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Join\u00a0
What are you doing in the B2B space to engage your audience?\u00a0
What content is working?\u00a0
Is there a company that is doing a great job?\u00a0<\/p>","url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328?postid=846#post846","creationDate":"2022-03-31T14:47:11+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":197,"id":328,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328","title":"B2B Social Media Strategies","lastPost":{"id":1112,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
Hi Tyler! We\u2019ve started to experiment more with what we call \u201clinkless posts.\u201d We focus on sharing the content that may have been included in a blog, whitepaper, etc. and making it either a long-form LinkedIn post, video or even a carousel of information. We use paid social for to answer for driving site traffic.\u00a0<\/p>","url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328?postid=1112#post1112","creationDate":"2022-05-12T16:34:50+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":1112,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
Hi Tyler! We\u2019ve started to experiment more with what we call \u201clinkless posts.\u201d We focus on sharing the content that may have been included in a blog, whitepaper, etc. and making it either a long-form LinkedIn post, video or even a carousel of information. We use paid social for to answer for driving site traffic.\u00a0<\/p>","url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328?postid=1112#post1112","creationDate":"2022-05-12T16:34:50+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":1112,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
Hi Tyler! We\u2019ve started to experiment more with what we call \u201clinkless posts.\u201d We focus on sharing the content that may have been included in a blog, whitepaper, etc. and making it either a long-form LinkedIn post, video or even a carousel of information. We use paid social for to answer for driving site traffic.\u00a0<\/p>","url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328?postid=1112#post1112","creationDate":"2022-05-12T16:34:50+0000","relativeCreationDate":"1 year ago"},"numberOfViews":83,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1112"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"d6586393dbb4c6e096309f364edab23be1bce820","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
What are some self-care tips to consider?<\/strong><\/p>","url":"\/coffee-talk-42\/discussion-self-care-tips-414?postid=1104#post1104","creationDate":"2022-05-11T18:18:22+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":252,"id":414,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":42,"isIdeation":false,"url":"\/coffee-talk-42","title":"Coffee Talk","description":"Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum."},"url":"\/coffee-talk-42\/discussion-self-care-tips-414","title":"Discussion: Self-Care Tips \u2764\ufe0f","lastPost":{"id":1111,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":" Truly stick to the boundaries you set with your company. There will always be more work, more customer feedback, etc. You have to be able to clock out at some point.\u00a0 Truly stick to the boundaries you set with your company. There will always be more work, more customer feedback, etc. You have to be able to clock out at some point.\u00a0 Truly stick to the boundaries you set with your company. There will always be more work, more customer feedback, etc. You have to be able to clock out at some point.\u00a0
Designate a no social media timeframe when you\u2019re not at work. We consume social all day and when you look at it after hours, it can become too much. Read a book, play video games, go for a walk, get some exercise, meet up with a friend if you\u2019re comfortable, meditate, take a bath, go to bed early...pick your joy.
When the world gets crazy, only allow yourself to check in on social a few times a day. Trying to follow events as they unfold is information overload and can lead to doom scrolling. If you have a team, alternate with them to reduce exposure to the noise as I like to call it. We absorb everything when we read what\u2019s online and it can take its toll.
Ask for help during major moments on social. I think it\u2019s more than reasonable to tell your company that they are empowered to flag anything they see that could be of concern to your brand. It reduces the burden for you to be the sole protector, which is A LOT. It also allows you to take a breather from social.\u00a0
Stretch and take periodic screenbreaks, especially if you\u2019re WFH.\u00a0
\u00a0<\/p>","url":"\/coffee-talk-42\/discussion-self-care-tips-414?postid=1111#post1111","creationDate":"2022-05-12T16:28:16+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":1111,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
Designate a no social media timeframe when you\u2019re not at work. We consume social all day and when you look at it after hours, it can become too much. Read a book, play video games, go for a walk, get some exercise, meet up with a friend if you\u2019re comfortable, meditate, take a bath, go to bed early...pick your joy.
When the world gets crazy, only allow yourself to check in on social a few times a day. Trying to follow events as they unfold is information overload and can lead to doom scrolling. If you have a team, alternate with them to reduce exposure to the noise as I like to call it. We absorb everything when we read what\u2019s online and it can take its toll.
Ask for help during major moments on social. I think it\u2019s more than reasonable to tell your company that they are empowered to flag anything they see that could be of concern to your brand. It reduces the burden for you to be the sole protector, which is A LOT. It also allows you to take a breather from social.\u00a0
Stretch and take periodic screenbreaks, especially if you\u2019re WFH.\u00a0
\u00a0<\/p>","url":"\/coffee-talk-42\/discussion-self-care-tips-414?postid=1111#post1111","creationDate":"2022-05-12T16:28:16+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":2,"relevantPost":{"id":1111,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
Designate a no social media timeframe when you\u2019re not at work. We consume social all day and when you look at it after hours, it can become too much. Read a book, play video games, go for a walk, get some exercise, meet up with a friend if you\u2019re comfortable, meditate, take a bath, go to bed early...pick your joy.
When the world gets crazy, only allow yourself to check in on social a few times a day. Trying to follow events as they unfold is information overload and can lead to doom scrolling. If you have a team, alternate with them to reduce exposure to the noise as I like to call it. We absorb everything when we read what\u2019s online and it can take its toll.
Ask for help during major moments on social. I think it\u2019s more than reasonable to tell your company that they are empowered to flag anything they see that could be of concern to your brand. It reduces the burden for you to be the sole protector, which is A LOT. It also allows you to take a breather from social.\u00a0
Stretch and take periodic screenbreaks, especially if you\u2019re WFH.\u00a0
\u00a0<\/p>","url":"\/coffee-talk-42\/discussion-self-care-tips-414?postid=1111#post1111","creationDate":"2022-05-12T16:28:16+0000","relativeCreationDate":"1 year ago"},"numberOfViews":20,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/connect-discuss-73","categoryId":73,"title":"Connect & Discuss","metaRobots":"index, follow","type":0},"lastPostId":"1111"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"d6586393dbb4c6e096309f364edab23be1bce820","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
I would like to take my LinkedIn ads to the next level when it comes to setting up conversions and bidding. Is there anyone out there that would be open to a Zoom call to share some tips and tricks? I have insight tags set up, but I\u2019ve never done an event tag (worth it?) Also, I use automated bidding, but also understand that putting in manual bids can magnify a budget. I could use some tips on how to not under or overbid.\u00a0
One last thing I\u2019d love insights on. Some of our clients like to test ungated vs gated content on LinkedIn. Is that a fair comparison when reporting on results? Should they just be evaluated on their own? I personally believe gating should be reserved for retargeting, but we get a lot of \u201cwell, could we just try it?\u201d for cold\/cool audiences.
TIA for any advice you have.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=453#post453","creationDate":"2021-12-13T22:31:08+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":26,"id":189,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189","title":"Leveling Up on Paid LinkedIn? Need Help with Bids and Insight Tags.","lastPost":{"id":684,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
I\u2019d still love some insight if someone has anything to share.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=684#post684","creationDate":"2022-03-14T19:00:16+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":684,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
I\u2019d still love some insight if someone has anything to share.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=684#post684","creationDate":"2022-03-14T19:00:16+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":684,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
I\u2019d still love some insight if someone has anything to share.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=684#post684","creationDate":"2022-03-14T19:00:16+0000","relativeCreationDate":"1 year ago"},"numberOfViews":21,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"684"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"d6586393dbb4c6e096309f364edab23be1bce820","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Let us know what your AMA would cover as a \u201ctheme\u201d, too. What about you would make you a great AMA guest?! Everyone in here would be amazing, so be sure to big yourself up!<\/p>
Expected working time for guest:<\/p>
- 30 minutes for prep<\/li>\t
- 1 hour for AMA<\/li><\/ul>
Expected working time for question askers:<\/p>- 1 hour for AMA<\/li><\/ul>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=281#post281","creationDate":"2021-10-26T14:58:35+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":19,"id":153,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153","title":"Would you be willing to do an AMA for us?","lastPost":{"id":683,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
I\u2019m down! Let\u2019s do it.<\/p>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=683#post683","creationDate":"2022-03-14T18:58:41+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":683,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
I\u2019m down! Let\u2019s do it.<\/p>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=683#post683","creationDate":"2022-03-14T18:58:41+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":7,"numberOfLikes":0,"relevantPost":{"id":683,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
I\u2019m down! Let\u2019s do it.<\/p>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=683#post683","creationDate":"2022-03-14T18:58:41+0000","relativeCreationDate":"1 year ago"},"numberOfViews":59,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"683"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"d6586393dbb4c6e096309f364edab23be1bce820","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
- 1 hour for AMA<\/li><\/ul>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=281#post281","creationDate":"2021-10-26T14:58:35+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":19,"id":153,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153","title":"Would you be willing to do an AMA for us?","lastPost":{"id":683,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"
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