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Here are some key takeaways you can expect from the event:<\/p>
- Learn how AI can help you gain more \"human\" time back by letting computers handle the repetitive tasks<\/li>\t
- Discover groundbreaking ways AI is reshaping social media strategy and its impact on performance<\/li>\t
- Explore real-world examples of AI-driven tools and their potential to create more engaging and visually stunning content<\/li>\t
- Gain practical strategies for staying ahead of the curve and leveraging cutting-edge technologies for your social media practice<\/li>\t
- Understand the ethical considerations and challenges of integrating AI into your social media practices<\/li><\/ul>
Don't miss out on this exciting opportunity to unlock the full potential of AI in social media. RSVP now and join us for an engaging talk that will transform the way you approach your social media strategy.<\/p>
\u00a0<\/p>
\ud83c\udfc6Congratulations to our engagement winners
@sarah.jones<\/user-mention>\u00a0& @rachel.dawson<\/user-mention>\u00a0who won our book and water bottle giveaway! And our Q&A winner @asher.Korycka<\/user-mention>\u00a0who won a beautiful Arboretum water bottle!\u00a0<\/strong><\/p> Please keep an eye out for a private message from us so we can get your mailing addresses.<\/p>
\u00a0<\/p>
\ud83d\udd34 Did you miss the session? Watch the recording now:<\/strong><\/p>
<\/oembed> \u00a0<\/p>","url":"\/coffee-talk-42\/recording-unlock-the-power-of-ai-empowering-social-strategy-analytics-trend-identification-and-creative-visuals-1099?postid=3271#post3271","creationDate":"2023-05-17T13:15:43+0000","relativeCreationDate":"1 month ago"},"isTopicUnread":true,"privateId":378,"id":1099,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":42,"isIdeation":false,"url":"\/coffee-talk-42","title":"Coffee Talk","description":"Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum."},"url":"\/coffee-talk-42\/recording-unlock-the-power-of-ai-empowering-social-strategy-analytics-trend-identification-and-creative-visuals-1099","title":"\ud83d\udd34 RECORDING: Unlock the power of AI: Empowering social strategy, analytics, trend identification, and creative visuals","lastPost":{"id":3589,"author":{"id":7570,"url":"\/members\/jeff-macdonald-7570","name":"jeff.macdonald","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/101c283d-834b-46ce-9970-9330023affc9.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":2},"content":"
Hi everyone, first off I want to thank you all for joining my talk on AI last week. It was truly a pleasure to get to share some tips and ideas on a topic I\u2019m so excited about.
Secondly, I few of you seemed to be really interested in scraping TikTok comments, here\u2019s the python script I use to do that so you can copy and paste the data into a spreadsheet:\u00a0https:\/\/github.com\/cubernetes\/TikTokCommentScraper<\/a>
Feel free to reach out if you have further questions on how to use this tool, it requires some knowledge on Python and running scripts and code on your computer, but all things you could learn via YouTube videos in the readme of the repository.
Finally let me try to answer some of these outstanding questions:@eden.jaeger<\/user-mention>: I agree on analytics and reporting, such an amazing place to start saving time with AI. Honestly I keep my tools pretty lean, ChatGPT for most text\/numbers analysis, Bard to summarization of online articles (seems to be so much faster at it than ChatGPT), Midjourney and now Photoshop Beta for image generation. I\u2019ve used ElevenLabs and MusicLM for audio generation, but do it sparingly.\u00a0
I\u2019ve tried other \u201cspecialty tools\u201d for writing briefs or doing other tasks, but honestly I feel like they are just sitting in for being able to write a great prompt. I do believe we\u2019ll see some amazing tools launch in the future that leverage AI in unique ways and do so in a way thats\u2019 hard for anyone to recreate in a prompt, like access to a specific data set or specialized actions that it\u2019ll be able to execute. But as of now, I\u2019m good with the stack I have.@nikkivaglio<\/user-mention>: In the near future, probably very little. The quality has a ways to go before it can replace what you can capture on your iPhone in 4K. But I could see it being useful as a new way to tell a story, say to recreate a scene that you were not allowed to film or forgot to capture footage of. I could see it as a useful tool for creates who want to retell a story or a dream in a fantastical way.
AI Generated Video is also super useful for creators who want to pitch or show what they intend to film to brands. Great for pre-vis, story boarding. In the long term, I think this will have a disruptive effect as simple tasks like grabbing b-roll footage will be replaced by generating it after the fact. I don\u2019t think creators should worry though, if anything it will give them more opportunities to share their stories more effectively.\u00a0@smartin3873<\/user-mention>: That\u2019s true, and something people should be aware of when using these LLM (large language model) tools. They are only as smart and as current as the data they were trained on. I use the paid version of ChatGPT which has the ability to search the web, Bard from Google is free and also has access to the web. Writing your prompt in a way so that the tool has to go out and retrieve the latest info is the best way to make sure you are tracking the latest info\/trends. i.e. \u201cYou are a strategist working for an advertising agency, your brand is California Ranch Olive Oil. I will give you a research task and you will go out to the web and find the latest information you can to complete the task. Your first task is to find me recent trends in the home cooking among US 18-34 year olds cooking for themselves for the first time.\u201d
To also get the latest info into LLM\u2019s, I also provide my own data and research via copy and pasting reports that I find on the topic, i.e. articles from Ad Age, research from Warc etc.@abigaillee<\/user-mention>: Mostly Twitter, also some TikToks, it seems like those are the best places to see people sharing how AI is impacting their work and to inspire new ways to use the tools. Here\u2019s my Twitter AI list so you can follow the same folks I watch for this info, feel free to ask me who else I should add!<\/p> <\/oembed> @dusti.tilton<\/user-mention>: I haven\u2019t had too much practice with keeping within certain legal guidelines with in generated text, but I feel like if you provided ChatGPT or another AI tool with a series of examples first that might help. Also providing a list of exclusionary words that it can not use or use synonyms of those words? I hope you find a good solution! @christen.fencl<\/user-mention>: Totally hear you on privacy concerns around what data you feed into AI, as a practice my company doesn\u2019t feed any information that isn\u2019t public knowledge into any of them.
OpenAI\u2019s ChatGPT does have a private mode where it says it won\u2019t save any of the data it receives or generates, which you can trust as much as you like. As a habit, I only use a few tools, but I feel like I\u2019m spreading the love to some of the biggest competitors.\u00a0@jalvear<\/user-mention>: Very interesting! That can be really difficult to deal with, but I wonder if you put exclusionary terms around your work so that it\u2019s forced to search for ideas or what you might need outside of your own work. I also wonder if you could feed in your won work as inspiration and then have it build on top of that. That might help with any AI tool you\u2019re using to build outside of it\u2019s current knowledge set.\u00a0Hopefully that helps, great question! @marketing.eturi<\/user-mention>: I don\u2019t follow any prompt engineering accounts in particular, but above I\u2019ve shared a link to my Twitter Lists, which includes all sorts of great knowledge on getting the most out of AI tools. For prompt writing I follow a very simple practice of being as descriptive as possible, more here: PDF I created on Prompt Writing\u00a0https:\/\/drive.google.com\/file\/d\/1cytkGHt0ptF1XRBytFiXNayj0czUX7SZ\/view?usp=share_link<\/a>\u00a0And live stream:\u00a0<\/p> <\/oembed> @keith.clock<\/user-mention>: For content calendars, I normally first prompt it on how I want the information delivered, more on that in the links provided above. After that I make sure to tell the AI to reference current events and celebrations in it\u2019s considerations. Here\u2019s an example:
\u201cYou are a social strategist building a content calendar for the brand California Ranch Olive Oil. I will provide you a month and the number of posts and platforms I need you to create content ideas for. You will provide me those ideas for each day I need content for and you will put those ideas into a table view so I can copy and paste it into a spreadsheet.
The month is July, please put into context any relevant cultural events and celebrations that our brand could create content around. Here\u2019s an example of our content calendar from last month: (provide a CSV copy and pasted to give more context for the AI)\u201d
Hope that helps! Thanks again to everyone who attended and I\u2019m looking forward to our next chat!<\/p>","url":"\/coffee-talk-42\/recording-unlock-the-power-of-ai-empowering-social-strategy-analytics-trend-identification-and-creative-visuals-1099?postid=3589#post3589","creationDate":"2023-06-13T15:10:27+0000","relativeCreationDate":"4 days ago"},"lastReply":{"id":3589,"author":{"id":7570,"url":"\/members\/jeff-macdonald-7570","name":"jeff.macdonald","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/101c283d-834b-46ce-9970-9330023affc9.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":2},"content":"Hi everyone, first off I want to thank you all for joining my talk on AI last week. It was truly a pleasure to get to share some tips and ideas on a topic I\u2019m so excited about.
Secondly, I few of you seemed to be really interested in scraping TikTok comments, here\u2019s the python script I use to do that so you can copy and paste the data into a spreadsheet:\u00a0https:\/\/github.com\/cubernetes\/TikTokCommentScraper<\/a>
Feel free to reach out if you have further questions on how to use this tool, it requires some knowledge on Python and running scripts and code on your computer, but all things you could learn via YouTube videos in the readme of the repository.
Finally let me try to answer some of these outstanding questions:@eden.jaeger<\/user-mention>: I agree on analytics and reporting, such an amazing place to start saving time with AI. Honestly I keep my tools pretty lean, ChatGPT for most text\/numbers analysis, Bard to summarization of online articles (seems to be so much faster at it than ChatGPT), Midjourney and now Photoshop Beta for image generation. I\u2019ve used ElevenLabs and MusicLM for audio generation, but do it sparingly.\u00a0
I\u2019ve tried other \u201cspecialty tools\u201d for writing briefs or doing other tasks, but honestly I feel like they are just sitting in for being able to write a great prompt. I do believe we\u2019ll see some amazing tools launch in the future that leverage AI in unique ways and do so in a way thats\u2019 hard for anyone to recreate in a prompt, like access to a specific data set or specialized actions that it\u2019ll be able to execute. But as of now, I\u2019m good with the stack I have.@nikkivaglio<\/user-mention>: In the near future, probably very little. The quality has a ways to go before it can replace what you can capture on your iPhone in 4K. But I could see it being useful as a new way to tell a story, say to recreate a scene that you were not allowed to film or forgot to capture footage of. I could see it as a useful tool for creates who want to retell a story or a dream in a fantastical way.
AI Generated Video is also super useful for creators who want to pitch or show what they intend to film to brands. Great for pre-vis, story boarding. In the long term, I think this will have a disruptive effect as simple tasks like grabbing b-roll footage will be replaced by generating it after the fact. I don\u2019t think creators should worry though, if anything it will give them more opportunities to share their stories more effectively.\u00a0@smartin3873<\/user-mention>: That\u2019s true, and something people should be aware of when using these LLM (large language model) tools. They are only as smart and as current as the data they were trained on. I use the paid version of ChatGPT which has the ability to search the web, Bard from Google is free and also has access to the web. Writing your prompt in a way so that the tool has to go out and retrieve the latest info is the best way to make sure you are tracking the latest info\/trends. i.e. \u201cYou are a strategist working for an advertising agency, your brand is California Ranch Olive Oil. I will give you a research task and you will go out to the web and find the latest information you can to complete the task. Your first task is to find me recent trends in the home cooking among US 18-34 year olds cooking for themselves for the first time.\u201d
To also get the latest info into LLM\u2019s, I also provide my own data and research via copy and pasting reports that I find on the topic, i.e. articles from Ad Age, research from Warc etc.@abigaillee<\/user-mention>: Mostly Twitter, also some TikToks, it seems like those are the best places to see people sharing how AI is impacting their work and to inspire new ways to use the tools. Here\u2019s my Twitter AI list so you can follow the same folks I watch for this info, feel free to ask me who else I should add!<\/p> <\/oembed> @dusti.tilton<\/user-mention>: I haven\u2019t had too much practice with keeping within certain legal guidelines with in generated text, but I feel like if you provided ChatGPT or another AI tool with a series of examples first that might help. Also providing a list of exclusionary words that it can not use or use synonyms of those words? I hope you find a good solution! @christen.fencl<\/user-mention>: Totally hear you on privacy concerns around what data you feed into AI, as a practice my company doesn\u2019t feed any information that isn\u2019t public knowledge into any of them.
OpenAI\u2019s ChatGPT does have a private mode where it says it won\u2019t save any of the data it receives or generates, which you can trust as much as you like. As a habit, I only use a few tools, but I feel like I\u2019m spreading the love to some of the biggest competitors.\u00a0@jalvear<\/user-mention>: Very interesting! That can be really difficult to deal with, but I wonder if you put exclusionary terms around your work so that it\u2019s forced to search for ideas or what you might need outside of your own work. I also wonder if you could feed in your won work as inspiration and then have it build on top of that. That might help with any AI tool you\u2019re using to build outside of it\u2019s current knowledge set.\u00a0Hopefully that helps, great question! @marketing.eturi<\/user-mention>: I don\u2019t follow any prompt engineering accounts in particular, but above I\u2019ve shared a link to my Twitter Lists, which includes all sorts of great knowledge on getting the most out of AI tools. For prompt writing I follow a very simple practice of being as descriptive as possible, more here: PDF I created on Prompt Writing\u00a0https:\/\/drive.google.com\/file\/d\/1cytkGHt0ptF1XRBytFiXNayj0czUX7SZ\/view?usp=share_link<\/a>\u00a0And live stream:\u00a0<\/p> <\/oembed> @keith.clock<\/user-mention>: For content calendars, I normally first prompt it on how I want the information delivered, more on that in the links provided above. After that I make sure to tell the AI to reference current events and celebrations in it\u2019s considerations. Here\u2019s an example:
\u201cYou are a social strategist building a content calendar for the brand California Ranch Olive Oil. I will provide you a month and the number of posts and platforms I need you to create content ideas for. You will provide me those ideas for each day I need content for and you will put those ideas into a table view so I can copy and paste it into a spreadsheet.
The month is July, please put into context any relevant cultural events and celebrations that our brand could create content around. Here\u2019s an example of our content calendar from last month: (provide a CSV copy and pasted to give more context for the AI)\u201d
Hope that helps! Thanks again to everyone who attended and I\u2019m looking forward to our next chat!<\/p>","url":"\/coffee-talk-42\/recording-unlock-the-power-of-ai-empowering-social-strategy-analytics-trend-identification-and-creative-visuals-1099?postid=3589#post3589","creationDate":"2023-06-13T15:10:27+0000","relativeCreationDate":"4 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":69,"numberOfLikes":8,"relevantPost":{"id":3271,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"Are you curious about how AI can help you save time and enhance your social media strategy and content creation? <\/strong>Join us for a thought-provoking talk by Jeff MacDonald (
@jeff.macdonald<\/user-mention>), Social Media Director at Mekanism.<\/p> Here are some key takeaways you can expect from the event:<\/p>
- Learn how AI can help you gain more \"human\" time back by letting computers handle the repetitive tasks<\/li>\t
- Discover groundbreaking ways AI is reshaping social media strategy and its impact on performance<\/li>\t
- Explore real-world examples of AI-driven tools and their potential to create more engaging and visually stunning content<\/li>\t
- Gain practical strategies for staying ahead of the curve and leveraging cutting-edge technologies for your social media practice<\/li>\t
- Understand the ethical considerations and challenges of integrating AI into your social media practices<\/li><\/ul>
Don't miss out on this exciting opportunity to unlock the full potential of AI in social media. RSVP now and join us for an engaging talk that will transform the way you approach your social media strategy.<\/p>
\u00a0<\/p>
\ud83c\udfc6Congratulations to our engagement winners
@sarah.jones<\/user-mention>\u00a0& @rachel.dawson<\/user-mention>\u00a0who won our book and water bottle giveaway! And our Q&A winner @asher.Korycka<\/user-mention>\u00a0who won a beautiful Arboretum water bottle!\u00a0<\/strong><\/p> Please keep an eye out for a private message from us so we can get your mailing addresses.<\/p>
\u00a0<\/p>
\ud83d\udd34 Did you miss the session? Watch the recording now:<\/strong><\/p>
<\/oembed> \u00a0<\/p>","url":"\/coffee-talk-42\/recording-unlock-the-power-of-ai-empowering-social-strategy-analytics-trend-identification-and-creative-visuals-1099?postid=3271#post3271","creationDate":"2023-05-17T13:15:43+0000","relativeCreationDate":"1 month ago"},"numberOfViews":780,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/83c8a5b6-5788-4312-84cb-ffb3f900dec3_thumb.png","publicLabel":"","category":{"url":"\/connect-discuss-73","categoryId":73,"title":"Connect & Discuss","metaRobots":"index, follow","type":0},"lastPostId":"3589"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"970a2c4f9afa10d80b1b52415d5b21b695a006a8","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
For everyone tagged as a new member, please introduce yourself in the\u00a0thread. We would love to hear more about you and why you joined our community!<\/p>
Tell us about yourself! What are you most excited about in the next month?<\/strong><\/em><\/p> We have two events coming up in early October! While these events are both agency focused<\/strong><\/em>, everyone is still welcome to attend.<\/p> \u00a0<\/p>","url":"\/coffee-talk-42\/welcome-new-members-718?postid=2085#post2085","creationDate":"2022-09-26T18:38:26+0000","relativeCreationDate":"8 months ago"},"isTopicUnread":true,"privateId":175,"id":718,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":42,"isIdeation":false,"url":"\/coffee-talk-42","title":"Coffee Talk","description":"Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum."},"url":"\/coffee-talk-42\/welcome-new-members-718","title":"\ud83d\udc4b Welcome New Members!","lastPost":{"id":2470,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" I hope to see you all today at Community Focus Hour!\u00a0In this session, soft music will be played for those wishing to work on your own and\u00a0breakout rooms will be available for those of you looking for suggestions or networking. See you there!<\/p> \u00a0<\/p>","url":"\/coffee-talk-42\/welcome-new-members-718?postid=2470#post2470","creationDate":"2022-12-13T17:43:40+0000","relativeCreationDate":"6 months ago"},"lastReply":{"id":2470,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" I hope to see you all today at Community Focus Hour!\u00a0In this session, soft music will be played for those wishing to work on your own and\u00a0breakout rooms will be available for those of you looking for suggestions or networking. See you there!<\/p> \u00a0<\/p>","url":"\/coffee-talk-42\/welcome-new-members-718?postid=2470#post2470","creationDate":"2022-12-13T17:43:40+0000","relativeCreationDate":"6 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":35,"numberOfLikes":8,"relevantPost":{"id":2085,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" For everyone tagged as a new member, please introduce yourself in the\u00a0thread. We would love to hear more about you and why you joined our community!<\/p> Tell us about yourself! What are you most excited about in the next month?<\/strong><\/em><\/p>Welcome new Sprout Community Hub members! We are so excited you are here!<\/strong><\/h2>