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107年的主题

Hi all! I work for a gaming company that sells table top miniatures and board games as well role playing games like Dungeons and Dragons. We\u2019ve been working with a lot of influencers recently on Tik Tok, IG, and YouTube and are having a hard time figuring out the best way to organize all the data to track each influencer\u2019s post performance. We are monitoring likes, comments, and views. We tried using just an Excel file and it gets messy very quickly.\u00a0\u00a0Does anyone use a different platform or service they love for influencer tracking or how do you all go about tracking influencer content?\u00a0<\/p>","url":"\/latest-talks-trends-72\/influencer-log-tracking-375?postid=989#post989","creationDate":"2022-04-15T18:31:44+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":61,"id":375,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/influencer-log-tracking-375","title":"Influencer Log\/Tracking","lastPost":{"id":1020,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Hi @melissa.chelist<\/user-mention>! This is a great question.\u00a0<\/p>

I\u2019d love to learn a little more about how your influencer campaigns work, and what network your influencers are on? Sprout has Social Listening <\/a>you can add to your plan which is a really great way to track posts on both Twitter and Instagram using a unique hashtag. If you want to learn more from one of our team members you can request a demo here.<\/a>\u00a0<\/p>

I would love to hear from others here as well to see how they are tracking influencer content?<\/p>","url":"\/latest-talks-trends-72\/influencer-log-tracking-375?postid=1020#post1020","creationDate":"2022-04-20T19:10:55+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":1020,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Hi @melissa.chelist<\/user-mention>! This is a great question.\u00a0<\/p>

I\u2019d love to learn a little more about how your influencer campaigns work, and what network your influencers are on? Sprout has Social Listening <\/a>you can add to your plan which is a really great way to track posts on both Twitter and Instagram using a unique hashtag. If you want to learn more from one of our team members you can request a demo here.<\/a>\u00a0<\/p>

I would love to hear from others here as well to see how they are tracking influencer content?<\/p>","url":"\/latest-talks-trends-72\/influencer-log-tracking-375?postid=1020#post1020","creationDate":"2022-04-20T19:10:55+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":989,"author":{"id":1731,"url":"\/members\/melissa-chelist-1731","name":"melissa.chelist","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

Hi all! I work for a gaming company that sells table top miniatures and board games as well role playing games like Dungeons and Dragons. We\u2019ve been working with a lot of influencers recently on Tik Tok, IG, and YouTube and are having a hard time figuring out the best way to organize all the data to track each influencer\u2019s post performance. We are monitoring likes, comments, and views. We tried using just an Excel file and it gets messy very quickly.\u00a0\u00a0Does anyone use a different platform or service they love for influencer tracking or how do you all go about tracking influencer content?\u00a0<\/p>","url":"\/latest-talks-trends-72\/influencer-log-tracking-375?postid=989#post989","creationDate":"2022-04-15T18:31:44+0000","relativeCreationDate":"1 year ago"},"numberOfViews":15,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1020"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

I wanted to share this recent blog article about\u00a0e.l.f.\u2019s and Dunkin\u2019s collab. What really stood out to me was the unlikely partnership here and how they build such a strong campaign around it.<\/p>

Take a read:\u00a0\/\/www.aqdar-uae.com\/insights\/brand-collaborations-101\/<\/a><\/p>

Are there other collabs you\u2019ve seen that we\u2019re a unlikely pairing?<\/p>","url":"\/latest-talks-trends-72\/e-l-f-dunkin-collaboration-an-unlike-pair-381?postid=1009#post1009","creationDate":"2022-04-19T17:33:50+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":225,"id":381,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/e-l-f-dunkin-collaboration-an-unlike-pair-381","title":"e.l.f. & Dunkin Collaboration - An unlike pair","lastPost":{"id":1012,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

This is an interesting collab! I love it.<\/p>","url":"\/latest-talks-trends-72\/e-l-f-dunkin-collaboration-an-unlike-pair-381?postid=1012#post1012","creationDate":"2022-04-19T19:59:20+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":1012,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

This is an interesting collab! I love it.<\/p>","url":"\/latest-talks-trends-72\/e-l-f-dunkin-collaboration-an-unlike-pair-381?postid=1012#post1012","creationDate":"2022-04-19T19:59:20+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":1009,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

I wanted to share this recent blog article about\u00a0e.l.f.\u2019s and Dunkin\u2019s collab. What really stood out to me was the unlikely partnership here and how they build such a strong campaign around it.<\/p>

Take a read:\u00a0\/\/www.aqdar-uae.com\/insights\/brand-collaborations-101\/<\/a><\/p>

Are there other collabs you\u2019ve seen that we\u2019re a unlikely pairing?<\/p>","url":"\/latest-talks-trends-72\/e-l-f-dunkin-collaboration-an-unlike-pair-381?postid=1009#post1009","creationDate":"2022-04-19T17:33:50+0000","relativeCreationDate":"1 year ago"},"numberOfViews":6,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1012"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

How are you proving that your ambassador program is worth a budget?\u00a0<\/p>

\u00a0<\/p>

What KPIs and metrics are you tracking to ensure that you are getting an ROI?\u00a0<\/p>

\u00a0<\/p>

My other question is, how are you determining the goals of your KPIs and metrics for your ambassador program?<\/p>

EX: John Doe has 1.4 million followers on Instagram - we want him to reach XXX amount of people, have XXX amount of interactions, and XXX amount of users convert to XXX amount of revenue.\u00a0<\/p>","url":"\/latest-talks-trends-72\/ambassador-program-performance-372?postid=980#post980","creationDate":"2022-04-13T19:44:04+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":219,"id":372,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/ambassador-program-performance-372","title":"Ambassador Program Performance","lastPost":{"id":986,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

I\u2019m also interested in hearing what others have to say here.<\/p>","url":"\/latest-talks-trends-72\/ambassador-program-performance-372?postid=986#post986","creationDate":"2022-04-14T14:56:37+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":986,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

I\u2019m also interested in hearing what others have to say here.<\/p>","url":"\/latest-talks-trends-72\/ambassador-program-performance-372?postid=986#post986","creationDate":"2022-04-14T14:56:37+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":980,"author":{"id":2571,"url":"\/members\/anna-lewis77-2571","name":"anna_lewis77","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/53629a02-78f3-446c-9777-cceb30849ad9.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":"

How are you proving that your ambassador program is worth a budget?\u00a0<\/p>

\u00a0<\/p>

What KPIs and metrics are you tracking to ensure that you are getting an ROI?\u00a0<\/p>

\u00a0<\/p>

My other question is, how are you determining the goals of your KPIs and metrics for your ambassador program?<\/p>

EX: John Doe has 1.4 million followers on Instagram - we want him to reach XXX amount of people, have XXX amount of interactions, and XXX amount of users convert to XXX amount of revenue.\u00a0<\/p>","url":"\/latest-talks-trends-72\/ambassador-program-performance-372?postid=980#post980","creationDate":"2022-04-13T19:44:04+0000","relativeCreationDate":"1 year ago"},"numberOfViews":15,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"986"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hi Community, we\u00a0need your help!\u00a0<\/p>

Our content team has put together the below survey asking for advice and predictions about your\u00a0viewpoints\u00a0on the future of social messaging.<\/p>

https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfDwJ3riro9425_GNsiULjiHc-TXSBtzqFmmsdX0D7xzlbeyw\/viewform<\/a><\/p>

Participate in the survey for your chance to be quoted in the article!\u00a0<\/p>

\u00a0<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/your-chance-to-be-quoted-in-a-sprout-insights-article-349?postid=929#post929","creationDate":"2022-04-11T21:21:03+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":224,"id":349,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/your-chance-to-be-quoted-in-a-sprout-insights-article-349","title":"Your chance to be quoted in a Sprout Insights' Article","lastPost":{"id":929,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Hi Community, we\u00a0need your help!\u00a0<\/p>

Our content team has put together the below survey asking for advice and predictions about your\u00a0viewpoints\u00a0on the future of social messaging.<\/p>

https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfDwJ3riro9425_GNsiULjiHc-TXSBtzqFmmsdX0D7xzlbeyw\/viewform<\/a><\/p>

Participate in the survey for your chance to be quoted in the article!\u00a0<\/p>

\u00a0<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/your-chance-to-be-quoted-in-a-sprout-insights-article-349?postid=929#post929","creationDate":"2022-04-11T21:21:03+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":3,"relevantPost":{"id":929,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Hi Community, we\u00a0need your help!\u00a0<\/p>

Our content team has put together the below survey asking for advice and predictions about your\u00a0viewpoints\u00a0on the future of social messaging.<\/p>

https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfDwJ3riro9425_GNsiULjiHc-TXSBtzqFmmsdX0D7xzlbeyw\/viewform<\/a><\/p>

Participate in the survey for your chance to be quoted in the article!\u00a0<\/p>

\u00a0<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/your-chance-to-be-quoted-in-a-sprout-insights-article-349?postid=929#post929","creationDate":"2022-04-11T21:21:03+0000","relativeCreationDate":"1 year ago"},"numberOfViews":20,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"929"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

The age old question that no one ever seems to have the answer to. It\u2019s great that Sprout have the first comment feature but is it even worth it?<\/p>

On Instagram does putting them in the comments versus the post actually matter?<\/p>

My hunch on hashtags on platforms like Twitter and LinkedIn is, are you just giving the user a reason to leave your content and go engage with someone else\u2019s content? Or are people actually coming to your content from a hashtag?<\/p>

What are people\u2019s thoughts?<\/p>","url":"\/latest-talks-trends-72\/do-hashtags-actually-matter-333?postid=869#post869","creationDate":"2022-04-04T14:39:55+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":202,"id":333,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/do-hashtags-actually-matter-333","title":"Do hashtags actually matter?","lastPost":{"id":902,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@luke.fitzpatrick<\/user-mention>\u00a0You inspired us to ask our social community what they thought and they have tons of opinions! Take look:\u00a0https:\/\/bit.ly\/3DOkYdO<\/a><\/p>","url":"\/latest-talks-trends-72\/do-hashtags-actually-matter-333?postid=902#post902","creationDate":"2022-04-07T21:23:39+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":902,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@luke.fitzpatrick<\/user-mention>\u00a0You inspired us to ask our social community what they thought and they have tons of opinions! Take look:\u00a0https:\/\/bit.ly\/3DOkYdO<\/a><\/p>","url":"\/latest-talks-trends-72\/do-hashtags-actually-matter-333?postid=902#post902","creationDate":"2022-04-07T21:23:39+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":3,"relevantPost":{"id":869,"author":{"id":2097,"url":"\/members\/luke-fitzpatrick-2097","name":"luke.fitzpatrick","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

The age old question that no one ever seems to have the answer to. It\u2019s great that Sprout have the first comment feature but is it even worth it?<\/p>

On Instagram does putting them in the comments versus the post actually matter?<\/p>

My hunch on hashtags on platforms like Twitter and LinkedIn is, are you just giving the user a reason to leave your content and go engage with someone else\u2019s content? Or are people actually coming to your content from a hashtag?<\/p>

What are people\u2019s thoughts?<\/p>","url":"\/latest-talks-trends-72\/do-hashtags-actually-matter-333?postid=869#post869","creationDate":"2022-04-04T14:39:55+0000","relativeCreationDate":"1 year ago"},"numberOfViews":66,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"902"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Howdy!

I work for an agency that focuses on B2B tech, and we\u2019ve dabbled influencer work from time to time, but it has always been more along the lines of a B2C program AKA a traditional influencer program.\u00a0

Does anyone have tips and tricks they can share for running a successful B2B influencer program?\u00a0

So far, we\u2019ve researched and recommended SMEs and trade publications for our clients to tap into, but we haven\u2019t got to actually manage that program.\u00a0

Are B2B influencer fees similar to traditional influencers? Is there ever an opportunity to negotiate exclusive relationships?

Do you have to do more coaching with B2B influencers?

Do B2B influencers even really exist? Is it weird to ask industry leaders to partner?\u00a0

Thanks in advance for the help.<\/p>","url":"\/latest-talks-trends-72\/b2b-influencer-tips-282?postid=682#post682","creationDate":"2022-03-14T18:57:42+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":37,"id":282,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/b2b-influencer-tips-282","title":"B2B Influencer Tips?","lastPost":{"id":861,"author":{"id":29,"url":"\/members\/gayatri-shukla-29","name":"Gayatri Shukla","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/63efbc9d-7a38-4935-b238-3d170fe5053b.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":4},"content":"

Hey @TalissaBeall<\/user-mention>\u00a0- that is a great question. Say hello to a new member of the Sprout community,\u00a0@bridget.reilly<\/user-mention>\u00a0(Welcome, Bridget :) ). Bridget mentioned having worked with an Influencer agency recently to create content (not entirely sure if it was B2B or B2C) - but\u00a0she may have some useful\u00a0tips to share here!<\/p>","url":"\/latest-talks-trends-72\/b2b-influencer-tips-282?postid=861#post861","creationDate":"2022-03-31T18:08:37+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":861,"author":{"id":29,"url":"\/members\/gayatri-shukla-29","name":"Gayatri Shukla","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/63efbc9d-7a38-4935-b238-3d170fe5053b.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":4},"content":"

Hey @TalissaBeall<\/user-mention>\u00a0- that is a great question. Say hello to a new member of the Sprout community,\u00a0@bridget.reilly<\/user-mention>\u00a0(Welcome, Bridget :) ). Bridget mentioned having worked with an Influencer agency recently to create content (not entirely sure if it was B2B or B2C) - but\u00a0she may have some useful\u00a0tips to share here!<\/p>","url":"\/latest-talks-trends-72\/b2b-influencer-tips-282?postid=861#post861","creationDate":"2022-03-31T18:08:37+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":682,"author":{"id":69,"url":"\/members\/talissabeall-69","name":"TalissaBeall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":2},"content":"

Howdy!

I work for an agency that focuses on B2B tech, and we\u2019ve dabbled influencer work from time to time, but it has always been more along the lines of a B2C program AKA a traditional influencer program.\u00a0

Does anyone have tips and tricks they can share for running a successful B2B influencer program?\u00a0

So far, we\u2019ve researched and recommended SMEs and trade publications for our clients to tap into, but we haven\u2019t got to actually manage that program.\u00a0

Are B2B influencer fees similar to traditional influencers? Is there ever an opportunity to negotiate exclusive relationships?

Do you have to do more coaching with B2B influencers?

Do B2B influencers even really exist? Is it weird to ask industry leaders to partner?\u00a0

Thanks in advance for the help.<\/p>","url":"\/latest-talks-trends-72\/b2b-influencer-tips-282?postid=682#post682","creationDate":"2022-03-14T18:57:42+0000","relativeCreationDate":"1 year ago"},"numberOfViews":12,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"861"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

The Drum put out an article of Brands that won on social in 2021<\/a>.<\/p>

They talked about Weetabix, Dove, Aldi, Reddit, and Specsavers Euro 2020.<\/p>

My question to you all: Who won on social in 2021?!<\/p>","url":"\/latest-talks-trends-72\/who-won-on-social-in-2021-184?postid=397#post397","creationDate":"2021-12-06T22:08:14+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":85,"id":184,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/who-won-on-social-in-2021-184","title":"Who won on social in 2021?!","lastPost":{"id":860,"author":{"id":1752,"url":"\/members\/tk-lynch-1752","name":"tk.lynch","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

I\u2019m not sure how to categorize \u201cwon\u201d but I will say Barkbox consistently has the funniest and most clever Instagram account. Their ability to align their social strategy and product offerings is excellent.<\/p>","url":"\/latest-talks-trends-72\/who-won-on-social-in-2021-184?postid=860#post860","creationDate":"2022-03-31T18:03:39+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":860,"author":{"id":1752,"url":"\/members\/tk-lynch-1752","name":"tk.lynch","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

I\u2019m not sure how to categorize \u201cwon\u201d but I will say Barkbox consistently has the funniest and most clever Instagram account. Their ability to align their social strategy and product offerings is excellent.<\/p>","url":"\/latest-talks-trends-72\/who-won-on-social-in-2021-184?postid=860#post860","creationDate":"2022-03-31T18:03:39+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":2,"relevantPost":{"id":397,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

The Drum put out an article of Brands that won on social in 2021<\/a>.<\/p>

They talked about Weetabix, Dove, Aldi, Reddit, and Specsavers Euro 2020.<\/p>

My question to you all: Who won on social in 2021?!<\/p>","url":"\/latest-talks-trends-72\/who-won-on-social-in-2021-184?postid=397#post397","creationDate":"2021-12-06T22:08:14+0000","relativeCreationDate":"1 year ago"},"numberOfViews":41,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"860"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

It\u2019s so nice to meet everyone!\u00a0 I\u2019m Lauren and I run a small boutique agency and have been in business for 8 years now.\u00a0 I would love to hear how everyone is continuing to educate their clients and add value to their social media services.\u00a0 Throughout the years, we have found that clients continue to devalue this service, and we have found that breaking social media into several areas of services (content, community, advertising, etc.) is most helpful for clients to understand the various ways social media agencies can lend a helping hand while getting properly compensated for the work that goes into these services.\u00a0 Would love to hear your ideas and what you\u2019re doing!\u00a0\u00a0<\/p>","url":"\/latest-talks-trends-72\/adding-value-to-social-media-packages-298?postid=724#post724","creationDate":"2022-03-29T14:36:02+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":174,"id":298,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/adding-value-to-social-media-packages-298","title":"Adding Value to Social Media Packages","lastPost":{"id":744,"author":{"id":1232,"url":"\/members\/sara-pearce-1232","name":"sara.pearce","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/2fc03b3b-6d2d-4b78-9648-24c4b8a7c90f.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

Hi Lauren, great question, in fact we have been discussing this today! With so much focus on content I find myself frequently explaining that, in my view,\u00a0content is only 50\/60% of the SM topic! We\u2019ve split \u201ctasks\u201d into Strategic | Creative | Analytics and Management\u00a0 in order to help clients understand the extent of expertise required. In some respects our work is so visible and in others it is so invisible!!<\/p>","url":"\/latest-talks-trends-72\/adding-value-to-social-media-packages-298?postid=744#post744","creationDate":"2022-03-29T16:12:26+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":744,"author":{"id":1232,"url":"\/members\/sara-pearce-1232","name":"sara.pearce","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/2fc03b3b-6d2d-4b78-9648-24c4b8a7c90f.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

Hi Lauren, great question, in fact we have been discussing this today! With so much focus on content I find myself frequently explaining that, in my view,\u00a0content is only 50\/60% of the SM topic! We\u2019ve split \u201ctasks\u201d into Strategic | Creative | Analytics and Management\u00a0 in order to help clients understand the extent of expertise required. In some respects our work is so visible and in others it is so invisible!!<\/p>","url":"\/latest-talks-trends-72\/adding-value-to-social-media-packages-298?postid=744#post744","creationDate":"2022-03-29T16:12:26+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":4,"relevantPost":{"id":724,"author":{"id":652,"url":"\/members\/lauren-drompt-652","name":"lauren.drompt","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":"

It\u2019s so nice to meet everyone!\u00a0 I\u2019m Lauren and I run a small boutique agency and have been in business for 8 years now.\u00a0 I would love to hear how everyone is continuing to educate their clients and add value to their social media services.\u00a0 Throughout the years, we have found that clients continue to devalue this service, and we have found that breaking social media into several areas of services (content, community, advertising, etc.) is most helpful for clients to understand the various ways social media agencies can lend a helping hand while getting properly compensated for the work that goes into these services.\u00a0 Would love to hear your ideas and what you\u2019re doing!\u00a0\u00a0<\/p>","url":"\/latest-talks-trends-72\/adding-value-to-social-media-packages-298?postid=724#post724","creationDate":"2022-03-29T14:36:02+0000","relativeCreationDate":"1 year ago"},"numberOfViews":40,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"744"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Some reporting from Variety<\/a>\u00a0on YouTube starting to hide dislike counts. They\u2019re citing creator harassment as a key reason. Do you think this will curb some of those things? What\u2019s your take on things like this and Instagram hiding \u201clike\u201d counts?<\/p>","url":"\/latest-talks-trends-72\/youtube-hiding-dislike-counts-178?postid=368#post368","creationDate":"2021-11-15T16:34:56+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":79,"id":178,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/youtube-hiding-dislike-counts-178","title":"YouTube hiding dislike counts","lastPost":{"id":727,"author":{"id":865,"url":"\/members\/becka-yaeger-865","name":"becka.yaeger","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

I don\u2019t really see how this decision changes anything. People can still like or dislike things and the creator can still see those counts. If people are spam disliking a piece of content I think it would be fairly obvious that is what is happening. Personally I find comments are more detrimental than like counts.\u00a0<\/p>","url":"\/latest-talks-trends-72\/youtube-hiding-dislike-counts-178?postid=727#post727","creationDate":"2022-03-29T14:37:36+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":727,"author":{"id":865,"url":"\/members\/becka-yaeger-865","name":"becka.yaeger","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

I don\u2019t really see how this decision changes anything. People can still like or dislike things and the creator can still see those counts. If people are spam disliking a piece of content I think it would be fairly obvious that is what is happening. Personally I find comments are more detrimental than like counts.\u00a0<\/p>","url":"\/latest-talks-trends-72\/youtube-hiding-dislike-counts-178?postid=727#post727","creationDate":"2022-03-29T14:37:36+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":368,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

Some reporting from Variety<\/a>\u00a0on YouTube starting to hide dislike counts. They\u2019re citing creator harassment as a key reason. Do you think this will curb some of those things? What\u2019s your take on things like this and Instagram hiding \u201clike\u201d counts?<\/p>","url":"\/latest-talks-trends-72\/youtube-hiding-dislike-counts-178?postid=368#post368","creationDate":"2021-11-15T16:34:56+0000","relativeCreationDate":"1 year ago"},"numberOfViews":15,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"727"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hello everyone!\u00a0

I would like to take my LinkedIn ads to the next level when it comes to setting up conversions and bidding. Is there anyone out there that would be open to a Zoom call to share some tips and tricks? I have insight tags set up, but I\u2019ve never done an event tag (worth it?) Also, I use automated bidding, but also understand that putting in manual bids can magnify a budget. I could use some tips on how to not under or overbid.\u00a0

One last thing I\u2019d love insights on. Some of our clients like to test ungated vs gated content on LinkedIn. Is that a fair comparison when reporting on results? Should they just be evaluated on their own? I personally believe gating should be reserved for retargeting, but we get a lot of \u201cwell, could we just try it?\u201d for cold\/cool audiences.

TIA for any advice you have.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=453#post453","creationDate":"2021-12-13T22:31:08+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":26,"id":189,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189","title":"Leveling Up on Paid LinkedIn? Need Help with Bids and Insight Tags.","lastPost":{"id":684,"author":{"id":69,"url":"\/members\/talissabeall-69","name":"TalissaBeall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":2},"content":"

I\u2019d still love some insight if someone has anything to share.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=684#post684","creationDate":"2022-03-14T19:00:16+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":684,"author":{"id":69,"url":"\/members\/talissabeall-69","name":"TalissaBeall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":2},"content":"

I\u2019d still love some insight if someone has anything to share.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=684#post684","creationDate":"2022-03-14T19:00:16+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":453,"author":{"id":69,"url":"\/members\/talissabeall-69","name":"TalissaBeall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":2},"content":"

Hello everyone!\u00a0

I would like to take my LinkedIn ads to the next level when it comes to setting up conversions and bidding. Is there anyone out there that would be open to a Zoom call to share some tips and tricks? I have insight tags set up, but I\u2019ve never done an event tag (worth it?) Also, I use automated bidding, but also understand that putting in manual bids can magnify a budget. I could use some tips on how to not under or overbid.\u00a0

One last thing I\u2019d love insights on. Some of our clients like to test ungated vs gated content on LinkedIn. Is that a fair comparison when reporting on results? Should they just be evaluated on their own? I personally believe gating should be reserved for retargeting, but we get a lot of \u201cwell, could we just try it?\u201d for cold\/cool audiences.

TIA for any advice you have.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=453#post453","creationDate":"2021-12-13T22:31:08+0000","relativeCreationDate":"1 year ago"},"numberOfViews":21,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"684"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hey there to all our beta testing friends! Would you be willing to join an AMA as either a guest or question asker? We\u2019d love to build that process with you and get feedback on how things feel from both sides. If so, please comment below and we\u2019ll get to work!<\/p>

Let us know what your AMA would cover as a \u201ctheme\u201d, too. What about you would make you a great AMA guest?! Everyone in here would be amazing, so be sure to big yourself up!<\/p>

Expected working time for guest:<\/p>

  • 30 minutes for prep<\/li>\t
  • 1 hour for AMA<\/li><\/ul>


    Expected working time for question askers:<\/p>

    • 1 hour for AMA<\/li><\/ul>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=281#post281","creationDate":"2021-10-26T14:58:35+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":19,"id":153,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153","title":"Would you be willing to do an AMA for us?","lastPost":{"id":683,"author":{"id":69,"url":"\/members\/talissabeall-69","name":"TalissaBeall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":2},"content":"

      I\u2019m down! Let\u2019s do it.<\/p>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=683#post683","creationDate":"2022-03-14T18:58:41+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":683,"author":{"id":69,"url":"\/members\/talissabeall-69","name":"TalissaBeall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":2},"content":"

      I\u2019m down! Let\u2019s do it.<\/p>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=683#post683","creationDate":"2022-03-14T18:58:41+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":7,"numberOfLikes":0,"relevantPost":{"id":281,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

      Hey there to all our beta testing friends! Would you be willing to join an AMA as either a guest or question asker? We\u2019d love to build that process with you and get feedback on how things feel from both sides. If so, please comment below and we\u2019ll get to work!<\/p>

      Let us know what your AMA would cover as a \u201ctheme\u201d, too. What about you would make you a great AMA guest?! Everyone in here would be amazing, so be sure to big yourself up!<\/p>

      Expected working time for guest:<\/p>

Some Non-Profit Questions:<\/strong>

So normally we don\u2019t handle non-profits but we\u2019ve had thing clients that does stuff with us on a project basis not a regular basis.

We helped them with their end of year appeal. But it\u2019s hard to know if we did well for them when I don\u2019t have any other data to compare things too? I\u2019m not finding many nonprofit industry averages out there. We definitely had some challenges but I\u2019m trying to figure out if it was because of the holidays, second year in a pandemic or what. I\u2019m looking for some general statements.\u00a0You don\u2019t have to give exact numbers just looking for some overall statements.<\/p>

\u00a0<\/p>

Did you meet your fundraising goals in 2021? Yes or No<\/p>

Did you meet your Q4\/Holiday fundraising goals in 2021? Yes or No<\/p>

Did you do better or worse than 2020? 2019? Better or Worse in 2020\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Better or Worse in 2019<\/p>

Dealing with the second year in a pandemic did you have a harder time in 2021 raising your fundraising goals?<\/p>

\u00a0<\/p>

\u00a0<\/p>

If anyone has any sources for non-profit goals data I would greatly appreciate it. Thank you.<\/p>","url":"\/latest-talks-trends-72\/non-profit-questions-261?postid=645#post645","creationDate":"2022-02-28T19:59:29+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":36,"id":261,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/non-profit-questions-261","title":"Non Profit Questions","lastPost":{"id":653,"author":{"id":63,"url":"\/members\/raven-gill-63","name":"raven.gill","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ce831cc3-9064-41cc-8ae0-3bdc4a2a3b86.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":3},"content":"

Thank you for your response. I appreciate it!\u00a0<\/p>

\u00a0<\/p>

Raven Gill\u00a0<\/p>","url":"\/latest-talks-trends-72\/non-profit-questions-261?postid=653#post653","creationDate":"2022-03-03T16:52:31+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":653,"author":{"id":63,"url":"\/members\/raven-gill-63","name":"raven.gill","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ce831cc3-9064-41cc-8ae0-3bdc4a2a3b86.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":3},"content":"

Thank you for your response. I appreciate it!\u00a0<\/p>

\u00a0<\/p>

Raven Gill\u00a0<\/p>","url":"\/latest-talks-trends-72\/non-profit-questions-261?postid=653#post653","creationDate":"2022-03-03T16:52:31+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":2,"relevantPost":{"id":645,"author":{"id":63,"url":"\/members\/raven-gill-63","name":"raven.gill","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ce831cc3-9064-41cc-8ae0-3bdc4a2a3b86.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":3},"content":"

Some Non-Profit Questions:<\/strong>

So normally we don\u2019t handle non-profits but we\u2019ve had thing clients that does stuff with us on a project basis not a regular basis.

We helped them with their end of year appeal. But it\u2019s hard to know if we did well for them when I don\u2019t have any other data to compare things too? I\u2019m not finding many nonprofit industry averages out there. We definitely had some challenges but I\u2019m trying to figure out if it was because of the holidays, second year in a pandemic or what. I\u2019m looking for some general statements.\u00a0You don\u2019t have to give exact numbers just looking for some overall statements.<\/p>

\u00a0<\/p>

Did you meet your fundraising goals in 2021? Yes or No<\/p>

Did you meet your Q4\/Holiday fundraising goals in 2021? Yes or No<\/p>

Did you do better or worse than 2020? 2019? Better or Worse in 2020\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Better or Worse in 2019<\/p>

Dealing with the second year in a pandemic did you have a harder time in 2021 raising your fundraising goals?<\/p>

\u00a0<\/p>

\u00a0<\/p>

If anyone has any sources for non-profit goals data I would greatly appreciate it. Thank you.<\/p>","url":"\/latest-talks-trends-72\/non-profit-questions-261?postid=645#post645","creationDate":"2022-02-28T19:59:29+0000","relativeCreationDate":"1 year ago"},"numberOfViews":56,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"653"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Everything has once again changed drastically in 48 hours and all of us as social managers have had to pause or adjust our entire content calendar in a moment\u2019s notice. Over the last couple of days I\u2019ve seen people ask, myself included if it was appropriate to pause social content and the outstanding answer was yes.\u00a0

But then it begs the question on when do we start posting again? I feel like we were just getting back to a regular routine and once again I could schedule content calendar a month in advance. Back are the days or taking it day by day. But we also have to keep on top of the news to make sure the content we had created doesn\u2019t come off as insensitive and ignoring the state of the world.\u00a0

So personally I\u2019ve decided to pause all my clients content through the weekend a re-evaluate on Monday.\u00a0

What are your plans?\u00a0<\/p>","url":"\/latest-talks-trends-72\/pausing-social-in-today-s-state-of-the-world-255?postid=637#post637","creationDate":"2022-02-25T16:09:42+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":148,"id":255,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/pausing-social-in-today-s-state-of-the-world-255","title":"Pausing social in today's state of the world","lastPost":{"id":637,"author":{"id":63,"url":"\/members\/raven-gill-63","name":"raven.gill","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ce831cc3-9064-41cc-8ae0-3bdc4a2a3b86.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":3},"content":"

Everything has once again changed drastically in 48 hours and all of us as social managers have had to pause or adjust our entire content calendar in a moment\u2019s notice. Over the last couple of days I\u2019ve seen people ask, myself included if it was appropriate to pause social content and the outstanding answer was yes.\u00a0

But then it begs the question on when do we start posting again? I feel like we were just getting back to a regular routine and once again I could schedule content calendar a month in advance. Back are the days or taking it day by day. But we also have to keep on top of the news to make sure the content we had created doesn\u2019t come off as insensitive and ignoring the state of the world.\u00a0

So personally I\u2019ve decided to pause all my clients content through the weekend a re-evaluate on Monday.\u00a0

What are your plans?\u00a0<\/p>","url":"\/latest-talks-trends-72\/pausing-social-in-today-s-state-of-the-world-255?postid=637#post637","creationDate":"2022-02-25T16:09:42+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":637,"author":{"id":63,"url":"\/members\/raven-gill-63","name":"raven.gill","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ce831cc3-9064-41cc-8ae0-3bdc4a2a3b86.png","userTitle":"Agency Partner","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fca11fa6-7439-469c-a409-40e1a1e5a01c_thumb.png","name":"Agency Partner"},"userLevel":3},"content":"

Everything has once again changed drastically in 48 hours and all of us as social managers have had to pause or adjust our entire content calendar in a moment\u2019s notice. Over the last couple of days I\u2019ve seen people ask, myself included if it was appropriate to pause social content and the outstanding answer was yes.\u00a0

But then it begs the question on when do we start posting again? I feel like we were just getting back to a regular routine and once again I could schedule content calendar a month in advance. Back are the days or taking it day by day. But we also have to keep on top of the news to make sure the content we had created doesn\u2019t come off as insensitive and ignoring the state of the world.\u00a0

So personally I\u2019ve decided to pause all my clients content through the weekend a re-evaluate on Monday.\u00a0

What are your plans?\u00a0<\/p>","url":"\/latest-talks-trends-72\/pausing-social-in-today-s-state-of-the-world-255?postid=637#post637","creationDate":"2022-02-25T16:09:42+0000","relativeCreationDate":"1 year ago"},"numberOfViews":13,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"637"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hello! It\u2019s the week of February 21st!<\/h2>

This is our weekly check-in! We\u2019ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!<\/p>

For this first check-in, let\u2019s share:<\/h3>

Really great read on how brands and agencies are evolving their strategies with influencers. The most interesting thing to me is on the pricing model and how agencies are working through that.<\/p>

Data collection was also eye opening. Normalizing the process and going beyond a simple screenshot of engagement metrics could help make influencers more professional, reliable, and consistent in their deliverables, as well.<\/p>

Do you work with influencers? Are you prices public? How are you collecting the data?<\/p>

Here's the article.<\/a>.<\/p>","url":"\/latest-talks-trends-72\/state-of-influencer-marketing-article-from-the-drum-194?postid=469#post469","creationDate":"2022-01-06T19:32:56+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":93,"id":194,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/state-of-influencer-marketing-article-from-the-drum-194","title":"State of Influencer Marketing [Article from The Drum]","lastPost":{"id":596,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

That\u2019s why we\u2019re here, @jeanne.sager<\/user-mention>! There\u2019s lots that\u2019s changed, for sure, but this is a great place to learn some of the new tricks and share your takes on how things\u00a0can<\/em>\u00a0work. Don\u2019t forget that you know lots and will be able to help others with your unique perspective!<\/p>","url":"\/latest-talks-trends-72\/state-of-influencer-marketing-article-from-the-drum-194?postid=596#post596","creationDate":"2022-02-16T17:45:26+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":596,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

That\u2019s why we\u2019re here, @jeanne.sager<\/user-mention>! There\u2019s lots that\u2019s changed, for sure, but this is a great place to learn some of the new tricks and share your takes on how things\u00a0can<\/em>\u00a0work. Don\u2019t forget that you know lots and will be able to help others with your unique perspective!<\/p>","url":"\/latest-talks-trends-72\/state-of-influencer-marketing-article-from-the-drum-194?postid=596#post596","creationDate":"2022-02-16T17:45:26+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":3,"relevantPost":{"id":469,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

Really great read on how brands and agencies are evolving their strategies with influencers. The most interesting thing to me is on the pricing model and how agencies are working through that.<\/p>

Data collection was also eye opening. Normalizing the process and going beyond a simple screenshot of engagement metrics could help make influencers more professional, reliable, and consistent in their deliverables, as well.<\/p>

Do you work with influencers? Are you prices public? How are you collecting the data?<\/p>

Here's the article.<\/a>.<\/p>","url":"\/latest-talks-trends-72\/state-of-influencer-marketing-article-from-the-drum-194?postid=469#post469","creationDate":"2022-01-06T19:32:56+0000","relativeCreationDate":"1 year ago"},"numberOfViews":33,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"596"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hello! It\u2019s the week of February 14th!<\/h2>

This is our first weekly check-in! We\u2019ll be using these weekly check-ins as a way for you to stay true to your goals and set up a solid framework for yourself as you track toward your goals. Be sure to check back on Mondays for these threads!<\/p>

For this first check-in, let\u2019s share:<\/h3>

I want to hear from you about your year in social!<\/h2>

This campaign is pretty awesome and I\u2019d love to hear from some of you about what numbers surprised you or made you feel great. Drop some of your numbers in the replies!<\/p>","url":"\/latest-talks-trends-72\/year-in-social-thread-193?postid=468#post468","creationDate":"2022-01-04T17:46:28+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":92,"id":193,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/year-in-social-thread-193","title":"Year in social thread!","lastPost":{"id":468,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

I want to hear from you about your year in social!<\/h2>

This campaign is pretty awesome and I\u2019d love to hear from some of you about what numbers surprised you or made you feel great. Drop some of your numbers in the replies!<\/p>","url":"\/latest-talks-trends-72\/year-in-social-thread-193?postid=468#post468","creationDate":"2022-01-04T17:46:28+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":468,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

I want to hear from you about your year in social!<\/h2>

This campaign is pretty awesome and I\u2019d love to hear from some of you about what numbers surprised you or made you feel great. Drop some of your numbers in the replies!<\/p>","url":"\/latest-talks-trends-72\/year-in-social-thread-193?postid=468#post468","creationDate":"2022-01-04T17:46:28+0000","relativeCreationDate":"1 year ago"},"numberOfViews":11,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"468"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Now that you\u2019ve had some time to get familiar with Sprout Community, we\u2019d like to hear about your experience so far!\u00a0 The link below is for a short survey where you can anonymously share feedback with the Community team.\u00a0<\/span><\/p>

Your feedback, questions and ideas directly impact everything we do. Whether it\u2019s about content, conversations, resources, or design feedback, we\u2019d love to know what you like, what you don\u2019t like, and how we can improve things.<\/span><\/p>

Survey closed<\/em><\/p>

As always, I\u2019m available whenever you have comments, questions or ideas. Feel free to send me a DM or tag me in a post if you\u2019d ever like to chat.<\/span><\/p>","url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169?postid=349#post349","creationDate":"2021-11-08T15:06:59+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":72,"id":169,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169","title":"Community Survey #1: Tell us about your experience so far","lastPost":{"id":455,"author":{"id":101,"url":"\/members\/nateg-101","name":"NateG","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/c487936a-165a-4023-9986-1871c572ee69.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":"

My company firewall appears to be blocking the link! Looking into it.<\/p>","url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169?postid=455#post455","creationDate":"2021-12-14T16:07:19+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":455,"author":{"id":101,"url":"\/members\/nateg-101","name":"NateG","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/c487936a-165a-4023-9986-1871c572ee69.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":"

My company firewall appears to be blocking the link! Looking into it.<\/p>","url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169?postid=455#post455","creationDate":"2021-12-14T16:07:19+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":7,"relevantPost":{"id":349,"author":{"id":21,"url":"\/members\/paul-nowak-21","name":"paul.nowak","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6a364e11-6fdf-4020-bbac-bba89fc1d2e0.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":2},"content":"

Now that you\u2019ve had some time to get familiar with Sprout Community, we\u2019d like to hear about your experience so far!\u00a0 The link below is for a short survey where you can anonymously share feedback with the Community team.\u00a0<\/span><\/p>

Your feedback, questions and ideas directly impact everything we do. Whether it\u2019s about content, conversations, resources, or design feedback, we\u2019d love to know what you like, what you don\u2019t like, and how we can improve things.<\/span><\/p>

Survey closed<\/em><\/p>

As always, I\u2019m available whenever you have comments, questions or ideas. Feel free to send me a DM or tag me in a post if you\u2019d ever like to chat.<\/span><\/p>","url":"\/latest-talks-trends-72\/community-survey-1-tell-us-about-your-experience-so-far-169?postid=349#post349","creationDate":"2021-11-08T15:06:59+0000","relativeCreationDate":"1 year ago"},"numberOfViews":44,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"455"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Thanks to Brooke Sellas for joining us for our first ever AMA!<\/h2>

Thank you for participating and asking questions. We\u2019ll be back with more of these in the future as we refine the format.<\/h3>

-<\/p>

What\u2019s an AMA?<\/strong><\/p>

It stands for \u201cAsk me anything\u201d and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!<\/p>

I can\u2019t make it live, but I have a question. How do I get it asked?<\/strong><\/p>

Just add it here to the replies! We\u2019ll be using this thread as the AMA.<\/p>

Is there a video?<\/strong><\/p>

No. AMAs are text-based replies, so the panelist will be answering right here in the threads.<\/p>

How do we join?<\/strong><\/p>

There\u2019s nothing to join, per se. Just come back to this thread on the date and you\u2019ll see Brooke answering questions in the replies as you ask them!<\/p>

-<\/p>

About our panelist!<\/h2>

Brooke B. Sellas<\/a>\u00a0is the CEO & Founder of\u00a0B Squared Media<\/a>, an award-winning digital marketing agency focusing on social media management, advertising, and social-first customer care. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke\u2019s marketing mantra is \u201cThink Conversation, Not Campaign\u201d. <\/span><\/span><\/p>

Brooke founded B Squared Media in 2012 with a marketing mantra of\u00a0\u201cThink Conversation, Not Campaign.\u201d\u00a0Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.<\/span><\/span><\/p>

Brooke is an \u201cin the trenches\u201d marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her \u201cah-ha\u201d social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.<\/span><\/span><\/p>

In 2017, B Squared Media was named Sprout Social\u2019s \u201cPartner of the Year\u201d for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey\u2019s \u201cTop 25 Women Entrepreneurs & Brand Builders.\u201d<\/span><\/span><\/p>

You can find Brooke speaking on stages like ours or on her favorite social media channel,\u00a0Twitter<\/a>,\u00a0so be sure to give her a shout on social media! You can also check out Brooke\u2019s spotlight in the community<\/a>.<\/span><\/span><\/p>","url":"\/latest-talks-trends-72\/our-first-ever-ama-ask-me-anything-featuring-brooke-sellas-185?postid=399#post399","creationDate":"2021-12-06T22:26:32+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":86,"id":185,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/our-first-ever-ama-ask-me-anything-featuring-brooke-sellas-185","title":"Our first ever AMA (Ask Me Anything)! Featuring: Brooke Sellas","lastPost":{"id":450,"author":{"id":84,"url":"\/members\/brooke-b-sellas-84","name":"Brooke B. Sellas","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/7ba09bd4-ed89-47d0-be26-6f7b1ddaca43.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":4},"content":"

\t

I think that\u2019ll wrap us up! Thank you so much to Brooke for joining us and to all the questions! You can still ask questions, but Brooke\u2019s off the hook!\u00a0<\/p>\t<\/div><\/content-quote>

Thank you so much for having me! And for @john.venen<\/user-mention>\u00a0for being the most amazing question asker! :-) See y\u2019all next time!\u00a0<\/p>","url":"\/latest-talks-trends-72\/our-first-ever-ama-ask-me-anything-featuring-brooke-sellas-185?postid=450#post450","creationDate":"2021-12-08T20:01:36+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":450,"author":{"id":84,"url":"\/members\/brooke-b-sellas-84","name":"Brooke B. Sellas","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/7ba09bd4-ed89-47d0-be26-6f7b1ddaca43.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":4},"content":"

\t

I think that\u2019ll wrap us up! Thank you so much to Brooke for joining us and to all the questions! You can still ask questions, but Brooke\u2019s off the hook!\u00a0<\/p>\t<\/div><\/content-quote>

Thank you so much for having me! And for @john.venen<\/user-mention>\u00a0for being the most amazing question asker! :-) See y\u2019all next time!\u00a0<\/p>","url":"\/latest-talks-trends-72\/our-first-ever-ama-ask-me-anything-featuring-brooke-sellas-185?postid=450#post450","creationDate":"2021-12-08T20:01:36+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":47,"numberOfLikes":5,"relevantPost":{"id":399,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

Thanks to Brooke Sellas for joining us for our first ever AMA!<\/h2>

Thank you for participating and asking questions. We\u2019ll be back with more of these in the future as we refine the format.<\/h3>

-<\/p>

What\u2019s an AMA?<\/strong><\/p>

It stands for \u201cAsk me anything\u201d and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!<\/p>

I can\u2019t make it live, but I have a question. How do I get it asked?<\/strong><\/p>

Just add it here to the replies! We\u2019ll be using this thread as the AMA.<\/p>

Is there a video?<\/strong><\/p>

No. AMAs are text-based replies, so the panelist will be answering right here in the threads.<\/p>

How do we join?<\/strong><\/p>

There\u2019s nothing to join, per se. Just come back to this thread on the date and you\u2019ll see Brooke answering questions in the replies as you ask them!<\/p>

-<\/p>

About our panelist!<\/h2>

Brooke B. Sellas<\/a>\u00a0is the CEO & Founder of\u00a0B Squared Media<\/a>, an award-winning digital marketing agency focusing on social media management, advertising, and social-first customer care. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke\u2019s marketing mantra is \u201cThink Conversation, Not Campaign\u201d. <\/span><\/span><\/p>

Brooke founded B Squared Media in 2012 with a marketing mantra of\u00a0\u201cThink Conversation, Not Campaign.\u201d\u00a0Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.<\/span><\/span><\/p>

Brooke is an \u201cin the trenches\u201d marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her \u201cah-ha\u201d social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.<\/span><\/span><\/p>

In 2017, B Squared Media was named Sprout Social\u2019s \u201cPartner of the Year\u201d for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey\u2019s \u201cTop 25 Women Entrepreneurs & Brand Builders.\u201d<\/span><\/span><\/p>

You can find Brooke speaking on stages like ours or on her favorite social media channel,\u00a0Twitter<\/a>,\u00a0so be sure to give her a shout on social media! You can also check out Brooke\u2019s spotlight in the community<\/a>.<\/span><\/span><\/p>","url":"\/latest-talks-trends-72\/our-first-ever-ama-ask-me-anything-featuring-brooke-sellas-185?postid=399#post399","creationDate":"2021-12-06T22:26:32+0000","relativeCreationDate":"1 year ago"},"numberOfViews":147,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"450"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

I\u2019m not one\u00a0to be idle.\u00a0 As I was asked to assume the role of \u201cSocial Media Guy\u201d in my company with no prior experience, my focus (insistence, really) on\u00a0education has been effectively non-stop for six years. Endless seminars, webinars, online classes etc for countless subjects, all in an effort not just to excel at my job, but to truly make a difference in the future of my company.\u00a0\u00a0<\/p>

Here\u2019s the problem:\u00a0 there is precious little \u201cadvanced\u201d education out there. The vast majority of online courses are focused - nay fixated - on the basic architecture and implementation of the\u00a0application, be it Facebook, Instagram,\u00a0Google Analytics and the like.\u00a0 I need more, and I know of very few places to get it.\u00a0 \u00a0<\/p>

\u00a0<\/p>

So, far here\u2019s my list of resources I consider potentially \u201cAdvanced\u201d:<\/p>

Facebook Ads: Jon Loomer\u2019s \u201cPower Hitters Club\u201d<\/p>

Analytics: Trust Insights \u201cSo What\u201d videos on YouTube & measurementmarketing.io<\/p>

Google Ads: CXL.com (Potentially)<\/p>

Copywriting: Also, CXL<\/p>

Pinterest\/Twitter: NO Earthly Clue<\/p>

Presentation\/Data Vis Skills (NEED THOSE): Absolutely, unequivocally, no idea<\/p>

\u00a0<\/p>

So, now that you\u2019ve read my diatribe, whatcha think? Who do you trust for advanced\u00a0education?<\/p>

Don\u2019t get me wrong...I\u2019m all for the \u201clearn by doing\u201d mantra, and I am - but education is the far faster route to understanding the potential of a thing.\u00a0 I don\u2019t know what I don\u2019t know.\u00a0\u00a0<\/p>

Ya know?<\/p>

Bill<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151?postid=271#post271","creationDate":"2021-10-20T14:26:00+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":18,"id":151,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151","title":"Upskilling Opinions - What to do and whom to do it with.","lastPost":{"id":395,"author":{"id":125,"url":"\/members\/alisammeredith-125","name":"alisammeredith","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/e57a7657-75bb-4f56-9b37-7cfc0b22e864.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

Madalyn Sklar is my Twitter authority.\u00a0https:\/\/madalynsklar.thinkific.com\/<\/a><\/p>

I can help with Pinterest. I have a new ads mini course, and my blog<\/a> and live show cover Pinterest topics (among other things, but I\u2019m heavy into Pinterest and tend to go deep.<\/p>

There are also several good memberships you could look at:\u00a0https:\/\/www.facebook.com\/groups\/1742266119167625<\/a>\u00a0- it\u2019s a free group, and Megan opens her paid membership a couple of times a year. Jennifer Priest is also a good source. She has a Facebook group, but also has a free course:\u00a0https:\/\/www.smartcreativesocial.com\/course\/<\/a>\u00a0<\/p>","url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151?postid=395#post395","creationDate":"2021-12-01T15:06:50+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":395,"author":{"id":125,"url":"\/members\/alisammeredith-125","name":"alisammeredith","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/e57a7657-75bb-4f56-9b37-7cfc0b22e864.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

Madalyn Sklar is my Twitter authority.\u00a0https:\/\/madalynsklar.thinkific.com\/<\/a><\/p>

I can help with Pinterest. I have a new ads mini course, and my blog<\/a> and live show cover Pinterest topics (among other things, but I\u2019m heavy into Pinterest and tend to go deep.<\/p>

There are also several good memberships you could look at:\u00a0https:\/\/www.facebook.com\/groups\/1742266119167625<\/a>\u00a0- it\u2019s a free group, and Megan opens her paid membership a couple of times a year. Jennifer Priest is also a good source. She has a Facebook group, but also has a free course:\u00a0https:\/\/www.smartcreativesocial.com\/course\/<\/a>\u00a0<\/p>","url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151?postid=395#post395","creationDate":"2021-12-01T15:06:50+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":6,"numberOfLikes":5,"relevantPost":{"id":271,"author":{"id":83,"url":"\/members\/bill-braun-83","name":"bill.braun","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f1c9053a-6e4f-4ed2-9ac7-d0d9e310a7b9.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":4},"content":"

I\u2019m not one\u00a0to be idle.\u00a0 As I was asked to assume the role of \u201cSocial Media Guy\u201d in my company with no prior experience, my focus (insistence, really) on\u00a0education has been effectively non-stop for six years. Endless seminars, webinars, online classes etc for countless subjects, all in an effort not just to excel at my job, but to truly make a difference in the future of my company.\u00a0\u00a0<\/p>

Here\u2019s the problem:\u00a0 there is precious little \u201cadvanced\u201d education out there. The vast majority of online courses are focused - nay fixated - on the basic architecture and implementation of the\u00a0application, be it Facebook, Instagram,\u00a0Google Analytics and the like.\u00a0 I need more, and I know of very few places to get it.\u00a0 \u00a0<\/p>

\u00a0<\/p>

So, far here\u2019s my list of resources I consider potentially \u201cAdvanced\u201d:<\/p>

Facebook Ads: Jon Loomer\u2019s \u201cPower Hitters Club\u201d<\/p>

Analytics: Trust Insights \u201cSo What\u201d videos on YouTube & measurementmarketing.io<\/p>

Google Ads: CXL.com (Potentially)<\/p>

Copywriting: Also, CXL<\/p>

Pinterest\/Twitter: NO Earthly Clue<\/p>

Presentation\/Data Vis Skills (NEED THOSE): Absolutely, unequivocally, no idea<\/p>

\u00a0<\/p>

So, now that you\u2019ve read my diatribe, whatcha think? Who do you trust for advanced\u00a0education?<\/p>

Don\u2019t get me wrong...I\u2019m all for the \u201clearn by doing\u201d mantra, and I am - but education is the far faster route to understanding the potential of a thing.\u00a0 I don\u2019t know what I don\u2019t know.\u00a0\u00a0<\/p>

Ya know?<\/p>

Bill<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/upskilling-opinions-what-to-do-and-whom-to-do-it-with-151?postid=271#post271","creationDate":"2021-10-20T14:26:00+0000","relativeCreationDate":"1 year ago"},"numberOfViews":108,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"395"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

I know there\u2019s been so much talk about how social media can be\u00a0such<\/em>\u00a0a downer and cause depression. It\u2019s all true,\u00a0but<\/em>\u00a0social has some great aspects as well. Such as this story<\/a> about the 16-year-old that was in danger and was able to use a hand signal to alert someone to her situation.<\/p>

What are some other things you think would be cool to see the industry of social media lean into?<\/p>","url":"\/latest-talks-trends-72\/social-media-can-bring-good-things-too-172?postid=354#post354","creationDate":"2021-11-09T19:44:29+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":75,"id":172,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/social-media-can-bring-good-things-too-172","title":"Social Media can bring good things, too!","lastPost":{"id":388,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

And now the guy says he didn\u2019t recognize it from Tik Tok and that she was mouthing help me. Welp!<\/p>","url":"\/latest-talks-trends-72\/social-media-can-bring-good-things-too-172?postid=388#post388","creationDate":"2021-11-20T19:15:43+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":388,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

And now the guy says he didn\u2019t recognize it from Tik Tok and that she was mouthing help me. Welp!<\/p>","url":"\/latest-talks-trends-72\/social-media-can-bring-good-things-too-172?postid=388#post388","creationDate":"2021-11-20T19:15:43+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":354,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

I know there\u2019s been so much talk about how social media can be\u00a0such<\/em>\u00a0a downer and cause depression. It\u2019s all true,\u00a0but<\/em>\u00a0social has some great aspects as well. Such as this story<\/a> about the 16-year-old that was in danger and was able to use a hand signal to alert someone to her situation.<\/p>

What are some other things you think would be cool to see the industry of social media lean into?<\/p>","url":"\/latest-talks-trends-72\/social-media-can-bring-good-things-too-172?postid=354#post354","creationDate":"2021-11-09T19:44:29+0000","relativeCreationDate":"1 year ago"},"numberOfViews":14,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"388"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

This is a test post to see if this is a viable idea that you all like. The premise is to share the list of questions in a single thread and then people could pick and choose which question to answer. It would also give one thread for people to network and link up on after the webinar, in case they were having cool connections during the session in the replies.<\/p>

But are there too many? Does it look strange? I\u2019m going to check it and let me know if this is just a terrible idea.<\/p>

Also, if you were live on the webinar, you saw my internet cut out for the first time in forever\u00a0right<\/em>\u00a0as we went live.\u00a0\":upside_down:\"<\/p>

I would include an intro to what the webinar was and what we covered and then add the questions below. Here\u2019s what the questions would look like:<\/p>

  • How do you balance algorithm changes and EOY\/Future planning?<\/span><\/strong><\/li>\t
  • Is the monthly look-ahead simply an email to multiple stakeholders or a meeting? How do you decide who to include?<\/span><\/strong><\/li>\t
  • Where can we find the standard for engagement rate in our industry??<\/span><\/strong>\t
    • \/\/www.aqdar-uae.com\/insights\/data\/content-benchmarks-2021\/<\/span><\/li>\t<\/ul><\/li>\t
    • How many employee influencers have you identified in your org? What's a good number to recruit?<\/span><\/strong><\/li>\t
    • What are some thoughts on Employee Advocacy in Higher Ed and how to get people interacting?<\/span><\/strong><\/li>\t
    • How do you document your content plans?<\/span><\/strong><\/li>\t
    • Can you share an example of tagging content using Sprout\u2019s tagging feature?<\/span><\/strong><\/li><\/ul>","url":"\/latest-talks-trends-72\/webinar-question-follow-up-180?postid=376#post376","creationDate":"2021-11-17T22:18:28+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":82,"id":180,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/webinar-question-follow-up-180","title":"Webinar question follow-up.","lastPost":{"id":387,"author":{"id":101,"url":"\/members\/nateg-101","name":"NateG","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/c487936a-165a-4023-9986-1871c572ee69.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":"

      \":thumbsup_tone3:\" I like the idea of having all follow up from a webinar in one place.<\/p>","url":"\/latest-talks-trends-72\/webinar-question-follow-up-180?postid=387#post387","creationDate":"2021-11-18T23:11:08+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":387,"author":{"id":101,"url":"\/members\/nateg-101","name":"NateG","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/c487936a-165a-4023-9986-1871c572ee69.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":"

      \":thumbsup_tone3:\" I like the idea of having all follow up from a webinar in one place.<\/p>","url":"\/latest-talks-trends-72\/webinar-question-follow-up-180?postid=387#post387","creationDate":"2021-11-18T23:11:08+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":0,"relevantPost":{"id":376,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

      This is a test post to see if this is a viable idea that you all like. The premise is to share the list of questions in a single thread and then people could pick and choose which question to answer. It would also give one thread for people to network and link up on after the webinar, in case they were having cool connections during the session in the replies.<\/p>

      But are there too many? Does it look strange? I\u2019m going to check it and let me know if this is just a terrible idea.<\/p>

      Also, if you were live on the webinar, you saw my internet cut out for the first time in forever\u00a0right<\/em>\u00a0as we went live.\u00a0\":upside_down:\"<\/p>

      I would include an intro to what the webinar was and what we covered and then add the questions below. Here\u2019s what the questions would look like:<\/p>

I might drop the $3 to investigate it, but\u2026\u00a0I am not sold on it, yet. Details in the Twitter blog here<\/a>.<\/p>

Are you going to check it out?<\/p>","url":"\/latest-talks-trends-72\/who-is-getting-twitter-blue-173?postid=355#post355","creationDate":"2021-11-09T20:19:14+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":76,"id":173,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/who-is-getting-twitter-blue-173","title":"Who is getting Twitter Blue?","lastPost":{"id":385,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

\t

Twitter is my least favorite platform, so I\u2019m not going to pay to use it.\u00a0<\/p>\t<\/div><\/content-quote>

I am shocked! Shocked! \u2026\u00a0Well, not that shocked.<\/p>

Typing out Futurama bits aside, I feel that. It\u2019s such a strange place. I just love how fast it is and how casually I feel like I can enter in and out.<\/p>","url":"\/latest-talks-trends-72\/who-is-getting-twitter-blue-173?postid=385#post385","creationDate":"2021-11-18T22:28:50+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":385,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

\t

Twitter is my least favorite platform, so I\u2019m not going to pay to use it.\u00a0<\/p>\t<\/div><\/content-quote>

I am shocked! Shocked! \u2026\u00a0Well, not that shocked.<\/p>

Typing out Futurama bits aside, I feel that. It\u2019s such a strange place. I just love how fast it is and how casually I feel like I can enter in and out.<\/p>","url":"\/latest-talks-trends-72\/who-is-getting-twitter-blue-173?postid=385#post385","creationDate":"2021-11-18T22:28:50+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":8,"numberOfLikes":0,"relevantPost":{"id":355,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

I might drop the $3 to investigate it, but\u2026\u00a0I am not sold on it, yet. Details in the Twitter blog here<\/a>.<\/p>

Are you going to check it out?<\/p>","url":"\/latest-talks-trends-72\/who-is-getting-twitter-blue-173?postid=355#post355","creationDate":"2021-11-09T20:19:14+0000","relativeCreationDate":"1 year ago"},"numberOfViews":41,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"385"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Happy Friday y\u2019all! Wanted to share an really cool upcoming opportunity. Earlier this year, Sprout integrated with Canva to streamline the creative publishing process and workflows in Sprout.As part of our partnership, Canva has extended an invitation to Sprout customers to their upcoming virtual Canva Create event on 16-17th of November. This event will include two days, three streams, and an incredible line-up of leading speakers packed with sessions designed to unlock your creativity and achieve your goals.\u00a0It\u2019s free to join, you can\u00a0<\/strong>register here<\/a><\/strong>!<\/strong><\/p>","url":"\/latest-talks-trends-72\/design-your-future-at-canva-create-176?postid=363#post363","creationDate":"2021-11-12T16:49:01+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":78,"id":176,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/design-your-future-at-canva-create-176","title":"Design your future at Canva Create","lastPost":{"id":370,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

This is very exciting! I\u2019ve been wanting to level up my Canva skills.<\/p>","url":"\/latest-talks-trends-72\/design-your-future-at-canva-create-176?postid=370#post370","creationDate":"2021-11-16T20:41:59+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":370,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

This is very exciting! I\u2019ve been wanting to level up my Canva skills.<\/p>","url":"\/latest-talks-trends-72\/design-your-future-at-canva-create-176?postid=370#post370","creationDate":"2021-11-16T20:41:59+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":363,"author":{"id":56,"url":"\/members\/sydney-nielsen-56","name":"Sydney Nielsen","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/1dec5201-1b85-4364-9616-ef084b8c987f.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

Happy Friday y\u2019all! Wanted to share an really cool upcoming opportunity. Earlier this year, Sprout integrated with Canva to streamline the creative publishing process and workflows in Sprout.As part of our partnership, Canva has extended an invitation to Sprout customers to their upcoming virtual Canva Create event on 16-17th of November. This event will include two days, three streams, and an incredible line-up of leading speakers packed with sessions designed to unlock your creativity and achieve your goals.\u00a0It\u2019s free to join, you can\u00a0<\/strong>register here<\/a><\/strong>!<\/strong><\/p>","url":"\/latest-talks-trends-72\/design-your-future-at-canva-create-176?postid=363#post363","creationDate":"2021-11-12T16:49:01+0000","relativeCreationDate":"1 year ago"},"numberOfViews":13,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"370"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

I am currently writing a paper for a client for internal use and not for publication. It\u2019s primary function is to be a guide to the most commonly used social media platforms and multi-user chat and messaging apps. And very specifically how they apply to my client\u2019s industry sector - so not just a \u2018how to Facebook or Insta\u2019 \u2026<\/p>

I\u2019m covering things like Clubhouse and TikTok too.\u00a0However, my last section is \u2018Emerging New\u2019 .\u00a0<\/p>

Does anyone remember Bebo? Around 2007\/8\/9 I had a Bebo account (I also had MySpace etc etc etc too) But Bebo is relaunching as a \u2018community app\u2019 and I\u2019ll include it in my paper.<\/p>

So, what\u2019s new in 2022?<\/p>","url":"\/latest-talks-trends-72\/what-s-emerging-new-in-2022-177?postid=367#post367","creationDate":"2021-11-14T22:12:22+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":80,"id":177,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/what-s-emerging-new-in-2022-177","title":"What's emerging new in 2022?","lastPost":{"id":369,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

I think lots of people have called out social commerce, but I definitely think that\u2019s going to play out in a big way.<\/p>

One thing that needs to improve for it to be truly viable is site inventory to social ads. I click on an ad and find that it\u2019s already sold out far too often!<\/p>","url":"\/latest-talks-trends-72\/what-s-emerging-new-in-2022-177?postid=369#post369","creationDate":"2021-11-16T01:12:22+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":369,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

I think lots of people have called out social commerce, but I definitely think that\u2019s going to play out in a big way.<\/p>

One thing that needs to improve for it to be truly viable is site inventory to social ads. I click on an ad and find that it\u2019s already sold out far too often!<\/p>","url":"\/latest-talks-trends-72\/what-s-emerging-new-in-2022-177?postid=369#post369","creationDate":"2021-11-16T01:12:22+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":2,"relevantPost":{"id":367,"author":{"id":87,"url":"\/members\/brad-keeling-87","name":"brad.keeling","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/119111e2-0305-4fed-a6ec-1f5a90fc02b6.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

I am currently writing a paper for a client for internal use and not for publication. It\u2019s primary function is to be a guide to the most commonly used social media platforms and multi-user chat and messaging apps. And very specifically how they apply to my client\u2019s industry sector - so not just a \u2018how to Facebook or Insta\u2019 \u2026<\/p>

I\u2019m covering things like Clubhouse and TikTok too.\u00a0However, my last section is \u2018Emerging New\u2019 .\u00a0<\/p>

Does anyone remember Bebo? Around 2007\/8\/9 I had a Bebo account (I also had MySpace etc etc etc too) But Bebo is relaunching as a \u2018community app\u2019 and I\u2019ll include it in my paper.<\/p>

So, what\u2019s new in 2022?<\/p>","url":"\/latest-talks-trends-72\/what-s-emerging-new-in-2022-177?postid=367#post367","creationDate":"2021-11-14T22:12:22+0000","relativeCreationDate":"1 year ago"},"numberOfViews":23,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"369"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ace5a7b46f1ffd8de4527c34a332a78412df2c98","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

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