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Gayatri Shukla的回复
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Doing some research into how my team might use AI capabilities as a supplement to our social media strategy, whether that\u2019s for copy creation, SEO, or even market research. Wondering if any of you have any good examples for ways social teams are incorporating AI, either in your own work or that you\u2019ve come across in the wild. Thanks!\u00a0<\/p>
\u00a0<\/p>","url":"\/latest-talks-trends-72\/ai-use-cases-for-more-efficient-workflows-1003?postid=2947#post2947","creationDate":"2023-03-27T19:54:59+0000","relativeCreationDate":"2 months ago"},"isTopicUnread":true,"privateId":384,"id":1003,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/ai-use-cases-for-more-efficient-workflows-1003","title":"AI use cases for more efficient workflows","lastPost":{"id":3414,"author":{"id":7570,"url":"\/members\/jeff-macdonald-7570","name":"jeff.macdonald","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/101c283d-834b-46ce-9970-9330023affc9.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":2},"content":"
Hi \u00a0<\/p>","url":"\/latest-talks-trends-72\/ai-use-cases-for-more-efficient-workflows-1003?postid=3390#post3390","creationDate":"2023-05-23T18:46:45+0000","relativeCreationDate":"14 days ago"},"numberOfViews":39,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"3414"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"343f11dc5ebf9b993ba8e5ad913ae6a5f4bd1f38","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Mainly I\u2019m using AI to speed up every part of the process. And Photoshop\u2019s generative fill has accelerated the creative side 100x this week.\u00a0\/\/www.aqdar-uae.com\/insights\/ai-social-media\/<\/a><\/p>","url":"\/latest-talks-trends-72\/ai-use-cases-for-more-efficient-workflows-1003?postid=3414#post3414","creationDate":"2023-05-25T15:08:34+0000","relativeCreationDate":"12 days ago"},"lastReply":{"id":3414,"author":{"id":7570,"url":"\/members\/jeff-macdonald-7570","name":"jeff.macdonald","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/101c283d-834b-46ce-9970-9330023affc9.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":2},"content":"
Mainly I\u2019m using AI to speed up every part of the process. And Photoshop\u2019s generative fill has accelerated the creative side 100x this week.\u00a0\/\/www.aqdar-uae.com\/insights\/ai-social-media\/<\/a><\/p>","url":"\/latest-talks-trends-72\/ai-use-cases-for-more-efficient-workflows-1003?postid=3414#post3414","creationDate":"2023-05-25T15:08:34+0000","relativeCreationDate":"12 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":2,"relevantPost":{"id":3390,"author":{"id":29,"url":"\/members\/gayatri-shukla-29","name":"Gayatri Shukla","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/63efbc9d-7a38-4935-b238-3d170fe5053b.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":4},"content":"
We automate tasks, payments, contracts and communications between athletic organizations, sports agents, brands and student-athletes.<\/p>
I work on everything under the marketing umbrella which includes social media, where Sprout comes in. I also do PR, SEO, graphic design, video editing\u00a0and more.<\/p>
My background is in TV news reporting and producing. I worked with ABC National News Network which includes Good Morning America, World News Tonight, Nightline, The View and more.\u00a0<\/p>
I studied journalism and communications at the University of Florida.<\/p>
Looking forward to joining the community!<\/p>
-Zoe<\/p>","url":"\/coffee-talk-42\/introducing-myself-zoe-haugen-1127?postid=3366#post3366","creationDate":"2023-05-22T14:01:35+0000","relativeCreationDate":"15 days ago"},"isTopicUnread":true,"privateId":409,"id":1127,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":42,"isIdeation":false,"url":"\/coffee-talk-42","title":"Coffee Talk","description":"Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum."},"url":"\/coffee-talk-42\/introducing-myself-zoe-haugen-1127","title":"Introducing Myself: Zoe Haugen","lastPost":{"id":3453,"author":{"id":8837,"url":"\/members\/zoehaugen-8837","name":"zoehaugen","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"
Thank you Gayatri! NIL is uniquely challenging to navigate because it is so new, as it only became legal for athletes to monetize their name, image and likeness in July 2021. Since then, the industry has been and continues to be a learning experience for everyone in it!\u00a0<\/p>","url":"\/coffee-talk-42\/introducing-myself-zoe-haugen-1127?postid=3453#post3453","creationDate":"2023-05-31T13:39:57+0000","relativeCreationDate":"6 days ago"},"lastReply":{"id":3453,"author":{"id":8837,"url":"\/members\/zoehaugen-8837","name":"zoehaugen","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"
Thank you Gayatri! NIL is uniquely challenging to navigate because it is so new, as it only became legal for athletes to monetize their name, image and likeness in July 2021. Since then, the industry has been and continues to be a learning experience for everyone in it!\u00a0<\/p>","url":"\/coffee-talk-42\/introducing-myself-zoe-haugen-1127?postid=3453#post3453","creationDate":"2023-05-31T13:39:57+0000","relativeCreationDate":"6 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":1,"relevantPost":{"id":3374,"author":{"id":29,"url":"\/members\/gayatri-shukla-29","name":"Gayatri Shukla","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/63efbc9d-7a38-4935-b238-3d170fe5053b.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":4},"content":"
Hi
- Incentives for participating<\/li>\t
- Types of content employees are most likely to share widely<\/li>\t
- What kind of guidelines have you used for employee-suggested content?<\/li>\t
- What else should I be thinking about?<\/li><\/ul>","url":"\/content-creation-67\/employee-advocacy-inspiration-1110?postid=3296#post3296","creationDate":"2023-05-11T18:23:39+0000","relativeCreationDate":"26 days ago"},"isTopicUnread":true,"privateId":404,"id":1110,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/employee-advocacy-inspiration-1110","title":"Employee Advocacy Inspiration","lastPost":{"id":3314,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"
We find that when employees invite their network to our website, those users are more valuable toward driving leads and revenue. It\u2019s 3x-5x above what the brand drives, in terms of pages per session, average session duration, marketing goal completions, etc. So your mix of branded vs. unbranded content will be a consideration. We aim for 20%-30% branded and the rest is general industry articles where we can layer in our thought leadership.\u00a0<\/p>
Incentives are motivating. From the gamification of a leaderboard to swag. I\u2019m trying to set up a reward program but being creative with prizes\u2026\u00a0a LinkedIn recommendation from a director-or-above, lunch with the CEO\u2026\u00a0something beyond another water bottle or t-shirt.\u00a0<\/p>
I\u2019ve also learned the value of ongoing training. Especially as new features arise, or just to send a nudge to use the tried and true ones. I use a weekly newsletters to share those tips as well as highlight articles in the tool that deserve the added recognition.\u00a0<\/p>
Best of luck to you!<\/p>","url":"\/content-creation-67\/employee-advocacy-inspiration-1110?postid=3314#post3314","creationDate":"2023-05-12T16:27:09+0000","relativeCreationDate":"25 days ago"},"lastReply":{"id":3314,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"
We find that when employees invite their network to our website, those users are more valuable toward driving leads and revenue. It\u2019s 3x-5x above what the brand drives, in terms of pages per session, average session duration, marketing goal completions, etc. So your mix of branded vs. unbranded content will be a consideration. We aim for 20%-30% branded and the rest is general industry articles where we can layer in our thought leadership.\u00a0<\/p>
Incentives are motivating. From the gamification of a leaderboard to swag. I\u2019m trying to set up a reward program but being creative with prizes\u2026\u00a0a LinkedIn recommendation from a director-or-above, lunch with the CEO\u2026\u00a0something beyond another water bottle or t-shirt.\u00a0<\/p>
I\u2019ve also learned the value of ongoing training. Especially as new features arise, or just to send a nudge to use the tried and true ones. I use a weekly newsletters to share those tips as well as highlight articles in the tool that deserve the added recognition.\u00a0<\/p>
Best of luck to you!<\/p>","url":"\/content-creation-67\/employee-advocacy-inspiration-1110?postid=3314#post3314","creationDate":"2023-05-12T16:27:09+0000","relativeCreationDate":"25 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":3310,"author":{"id":29,"url":"\/members\/gayatri-shukla-29","name":"Gayatri Shukla","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/63efbc9d-7a38-4935-b238-3d170fe5053b.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":4},"content":"
Love that you\u2019re about to implement a new employee advocacy program,\u00a0
@clayton_norman<\/user-mention>. There\u2019s a bunch of folks here at the Arb that have shared amazing tips on Advocacy, tagging them in here so they can chime in! @Joe Ray<\/user-mention>\u00a0 @lisa.rodrigo<\/user-mention>\u00a0 @victoriawalenga<\/user-mention>\u00a0 @Elida S.<\/user-mention>\u00a0 @brina.moore<\/user-mention>\u00a0 @marisa<\/user-mention>\u00a0- curious to hear your thoughts here!<\/p>","url":"\/content-creation-67\/employee-advocacy-inspiration-1110?postid=3310#post3310","creationDate":"2023-05-12T14:48:08+0000","relativeCreationDate":"25 days ago"},"numberOfViews":29,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3314"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"343f11dc5ebf9b993ba8e5ad913ae6a5f4bd1f38","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
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