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107年的主题

Why would brands want to work with micro-influencers\u2026 and what even is a micro-influencer? Micro-influencer marketing can be an\u00a0excellent strategy<\/a>\u00a0for businesses with smaller marketing budgets. And because micro-influencers take up\u00a091% of the influencer market<\/a>, there\u2019s no shortage of creators to work with.<\/p>

Check out our\u00a0complete guide to micro-influencer marketing<\/strong><\/a> so your brand can easily get started.<\/p>","url":"\/latest-talks-trends-72\/micro-influencer-marketing-guide-facts-and-uses-892?postid=2564#post2564","creationDate":"2023-01-11T14:15:06+0000","relativeCreationDate":"3 months ago"},"isTopicUnread":true,"privateId":270,"id":892,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/micro-influencer-marketing-guide-facts-and-uses-892","title":"Micro-influencer marketing guide: Facts and uses","lastPost":{"id":2564,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Why would brands want to work with micro-influencers\u2026 and what even is a micro-influencer? Micro-influencer marketing can be an\u00a0excellent strategy<\/a>\u00a0for businesses with smaller marketing budgets. And because micro-influencers take up\u00a091% of the influencer market<\/a>, there\u2019s no shortage of creators to work with.<\/p>

Check out our\u00a0complete guide to micro-influencer marketing<\/strong><\/a> so your brand can easily get started.<\/p>","url":"\/latest-talks-trends-72\/micro-influencer-marketing-guide-facts-and-uses-892?postid=2564#post2564","creationDate":"2023-01-11T14:15:06+0000","relativeCreationDate":"3 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":2,"relevantPost":{"id":2564,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Why would brands want to work with micro-influencers\u2026 and what even is a micro-influencer? Micro-influencer marketing can be an\u00a0excellent strategy<\/a>\u00a0for businesses with smaller marketing budgets. And because micro-influencers take up\u00a091% of the influencer market<\/a>, there\u2019s no shortage of creators to work with.<\/p>

Check out our\u00a0complete guide to micro-influencer marketing<\/strong><\/a> so your brand can easily get started.<\/p>","url":"\/latest-talks-trends-72\/micro-influencer-marketing-guide-facts-and-uses-892?postid=2564#post2564","creationDate":"2023-01-11T14:15:06+0000","relativeCreationDate":"3 months ago"},"numberOfViews":27,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/175901ef-5f45-4fc5-a91d-39a5f50b47dc_thumb.png","publicLabel":"Blog","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2564"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Happy New Year community!<\/strong> Another one in the books and a new fresh look on 2023. We\u2019re excited to share the happenings this early in the year including stories from Twitter, Facebook, Tiktok and much more!<\/p><\/oembed>

\u00a0<\/p>

Get the full stories here:<\/p>

As a huge Spotify wrapped fan, I had to share this article by our content team. The popularity and growth this campaign sees every year is something we all can learn from.\u00a0<\/p>

Check it out and let us know in the thread what you think.<\/p>

Spotify Wrapped: What marketers can learn from the viral campaign<\/a><\/strong><\/p>","url":"\/latest-talks-trends-72\/spotify-wrapped-what-marketers-can-learn-from-the-viral-campaign-860?postid=2475#post2475","creationDate":"2022-12-15T16:56:06+0000","relativeCreationDate":"4 months ago"},"isTopicUnread":true,"privateId":251,"id":860,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/spotify-wrapped-what-marketers-can-learn-from-the-viral-campaign-860","title":"Spotify Wrapped: What marketers can learn from the viral campaign","lastPost":{"id":2529,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Thank you for sharing @lisa.rodrigo<\/user-mention>. People love this trend, it\u2019s great to see the success it brought you too!<\/p>","url":"\/latest-talks-trends-72\/spotify-wrapped-what-marketers-can-learn-from-the-viral-campaign-860?postid=2529#post2529","creationDate":"2023-01-03T19:53:17+0000","relativeCreationDate":"3 months ago"},"lastReply":{"id":2529,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Thank you for sharing @lisa.rodrigo<\/user-mention>. People love this trend, it\u2019s great to see the success it brought you too!<\/p>","url":"\/latest-talks-trends-72\/spotify-wrapped-what-marketers-can-learn-from-the-viral-campaign-860?postid=2529#post2529","creationDate":"2023-01-03T19:53:17+0000","relativeCreationDate":"3 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":1,"relevantPost":{"id":2475,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

As a huge Spotify wrapped fan, I had to share this article by our content team. The popularity and growth this campaign sees every year is something we all can learn from.\u00a0<\/p>

Check it out and let us know in the thread what you think.<\/p>

Spotify Wrapped: What marketers can learn from the viral campaign<\/a><\/strong><\/p>","url":"\/latest-talks-trends-72\/spotify-wrapped-what-marketers-can-learn-from-the-viral-campaign-860?postid=2475#post2475","creationDate":"2022-12-15T16:56:06+0000","relativeCreationDate":"4 months ago"},"numberOfViews":15,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/c840d662-d469-4e71-a8f4-10d4a4395424_thumb.png","publicLabel":"News","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2529"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

It\u2019s the end of the year and changes are in the air! Hear all about the new instagram features, new reports and the latest about Twitter!<\/p><\/oembed>

\u00a0<\/p>

Read more:<\/p>

Hello Community! Things are moving and shaking this week in social and we have a lot to share! Check it out!<\/p><\/oembed>

\u00a0<\/p>

Continue reading about these stories:<\/strong><\/p>

Happy Wednesday, community! It\u2019s another a week in social and here are some of the stories we\u2019re following!<\/p><\/oembed>

Read the articles:<\/p>

In this article, we\u2019re exploring how your brand can lean into holiday marketing on social media to make the most of the elongated festive season\u2014from early\u00a0Black Friday<\/a>\u00a0campaigns to the beginning of the new year.<\/p>

Read more -\u00a0How to make the most of holiday marketing on social<\/a><\/strong><\/p>","url":"\/latest-talks-trends-72\/how-to-make-the-most-of-holiday-marketing-on-social-830?postid=2405#post2405","creationDate":"2022-11-25T15:15:06+0000","relativeCreationDate":"4 months ago"},"isTopicUnread":true,"privateId":240,"id":830,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/how-to-make-the-most-of-holiday-marketing-on-social-830","title":"How to make the most of holiday marketing on social","lastPost":{"id":2405,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

In this article, we\u2019re exploring how your brand can lean into holiday marketing on social media to make the most of the elongated festive season\u2014from early\u00a0Black Friday<\/a>\u00a0campaigns to the beginning of the new year.<\/p>

Read more -\u00a0How to make the most of holiday marketing on social<\/a><\/strong><\/p>","url":"\/latest-talks-trends-72\/how-to-make-the-most-of-holiday-marketing-on-social-830?postid=2405#post2405","creationDate":"2022-11-25T15:15:06+0000","relativeCreationDate":"4 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":2405,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

In this article, we\u2019re exploring how your brand can lean into holiday marketing on social media to make the most of the elongated festive season\u2014from early\u00a0Black Friday<\/a>\u00a0campaigns to the beginning of the new year.<\/p>

Read more -\u00a0How to make the most of holiday marketing on social<\/a><\/strong><\/p>","url":"\/latest-talks-trends-72\/how-to-make-the-most-of-holiday-marketing-on-social-830?postid=2405#post2405","creationDate":"2022-11-25T15:15:06+0000","relativeCreationDate":"4 months ago"},"numberOfViews":9,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/b9c0177c-1702-4d53-82fd-a629a600bffc_thumb.png","publicLabel":"Blog","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2405"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

This week we\u2019re talking about the world\u2019s biggest event, the 2022 FIFA World Cup and how many of the social media platforms are capitalizing and helping fans connect around the globe. \u26bd\ufe0f<\/p><\/oembed>

Want to learn more? Check out the articles here:<\/p>

Black Friday is almost upon us!\u00a0In this article\u00a0Sprout\u2019s\u00a0@aubree.smith<\/user-mention>\u00a0shares\u00a0tips to conquer campaigns and trends for the\u00a0upcoming holiday season. Thread your thoughts and takeaways below.<\/p>

How to create a Black Friday marketing strategy for social media<\/a><\/strong><\/h2>","url":"\/latest-talks-trends-72\/how-to-create-a-black-friday-marketing-strategy-for-social-media-824?postid=2392#post2392","creationDate":"2022-11-17T23:23:51+0000","relativeCreationDate":"5 months ago"},"isTopicUnread":true,"privateId":235,"id":824,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/how-to-create-a-black-friday-marketing-strategy-for-social-media-824","title":"How to create a Black Friday marketing strategy for social media","lastPost":{"id":2392,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Black Friday is almost upon us!\u00a0In this article\u00a0Sprout\u2019s\u00a0@aubree.smith<\/user-mention>\u00a0shares\u00a0tips to conquer campaigns and trends for the\u00a0upcoming holiday season. Thread your thoughts and takeaways below.<\/p>

How to create a Black Friday marketing strategy for social media<\/a><\/strong><\/h2>","url":"\/latest-talks-trends-72\/how-to-create-a-black-friday-marketing-strategy-for-social-media-824?postid=2392#post2392","creationDate":"2022-11-17T23:23:51+0000","relativeCreationDate":"5 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":2,"relevantPost":{"id":2392,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Black Friday is almost upon us!\u00a0In this article\u00a0Sprout\u2019s\u00a0@aubree.smith<\/user-mention>\u00a0shares\u00a0tips to conquer campaigns and trends for the\u00a0upcoming holiday season. Thread your thoughts and takeaways below.<\/p>

How to create a Black Friday marketing strategy for social media<\/a><\/strong><\/h2>","url":"\/latest-talks-trends-72\/how-to-create-a-black-friday-marketing-strategy-for-social-media-824?postid=2392#post2392","creationDate":"2022-11-17T23:23:51+0000","relativeCreationDate":"5 months ago"},"numberOfViews":3,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/fe72d5b1-0eb5-4151-b89b-5b1276e5361a_thumb.png","publicLabel":"Blog","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2392"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Brands are gearing up for the holidays while others are making changes to their platforms. Check out this week\u2019s top social media stories:\u00a0<\/p><\/oembed>

Want to read more about these news? Check out the following articles:<\/p>

Big changes are happening on social networks like Twitter while other platforms are doubling down on investing in creators. Check out what\u2019s happening in social this week:<\/p>

<\/oembed><\/p>

\u00a0<\/p>

Read the articles here:<\/p>

From music on Instagram to new design on Youtube, here\u2019s what\u2019s happening this week in social:<\/p>

<\/oembed><\/p>

Read the articles here:<\/p>

Social media is getting louder. New platforms are emerging, algorithms are changing and more and more people are logging on. As social media becomes more prevalent in our daily lives, businesses are using it for everything from marketing to R&D to customer care. The business value of social can\u2019t be overstated.<\/p>

Read the full report:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/brand-advocacy\/<\/a><\/p>

Check out the latest stats from the 2022 Report:<\/strong><\/h3>

Engaged users spend more than 60 minutes a day on social media platforms, with casual users spending less than an hour daily. Over half (59%) of respondents identified as engaged users.<\/p>

\"//www.aqdar-uae.com/community/latest-talks-trends-72/\"<\/figure>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-788?postid=2287#post2287","creationDate":"2022-10-25T15:19:04+0000","relativeCreationDate":"5 months ago"},"isTopicUnread":true,"privateId":214,"id":788,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-788","title":"\ud83d\udcca The Power of Employees: Predicting the Best Outcomes for Brand Advocacy","lastPost":{"id":2290,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

The verdict:<\/strong> Engaged users are the ideal target for employee advocacy programs.<\/p>

Read the full report <\/a>and get all the data to better understand how employee advocacy is crucial to your brand\u2019s success.\u00a0<\/p>","url":"\/latest-talks-trends-72\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-788?postid=2290#post2290","creationDate":"2022-10-25T15:22:00+0000","relativeCreationDate":"5 months ago"},"lastReply":{"id":2290,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

The verdict:<\/strong> Engaged users are the ideal target for employee advocacy programs.<\/p>

Read the full report <\/a>and get all the data to better understand how employee advocacy is crucial to your brand\u2019s success.\u00a0<\/p>","url":"\/latest-talks-trends-72\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-788?postid=2290#post2290","creationDate":"2022-10-25T15:22:00+0000","relativeCreationDate":"5 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":2287,"author":{"id":1066,"url":"\/members\/mike-blight-1066","name":"mike.blight","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/0ab40df8-f7ff-48a6-a059-df918707b13a.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":4},"content":"

Social media is getting louder. New platforms are emerging, algorithms are changing and more and more people are logging on. As social media becomes more prevalent in our daily lives, businesses are using it for everything from marketing to R&D to customer care. The business value of social can\u2019t be overstated.<\/p>

Read the full report:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/brand-advocacy\/<\/a><\/p>

Check out the latest stats from the 2022 Report:<\/strong><\/h3>

Engaged users spend more than 60 minutes a day on social media platforms, with casual users spending less than an hour daily. Over half (59%) of respondents identified as engaged users.<\/p>

\"//www.aqdar-uae.com/community/latest-talks-trends-72/\"<\/figure>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/the-power-of-employees-predicting-the-best-outcomes-for-brand-advocacy-788?postid=2287#post2287","creationDate":"2022-10-25T15:19:04+0000","relativeCreationDate":"5 months ago"},"numberOfViews":32,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f8df455-b23d-43f4-aeae-75368c4e45d4_thumb.png","publicLabel":"Data Report","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2290"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

This week we\u2019re focused on sharing some changes happening to popular social networks like TikTok and Twitter! Check out what\u2019s happening this week in social:<\/p><\/oembed>

\u00a0<\/p>

Read the articles here:<\/p>

Autumn leaves are falling.\u00a0Pumpkin spice<\/a><\/strong>\u00a0lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it\u2019s time for your brand to get in on the fun.<\/p>
\"//www.aqdar-uae.com/community/latest-talks-trends-72/\"<\/figure>

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to\u00a0bolster your larger social media strategy<\/a><\/strong>.<\/p>

Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/halloween-hashtags\/<\/a><\/p>

\u00a0<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/halloween-hashtags-to-kickoff-spooky-season-753?postid=2208#post2208","creationDate":"2022-10-19T14:30:06+0000","relativeCreationDate":"6 months ago"},"isTopicUnread":true,"privateId":196,"id":753,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/halloween-hashtags-to-kickoff-spooky-season-753","title":"Halloween hashtags to kickoff spooky season","lastPost":{"id":2208,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Autumn leaves are falling.\u00a0Pumpkin spice<\/a><\/strong>\u00a0lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it\u2019s time for your brand to get in on the fun.<\/p>

\"//www.aqdar-uae.com/community/latest-talks-trends-72/\"<\/figure>

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to\u00a0bolster your larger social media strategy<\/a><\/strong>.<\/p>

Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/halloween-hashtags\/<\/a><\/p>

\u00a0<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/halloween-hashtags-to-kickoff-spooky-season-753?postid=2208#post2208","creationDate":"2022-10-19T14:30:06+0000","relativeCreationDate":"6 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":2208,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Autumn leaves are falling.\u00a0Pumpkin spice<\/a><\/strong>\u00a0lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it\u2019s time for your brand to get in on the fun.<\/p>

\"//www.aqdar-uae.com/community/latest-talks-trends-72/\"<\/figure>

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to\u00a0bolster your larger social media strategy<\/a><\/strong>.<\/p>

Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/halloween-hashtags\/<\/a><\/p>

\u00a0<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/halloween-hashtags-to-kickoff-spooky-season-753?postid=2208#post2208","creationDate":"2022-10-19T14:30:06+0000","relativeCreationDate":"6 months ago"},"numberOfViews":5,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/c3529b02-96be-4450-ae47-ec7ba4510761_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2208"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

A digital easter egg is a hidden message or feature found in digital works, like a video game, website or movie trailer.<\/p>

Sometimes, it\u2019s the little things that mean the most. Digital easter eggs are usually in the small details but they make a major impact on social. Here\u2019s why:\u00a0\/\/www.aqdar-uae.com\/insights\/digital-easter-eggs\/<\/a><\/p>","url":"\/latest-talks-trends-72\/digital-easter-eggs-the-brand-marketing-tactic-you-need-to-know-710?postid=2059#post2059","creationDate":"2022-09-29T12:45:07+0000","relativeCreationDate":"6 months ago"},"isTopicUnread":true,"privateId":171,"id":710,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/digital-easter-eggs-the-brand-marketing-tactic-you-need-to-know-710","title":"Digital easter eggs: The brand marketing tactic you need to know","lastPost":{"id":2059,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

A digital easter egg is a hidden message or feature found in digital works, like a video game, website or movie trailer.<\/p>

Sometimes, it\u2019s the little things that mean the most. Digital easter eggs are usually in the small details but they make a major impact on social. Here\u2019s why:\u00a0\/\/www.aqdar-uae.com\/insights\/digital-easter-eggs\/<\/a><\/p>","url":"\/latest-talks-trends-72\/digital-easter-eggs-the-brand-marketing-tactic-you-need-to-know-710?postid=2059#post2059","creationDate":"2022-09-29T12:45:07+0000","relativeCreationDate":"6 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":2059,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

A digital easter egg is a hidden message or feature found in digital works, like a video game, website or movie trailer.<\/p>

Sometimes, it\u2019s the little things that mean the most. Digital easter eggs are usually in the small details but they make a major impact on social. Here\u2019s why:\u00a0\/\/www.aqdar-uae.com\/insights\/digital-easter-eggs\/<\/a><\/p>","url":"\/latest-talks-trends-72\/digital-easter-eggs-the-brand-marketing-tactic-you-need-to-know-710?postid=2059#post2059","creationDate":"2022-09-29T12:45:07+0000","relativeCreationDate":"6 months ago"},"numberOfViews":11,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/28d8e110-9fd1-4397-8070-5c1e0f91acbc_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2059"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

People love shopping on their phones. In fact,\u00a0mobile commerce<\/a><\/strong>\u00a0\u2014 or m-commerce \u2014 is likely to make up\u00a0nearly half of all US retail m-commerce sales<\/a><\/strong>\u00a0by 2025.<\/p>

Check out the newest Sprout blog article highlighting the top shopping apps of the year:\u00a0\/\/www.aqdar-uae.com\/insights\/shopping-apps\/<\/a><\/p>","url":"\/latest-talks-trends-72\/14-best-shopping-apps-of-2022-708?postid=2057#post2057","creationDate":"2022-09-24T01:30:06+0000","relativeCreationDate":"6 months ago"},"isTopicUnread":true,"privateId":169,"id":708,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/14-best-shopping-apps-of-2022-708","title":"14 best shopping apps of 2022","lastPost":{"id":2091,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@JonathanZuluaga<\/user-mention>\u00a0my bank account is mad at you for sharing this article.\u00a0<\/p>","url":"\/latest-talks-trends-72\/14-best-shopping-apps-of-2022-708?postid=2091#post2091","creationDate":"2022-09-26T21:43:12+0000","relativeCreationDate":"6 months ago"},"lastReply":{"id":2091,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@JonathanZuluaga<\/user-mention>\u00a0my bank account is mad at you for sharing this article.\u00a0<\/p>","url":"\/latest-talks-trends-72\/14-best-shopping-apps-of-2022-708?postid=2091#post2091","creationDate":"2022-09-26T21:43:12+0000","relativeCreationDate":"6 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":2057,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

People love shopping on their phones. In fact,\u00a0mobile commerce<\/a><\/strong>\u00a0\u2014 or m-commerce \u2014 is likely to make up\u00a0nearly half of all US retail m-commerce sales<\/a><\/strong>\u00a0by 2025.<\/p>

Check out the newest Sprout blog article highlighting the top shopping apps of the year:\u00a0\/\/www.aqdar-uae.com\/insights\/shopping-apps\/<\/a><\/p>","url":"\/latest-talks-trends-72\/14-best-shopping-apps-of-2022-708?postid=2057#post2057","creationDate":"2022-09-24T01:30:06+0000","relativeCreationDate":"6 months ago"},"numberOfViews":1,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/9609e87d-aa5b-4bc8-821c-8061fda1654f_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2091"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

I recently joined BeReal <\/a>and am curious if other folks are also using it? For those who aren\u2019t as familiar, BeReal is a social media platform built around spontaneity.<\/p>

prompt goes out to everyone at the same time. You have two minutes to take a picture of yourself and your surroundings\u2014and if you don\u2019t, the app lets your friends know.<\/p>

Want to learn more? Check out this latest article by Sprout Social\u2019s Katie Woods!\u00a0<\/p>

\/\/www.aqdar-uae.com\/insights\/bereal-social-media-authenticity\/<\/a><\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=1791#post1791","creationDate":"2022-08-16T14:58:43+0000","relativeCreationDate":"8 months ago"},"isTopicUnread":true,"privateId":110,"id":620,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/have-you-joined-bereal-620","title":"Have you joined BeReal?","lastPost":{"id":2021,"author":{"id":5004,"url":"\/members\/julia-montoya-5004","name":"julia.montoya","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

As a user of BeReal, I don\u2019t believe that brands will perform well on BeReal nor would you be able to track metrics that would give indication to invest more in the platform. I don\u2019t foresee users following brands on BeReal and its not relevant to B2B marketing<\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=2021#post2021","creationDate":"2022-09-19T21:23:35+0000","relativeCreationDate":"7 months ago"},"lastReply":{"id":2021,"author":{"id":5004,"url":"\/members\/julia-montoya-5004","name":"julia.montoya","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

As a user of BeReal, I don\u2019t believe that brands will perform well on BeReal nor would you be able to track metrics that would give indication to invest more in the platform. I don\u2019t foresee users following brands on BeReal and its not relevant to B2B marketing<\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=2021#post2021","creationDate":"2022-09-19T21:23:35+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":11,"numberOfLikes":2,"relevantPost":{"id":1791,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

I recently joined BeReal <\/a>and am curious if other folks are also using it? For those who aren\u2019t as familiar, BeReal is a social media platform built around spontaneity.<\/p>

prompt goes out to everyone at the same time. You have two minutes to take a picture of yourself and your surroundings\u2014and if you don\u2019t, the app lets your friends know.<\/p>

Want to learn more? Check out this latest article by Sprout Social\u2019s Katie Woods!\u00a0<\/p>

\/\/www.aqdar-uae.com\/insights\/bereal-social-media-authenticity\/<\/a><\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=1791#post1791","creationDate":"2022-08-16T14:58:43+0000","relativeCreationDate":"8 months ago"},"numberOfViews":82,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/50a29a51-e075-44a2-b534-554fa4bb9aab_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2021"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Adobe has released their newest report, \u201cThe Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for \ud83d\udcbc, \ud83e\udd70 and more \ud83d\udc40.\u201d<\/p>

Check out how they broke down the data and provided actionable insights into how emojis have become an important part of how we communicate!<\/p>

Read the report:\u00a0https:\/\/blog.adobe.com\/en\/publish\/2022\/09\/13\/emoji-trend-report-2022<\/a><\/p>","url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682?postid=1991#post1991","creationDate":"2022-09-14T21:45:06+0000","relativeCreationDate":"7 months ago"},"isTopicUnread":true,"privateId":151,"id":682,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682","title":"The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for \ud83d\udcbc, \ud83e\udd70 and more \ud83d\udc40","lastPost":{"id":2009,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

I do love a good use of emoji in my private conversations. In fact, my 12-year-old almost exclusively talks to me via emojis on his gizmo watch. However, I work at B2B tech company and our buyers tend to be older, senior-level managers or execs and there\u2019s a balance between showing some personality and turning them off. My use of them is infrequent at best on the work front.<\/p>

I also worry about accessibility and the articles I\u2019ve read about how difficult it is for those to be translated in a readable way for those who need technology assistance. Interesting article about that here:\u00a0https:\/\/slate.com\/culture\/2022\/02\/wordle-word-game-results-accessibility-twitter.html<\/a>\u00a0(bonus if you\u2019re a wordle fan too!)<\/p>

I\u2019ve also had some interesting conversations with our recruiters, who will use dozens in a LinkedIn post \u2014 despite targeting senior level experience \u2014 because it\u2019s more important that company be seen as \u201cfun\u201d vs. a post that would resonate with those who work within traditionally formal roles.\u00a0<\/p>

Looking forward to reading the report; thanks for sharing it.<\/p>","url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682?postid=2009#post2009","creationDate":"2022-09-16T23:29:11+0000","relativeCreationDate":"7 months ago"},"lastReply":{"id":2009,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

I do love a good use of emoji in my private conversations. In fact, my 12-year-old almost exclusively talks to me via emojis on his gizmo watch. However, I work at B2B tech company and our buyers tend to be older, senior-level managers or execs and there\u2019s a balance between showing some personality and turning them off. My use of them is infrequent at best on the work front.<\/p>

I also worry about accessibility and the articles I\u2019ve read about how difficult it is for those to be translated in a readable way for those who need technology assistance. Interesting article about that here:\u00a0https:\/\/slate.com\/culture\/2022\/02\/wordle-word-game-results-accessibility-twitter.html<\/a>\u00a0(bonus if you\u2019re a wordle fan too!)<\/p>

I\u2019ve also had some interesting conversations with our recruiters, who will use dozens in a LinkedIn post \u2014 despite targeting senior level experience \u2014 because it\u2019s more important that company be seen as \u201cfun\u201d vs. a post that would resonate with those who work within traditionally formal roles.\u00a0<\/p>

Looking forward to reading the report; thanks for sharing it.<\/p>","url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682?postid=2009#post2009","creationDate":"2022-09-16T23:29:11+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":1991,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Adobe has released their newest report, \u201cThe Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for \ud83d\udcbc, \ud83e\udd70 and more \ud83d\udc40.\u201d<\/p>

Check out how they broke down the data and provided actionable insights into how emojis have become an important part of how we communicate!<\/p>

Read the report:\u00a0https:\/\/blog.adobe.com\/en\/publish\/2022\/09\/13\/emoji-trend-report-2022<\/a><\/p>","url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682?postid=1991#post1991","creationDate":"2022-09-14T21:45:06+0000","relativeCreationDate":"7 months ago"},"numberOfViews":19,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/ba83220b-051f-44d9-a3cc-a6924f125c34_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2009"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

If you\u2019ve spent any time online recently, you\u2019ve probably heard a lot about corn. According to a recently trending TikTok song, it\u2019s a \u201cbig lump with knobs\u201d. A new\u00a0TikTok sound<\/a><\/strong>, titled \u201cCorn but it becomes a song and unites world\u201d spawned over\u00a0607,000 videos<\/a><\/strong>\u00a0at the time of publication, and that number is only growing. As the song says, \u201cit has the juice\u201d.<\/p>

Check out the full article on Sprout Social\u2019s Insight Blog:\u00a0\/\/www.aqdar-uae.com\/insights\/its-corn-viral-trend\/<\/a><\/p>","url":"\/latest-talks-trends-72\/breaking-down-it-s-corn-i-can-t-imagine-a-more-beautiful-thing-671?postid=1943#post1943","creationDate":"2022-09-09T14:39:27+0000","relativeCreationDate":"7 months ago"},"isTopicUnread":true,"privateId":354,"id":671,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/breaking-down-it-s-corn-i-can-t-imagine-a-more-beautiful-thing-671","title":"Breaking down \u201cIt\u2019s Corn\u201d: I can\u2019t imagine a more beautiful thing","lastPost":{"id":1943,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

If you\u2019ve spent any time online recently, you\u2019ve probably heard a lot about corn. According to a recently trending TikTok song, it\u2019s a \u201cbig lump with knobs\u201d. A new\u00a0TikTok sound<\/a><\/strong>, titled \u201cCorn but it becomes a song and unites world\u201d spawned over\u00a0607,000 videos<\/a><\/strong>\u00a0at the time of publication, and that number is only growing. As the song says, \u201cit has the juice\u201d.<\/p>

Check out the full article on Sprout Social\u2019s Insight Blog:\u00a0\/\/www.aqdar-uae.com\/insights\/its-corn-viral-trend\/<\/a><\/p>","url":"\/latest-talks-trends-72\/breaking-down-it-s-corn-i-can-t-imagine-a-more-beautiful-thing-671?postid=1943#post1943","creationDate":"2022-09-09T14:39:27+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":1943,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

If you\u2019ve spent any time online recently, you\u2019ve probably heard a lot about corn. According to a recently trending TikTok song, it\u2019s a \u201cbig lump with knobs\u201d. A new\u00a0TikTok sound<\/a><\/strong>, titled \u201cCorn but it becomes a song and unites world\u201d spawned over\u00a0607,000 videos<\/a><\/strong>\u00a0at the time of publication, and that number is only growing. As the song says, \u201cit has the juice\u201d.<\/p>

Check out the full article on Sprout Social\u2019s Insight Blog:\u00a0\/\/www.aqdar-uae.com\/insights\/its-corn-viral-trend\/<\/a><\/p>","url":"\/latest-talks-trends-72\/breaking-down-it-s-corn-i-can-t-imagine-a-more-beautiful-thing-671?postid=1943#post1943","creationDate":"2022-09-09T14:39:27+0000","relativeCreationDate":"7 months ago"},"numberOfViews":8,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1943"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

I have a few questions for anyone running a successful advocacy program.<\/p>
  • How do you drive internal Advocacy adoption?<\/li>\t
  • What are your favorite metrics to measure success?<\/li>\t
  • How do you recognize top performers?<\/li><\/ul>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1861#post1861","creationDate":"2022-08-29T14:15:06+0000","relativeCreationDate":"7 months ago"},"isTopicUnread":true,"privateId":125,"id":644,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644","title":"Advocacy - How are you driving adoption and engagement?","lastPost":{"id":1933,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

    I think about these questions too\u2026\u00a0can\u2019t wait to follow this thread.<\/p>

    Agree with the top down approach\u2026\u00a0when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it\u2019s been hard\u00a0to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at\u00a0companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and\u00a0I\u2019ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they\u2019re on the tool and make that a regular part of the newsletter as well.\u00a0<\/p>

    As for metrics, I look at input at output. I need to make sure I\u2019m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active user rate is what keeps me up at night. How do we get our employee base to become regular tool users. I send out emails to those who haven\u2019t logged in within a month to provide a nudge. I also look at Google Analytics because when our employee base shares blogs, webinars and the like, those get 3x more click throughs than when the brand shares similar. And once they\u2019re on our site, they spend 4x more time and visit 4x more pages and are 2x more likely to convert. So to show the power of these clicks in context really wows the c-suite. Internally, I\u00a0look at what content gets those high metrics so I can look at doing more of that.\u00a0<\/p>

    Trying to get a swag program launched. While I can do t-shirts and water bottles, also looking at including a lunch with an executive, a LinkedIn review by your manager\u2019s manager, and other non-swaggy rewards. In our remote\/virtual world, looking at Etsy artists on unique interpretations of our logo as art pieces that could be hung on the wall behind desks. I also make sure to like their posts within Twitter and LinkedIn, so they see in their notifications that their efforts are being noticed. That\u2019s probably baseline, but thought it worth mentioning.\u00a0<\/p>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1933#post1933","creationDate":"2022-09-08T17:09:17+0000","relativeCreationDate":"7 months ago"},"lastReply":{"id":1933,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

    I think about these questions too\u2026\u00a0can\u2019t wait to follow this thread.<\/p>

    Agree with the top down approach\u2026\u00a0when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it\u2019s been hard\u00a0to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at\u00a0companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and\u00a0I\u2019ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they\u2019re on the tool and make that a regular part of the newsletter as well.\u00a0<\/p>

    As for metrics, I look at input at output. I need to make sure I\u2019m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active user rate is what keeps me up at night. How do we get our employee base to become regular tool users. I send out emails to those who haven\u2019t logged in within a month to provide a nudge. I also look at Google Analytics because when our employee base shares blogs, webinars and the like, those get 3x more click throughs than when the brand shares similar. And once they\u2019re on our site, they spend 4x more time and visit 4x more pages and are 2x more likely to convert. So to show the power of these clicks in context really wows the c-suite. Internally, I\u00a0look at what content gets those high metrics so I can look at doing more of that.\u00a0<\/p>

    Trying to get a swag program launched. While I can do t-shirts and water bottles, also looking at including a lunch with an executive, a LinkedIn review by your manager\u2019s manager, and other non-swaggy rewards. In our remote\/virtual world, looking at Etsy artists on unique interpretations of our logo as art pieces that could be hung on the wall behind desks. I also make sure to like their posts within Twitter and LinkedIn, so they see in their notifications that their efforts are being noticed. That\u2019s probably baseline, but thought it worth mentioning.\u00a0<\/p>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1933#post1933","creationDate":"2022-09-08T17:09:17+0000","relativeCreationDate":"7 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":7,"numberOfLikes":4,"relevantPost":{"id":1861,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

    I have a few questions for anyone running a successful advocacy program.<\/p>

We\u2019ve teamed up with @violeta.venegas<\/user-mention>,\u00a0Vanessa Sirias<\/u><\/a>\u00a0and\u00a0Lis Wonder<\/u><\/a>\u00a0\u00a0who are a powerhouse of Latinx creators. Their communities have a combined following of 3.4 million and a highly engaged audience.\u00a0<\/p>

Join us and walk away knowing...<\/p>

Hi Community!\u00a0<\/p>

Pew Research Center released a new report titled \u201cTeens, Social Media and Technology 2022<\/a>.\u201d\u00a0<\/p>

It might not be immediately evident why we should care about teens' social use. I'd start with the thought exercise of \"Just how many brands are on social promoting their products to teens.\u201d Heck, how many of the brands that you represent\/work with are engaging with this new generation of social media savant?<\/p>

Some of my favorite stats for you:<\/p>

I\u2019m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!<\/p>","url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564?postid=1576#post1576","creationDate":"2022-07-22T13:11:39+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":104,"id":564,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564","title":"Manufacturing Industry Social Benchmarks","lastPost":{"id":1630,"author":{"id":3642,"url":"\/members\/rebecca-mcneill-3642","name":"rebecca.mcneill","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

Hey,\u00a0@abby.jackson<\/user-mention>, this is a great idea! So, for example, are you benchmarking, say, \u201cautomotive manufacturing\u201d against the \u201cautomotive industry\u201d in general?\u00a0<\/p>","url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564?postid=1630#post1630","creationDate":"2022-07-28T20:37:16+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":1630,"author":{"id":3642,"url":"\/members\/rebecca-mcneill-3642","name":"rebecca.mcneill","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

Hey,\u00a0@abby.jackson<\/user-mention>, this is a great idea! So, for example, are you benchmarking, say, \u201cautomotive manufacturing\u201d against the \u201cautomotive industry\u201d in general?\u00a0<\/p>","url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564?postid=1630#post1630","creationDate":"2022-07-28T20:37:16+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":5,"numberOfLikes":2,"relevantPost":{"id":1576,"author":{"id":3642,"url":"\/members\/rebecca-mcneill-3642","name":"rebecca.mcneill","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

I\u2019m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!<\/p>","url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564?postid=1576#post1576","creationDate":"2022-07-22T13:11:39+0000","relativeCreationDate":"9 months ago"},"numberOfViews":41,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1630"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hi social friends!<\/p>

Curious how your brands capitalize on trends like the \u201cLittle Miss\u201d trend when it involves copyright. We\u2019ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the \u201cLittle Miss\u201d brand. Would love to know how you all approach trends\/memes when there is copyright involved!<\/p>","url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563?postid=1574#post1574","creationDate":"2022-07-21T21:46:41+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":103,"id":563,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563","title":"Capitalizing on Memes while protecting the brand","lastPost":{"id":1610,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@kelsey.kruzel<\/user-mention>\u00a0I\u2019ve seen people reuse memes and credit users. It\u2019s a tricky line because a lot of brands clearly use them but can understand the risk aversion from legal.\u00a0<\/p>","url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563?postid=1610#post1610","creationDate":"2022-07-27T16:37:52+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":1610,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f9ee72ac-efe5-4723-adac-4c3b57934cbc.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@kelsey.kruzel<\/user-mention>\u00a0I\u2019ve seen people reuse memes and credit users. It\u2019s a tricky line because a lot of brands clearly use them but can understand the risk aversion from legal.\u00a0<\/p>","url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563?postid=1610#post1610","creationDate":"2022-07-27T16:37:52+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":2,"relevantPost":{"id":1574,"author":{"id":3479,"url":"\/members\/kelsey-kruzel-3479","name":"kelsey.kruzel","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

Hi social friends!<\/p>

Curious how your brands capitalize on trends like the \u201cLittle Miss\u201d trend when it involves copyright. We\u2019ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the \u201cLittle Miss\u201d brand. Would love to know how you all approach trends\/memes when there is copyright involved!<\/p>","url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563?postid=1574#post1574","creationDate":"2022-07-21T21:46:41+0000","relativeCreationDate":"9 months ago"},"numberOfViews":31,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1610"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"fa0665b7cb559386b48a6eb5f3f35a71a9ab16b3","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

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