creativity in can generate in social managers. Sometimes I’m at a loss and it provides a great starting point!

No least excitements, though I do know there’s so much to learn and regulate with AI.

我感到很兴奋,学习如何利用人工智能的工具nd make my work more efficient. I’m least excited about answering all of the questions my team will have when I introduce it to them as a tool we can utilize throughout our organization. I also want to make sure I understand all of it’s limitations, which is difficult to wrap my head around currently.

Excited for the potential of AI to ultimately free up more humans to do work that they are passionate about and give us the tools to have a bigger positive impact on the world! Least excited about the job losses and the challenges of that transition.

Content brainstorming and creation - for humans to review before publishing ;) - to help extend what small teams can accomplish. Also interested in the possible use of AI as part of analytics.

What I'm most excited about are AI-powered campaigns and content creation.

What excites me the least is the authenticity of the content and copyright,

Thanks @Jonathan Zuluagaappreciate the opportunity, I’m looking forward to sharing what I know about AI and how it can help social media teams save time and concentrate on tasks they love.

Excited how to leverage Ai for sales!

Laura Lane

Quicker turnaround time with creating captions when making content calendars each month. Worried about job security.

The ease of producing lots of content! I do an employee advocacy program & able to do so much more now!

Looking forward to making my workflow easier so I can focus on being more creative.

The endless possibilities that it affords someone.