艾米丽·霍沃斯的回复
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We aim to make this a fun and chatty space for all! So let\u2019s get started with the following question:<\/p>
What\u2019s one piece of advise you\u2019d share with someone just getting started in social media? GO!<\/strong><\/h3>","url":"\/coffee-talk-42\/what-s-the-tea-week-of-october-10th-698?postid=2017#post2017","creationDate":"2022-10-12T13:45:06+0000","relativeCreationDate":"7 months ago"},"isTopicUnread":true,"privateId":162,"id":698,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":42,"isIdeation":false,"url":"\/coffee-talk-42","title":"Coffee Talk","description":"Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum."},"url":"\/coffee-talk-42\/what-s-the-tea-week-of-october-10th-698","title":"What's the tea? Week of October 10th","lastPost":{"id":2186,"author":{"id":1211,"url":"\/members\/emily-haworth-1211","name":"emily.haworth","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ac3e886e-30ca-4ab8-9033-c8bd64e11143.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"Set goals! It\u2019s so helpful to have measurable KPIs to assess each month or quarter to see if you are on the right track. Social media is so quick-moving\u00a0and spikes are common. Looking at the trends of your goals month over month or quarter over quarter will help you know where you need to focus efforts, and what\u2019s working well.\u00a0<\/p>","url":"\/coffee-talk-42\/what-s-the-tea-week-of-october-10th-698?postid=2186#post2186","creationDate":"2022-10-13T15:58:31+0000","relativeCreationDate":"7 months ago"},"lastReply":{"id":2186,"author":{"id":1211,"url":"\/members\/emily-haworth-1211","name":"emily.haworth","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ac3e886e-30ca-4ab8-9033-c8bd64e11143.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"
Set goals! It\u2019s so helpful to have measurable KPIs to assess each month or quarter to see if you are on the right track. Social media is so quick-moving\u00a0and spikes are common. Looking at the trends of your goals month over month or quarter over quarter will help you know where you need to focus efforts, and what\u2019s working well.\u00a0<\/p>","url":"\/coffee-talk-42\/what-s-the-tea-week-of-october-10th-698?postid=2186#post2186","creationDate":"2022-10-13T15:58:31+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":1,"relevantPost":{"id":2186,"author":{"id":1211,"url":"\/members\/emily-haworth-1211","name":"emily.haworth","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ac3e886e-30ca-4ab8-9033-c8bd64e11143.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"
Set goals! It\u2019s so helpful to have measurable KPIs to assess each month or quarter to see if you are on the right track. Social media is so quick-moving\u00a0and spikes are common. Looking at the trends of your goals month over month or quarter over quarter will help you know where you need to focus efforts, and what\u2019s working well.\u00a0<\/p>","url":"\/coffee-talk-42\/what-s-the-tea-week-of-october-10th-698?postid=2186#post2186","creationDate":"2022-10-13T15:58:31+0000","relativeCreationDate":"7 months ago"},"numberOfViews":14,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/186c18e0-5d20-4f86-be78-fddd8738e8e6_thumb.png","publicLabel":"","category":{"url":"\/connect-discuss-73","categoryId":73,"title":"Connect & Discuss","metaRobots":"index, follow","type":0},"lastPostId":"2186"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"80546fc58e0acc7eacc9526b52e52428dbec9e35","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Agreed - it depends on the industry, exposure (tradeshows, advertising, etc), hiring, and probably much more. We average about 132 followers per month, but seeing more right now with more exposure in various places. Hope this helps!<\/p>","url":"\/social-networks-71\/b2b-linkedin-follower-growth-rate-740?postid=2188#post2188","creationDate":"2022-10-13T16:24:53+0000","relativeCreationDate":"7 months ago"},"lastReply":{"id":2188,"author":{"id":5356,"url":"\/members\/ashley-zolot-5356","name":"ashley.zolot","avatar":"","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":1},"content":"
Agreed - it depends on the industry, exposure (tradeshows, advertising, etc), hiring, and probably much more. We average about 132 followers per month, but seeing more right now with more exposure in various places. Hope this helps!<\/p>","url":"\/social-networks-71\/b2b-linkedin-follower-growth-rate-740?postid=2188#post2188","creationDate":"2022-10-13T16:24:53+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":2,"relevantPost":{"id":2185,"author":{"id":1211,"url":"\/members\/emily-haworth-1211","name":"emily.haworth","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ac3e886e-30ca-4ab8-9033-c8bd64e11143.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"
I think \u201cnormal\u201d depends on your industry! Sprout has a report about industry standards, but I\u2019m not sure if it includes follower growth rate.<\/p>
Our LinkedIn Company page is B2B and B2C, and over the past year we\u2019ve averaged about 450 new followers per month. LinkedIn is definitely our fastest growing network!\u00a0<\/p>","url":"\/social-networks-71\/b2b-linkedin-follower-growth-rate-740?postid=2185#post2185","creationDate":"2022-10-13T15:54:40+0000","relativeCreationDate":"7 months ago"},"numberOfViews":78,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2188"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"80546fc58e0acc7eacc9526b52e52428dbec9e35","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p>
I\u2019m social media manager at a large tech company (~700 people)\u00a0and I\u2019ll get social post requests from people in different departments all throughout the company on a consistent basis. So far, I\u2019ve been trying to organize those on a monthly basis with shared Google sheets then adding them to Sprout.<\/p>
\u00a0<\/p>
I\u2019m wondering if anyone here has been able to find a way to establish a formalized process for gathering these requests\/suggestions and fitting them into your social strategy while balancing not always posting everything everyone suggests if it\u2019s not the right\u00a0fit for your company\u2019s social?\u00a0<\/p>
\u00a0<\/p>
TIA!<\/p>
-Kayla\u00a0<\/p>","url":"\/content-creation-67\/internal-social-request-process-650?postid=1874#post1874","creationDate":"2022-08-29T14:53:09+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":124,"id":650,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/internal-social-request-process-650","title":"Internal Social Request Process?","lastPost":{"id":2706,"author":{"id":6844,"url":"\/members\/chrismwoods-6844","name":"chrismwoods","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/8c8959c1-e588-4781-8f6e-885f4f69e239.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"
Hi Kayla,<\/p>
Have you tried using Trello<\/a>? At ICG we use the free version. When you get a request in, pop it into a card, give it an anticipated publication date and that\u2019ll help you to assess and progress each content idea. Takes a couple of minutes at most.<\/p> We are a team of two and as well as looking after external digital content and communications inc websites, social, email, etc we also handle internal comms for which we have an internal social network (Spark, based on FirstUp<\/a>).<\/p> We find that a large percentage of requests for a communication are actually targeting colleagues rather than external stakeholders. Having an internal social network has really helped us ensure that our external communications is focused.\u00a0<\/p> We moved away from web forms for requests as we found that only certain types of people in certain teams used them -- IT, Facilities, Compliance, Legal. The core of our business is made up of investment teams, a marketing and client relations team and we also have a thriving set of employee-led networks. Most people want to email, Teams us or pop over and chat. Having Trello let us focus the admin on tech at our end, rather than putting up a barrier for our employees.<\/p> One other thing that\u2019s helped is that we have a business partnering lite system in our overall corporate affairs (communications) team. Someone in our team speaks regularly to each investment team to coordinate potential communications\u00a0applicable to all channels -- not just, say, media relations or digital. Having a channel-agnostic view is essential these days.<\/p> Hope that helps.\u00a0<\/p> Chris\u00a0<\/p>","url":"\/content-creation-67\/internal-social-request-process-650?postid=2706#post2706","creationDate":"2023-02-22T07:58:07+0000","relativeCreationDate":"3 months ago"},"lastReply":{"id":2706,"author":{"id":6844,"url":"\/members\/chrismwoods-6844","name":"chrismwoods","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/8c8959c1-e588-4781-8f6e-885f4f69e239.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":" Hi Kayla,<\/p> Have you tried using Trello<\/a>? At ICG we use the free version. When you get a request in, pop it into a card, give it an anticipated publication date and that\u2019ll help you to assess and progress each content idea. Takes a couple of minutes at most.<\/p>
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