话题由talissa.beall发起

Howdy!

I work for an agency that focuses on B2B tech, and we\u2019ve dabbled influencer work from time to time, but it has always been more along the lines of a B2C program AKA a traditional influencer program.\u00a0

Does anyone have tips and tricks they can share for running a successful B2B influencer program?\u00a0

So far, we\u2019ve researched and recommended SMEs and trade publications for our clients to tap into, but we haven\u2019t got to actually manage that program.\u00a0

Are B2B influencer fees similar to traditional influencers? Is there ever an opportunity to negotiate exclusive relationships?

Do you have to do more coaching with B2B influencers?

Do B2B influencers even really exist? Is it weird to ask industry leaders to partner?\u00a0

Thanks in advance for the help.<\/p>","url":"https:\/\/community.www.aqdar-uae.com\/latest-talks-trends-72\/b2b-influencer-tips-282","creationDate":"2022-03-14T18:57:41+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":37,"id":282,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"https:\/\/community.www.aqdar-uae.com\/latest-talks-trends-72\/b2b-influencer-tips-282","title":"B2B Influencer Tips?","lastPost":{"id":79,"author":{"id":29,"url":"\/members\/gayatri-shukla-29","name":"Gayatri Shukla","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/63efbc9d-7a38-4935-b238-3d170fe5053b.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":4},"content":"","url":"https:\/\/community.www.aqdar-uae.com\/latest-talks-trends-72\/b2b-influencer-tips-282?postid=861#post861","creationDate":"2022-03-31T18:08:37+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":282,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"

Howdy!

I work for an agency that focuses on B2B tech, and we\u2019ve dabbled influencer work from time to time, but it has always been more along the lines of a B2C program AKA a traditional influencer program.\u00a0

Does anyone have tips and tricks they can share for running a successful B2B influencer program?\u00a0

So far, we\u2019ve researched and recommended SMEs and trade publications for our clients to tap into, but we haven\u2019t got to actually manage that program.\u00a0

Are B2B influencer fees similar to traditional influencers? Is there ever an opportunity to negotiate exclusive relationships?

Do you have to do more coaching with B2B influencers?

Do B2B influencers even really exist? Is it weird to ask industry leaders to partner?\u00a0

Thanks in advance for the help.<\/p>","url":"https:\/\/community.www.aqdar-uae.com\/latest-talks-trends-72\/b2b-influencer-tips-282","creationDate":"2022-03-14T18:57:41+0000","relativeCreationDate":"1 year ago"},"numberOfViews":12,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"79"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"f0298c01ac633a09e41c4b54015d490b110e052d","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hello everyone!\u00a0

I would like to take my LinkedIn ads to the next level when it comes to setting up conversions and bidding. Is there anyone out there that would be open to a Zoom call to share some tips and tricks? I have insight tags set up, but I\u2019ve never done an event tag (worth it?) Also, I use automated bidding, but also understand that putting in manual bids can magnify a budget. I could use some tips on how to not under or overbid.\u00a0

One last thing I\u2019d love insights on. Some of our clients like to test ungated vs gated content on LinkedIn. Is that a fair comparison when reporting on results? Should they just be evaluated on their own? I personally believe gating should be reserved for retargeting, but we get a lot of \u201cwell, could we just try it?\u201d for cold\/cool audiences.

TIA for any advice you have.<\/p>","url":"https:\/\/community.www.aqdar-uae.com\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189","creationDate":"2021-12-13T22:31:06+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":26,"id":189,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"https:\/\/community.www.aqdar-uae.com\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189","title":"Leveling Up on Paid LinkedIn? Need Help with Bids and Insight Tags.","lastPost":{"id":55,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"","url":"https:\/\/community.www.aqdar-uae.com\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=684#post684","creationDate":"2022-03-14T19:00:16+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":189,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"

Hello everyone!\u00a0

I would like to take my LinkedIn ads to the next level when it comes to setting up conversions and bidding. Is there anyone out there that would be open to a Zoom call to share some tips and tricks? I have insight tags set up, but I\u2019ve never done an event tag (worth it?) Also, I use automated bidding, but also understand that putting in manual bids can magnify a budget. I could use some tips on how to not under or overbid.\u00a0

One last thing I\u2019d love insights on. Some of our clients like to test ungated vs gated content on LinkedIn. Is that a fair comparison when reporting on results? Should they just be evaluated on their own? I personally believe gating should be reserved for retargeting, but we get a lot of \u201cwell, could we just try it?\u201d for cold\/cool audiences.

TIA for any advice you have.<\/p>","url":"https:\/\/community.www.aqdar-uae.com\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189","creationDate":"2021-12-13T22:31:06+0000","relativeCreationDate":"1 year ago"},"numberOfViews":21,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"55"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"f0298c01ac633a09e41c4b54015d490b110e052d","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">