克里斯汀·罗斯的回复

I drive the community management strategy for a big brand and am looking for advice.\u00a0<\/p>

Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions<\/strong> (like commenting on a trending TikTok)\u00a0versus reactive interactions<\/strong> (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity.\u00a0<\/p>

The thing I\u2019m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders.\u00a0<\/strong><\/p>

Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.<\/p>

Cheers,<\/p>

Audrey<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2456#post2456","creationDate":"2022-12-07T20:43:12+0000","relativeCreationDate":"5 months ago"},"isTopicUnread":true,"privateId":165,"id":851,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851","title":"How Does Your Social Team Measure Success for Community Management?","lastPost":{"id":3131,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

If you're doing customer service,\u00a0you do a \u201csaved\u00a0customer\u201d or turnaround metric that associates the value of fixing an issue that otherwise would have turned them away from the brand. You can also do advocate cultivation stats like how many times you get people to come back and chat more who you've engaged with. You can also look at UGC increases based on proactive engagement.\u00a0<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=3131#post3131","creationDate":"2023-04-23T06:42:51+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3131,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

If you're doing customer service,\u00a0you do a \u201csaved\u00a0customer\u201d or turnaround metric that associates the value of fixing an issue that otherwise would have turned them away from the brand. You can also do advocate cultivation stats like how many times you get people to come back and chat more who you've engaged with. You can also look at UGC increases based on proactive engagement.\u00a0<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=3131#post3131","creationDate":"2023-04-23T06:42:51+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":4,"numberOfLikes":5,"relevantPost":{"id":2565,"author":{"id":3786,"url":"\/members\/kristen-roth-3786","name":"kristen.roth","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

Hi Audrey! I love this approach! Curious: how are you identifying and keeping tabs on the trending posts? Are you using a Listening Topic to ID trending posts with certain keywords you\u2019d like to jump in on\u00a0or do you have another method?<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2565#post2565","creationDate":"2023-01-12T17:13:42+0000","relativeCreationDate":"4 months ago"},"numberOfViews":223,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3131"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"1d910c2d045482283adf061fcc04983045af13d8","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

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audrey.willis 频繁的用户

要求在社交数据

你的社交团队如何衡量社区管理的成功?

嗨奥黛丽!我喜欢这种方法!好奇:你是如何识别和关注趋势帖子的?你是在使用一个听力话题来识别你想要加入的关键词的趋势帖子，还是你有其他的方法?

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1个月前