问题

你主要的思想领导策略是什么?

  • 2022年5月20日
  • 3回复
  • 48个观点
jackie.dunham
Userlevel 3
徽章 + 1
  • jackie.dunham
  • 爱游戏体育官网首页发芽的团队
  • 16日回复

我很好奇我们的社区从哪些渠道看到了最成功的思想领导策略。我知道LinkedIn通常是最主要的渠道，但你认为哪个最有效:视频、文档分享，还是其他渠道?你们是如何将思想领导力引入到你们的其他渠道战略中的?

谢谢你的见解!

JD
I\u2019m curious on what thought leadership tactics our community is seeing the most success from\u00a0and on which channels. I know LinkedIn is usually the primary channel but what are you seeing work best: video, doc shares, something else? And how are you bringing thought leadership into your other channel strategies?<\/p>

\u00a0<\/p>

Thanks for the insight!<\/p>","quoteUsername":"jackie.dunham","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

3回复

katie.clark
排名
Userlevel 1
徽章 + 1

嗨，Jackie——我们今年深入研究了思想领导力，并将重点放在2022年的LinkedIn上。我们对包含头像和来自我们领导团队的某些人的引用的图形有很好的参与。我们还鼓励这些人在内容发布后与之互动。

——凯蒂·C

凯蒂·C。
Hi Jackie - We\u2019ve taken a deep dive into thought leadership this year and are focusing on LinkedIn for 2022. We\u2019ve had great engagement with graphics that contain a headshot and quote from someone within our leadership team. We\u2019ve also encouraged those same individuals to interact with the content after its posted.<\/p>

- Katie C.<\/p>","quoteUsername":"katie.clark","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

jackie.dunham
Userlevel 3
徽章 + 1

太棒了，谢谢你的洞察力，凯蒂!听起来你最经常分享来自你自己公司渠道的报价卡，并让领导参与其中，但我很好奇，你是否测试过让高管领导分享他们个人资料中的内容，然后放大到你的公司页面?我很想看看这种方法在参与度上是否有不同。

JD
Awesome, thanks for the insight Katie! It sounds like you are sharing quote cards from your owned company channels most often and having the leader engage but I\u2019m curious, have you tested having the exec leader share content from their own profile and then amplifying to your company page? Interested to see if there\u2019s a difference in engagement in that approach.\u00a0<\/p>","quoteUsername":"jackie.dunham","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">
E
排名
徽章 + 1

嗨,杰克!通过帮助我们的CEO起草帖子，然后在我们公司的LinkedIn页面上给他们点赞，我们看到了很好的结果。在最近的一次高调活动中，我们在一周多的时间里发布了很多帖子，其中CEO的帖子占我们总访问量的最大比例。

我们也看到很多人参与投票和pdf文件(我们把博客/文章翻译成几张幻灯片上的图表)。我们渴望这些格式被集成到LinkedIn的API!

Hi Jackie! We are seeing great results from helping our CEO draft posts and then liking them from our company LinkedIn page. During a recent high profile event where we had a lot of posts over a week+, our CEO posts accounted for the largest percentage of our total reach.\u00a0<\/p>

We have also seen a lot of engagement on polls and PDFs (where we take our blogs\/articles and translate them into a graphic told over a few slides). We are eager for these formats to be integrated into the LinkedIn API!\u00a0<\/p>","quoteUsername":"elizabeth.miller","translations":{"Common":{"like":"Like","unlike":"Unlike"},"Forum":{"Quote":"Quote","Share":"Share"}}}">

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