最新演讲及趋势
紧跟最新的社交媒体和营销趋势。爱游戏官网皇与其他专业人士讨论和发现最新的趋势和想法。
107年的主题
Thank you for participating and asking questions. We\u2019ll be back with more of these in the future as we refine the format.<\/h3>
-<\/p>
What\u2019s an AMA?<\/strong><\/p> It stands for \u201cAsk me anything\u201d and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!<\/p> I can\u2019t make it live, but I have a question. How do I get it asked?<\/strong><\/p> Just add it here to the replies! We\u2019ll be using this thread as the AMA.<\/p> Is there a video?<\/strong><\/p> No. AMAs are text-based replies, so the panelist will be answering right here in the threads.<\/p> How do we join?<\/strong><\/p> There\u2019s nothing to join, per se. Just come back to this thread on the date and you\u2019ll see Brooke answering questions in the replies as you ask them!<\/p> -<\/p> Brooke B. Sellas<\/a>\u00a0is the CEO & Founder of\u00a0B Squared Media<\/a>, an award-winning digital marketing agency focusing on social media management, advertising, and social-first customer care. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke\u2019s marketing mantra is \u201cThink Conversation, Not Campaign\u201d. <\/span><\/span><\/p> Brooke founded B Squared Media in 2012 with a marketing mantra of\u00a0\u201cThink Conversation, Not Campaign.\u201d\u00a0Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.<\/span><\/span><\/p> Brooke is an \u201cin the trenches\u201d marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her \u201cah-ha\u201d social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.<\/span><\/span><\/p> In 2017, B Squared Media was named Sprout Social\u2019s \u201cPartner of the Year\u201d for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey\u2019s \u201cTop 25 Women Entrepreneurs & Brand Builders.\u201d<\/span><\/span><\/p> You can find Brooke speaking on stages like ours or on her favorite social media channel,\u00a0Twitter<\/a>,\u00a0so be sure to give her a shout on social media! You can also check out Brooke\u2019s spotlight in the community<\/a>.<\/span><\/span><\/p>","url":"\/latest-talks-trends-72\/our-first-ever-ama-ask-me-anything-featuring-brooke-sellas-185?postid=399#post399","creationDate":"2021-12-06T22:26:32+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":86,"id":185,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/our-first-ever-ama-ask-me-anything-featuring-brooke-sellas-185","title":"Our first ever AMA (Ask Me Anything)! Featuring: Brooke Sellas","lastPost":{"id":450,"author":{"id":84,"url":"\/members\/brooke-b-sellas-84","name":"Brooke B. Sellas","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/7ba09bd4-ed89-47d0-be26-6f7b1ddaca43.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":4},"content":" I think that\u2019ll wrap us up! Thank you so much to Brooke for joining us and to all the questions! You can still ask questions, but Brooke\u2019s off the hook!\u00a0<\/p>\t<\/div><\/content-quote> Thank you so much for having me! And for I think that\u2019ll wrap us up! Thank you so much to Brooke for joining us and to all the questions! You can still ask questions, but Brooke\u2019s off the hook!\u00a0<\/p>\t<\/div><\/content-quote> Thank you so much for having me! And for -<\/p> What\u2019s an AMA?<\/strong><\/p> It stands for \u201cAsk me anything\u201d and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!<\/p> I can\u2019t make it live, but I have a question. How do I get it asked?<\/strong><\/p> Just add it here to the replies! We\u2019ll be using this thread as the AMA.<\/p> Is there a video?<\/strong><\/p> No. AMAs are text-based replies, so the panelist will be answering right here in the threads.<\/p> How do we join?<\/strong><\/p> There\u2019s nothing to join, per se. Just come back to this thread on the date and you\u2019ll see Brooke answering questions in the replies as you ask them!<\/p> -<\/p> Brooke B. Sellas<\/a>\u00a0is the CEO & Founder of\u00a0B Squared Media<\/a>, an award-winning digital marketing agency focusing on social media management, advertising, and social-first customer care. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke\u2019s marketing mantra is \u201cThink Conversation, Not Campaign\u201d. <\/span><\/span><\/p> Brooke founded B Squared Media in 2012 with a marketing mantra of\u00a0\u201cThink Conversation, Not Campaign.\u201d\u00a0Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.<\/span><\/span><\/p> Brooke is an \u201cin the trenches\u201d marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her \u201cah-ha\u201d social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.<\/span><\/span><\/p> In 2017, B Squared Media was named Sprout Social\u2019s \u201cPartner of the Year\u201d for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey\u2019s \u201cTop 25 Women Entrepreneurs & Brand Builders.\u201d<\/span><\/span><\/p> You can find Brooke speaking on stages like ours or on her favorite social media channel,\u00a0Twitter<\/a>,\u00a0so be sure to give her a shout on social media! You can also check out Brooke\u2019s spotlight in the community<\/a>.<\/span><\/span><\/p>","url":"\/latest-talks-trends-72\/our-first-ever-ama-ask-me-anything-featuring-brooke-sellas-185?postid=399#post399","creationDate":"2021-12-06T22:26:32+0000","relativeCreationDate":"1 year ago"},"numberOfViews":147,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"450"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
prompt goes out to everyone at the same time. You have two minutes to take a picture of yourself and your surroundings\u2014and if you don\u2019t, the app lets your friends know.<\/p> Want to learn more? Check out this latest article by Sprout Social\u2019s Katie Woods!\u00a0<\/p> \/\/www.aqdar-uae.com\/insights\/bereal-social-media-authenticity\/<\/a><\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=1791#post1791","creationDate":"2022-08-16T14:58:43+0000","relativeCreationDate":"8 months ago"},"isTopicUnread":true,"privateId":110,"id":620,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/have-you-joined-bereal-620","title":"Have you joined BeReal?","lastPost":{"id":2021,"author":{"id":5004,"url":"\/members\/julia-montoya-5004","name":"julia.montoya","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" As a user of BeReal, I don\u2019t believe that brands will perform well on BeReal nor would you be able to track metrics that would give indication to invest more in the platform. I don\u2019t foresee users following brands on BeReal and its not relevant to B2B marketing<\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=2021#post2021","creationDate":"2022-09-19T21:23:35+0000","relativeCreationDate":"7 months ago"},"lastReply":{"id":2021,"author":{"id":5004,"url":"\/members\/julia-montoya-5004","name":"julia.montoya","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" As a user of BeReal, I don\u2019t believe that brands will perform well on BeReal nor would you be able to track metrics that would give indication to invest more in the platform. I don\u2019t foresee users following brands on BeReal and its not relevant to B2B marketing<\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=2021#post2021","creationDate":"2022-09-19T21:23:35+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":11,"numberOfLikes":2,"relevantPost":{"id":1791,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Are you going to check it out?<\/p>","url":"\/latest-talks-trends-72\/who-is-getting-twitter-blue-173?postid=355#post355","creationDate":"2021-11-09T20:19:14+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":76,"id":173,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/who-is-getting-twitter-blue-173","title":"Who is getting Twitter Blue?","lastPost":{"id":385,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":" Twitter is my least favorite platform, so I\u2019m not going to pay to use it.\u00a0<\/p>\t<\/div><\/content-quote> I am shocked! Shocked! \u2026\u00a0Well, not that shocked.<\/p> Typing out Futurama bits aside, I feel that. It\u2019s such a strange place. I just love how fast it is and how casually I feel like I can enter in and out.<\/p>","url":"\/latest-talks-trends-72\/who-is-getting-twitter-blue-173?postid=385#post385","creationDate":"2021-11-18T22:28:50+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":385,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":" Twitter is my least favorite platform, so I\u2019m not going to pay to use it.\u00a0<\/p>\t<\/div><\/content-quote> I am shocked! Shocked! \u2026\u00a0Well, not that shocked.<\/p> Typing out Futurama bits aside, I feel that. It\u2019s such a strange place. I just love how fast it is and how casually I feel like I can enter in and out.<\/p>","url":"\/latest-talks-trends-72\/who-is-getting-twitter-blue-173?postid=385#post385","creationDate":"2021-11-18T22:28:50+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":8,"numberOfLikes":0,"relevantPost":{"id":355,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":" I think about these questions too\u2026\u00a0can\u2019t wait to follow this thread.<\/p> Agree with the top down approach\u2026\u00a0when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it\u2019s been hard\u00a0to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at\u00a0companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and\u00a0I\u2019ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they\u2019re on the tool and make that a regular part of the newsletter as well.\u00a0<\/p> As for metrics, I look at input at output. I need to make sure I\u2019m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active user rate is what keeps me up at night. How do we get our employee base to become regular tool users. I send out emails to those who haven\u2019t logged in within a month to provide a nudge. I also look at Google Analytics because when our employee base shares blogs, webinars and the like, those get 3x more click throughs than when the brand shares similar. And once they\u2019re on our site, they spend 4x more time and visit 4x more pages and are 2x more likely to convert. So to show the power of these clicks in context really wows the c-suite. Internally, I\u00a0look at what content gets those high metrics so I can look at doing more of that.\u00a0<\/p> Trying to get a swag program launched. While I can do t-shirts and water bottles, also looking at including a lunch with an executive, a LinkedIn review by your manager\u2019s manager, and other non-swaggy rewards. In our remote\/virtual world, looking at Etsy artists on unique interpretations of our logo as art pieces that could be hung on the wall behind desks. I also make sure to like their posts within Twitter and LinkedIn, so they see in their notifications that their efforts are being noticed. That\u2019s probably baseline, but thought it worth mentioning.\u00a0<\/p>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1933#post1933","creationDate":"2022-09-08T17:09:17+0000","relativeCreationDate":"7 months ago"},"lastReply":{"id":1933,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":" I think about these questions too\u2026\u00a0can\u2019t wait to follow this thread.<\/p> Agree with the top down approach\u2026\u00a0when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it\u2019s been hard\u00a0to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at\u00a0companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and\u00a0I\u2019ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they\u2019re on the tool and make that a regular part of the newsletter as well.\u00a0<\/p> As for metrics, I look at input at output. I need to make sure I\u2019m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active user rate is what keeps me up at night. How do we get our employee base to become regular tool users. I send out emails to those who haven\u2019t logged in within a month to provide a nudge. I also look at Google Analytics because when our employee base shares blogs, webinars and the like, those get 3x more click throughs than when the brand shares similar. And once they\u2019re on our site, they spend 4x more time and visit 4x more pages and are 2x more likely to convert. So to show the power of these clicks in context really wows the c-suite. Internally, I\u00a0look at what content gets those high metrics so I can look at doing more of that.\u00a0<\/p> Trying to get a swag program launched. While I can do t-shirts and water bottles, also looking at including a lunch with an executive, a LinkedIn review by your manager\u2019s manager, and other non-swaggy rewards. In our remote\/virtual world, looking at Etsy artists on unique interpretations of our logo as art pieces that could be hung on the wall behind desks. I also make sure to like their posts within Twitter and LinkedIn, so they see in their notifications that their efforts are being noticed. That\u2019s probably baseline, but thought it worth mentioning.\u00a0<\/p>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1933#post1933","creationDate":"2022-09-08T17:09:17+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":7,"numberOfLikes":4,"relevantPost":{"id":1861,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" I have a few questions for anyone running a successful advocacy program.<\/p> Let us know what your AMA would cover as a \u201ctheme\u201d, too. What about you would make you a great AMA guest?! Everyone in here would be amazing, so be sure to big yourself up!<\/p> Expected working time for guest:<\/p> I\u2019m down! Let\u2019s do it.<\/p>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=683#post683","creationDate":"2022-03-14T18:58:41+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":683,"author":{"id":69,"url":"\/members\/talissabeall-69","name":"TalissaBeall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":2},"content":" I\u2019m down! Let\u2019s do it.<\/p>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=683#post683","creationDate":"2022-03-14T18:58:41+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":7,"numberOfLikes":0,"relevantPost":{"id":281,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":" Hey there to all our beta testing friends! Would you be willing to join an AMA as either a guest or question asker? We\u2019d love to build that process with you and get feedback on how things feel from both sides. If so, please comment below and we\u2019ll get to work!<\/p> Let us know what your AMA would cover as a \u201ctheme\u201d, too. What about you would make you a great AMA guest?! Everyone in here would be amazing, so be sure to big yourself up!<\/p> Expected working time for guest:<\/p> \u00a0<\/p> I have a minor issue. Ask support for advice. And on a Saturday morning OVER A WEEK AFTER ASKING THE QUESTION - I get this email. \u00a0<\/p> From Support: \u201cIt looks like your profile may need to have its permissions refreshed. I've just prompted this profile for reconnection on my end. Do you mind refreshing your page and then clicking the notification icon in the right-hand corner of Sprout? From there you'll want to follow the prompt to reconnect your profile under the \"Issues\" tab.\u201d<\/p>","url":"\/latest-talks-trends-72\/infuriating-level-one-support-168?postid=348#post348","creationDate":"2021-11-05T22:29:52+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":212,"id":168,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/infuriating-level-one-support-168","title":"Infuriating! Level One Support","lastPost":{"id":1445,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Hi I have reached out to our\u00a0team to connect with you on this request. You should hear from them shortly, if you haven\u2019t heard already.<\/p>","url":"\/latest-talks-trends-72\/infuriating-level-one-support-168?postid=1445#post1445","creationDate":"2022-07-05T17:05:31+0000","relativeCreationDate":"9 months ago"},"lastReply":{"id":1445,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Hi I have reached out to our\u00a0team to connect with you on this request. You should hear from them shortly, if you haven\u2019t heard already.<\/p>","url":"\/latest-talks-trends-72\/infuriating-level-one-support-168?postid=1445#post1445","creationDate":"2022-07-05T17:05:31+0000","relativeCreationDate":"9 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":7,"numberOfLikes":0,"ideationStatus":{"name":"New","bgColor":"#ffe16e","color":"#162020"},"relevantPost":{"id":348,"author":{"id":87,"url":"\/members\/brad-keeling-87","name":"brad.keeling","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/119111e2-0305-4fed-a6ec-1f5a90fc02b6.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":" Infuriating !! Level One Support should never disconnect a profile before asking permission!!! My suggestion is that Level One Support should NEVER take these sorts of initiatives.<\/p> \u00a0<\/p> I have a minor issue. Ask support for advice. And on a Saturday morning OVER A WEEK AFTER ASKING THE QUESTION - I get this email. \u00a0<\/p> From Support: \u201cIt looks like your profile may need to have its permissions refreshed. I've just prompted this profile for reconnection on my end. Do you mind refreshing your page and then clicking the notification icon in the right-hand corner of Sprout? From there you'll want to follow the prompt to reconnect your profile under the \"Issues\" tab.\u201d<\/p>","url":"\/latest-talks-trends-72\/infuriating-level-one-support-168?postid=348#post348","creationDate":"2021-11-05T22:29:52+0000","relativeCreationDate":"1 year ago"},"numberOfViews":104,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1445"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Here\u2019s the problem:\u00a0 there is precious little \u201cadvanced\u201d education out there. The vast majority of online courses are focused - nay fixated - on the basic architecture and implementation of the\u00a0application, be it Facebook, Instagram,\u00a0Google Analytics and the like.\u00a0 I need more, and I know of very few places to get it.\u00a0 \u00a0<\/p> \u00a0<\/p> So, far here\u2019s my list of resources I consider potentially \u201cAdvanced\u201d:<\/p> Facebook Ads: Jon Loomer\u2019s \u201cPower Hitters Club\u201d<\/p> Analytics: Trust Insights \u201cSo What\u201d videos on YouTube & measurementmarketing.io<\/p> Google Ads: CXL.com (Potentially)<\/p> Copywriting: Also, CXL<\/p> Pinterest\/Twitter: NO Earthly Clue<\/p> Presentation\/Data Vis Skills (NEED THOSE): Absolutely, unequivocally, no idea<\/p> \u00a0<\/p> So, now that you\u2019ve read my diatribe, whatcha think? Who do you trust for advanced\u00a0education?<\/p> Don\u2019t get me wrong...I\u2019m all for the \u201clearn by doing\u201d mantra, and I am - but education is the far faster route to understanding the potential of a thing.\u00a0 I don\u2019t know what I don\u2019t know.\u00a0\u00a0<\/p> Ya know?<\/p> Bill<\/p> \u00a0<\/p>","url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151?postid=271#post271","creationDate":"2021-10-20T14:26:00+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":18,"id":151,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151","title":"Upskilling Opinions - What to do and whom to do it with.","lastPost":{"id":395,"author":{"id":125,"url":"\/members\/alisammeredith-125","name":"alisammeredith","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/e57a7657-75bb-4f56-9b37-7cfc0b22e864.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" Madalyn Sklar is my Twitter authority.\u00a0https:\/\/madalynsklar.thinkific.com\/<\/a><\/p> I can help with Pinterest. I have a new ads mini course, and my blog<\/a> and live show cover Pinterest topics (among other things, but I\u2019m heavy into Pinterest and tend to go deep.<\/p> There are also several good memberships you could look at:\u00a0https:\/\/www.facebook.com\/groups\/1742266119167625<\/a>\u00a0- it\u2019s a free group, and Megan opens her paid membership a couple of times a year. Jennifer Priest is also a good source. She has a Facebook group, but also has a free course:\u00a0https:\/\/www.smartcreativesocial.com\/course\/<\/a>\u00a0<\/p>","url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151?postid=395#post395","creationDate":"2021-12-01T15:06:50+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":395,"author":{"id":125,"url":"\/members\/alisammeredith-125","name":"alisammeredith","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/e57a7657-75bb-4f56-9b37-7cfc0b22e864.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" Madalyn Sklar is my Twitter authority.\u00a0https:\/\/madalynsklar.thinkific.com\/<\/a><\/p> I can help with Pinterest. I have a new ads mini course, and my blog<\/a> and live show cover Pinterest topics (among other things, but I\u2019m heavy into Pinterest and tend to go deep.<\/p> There are also several good memberships you could look at:\u00a0https:\/\/www.facebook.com\/groups\/1742266119167625<\/a>\u00a0- it\u2019s a free group, and Megan opens her paid membership a couple of times a year. Jennifer Priest is also a good source. She has a Facebook group, but also has a free course:\u00a0https:\/\/www.smartcreativesocial.com\/course\/<\/a>\u00a0<\/p>","url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151?postid=395#post395","creationDate":"2021-12-01T15:06:50+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":6,"numberOfLikes":5,"relevantPost":{"id":271,"author":{"id":83,"url":"\/members\/bill-braun-83","name":"bill.braun","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f1c9053a-6e4f-4ed2-9ac7-d0d9e310a7b9.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":4},"content":" I\u2019m not one\u00a0to be idle.\u00a0 As I was asked to assume the role of \u201cSocial Media Guy\u201d in my company with no prior experience, my focus (insistence, really) on\u00a0education has been effectively non-stop for six years. Endless seminars, webinars, online classes etc for countless subjects, all in an effort not just to excel at my job, but to truly make a difference in the future of my company.\u00a0\u00a0<\/p> Here\u2019s the problem:\u00a0 there is precious little \u201cadvanced\u201d education out there. The vast majority of online courses are focused - nay fixated - on the basic architecture and implementation of the\u00a0application, be it Facebook, Instagram,\u00a0Google Analytics and the like.\u00a0 I need more, and I know of very few places to get it.\u00a0 \u00a0<\/p> \u00a0<\/p> So, far here\u2019s my list of resources I consider potentially \u201cAdvanced\u201d:<\/p> Facebook Ads: Jon Loomer\u2019s \u201cPower Hitters Club\u201d<\/p> Analytics: Trust Insights \u201cSo What\u201d videos on YouTube & measurementmarketing.io<\/p> Google Ads: CXL.com (Potentially)<\/p> Copywriting: Also, CXL<\/p> Pinterest\/Twitter: NO Earthly Clue<\/p> Presentation\/Data Vis Skills (NEED THOSE): Absolutely, unequivocally, no idea<\/p> \u00a0<\/p> So, now that you\u2019ve read my diatribe, whatcha think? Who do you trust for advanced\u00a0education?<\/p> Don\u2019t get me wrong...I\u2019m all for the \u201clearn by doing\u201d mantra, and I am - but education is the far faster route to understanding the potential of a thing.\u00a0 I don\u2019t know what I don\u2019t know.\u00a0\u00a0<\/p> Ya know?<\/p> Bill<\/p> \u00a0<\/p>","url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151?postid=271#post271","creationDate":"2021-10-20T14:26:00+0000","relativeCreationDate":"1 year ago"},"numberOfViews":108,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"395"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
I\u2019ve been to Social Media Marketing World twice and Content World three times. I\u2019d definitely return to Content World as I\u2019ve found it most useful. There\u2019s a great community around them and I find useful speakers, not chest beater gurus.<\/p>","url":"\/latest-talks-trends-72\/social-media-conferences-957?postid=3126#post3126","creationDate":"2023-04-21T12:24:34+0000","relativeCreationDate":"1 day ago"},"lastReply":{"id":3126,"author":{"id":7688,"url":"\/members\/megcoffey-7688","name":"megcoffey","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f8f36ea8-c665-4b43-b9d8-89c2c2354739.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" I\u2019ve been to Social Media Marketing World twice and Content World three times. I\u2019d definitely return to Content World as I\u2019ve found it most useful. There\u2019s a great community around them and I find useful speakers, not chest beater gurus.<\/p>","url":"\/latest-talks-trends-72\/social-media-conferences-957?postid=3126#post3126","creationDate":"2023-04-21T12:24:34+0000","relativeCreationDate":"1 day ago"},"numberOfUnreadReplies":0,"numberOfReplies":6,"numberOfLikes":2,"relevantPost":{"id":2766,"author":{"id":3642,"url":"\/members\/rebecca-mcneill-3642","name":"rebecca.mcneill","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":" What conferences have you found beneficial for social media?\u00a0<\/p>","url":"\/latest-talks-trends-72\/social-media-conferences-957?postid=2766#post2766","creationDate":"2023-03-06T16:02:34+0000","relativeCreationDate":"1 month ago"},"numberOfViews":98,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"3126"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Today, we celebrate the achievements, contributions, and resilience of all who identify as women across\u00a0the world. It is a day to recognize the progress we have made towards gender equality, but also a reminder of the work that still needs to be done.<\/p> If you would like to learn more about how your brand can celebrate today and the rest of Women\u2019s History Month, check out this article by\u00a0 Read the article:\u00a0Happy Women\u2019s History Month<\/a><\/strong><\/p> In honor of International Women\u2019s Day, and International Women\u2019s History Month, please\u00a0shine a well-deserved spotlight\u00a0in the thread below, on a woman\u00a0who has\u00a0inspired you\u00a0or made a significant\u00a0impact on your life.\u00a0I\u2019m sure there is likely more than one person who has made an impact, so feel free to share them all as we\u00a0celebrate\u00a0everyone that identifies\u00a0as a woman today!<\/p>","url":"\/latest-talks-trends-72\/celebrating-international-women-s-day-964?postid=2795#post2795","creationDate":"2023-03-08T17:25:13+0000","relativeCreationDate":"1 month ago"},"isTopicUnread":true,"privateId":311,"id":964,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/celebrating-international-women-s-day-964","title":"Celebrating International Women's Day!","lastPost":{"id":2823,"author":{"id":3685,"url":"\/members\/steph-hermanson-3685","name":"steph.hermanson","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5d0271f9-ecaf-4550-86c0-463faa707957.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":1},"content":" It\u2019s International Women's Day!<\/strong><\/p> Today, we celebrate the achievements, contributions, and resilience of all who identify as women across\u00a0the world. It is a day to recognize the progress we have made towards gender equality, but also a reminder of the work that still needs to be done.<\/p> If you would like to learn more about how your brand can celebrate today and the rest of Women\u2019s History Month, check out this article by\u00a0 Hey,\u00a0 Hey,\u00a0 I\u2019m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!<\/p>","url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564?postid=1576#post1576","creationDate":"2022-07-22T13:11:39+0000","relativeCreationDate":"9 months ago"},"numberOfViews":41,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1630"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Hello all! I am a small boutique marketing firm who loves to create content and graphics for social media. I started with a Client on April 1 and since having taken over - the reach and engagements drastically dropped off. This is also the time I implemented Sprout. I don\u2019t understand all of the technicalities, and would love to provide the client with some concrete reasons for the decline.\u00a0<\/p>","url":"\/latest-talks-trends-72\/drastic-decline-in-engagement-470?postid=1278#post1278","creationDate":"2022-06-08T18:51:25+0000","relativeCreationDate":"10 months ago"},"numberOfViews":41,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1347"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p> How do we find a happy medium? Move forward with global or international-focused holidays?\u00a0<\/p>","url":"\/latest-talks-trends-72\/question-global-social-strategy-393?postid=1057#post1057","creationDate":"2022-04-28T15:33:56+0000","relativeCreationDate":"11 months ago"},"isTopicUnread":true,"privateId":71,"id":393,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/question-global-social-strategy-393","title":"Question: Global Social Strategy","lastPost":{"id":1264,"author":{"id":557,"url":"\/members\/woodhouse-agency-557","name":"Woodhouse Agency","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Great question and leads into bigger question.\u00a0 What is the best way for an international company to structure, manage and effectively participate in social media to support business and brand goals?\u00a0 And how to do this in an efficient manner.\u00a0 For some of our larger international clients, there are different business units (and sub brands or stand alone brands) in different regions and in different countries.\u00a0 For others, it\u2019s the same business unit and brand but sold and managed at a local country (or region) level.\u00a0 At some point in time, a decision is needed to determine if social media (and all marketing) should be localized.\u00a0 Localization can be done by a central group or it can be done as part of the local BU or region\/country.\u00a0 For social, one FB, IG and [insert other platform] might lose relevance (or worse, be offensive) if all efforts and content are done from the perspective of the home base of the brand - think Ford Nova (No Go) intro into Spanish speaking countries.\u00a0 This might be an opportunity for you to step back and to conduct a strategy roadmap of all marketing efforts (or just social if that is your only domain) as your company expands into different countries and cultures. Getting content right is crucial but a larger framework could be the info and aircover you need to make sure decisions move beyond tactical.\u00a0\u00a0<\/p>","url":"\/latest-talks-trends-72\/question-global-social-strategy-393?postid=1264#post1264","creationDate":"2022-06-07T15:01:50+0000","relativeCreationDate":"10 months ago"},"lastReply":{"id":1264,"author":{"id":557,"url":"\/members\/woodhouse-agency-557","name":"Woodhouse Agency","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Great question and leads into bigger question.\u00a0 What is the best way for an international company to structure, manage and effectively participate in social media to support business and brand goals?\u00a0 And how to do this in an efficient manner.\u00a0 For some of our larger international clients, there are different business units (and sub brands or stand alone brands) in different regions and in different countries.\u00a0 For others, it\u2019s the same business unit and brand but sold and managed at a local country (or region) level.\u00a0 At some point in time, a decision is needed to determine if social media (and all marketing) should be localized.\u00a0 Localization can be done by a central group or it can be done as part of the local BU or region\/country.\u00a0 For social, one FB, IG and [insert other platform] might lose relevance (or worse, be offensive) if all efforts and content are done from the perspective of the home base of the brand - think Ford Nova (No Go) intro into Spanish speaking countries.\u00a0 This might be an opportunity for you to step back and to conduct a strategy roadmap of all marketing efforts (or just social if that is your only domain) as your company expands into different countries and cultures. Getting content right is crucial but a larger framework could be the info and aircover you need to make sure decisions move beyond tactical.\u00a0\u00a0<\/p>","url":"\/latest-talks-trends-72\/question-global-social-strategy-393?postid=1264#post1264","creationDate":"2022-06-07T15:01:50+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":4,"numberOfLikes":1,"relevantPost":{"id":1057,"author":{"id":2612,"url":"\/members\/victoriawalenga-2612","name":"victoriawalenga","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" Hi there! I\u2019m thrilled to be a member of this community!\u00a0<\/p> \u00a0<\/p> How do we find a happy medium? Move forward with global or international-focused holidays?\u00a0<\/p>","url":"\/latest-talks-trends-72\/question-global-social-strategy-393?postid=1057#post1057","creationDate":"2022-04-28T15:33:56+0000","relativeCreationDate":"11 months ago"},"numberOfViews":50,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1264"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Our\u00a0ninth year of trend forecasting!<\/span><\/p> We surveyed over 1,000 U.S. consumers and 500 U.S. social marketers to understand how social has transformed. Use this data to discover how consumer expectations are shifting, how consumers respond to emerging technology and the new challenges social faces as a strategic business function.<\/span><\/p> Get the US report:\u00a0<\/span><\/strong>\/\/www.aqdar-uae.com\/insights\/index\/<\/a><\/p> Social trends for UK & Ireland:\u00a0<\/strong>\/\/www.aqdar-uae.com\/insights\/data\/uk-ireland-social-media-trends-2022\/<\/a><\/p>","url":"\/latest-talks-trends-72\/sprout-social-index-social-media-trends-for-2022-and-beyond-report-has-arrived-427?postid=1145#post1145","creationDate":"2022-05-17T14:36:45+0000","relativeCreationDate":"11 months ago"},"isTopicUnread":true,"privateId":261,"id":427,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/sprout-social-index-social-media-trends-for-2022-and-beyond-report-has-arrived-427","title":"Sprout Social Index: Social Media Trends for 2022 and Beyond report has arrived!","lastPost":{"id":1200,"author":{"id":120,"url":"\/members\/john-venen-120","name":"john.venen","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/8497bbf9-7a9f-4594-aa06-4991f1aa7087.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":3},"content":" Thank you. That is very intesting.<\/p>","url":"\/latest-talks-trends-72\/sprout-social-index-social-media-trends-for-2022-and-beyond-report-has-arrived-427?postid=1200#post1200","creationDate":"2022-05-26T19:17:55+0000","relativeCreationDate":"10 months ago"},"lastReply":{"id":1200,"author":{"id":120,"url":"\/members\/john-venen-120","name":"john.venen","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/8497bbf9-7a9f-4594-aa06-4991f1aa7087.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":3},"content":" Thank you. That is very intesting.<\/p>","url":"\/latest-talks-trends-72\/sprout-social-index-social-media-trends-for-2022-and-beyond-report-has-arrived-427?postid=1200#post1200","creationDate":"2022-05-26T19:17:55+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":4,"numberOfLikes":5,"relevantPost":{"id":1145,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Our\u00a0ninth year of trend forecasting!<\/span><\/p> We surveyed over 1,000 U.S. consumers and 500 U.S. social marketers to understand how social has transformed. Use this data to discover how consumer expectations are shifting, how consumers respond to emerging technology and the new challenges social faces as a strategic business function.<\/span><\/p> Get the US report:\u00a0<\/span><\/strong>\/\/www.aqdar-uae.com\/insights\/index\/<\/a><\/p> \u00a0<\/p> Did you meet your fundraising goals in 2021? Yes or No<\/p> Did you meet your Q4\/Holiday fundraising goals in 2021? Yes or No<\/p> Did you do better or worse than 2020? 2019? Better or Worse in 2020\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Better or Worse in 2019<\/p> Dealing with the second year in a pandemic did you have a harder time in 2021 raising your fundraising goals?<\/p> \u00a0<\/p> \u00a0<\/p> If anyone has any sources for non-profit goals data I would greatly appreciate it. Thank you.<\/p>","url":"\/latest-talks-trends-72\/non-profit-questions-261?postid=645#post645","creationDate":"2022-02-28T19:59:29+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":36,"id":261,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/non-profit-questions-261","title":"Non Profit Questions","lastPost":{"id":653,"author":{"id":63,"url":"\/members\/raven-gill-63","name":"raven.gill","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ce831cc3-9064-41cc-8ae0-3bdc4a2a3b86.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":3},"content":" Thank you for your response. I appreciate it!\u00a0<\/p> \u00a0<\/p> Raven Gill\u00a0<\/p>","url":"\/latest-talks-trends-72\/non-profit-questions-261?postid=653#post653","creationDate":"2022-03-03T16:52:31+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":653,"author":{"id":63,"url":"\/members\/raven-gill-63","name":"raven.gill","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ce831cc3-9064-41cc-8ae0-3bdc4a2a3b86.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":3},"content":" Thank you for your response. I appreciate it!\u00a0<\/p> \u00a0<\/p> Raven Gill\u00a0<\/p>","url":"\/latest-talks-trends-72\/non-profit-questions-261?postid=653#post653","creationDate":"2022-03-03T16:52:31+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":2,"relevantPost":{"id":645,"author":{"id":63,"url":"\/members\/raven-gill-63","name":"raven.gill","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ce831cc3-9064-41cc-8ae0-3bdc4a2a3b86.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":3},"content":" Some Non-Profit Questions:<\/strong> \u00a0<\/p> Did you meet your fundraising goals in 2021? Yes or No<\/p> Did you meet your Q4\/Holiday fundraising goals in 2021? Yes or No<\/p> Did you do better or worse than 2020? 2019? Better or Worse in 2020\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Better or Worse in 2019<\/p> Dealing with the second year in a pandemic did you have a harder time in 2021 raising your fundraising goals?<\/p> \u00a0<\/p> \u00a0<\/p> If anyone has any sources for non-profit goals data I would greatly appreciate it. Thank you.<\/p>","url":"\/latest-talks-trends-72\/non-profit-questions-261?postid=645#post645","creationDate":"2022-02-28T19:59:29+0000","relativeCreationDate":"1 year ago"},"numberOfViews":56,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"653"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Read the full report:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/brand-advocacy\/<\/a><\/p> Engaged users spend more than 60 minutes a day on social media platforms, with casual users spending less than an hour daily. Over half (59%) of respondents identified as engaged users.<\/p> \u00a0<\/p>","url":"\/latest-talks-trends-72\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-788?postid=2287#post2287","creationDate":"2022-10-25T15:19:04+0000","relativeCreationDate":"5 months ago"},"isTopicUnread":true,"privateId":214,"id":788,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-788","title":"\ud83d\udcca The Power of Employees: Predicting the Best Outcomes for Brand Advocacy","lastPost":{"id":2290,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" The verdict:<\/strong> Engaged users are the ideal target for employee advocacy programs.<\/p> Read the full report <\/a>and get all the data to better understand how employee advocacy is crucial to your brand\u2019s success.\u00a0<\/p>","url":"\/latest-talks-trends-72\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-788?postid=2290#post2290","creationDate":"2022-10-25T15:22:00+0000","relativeCreationDate":"5 months ago"},"lastReply":{"id":2290,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" The verdict:<\/strong> Engaged users are the ideal target for employee advocacy programs.<\/p> Read the full report <\/a>and get all the data to better understand how employee advocacy is crucial to your brand\u2019s success.\u00a0<\/p>","url":"\/latest-talks-trends-72\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-788?postid=2290#post2290","creationDate":"2022-10-25T15:22:00+0000","relativeCreationDate":"5 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":2287,"author":{"id":1066,"url":"\/members\/mike-blight-1066","name":"mike.blight","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/0ab40df8-f7ff-48a6-a059-df918707b13a.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":4},"content":" Social media is getting louder. New platforms are emerging, algorithms are changing and more and more people are logging on. As social media becomes more prevalent in our daily lives, businesses are using it for everything from marketing to R&D to customer care. The business value of social can\u2019t be overstated.<\/p> Hi Tyler! We\u2019ve started to experiment more with what we call \u201clinkless posts.\u201d We focus on sharing the content that may have been included in a blog, whitepaper, etc. and making it either a long-form LinkedIn post, video or even a carousel of information. We use paid social for to answer for driving site traffic.\u00a0<\/p>","url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328?postid=1112#post1112","creationDate":"2022-05-12T16:34:50+0000","relativeCreationDate":"11 months ago"},"lastReply":{"id":1112,"author":{"id":69,"url":"\/members\/talissabeall-69","name":"TalissaBeall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":2},"content":" Hi Tyler! We\u2019ve started to experiment more with what we call \u201clinkless posts.\u201d We focus on sharing the content that may have been included in a blog, whitepaper, etc. and making it either a long-form LinkedIn post, video or even a carousel of information. We use paid social for to answer for driving site traffic.\u00a0<\/p>","url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328?postid=1112#post1112","creationDate":"2022-05-12T16:34:50+0000","relativeCreationDate":"11 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":846,"author":{"id":2157,"url":"\/members\/tyler-king-2157","name":"tyler.king","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" B2B social media is constantly changing. Social Media platforms no longer want you to drive traffic from their channels to your site, which means engagement and reach have gone down.\u00a0 We also have a higher education peer group on May 16th, would love to see you all there!<\/p> \u00a0<\/p>","url":"\/latest-talks-trends-72\/higher-education-917?postid=3123#post3123","creationDate":"2023-04-20T17:47:46+0000","relativeCreationDate":"2 days ago"},"lastReply":{"id":3123,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" We also have a higher education peer group on May 16th, would love to see you all there!<\/p> \u00a0<\/p>","url":"\/latest-talks-trends-72\/higher-education-917?postid=3123#post3123","creationDate":"2023-04-20T17:47:46+0000","relativeCreationDate":"2 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":2,"relevantPost":{"id":2635,"author":{"id":3327,"url":"\/members\/webblewis-3327","name":"WebbLewis","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/fdf7421a-683e-45c4-ad36-d886b6f80b51.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":2},"content":" The higher education landscape is constantly changing. This is also true with how higher education institutions manages their presence on social media. Let us use this topic to discuss the challenges, success, trends, etc. from our day-to-day experiences in this chaotic field.<\/p>","url":"\/latest-talks-trends-72\/higher-education-917?postid=2635#post2635","creationDate":"2023-02-08T18:38:26+0000","relativeCreationDate":"2 months ago"},"numberOfViews":57,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"3123"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
I have only tried this using Chrome, and to my elation, multi-format\/carousel posts are possible. \u00a0Hopefully more functionality will roll out in the foreseeable future, including (and especially) deeper analytics external to Facebook\u2019s option.<\/p> \u00a0<\/p>","url":"\/latest-talks-trends-72\/insta-posts-on-desktop-finally-152?postid=279#post279","creationDate":"2021-10-25T17:43:50+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":61,"id":152,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/insta-posts-on-desktop-finally-152","title":"Insta Posts on Desktop (finally)","lastPost":{"id":335,"author":{"id":117,"url":"\/members\/bcoffron-117","name":"bcoffron","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/0458dd1b-79d4-45d9-9669-c0b9b47066d3.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" Personally I love the desktop version of Facebook Creator Studio for publishing to IG from my computer. It has always worked flawlessly for me and I get to schedule posts.\u00a0<\/p>","url":"\/latest-talks-trends-72\/insta-posts-on-desktop-finally-152?postid=335#post335","creationDate":"2021-11-03T16:27:29+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":335,"author":{"id":117,"url":"\/members\/bcoffron-117","name":"bcoffron","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/0458dd1b-79d4-45d9-9669-c0b9b47066d3.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" Personally I love the desktop version of Facebook Creator Studio for publishing to IG from my computer. It has always worked flawlessly for me and I get to schedule posts.\u00a0<\/p>","url":"\/latest-talks-trends-72\/insta-posts-on-desktop-finally-152?postid=335#post335","creationDate":"2021-11-03T16:27:29+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":6,"relevantPost":{"id":279,"author":{"id":83,"url":"\/members\/bill-braun-83","name":"bill.braun","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f1c9053a-6e4f-4ed2-9ac7-d0d9e310a7b9.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":4},"content":" Im told this was announced last week, but for those who don\u2019t know I was happily surprised to see Instagram now allows you to post directly via your laptop\/desktop browser. A rather Instagram-esque plus sign denotes your ability to perform a heretofore impossible task- save for using Sprout, naturally.\u00a0<\/p> I have only tried this using Chrome, and to my elation, multi-format\/carousel posts are possible. \u00a0Hopefully more functionality will roll out in the foreseeable future, including (and especially) deeper analytics external to Facebook\u2019s option.<\/p> \u00a0<\/p>","url":"\/latest-talks-trends-72\/insta-posts-on-desktop-finally-152?postid=279#post279","creationDate":"2021-10-25T17:43:50+0000","relativeCreationDate":"1 year ago"},"numberOfViews":47,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"335"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Q: What are the KPIs that are most important to your organization?<\/strong><\/p>","url":"\/latest-talks-trends-72\/brand-health-kpis-411?postid=1096#post1096","creationDate":"2022-05-10T13:16:27+0000","relativeCreationDate":"11 months ago"},"isTopicUnread":true,"privateId":75,"id":411,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/brand-health-kpis-411","title":"Brand Health & KPIs?","lastPost":{"id":1128,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Building your brand starts with a strong strategy and developing KPIs that align to that strategy. There are tons of KPIs to report on, but here are some that are important to us at Sprout.<\/p> Q: What are the KPIs that are most important to your organization?<\/strong><\/p>","url":"\/latest-talks-trends-72\/brand-health-kpis-411?postid=1096#post1096","creationDate":"2022-05-10T13:16:27+0000","relativeCreationDate":"11 months ago"},"numberOfViews":50,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1128"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Especially for the people using Sprout Social Listening\u2026<\/p> I\u2019m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.<\/p> Just FYI: I\u2019m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and\u00a0we\u2019ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some\u00a0fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We\u00a0are beginning to see some possibilities for us using Listening.<\/p>","url":"\/latest-talks-trends-72\/social-listening-164?postid=321#post321","creationDate":"2021-10-29T21:22:00+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":23,"id":164,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/social-listening-164","title":"Social Listening","lastPost":{"id":330,"author":{"id":87,"url":"\/members\/brad-keeling-87","name":"brad.keeling","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/119111e2-0305-4fed-a6ec-1f5a90fc02b6.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":" Thanks Laura,<\/p> Meredith here in Sydney has been quite helpful during our trial which is over now.\u00a0 Thanks Laura,<\/p> Meredith here in Sydney has been quite helpful during our trial which is over now.\u00a0 Hi,<\/p> Especially for the people using Sprout Social Listening\u2026<\/p> I\u2019m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.<\/p> Just FYI: I\u2019m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and\u00a0we\u2019ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some\u00a0fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We\u00a0are beginning to see some possibilities for us using Listening.<\/p>","url":"\/latest-talks-trends-72\/social-listening-164?postid=321#post321","creationDate":"2021-10-29T21:22:00+0000","relativeCreationDate":"1 year ago"},"numberOfViews":79,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"330"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Your feedback, questions and ideas directly impact everything we do. Whether it\u2019s about content, conversations, resources, or design feedback, we\u2019d love to know what you like, what you don\u2019t like, and how we can improve things.<\/span><\/p> Survey closed<\/em><\/p> As always, I\u2019m available whenever you have comments, questions or ideas. Feel free to send me a DM or tag me in a post if you\u2019d ever like to chat.<\/span><\/p>","url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169?postid=349#post349","creationDate":"2021-11-08T15:06:59+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":72,"id":169,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169","title":"Community Survey #1: Tell us about your experience so far","lastPost":{"id":455,"author":{"id":101,"url":"\/members\/nateg-101","name":"NateG","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/c487936a-165a-4023-9986-1871c572ee69.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" My company firewall appears to be blocking the link! Looking into it.<\/p>","url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169?postid=455#post455","creationDate":"2021-12-14T16:07:19+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":455,"author":{"id":101,"url":"\/members\/nateg-101","name":"NateG","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/c487936a-165a-4023-9986-1871c572ee69.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" My company firewall appears to be blocking the link! Looking into it.<\/p>","url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169?postid=455#post455","creationDate":"2021-12-14T16:07:19+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":7,"relevantPost":{"id":349,"author":{"id":21,"url":"\/members\/paul-nowak-21","name":"paul.nowak","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6a364e11-6fdf-4020-bbac-bba89fc1d2e0.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":2},"content":" Now that you\u2019ve had some time to get familiar with Sprout Community, we\u2019d like to hear about your experience so far!\u00a0 The link below is for a short survey where you can anonymously share feedback with the Community team.\u00a0<\/span><\/p> Your feedback, questions and ideas directly impact everything we do. Whether it\u2019s about content, conversations, resources, or design feedback, we\u2019d love to know what you like, what you don\u2019t like, and how we can improve things.<\/span><\/p> Survey closed<\/em><\/p> As always, I\u2019m available whenever you have comments, questions or ideas. Feel free to send me a DM or tag me in a post if you\u2019d ever like to chat.<\/span><\/p>","url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169?postid=349#post349","creationDate":"2021-11-08T15:06:59+0000","relativeCreationDate":"1 year ago"},"numberOfViews":44,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"455"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p> Thanks for the insight!<\/p>","url":"\/latest-talks-trends-72\/what-are-your-main-thought-leadership-tactics-433?postid=1167#post1167","creationDate":"2022-05-20T11:53:45+0000","relativeCreationDate":"11 months ago"},"isTopicUnread":true,"privateId":84,"id":433,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/what-are-your-main-thought-leadership-tactics-433","title":"What are your main thought leadership tactics?","lastPost":{"id":1359,"author":{"id":2625,"url":"\/members\/elizabeth-miller-2625","name":"elizabeth.miller","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" Hi Jackie! We are seeing great results from helping our CEO draft posts and then liking them from our company LinkedIn page. During a recent high profile event where we had a lot of posts over a week+, our CEO posts accounted for the largest percentage of our total reach.\u00a0<\/p> We have also seen a lot of engagement on polls and PDFs (where we take our blogs\/articles and translate them into a graphic told over a few slides). We are eager for these formats to be integrated into the LinkedIn API!\u00a0<\/p>","url":"\/latest-talks-trends-72\/what-are-your-main-thought-leadership-tactics-433?postid=1359#post1359","creationDate":"2022-06-15T20:58:11+0000","relativeCreationDate":"10 months ago"},"lastReply":{"id":1359,"author":{"id":2625,"url":"\/members\/elizabeth-miller-2625","name":"elizabeth.miller","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" Hi Jackie! We are seeing great results from helping our CEO draft posts and then liking them from our company LinkedIn page. During a recent high profile event where we had a lot of posts over a week+, our CEO posts accounted for the largest percentage of our total reach.\u00a0<\/p> We have also seen a lot of engagement on polls and PDFs (where we take our blogs\/articles and translate them into a graphic told over a few slides). We are eager for these formats to be integrated into the LinkedIn API!\u00a0<\/p>","url":"\/latest-talks-trends-72\/what-are-your-main-thought-leadership-tactics-433?postid=1359#post1359","creationDate":"2022-06-15T20:58:11+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":6,"relevantPost":{"id":1167,"author":{"id":3008,"url":"\/members\/jackie-dunham-3008","name":"jackie.dunham","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/8ce297ca-c5cc-4447-8ba7-9940d3747169.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":3},"content":" I\u2019m curious on what thought leadership tactics our community is seeing the most success from\u00a0and on which channels. I know LinkedIn is usually the primary channel but what are you seeing work best: video, doc shares, something else? And how are you bringing thought leadership into your other channel strategies?<\/p> \u00a0<\/p> Thanks for the insight!<\/p>","url":"\/latest-talks-trends-72\/what-are-your-main-thought-leadership-tactics-433?postid=1167#post1167","creationDate":"2022-05-20T11:53:45+0000","relativeCreationDate":"11 months ago"},"numberOfViews":48,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1359"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
It\u2019s an exciting week!\u00a0Now that you\u2019ve had time to read through the Sprout Social\u00a0Index<\/a>, we\u2019ve got some great events to continue the conversation around Social Media Trends for 2022 & Beyond.<\/p> Tomorrow, Tuesday May 24th, 2022 at 11am CST we will get started with the\u00a0Sprout Social Index: Social Media Trends for 2022 and Beyond<\/a>, hosted by Sprout\u2019s Mike Blight and Sarah Corley.<\/p> On Thursday May 26th at 4pm GMT +1, our EMEA colleagues will be live with several special guests:\u00a0Interpreting the Index: What It Means for European Businesses.<\/a><\/p> Lastly, Friday May 27th, 2022 at 11am CST, join me in the Sprout\u00a0Community\u00a0for an exclusive AMA with\u00a0Mike Blight, the lead researcher behind this years Index.<\/p> Follow this link to RSVP and add the event to your calendar.\u00a0<\/a><\/strong><\/p> If you have any questions for\u00a0Mike ahead of our AMA on Friday, please thread them here or send me a DM.\u00a0<\/p>","url":"\/latest-talks-trends-72\/sprout-social-index-events-this-week-436?postid=1175#post1175","creationDate":"2022-05-23T22:04:03+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":65,"id":436,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/sprout-social-index-events-this-week-436","title":"Sprout Social Index Events - This week!","lastPost":{"id":1596,"author":{"id":2896,"url":"\/members\/kadebo-2896","name":"kadebo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/819fc700-17e3-4dfa-9863-6bcc7fe4c687.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Hello, Unfortunately I missed this. Is there an article about this topic? I would love to read it! Thanks!<\/p>","url":"\/latest-talks-trends-72\/sprout-social-index-events-this-week-436?postid=1596#post1596","creationDate":"2022-07-26T11:54:27+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":1596,"author":{"id":2896,"url":"\/members\/kadebo-2896","name":"kadebo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/819fc700-17e3-4dfa-9863-6bcc7fe4c687.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Hello, Unfortunately I missed this. Is there an article about this topic? I would love to read it! Thanks!<\/p>","url":"\/latest-talks-trends-72\/sprout-social-index-events-this-week-436?postid=1596#post1596","creationDate":"2022-07-26T11:54:27+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":2,"relevantPost":{"id":1175,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Hello Social Marketers,<\/p> It\u2019s an exciting week!\u00a0Now that you\u2019ve had time to read through the Sprout Social\u00a0Index<\/a>, we\u2019ve got some great events to continue the conversation around Social Media Trends for 2022 & Beyond.<\/p> Tomorrow, Tuesday May 24th, 2022 at 11am CST we will get started with the\u00a0Sprout Social Index: Social Media Trends for 2022 and Beyond<\/a>, hosted by Sprout\u2019s Mike Blight and Sarah Corley.<\/p> On Thursday May 26th at 4pm GMT +1, our EMEA colleagues will be live with several special guests:\u00a0Interpreting the Index: What It Means for European Businesses.<\/a><\/p> Lastly, Friday May 27th, 2022 at 11am CST, join me in the Sprout\u00a0Community\u00a0for an exclusive AMA with\u00a0Mike Blight, the lead researcher behind this years Index.<\/p> \u00a0<\/p> Want to learn more? Read the following articles:<\/p> Meta\u2019s Culture Rising Report is out\u00a0<\/u><\/a><\/p>\t<\/li>\t TikTok Adds New Audio Options for Brands via \u2018 Sounds for Business\u2019<\/u><\/a><\/p>\t<\/li>\t Decentralized Twitter Alternative \u2018Bluesky\u2019 Launches in Private Beta<\/u><\/a><\/p>\t<\/li>\t Snapchat Integrates ChatGPT Elements into New \u2018My AI\u2019 Tool In-App<\/u><\/a><\/p>\t<\/li><\/ul>","url":"\/latest-talks-trends-72\/watch-this-week-in-social-march-2nd-953?postid=2755#post2755","creationDate":"2023-03-02T21:38:20+0000","relativeCreationDate":"1 month ago"},"isTopicUnread":true,"privateId":306,"id":953,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/watch-this-week-in-social-march-2nd-953","title":"\ud83c\udfa5 Watch this week in social: March 2nd","lastPost":{"id":2761,"author":{"id":6792,"url":"\/members\/sduncan2023-6792","name":"sduncan2023","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3815c4e4-b69e-4bae-9f9e-24ea7b535898.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" I\u2019m most excited Meta\u2019s\u00a0Culture Rising Report<\/u><\/a>! From taking a quick peek, I love how easy it is to navigate the report and how they leveraged imagery! The trending themes they\u2019ve uncovered are also really<\/strong><\/em> interesting.\u00a0<\/p> \u00a0<\/p>","url":"\/latest-talks-trends-72\/watch-this-week-in-social-march-2nd-953?postid=2761#post2761","creationDate":"2023-03-03T15:22:41+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":2761,"author":{"id":6792,"url":"\/members\/sduncan2023-6792","name":"sduncan2023","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3815c4e4-b69e-4bae-9f9e-24ea7b535898.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" 输入您的用户名或电子邮件地址。我们会给你发一封电子邮件，告诉你如何重置密码。About our panelist!<\/h2>
Thanks to Brooke Sellas for joining us for our first ever AMA!<\/h2>
Thank you for participating and asking questions. We\u2019ll be back with more of these in the future as we refine the format.<\/h3>
About our panelist!<\/h2>
Expected working time for question askers:<\/p>
Expected working time for question askers:<\/p>
The problem being that I was not the Admin who connected this profile and that Admin is away this weekend!! So my profile is disconnected from Sprout thanks to a lazy inexperienced\u00a0level one support person.<\/p>
The problem being that I was not the Admin who connected this profile and that Admin is away this weekend!! So my profile is disconnected from Sprout thanks to a lazy inexperienced\u00a0level one support person.<\/p>
I\u2019m looking for some advice regarding global social content strategy. Our company has recently acquired a company in the U.K., making us global.\u00a0
When looking at content calendars, how do you decide which holidays or celebrations to feature on social media? Our leadership wants to move forward with creating content for U.S.-only holidays (think 4th of July or Memorial Day). These are either celebrated on different days or not celebrated at all in the U.K. We believe we either need to be focused on both regions or none at all - as it might ignore\u00a0a large portion of our employee base.\u00a0<\/p>
I\u2019m looking for some advice regarding global social content strategy. Our company has recently acquired a company in the U.K., making us global.\u00a0
When looking at content calendars, how do you decide which holidays or celebrations to feature on social media? Our leadership wants to move forward with creating content for U.S.-only holidays (think 4th of July or Memorial Day). These are either celebrated on different days or not celebrated at all in the U.K. We believe we either need to be focused on both regions or none at all - as it might ignore\u00a0a large portion of our employee base.\u00a0<\/p>![\"//www.aqdar-uae.com/community/\"](\"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/7fd883d0-10b7-4076-b047-ebac3024d5a1.png\")
<\/figure><\/figure>
So normally we don\u2019t handle non-profits but we\u2019ve had thing clients that does stuff with us on a project basis not a regular basis.
We helped them with their end of year appeal. But it\u2019s hard to know if we did well for them when I don\u2019t have any other data to compare things too? I\u2019m not finding many nonprofit industry averages out there. We definitely had some challenges but I\u2019m trying to figure out if it was because of the holidays, second year in a pandemic or what. I\u2019m looking for some general statements.\u00a0You don\u2019t have to give exact numbers just looking for some overall statements.<\/p>
So normally we don\u2019t handle non-profits but we\u2019ve had thing clients that does stuff with us on a project basis not a regular basis.
We helped them with their end of year appeal. But it\u2019s hard to know if we did well for them when I don\u2019t have any other data to compare things too? I\u2019m not finding many nonprofit industry averages out there. We definitely had some challenges but I\u2019m trying to figure out if it was because of the holidays, second year in a pandemic or what. I\u2019m looking for some general statements.\u00a0You don\u2019t have to give exact numbers just looking for some overall statements.<\/p>Check out the latest stats from the 2022 Report:<\/strong><\/h3>
![\"//www.aqdar-uae.com/community/\"](\"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/f9eff480-37fb-4e62-acaf-bdd66bf35cc3.png\")
<\/figure>
What are you doing in the B2B space to engage your audience?\u00a0
What content is working?\u00a0
Is there a company that is doing a great job?\u00a0<\/p>","url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328?postid=846#post846","creationDate":"2022-03-31T14:47:11+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":197,"id":328,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328","title":"B2B Social Media Strategies","lastPost":{"id":1112,"author":{"id":69,"url":"\/members\/talissabeall-69","name":"TalissaBeall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":2},"content":"
What are you doing in the B2B space to engage your audience?\u00a0
What content is working?\u00a0
Is there a company that is doing a great job?\u00a0<\/p>","url":"\/latest-talks-trends-72\/b2b-social-media-strategies-328?postid=846#post846","creationDate":"2022-03-31T14:47:11+0000","relativeCreationDate":"1 year ago"},"numberOfViews":80,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1112"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"518c9255c24f9adf142c2dbbe3388541df4b1e40","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
![\"//www.aqdar-uae.com/community/\"](\"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/3e4fa6fb-1b21-4ad5-9e3b-ad1c8621f8ed.jpg\")
<\/figure><\/figure>![\"//www.aqdar-uae.com/community/\"](\"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/9a5dc7cd-f3ed-4f4a-b1c2-3f774e1a9980.png\")
<\/figure><\/figure>
I\u2019m now just gathering as much information as I can to assist us with our decision making.\u00a0<\/p>","url":"\/latest-talks-trends-72\/social-listening-164?postid=330#post330","creationDate":"2021-11-02T23:10:26+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":330,"author":{"id":87,"url":"\/members\/brad-keeling-87","name":"brad.keeling","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/119111e2-0305-4fed-a6ec-1f5a90fc02b6.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"
I\u2019m now just gathering as much information as I can to assist us with our decision making.\u00a0<\/p>","url":"\/latest-talks-trends-72\/social-listening-164?postid=330#post330","creationDate":"2021-11-02T23:10:26+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":0,"relevantPost":{"id":321,"author":{"id":87,"url":"\/members\/brad-keeling-87","name":"brad.keeling","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/119111e2-0305-4fed-a6ec-1f5a90fc02b6.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"![\"//www.aqdar-uae.com/community/\"](\"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/e593078d-f6ad-4517-8e60-84885b51996b.png\")
Functional","cookiepolicy.modal.level2":"Normal
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Functional + analytics + social media + embedded videos"}}}">
