解决了

内部社会请求过程?

  • 2022年8月29日
  • 10个回答
  • 284的浏览量
kayla.eggenberg
排名
Userlevel 1
徽章 + 1

大家好!

我是一家大型科技公司(爱游戏官网皇约700人)的社交媒体经理，我会收到来自公司不同部门的人的社交帖子请求。到目前为止，我一直在尝试用共享的谷歌表格每月整理这些表格，然后将它们添加到Sprout中。爱游戏体育官网首页

我想知道这里是否有人能够找到一种方法来建立一个正式的流程来收集这些请求/建议，并将它们融入你的社交策略中，同时平衡不总是发布每个人的建议，如果它不适合你的公司的社交?

蒂娅!

凯拉

图标

最佳答案是emily.haworth2022年9月8日，23:26

Agh! I 100% get this struggle and am glad someone else out there is experiencing multiple post requests, too.\u00a0\ud83d\ude1d I created a form in SmartSheet that people need to submit a ticket to if they want a post. Here\u2019s a screenshot of the form attached.\u00a0

On my end, when someone submits a ticket, I get an email alert. I can see the request in Smartsheet (looks similar to a Google Sheet), and can communicate with the stakeholder via the Comment Box section. When I have completed the post request, I click a box that automatically notifies the stakeholder via email that the request was complete.<\/p>

\u00a0<\/p>

It has been a great system thus far, although I will say that asking non-marketing\/social media people to input their ideal audience and CTA is like pulling teeth. I usually end up figuring those out on my own. :)

Hope that helps!
\u00a0<\/p>","className":"post__content__best_answer"}">

查看原始
Hi everyone!\u00a0<\/p>

\u00a0<\/p>

I\u2019m social media manager at a large tech company (~700 people)\u00a0and I\u2019ll get social post requests from people in different departments all throughout the company on a consistent basis. So far, I\u2019ve been trying to organize those on a monthly basis with shared Google sheets then adding them to Sprout.<\/p>

\u00a0<\/p>

I\u2019m wondering if anyone here has been able to find a way to establish a formalized process for gathering these requests\/suggestions and fitting them into your social strategy while balancing not always posting everything everyone suggests if it\u2019s not the right\u00a0fit for your company\u2019s social?\u00a0<\/p>

\u00a0<\/p>

TIA!<\/p>

-Kayla\u00a0<\/p>","quoteUsername":"kayla.eggenberg","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

10个回答

乔纳森Zuluaga
排名
Userlevel 7
徽章 + 3

嗨 @kayla.eggenberg！在Sp爱游戏体育官网首页rout，我们创建了一个google表单来接收请求/推荐。我们明确表示，虽然我们欢迎所有的请求，但我们不能总是接受它们。我们通常会询问他们日期、链接、文案、图片和优先级。

我希望你能得到一些额外的建议，但我想分享我的经验!

——乔纳森·Z
Hi @kayla.eggenberg<\/user-mention>! At Sprout we created a google form for intaking requests\/recommendations. We made it clear while all requests were welcome, we couldn\u2019t always accept them. We typically asked them for dates, links, copy, images and the priority.\u00a0<\/p>

I hope you get some additional recommendations but wanted to share my experience!\u00a0<\/p>","quoteUsername":"Jonathan Zuluaga","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

kayla.eggenberg
排名
Userlevel 1
徽章 + 1

嗨，乔纳森，谢谢你提供的有用信息!我也在Airtable上使用了类似的表格，用于没有与我进行常设会议的团队/人员，这有助于明确表示欢迎所有请求，但不是保证。

Hi Jonathan, thanks for the info that\u2019s helpful! I\u2019ve also used a similar form via Airtable for teams\/people I don\u2019t have a standing meeting with, that\u2019s helpful to make it clear all requests are welcome but not a guarantee.<\/p>","quoteUsername":"kayla.eggenberg","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
emily.haworth
排名
Userlevel 2
徽章 + 1

唉,I 100% get this struggle and am glad someone else out there is experiencing multiple post requests, too. I created a form in SmartSheet that people need to submit a ticket to if they want a post. Here’s a screenshot of the form attached.

在我这边，当有人提交罚单时，我会收到一封电子邮件提醒。我可以在Smartsheet中看到请求(看起来类似于Google Sheet)，并且可以通过评论框部分与利益相关者沟通。当我完成post请求后，我点击一个自动通过电子邮件通知涉众请求已经完成的框。

到目前为止，这是一个很棒的系统，尽管我要说，让非营销/社交媒体人员输入他们的理想受众和CTA就像拔牙一样。爱游戏官网皇我通常会自己解决这些问题。：）

希望这对你有帮助!

1)附件
Agh! I 100% get this struggle and am glad someone else out there is experiencing multiple post requests, too.\u00a0\ud83d\ude1d I created a form in SmartSheet that people need to submit a ticket to if they want a post. Here\u2019s a screenshot of the form attached.\u00a0

On my end, when someone submits a ticket, I get an email alert. I can see the request in Smartsheet (looks similar to a Google Sheet), and can communicate with the stakeholder via the Comment Box section. When I have completed the post request, I click a box that automatically notifies the stakeholder via email that the request was complete.<\/p>

\u00a0<\/p>

It has been a great system thus far, although I will say that asking non-marketing\/social media people to input their ideal audience and CTA is like pulling teeth. I usually end up figuring those out on my own. :)

Hope that helps!
\u00a0<\/p>","quoteUsername":"emily.haworth","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

kayla.eggenberg
排名
Userlevel 1
徽章 + 1

这很有帮助，谢谢你艾米丽!!是的，这些请求绝对是一致的，所以我决定整理一个详细的协作流程，希望能在一次性请求之前完成。我喜欢你增加一个促销窗口的开始和结束时间的想法!

This was so helpful, thank you Emily!! Yes, the requests are definitely consistent so I\u2019ve decided to put\u00a0together a detailed collaboration process that will hopefully get ahead of the one-off requests. I love your idea of adding a promotion window start and end time!<\/p>","quoteUsername":"kayla.eggenberg","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
jackie.dunham
Userlevel 3
徽章 + 1

我过去每季度都会召开一次“头脑风暴”会议，每个跨职能团队都会有一名代表参加，让我知道他们下一季度的优先事项，以帮助制定计划。我会让他们进一步按照低/中/高的比例进行优先排序，以帮助我确定哪些是必须做的，哪些是值得拥有的。这可能不太可行，取决于团队的规模，但我想把它扔在那里!我喜欢艾米丽分享的表格，它有助于收集所有需要知道的细节!

JD
I used to hold quarterly \u2018brainstorm\u2019 meetings with a representative from each cross-functional team letting me know their priorities for the upcoming quarter to help get ahead with planning. I\u2019d have them further prioritize in a low\/medium\/high scale to help me determine which were must do\u2019s vs. nice to haves. Might not be feasible depending on size of team but wanted to throw that out there! I love the form Emily shared, so helpful to gather all the need to know detail!<\/p>","quoteUsername":"jackie.dunham","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
kayla.eggenberg
排名
Userlevel 1
徽章 + 1

谢谢你，杰基!与利益相关者进行季度头脑风暴会议是个好主意。我决定采用的流程包括每个部门每月发布一定数量的帖子——每个部门都有一个与我沟通内容的利益相关者。然后我也有一个一次性请求的Airtable表格。很高兴看到它是如何工作的!

Thank you,\u00a0Jackie! That\u2019s a great idea to have a quarterly brainstorm session with stakeholders. The process I decided to go with includes a set number of posts per month for each department -- and each department has\u00a0a stakeholder who I communicate about content with. Then I also have an Airtable form for one-off requests.\u00a0Excited to see how it works out!\u00a0<\/p>","quoteUsername":"kayla.eggenberg","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
lisa.rodrigo
排名
Userlevel 3
徽章 + 1

我倾向于回答那些想要在社交媒体上发表文章的人的请求，他们只是想在待办事项列表上勾选一个复选框，所以在上面分享的接收表格上，我也会问他们的目标是什么，一篇文章将如何支持他们的努力。通常情况下，了解请求的原因将帮助你决定付出多少努力(1条快速tweet vs.多平台活动等等)。

丽莎@eskeymo
I tend to field requests from folks who want publishing on social only to check off a box on a to-do list, so on that intake form shared above, I also ask what their goals are how a post will support that effort. Oftentimes, learning why the request was made will help you determine how much effort to put forth (1 quick tweet vs. multi-platform campaign, etc.)<\/p>","quoteUsername":"lisa.rodrigo","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
C
排名

你好,

我的组织有一个社交媒体微软团队网爱游戏官网皇站。关键利益相关者都可以访问该站点。这是我保存每月编辑日历和相关数字文件的地方，可以在全公司范围内共享。在那个网站上，我主持了一个社交媒体内容请求表单。爱游戏官网皇类似于Emily上面的帖子。我有几个字段让他们完成-帖子标题，内容类型(例如招聘会，办公室活动等)，受众，什么社交渠道(Twitter, Facebook)，发布日期，每个渠道的内容，然后最后一个字段是他们上传媒体的地方。爱游戏官网皇我设置了只要有人完成表单就会收到通知。此外，它有一个很好的存储库来保存我收到的所有请求的所有媒体。爱游戏官网皇

我面临的挑战是创建一个全面的内容日历，而不是一遍又一遍地使用来自同一组织的相同内容。有人有他们使用的内容频率公式吗?

谢谢!

Hi there,<\/p>

\u00a0<\/p>

I have a Social Media Microsoft TeamSite for my organization. Key stakeholders all have access to that site.\u00a0 This is where I keep the monthly editorial calendar and relevant digital files that can be shared company wide.\u00a0On\u00a0that site, I host a social media content request form.\u00a0 Similar to what Emily posted above.\u00a0 I have several fields for them to complete -\u00a0\u00a0Post Title, Content Type (e.g. Career Fair, Office Event etc..), Audience, What Social Channel (Twitter, Facebook), Publish Date, Content for each channel, and then the last field is where they upload their media. I set up to receive notifications as soon as someone completes the form. Also, it has a nice repository to hold all the media for all the requests I receive.<\/p>

My challenge is to create a well-rounded content calendar and not the same content from the same organizations over and over again. Does anyone have a content frequency formula they use?

Thanks!<\/p>","quoteUsername":"CSilva","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

lisa.rodrigo
排名
Userlevel 3
徽章 + 1

我把社交描述为我们公司的狂野西部。我们体式项目经理一直推动我创建一个提交表单但我要求推迟,因为我认为把人了,我还在收集阶段的人问,有什么问……我可以问问题并确定最佳的策略,和教育利益相关者为什么我认为只是一个微博,但B会在LinkedIn和Twitter和C只是一个Instagram故事…等等。我通过电子邮件、聊天、社交dm和会议接受请求。我们跟踪Asana的大型社交媒体活动，我在每个模板中都有一个定爱游戏官网皇期的“与社会对话”任务(用于网络研讨会，贸易展览等)。在不了解社交媒体对活动的作用的情况下，有很多“复选框”，所以很高兴成为团队的一员，以获得上下文。

我在每月的医疗视图中使用Notes作为后期计划的占位符，当有一次性的问题出现时，我可以快速响应，看看我的日历中有哪些空间可以处理这些额外的问题。我尽我所能去适应。更重要的是，提供对后期表现的反馈，并与其他团队分享胜利，这样当我提出请求时(例如在贸易展上拍照)，他们就会看到我们参与度的飙升，而我也赢得了他们的支持。

丽莎@eskeymo
I describe social as the Wild West at our company. Our Asana project manager has been pushing for me to create a submission form but I asked to delay because I think that\u2019ll put people off and I\u2019m still in the gathering phase of who asks and what are the asks\u2026\u00a0I can ask questions and determine the best course of strategy, and educate the stakeholders why I think A is only a tweet, but B will go on LinkedIn and Twitter and C is just an Instagram story\u2026\u00a0and so on. I take requests via email, chat, social DMs, in meetings. We keep track of larger social media campaigns in Asana, and I have a regular \u201ctalk to social\u201d task in every template (for webinars, trade shows, etc.). There\u2019s a lot of \u201cchecking the box\u201d without understanding what social can do for a campaign, so it\u2019s nice to be a part of the team calls to gain the context.\u00a0<\/p>

I use Notes in monthly edcal view as placeholders for post planning and when one-offs come in, I can respond quickly to see where I have space in my calendar for those additional asks. I try to be as accommodating as I can. And more importantly, provide feedback on post performance and share wins with other teams so when I make the ask (e.g. take photos at the trade show), they have seen the spikes in our engagement and I\u2019ve earned their buy in.\u00a0<\/p>

\u00a0<\/p>","quoteUsername":"lisa.rodrigo","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

chrismwoods
排名
Userlevel 1

你好,凯拉,

你试过使用Trello？在ICG，我们使用免费版本。当你收到请求时，把它放在卡片上，给它一个预期的发布日期，这将帮助你评估和推进每个内容想法。最多只需要几分钟。

我们是一个两个人的团队，以及照顾外部数字内容和通信公司网站，社交，电子邮件等，我们也处理内部通信，我们有一个内部社交网络(Spark，基于FirstUp）.

我们发现，很大比例的沟通请求实际上是针对同事而不是外部利益相关者的。拥有一个内部社交网络确实帮助我们确保了对外沟通的重点。

我们不再使用web表单，因为我们发现只有特定团队中的特定类型的人才会使用它们——IT、设施、合规、法律。我们的核心业务是由投资团队、营销团队和客户关系团队组成，我们还有一个由员工主导的蓬勃发展的网络。大多数人都想发邮件、组队或者过来聊天。有了Trello，我们就可以把管理重点放在技术上，而不是给员工设置障碍。

另一件有帮助的事情是，我们在整个公司事务(通信)团队中有一个业务伙伴生活系统。我们团队中有人定期与每个投资团队沟通，以协调适用于所有渠道的潜在沟通——而不仅仅是媒体关系或数字渠道。爱游戏官网皇如今，拥有一个渠道不可知论的观点是必不可少的。

希望这对你有所帮助。

克里斯

Hi Kayla,<\/p>

Have you tried using Trello<\/a>? At ICG we use the free version. When you get a request in, pop it into a card, give it an anticipated publication date and that\u2019ll help you to assess and progress each content idea. Takes a couple of minutes at most.<\/p>

We are a team of two and as well as looking after external digital content and communications inc websites, social, email, etc we also handle internal comms for which we have an internal social network (Spark, based on FirstUp<\/a>).<\/p>

We find that a large percentage of requests for a communication are actually targeting colleagues rather than external stakeholders. Having an internal social network has really helped us ensure that our external communications is focused.\u00a0<\/p>

We moved away from web forms for requests as we found that only certain types of people in certain teams used them -- IT, Facilities, Compliance, Legal. The core of our business is made up of investment teams, a marketing and client relations team and we also have a thriving set of employee-led networks. Most people want to email, Teams us or pop over and chat. Having Trello let us focus the admin on tech at our end, rather than putting up a barrier for our employees.<\/p>

One other thing that\u2019s helped is that we have a business partnering lite system in our overall corporate affairs (communications) team. Someone in our team speaks regularly to each investment team to coordinate potential communications\u00a0applicable to all channels -- not just, say, media relations or digital. Having a channel-agnostic view is essential these days.<\/p>

Hope that helps.\u00a0<\/p>

Chris\u00a0<\/p>","quoteUsername":"chrismwoods","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

回复


植物园使用条款 Cookie设置
Learn more about our cookies.<\/a>","cookiepolicy.button":"Accept cookies","cookiepolicy.button.deny":"Deny all","cookiepolicy.link":"Cookie settings","cookiepolicy.modal.title":"Cookie settings","cookiepolicy.modal.content":"We use 3 different kinds of cookies. You can choose which cookies you want to accept. We need basic cookies to make this site work, therefore these are the minimum you can select. Learn more about our cookies.<\/a>","cookiepolicy.modal.level1":"Basic
Functional","cookiepolicy.modal.level2":"Normal
Functional + analytics","cookiepolicy.modal.level3":"Complete
Functional + analytics + social media + embedded videos"}}}">
Baidu
map