由lisa.rodrigo回复

The week is coming to an end and we want to end the week on a high-note. So, we\u2019re curious:\u00a0<\/p>

What's the funniest thing you've seen on social this week?<\/h3>

Thread below and share!<\/p>","url":"\/coffee-talk-42\/q-what-s-the-funniest-thing-you-ve-seen-on-social-this-week-722?postid=2107#post2107","creationDate":"2022-09-30T12:45:06+0000","relativeCreationDate":"8 months ago"},"isTopicUnread":true,"privateId":178,"id":722,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":42,"isIdeation":false,"url":"\/coffee-talk-42","title":"Coffee Talk","description":"Make introductions, meet new community members and discuss ideas. Join for an engaging conversation and make lasting connections in the Arboretum."},"url":"\/coffee-talk-42\/q-what-s-the-funniest-thing-you-ve-seen-on-social-this-week-722","title":"Q: What's the funniest thing you've seen on social this week?","lastPost":{"id":2119,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

\t

Upwork\u2019s video, such a clever piece of content marketing:\u00a0<\/p>\t

\t<\/oembed><\/p>\t

\u00a0<\/p>\t<\/div><\/content-quote>

I LOVE this!!<\/p>","url":"\/coffee-talk-42\/q-what-s-the-funniest-thing-you-ve-seen-on-social-this-week-722?postid=2119#post2119","creationDate":"2022-09-30T22:30:40+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":2119,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

\t

Upwork\u2019s video, such a clever piece of content marketing:\u00a0<\/p>\t

\t<\/oembed><\/p>\t

\u00a0<\/p>\t<\/div><\/content-quote>

I LOVE this!!<\/p>","url":"\/coffee-talk-42\/q-what-s-the-funniest-thing-you-ve-seen-on-social-this-week-722?postid=2119#post2119","creationDate":"2022-09-30T22:30:40+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":1,"relevantPost":{"id":2118,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

Upwork\u2019s video, such a clever piece of content marketing:\u00a0<\/p><\/oembed>

\u00a0<\/p>","url":"\/coffee-talk-42\/q-what-s-the-funniest-thing-you-ve-seen-on-social-this-week-722?postid=2118#post2118","creationDate":"2022-09-30T22:29:30+0000","relativeCreationDate":"8 months ago"},"numberOfViews":9,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/0c1bdc07-af2f-4978-b6b9-4f7f87e55535_thumb.png","publicLabel":"","category":{"url":"\/connect-discuss-73","categoryId":73,"title":"Connect & Discuss","metaRobots":"index, follow","type":0},"lastPostId":"2119"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"5658d93c5755572fff404a746830d76cee8743fd","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

乔纳森Zuluaga 社区经理

发表在咖啡聊天

问:本周你在社交网络上看到的最有趣的事情是什么?

Upwork的视频，这样一个聪明的内容营销:

1 9 2

8个月前

Hi everyone!\u00a0<\/p>

\u00a0<\/p>

I\u2019m social media manager at a large tech company (~700 people)\u00a0and I\u2019ll get social post requests from people in different departments all throughout the company on a consistent basis. So far, I\u2019ve been trying to organize those on a monthly basis with shared Google sheets then adding them to Sprout.<\/p>

\u00a0<\/p>

I\u2019m wondering if anyone here has been able to find a way to establish a formalized process for gathering these requests\/suggestions and fitting them into your social strategy while balancing not always posting everything everyone suggests if it\u2019s not the right\u00a0fit for your company\u2019s social?\u00a0<\/p>

\u00a0<\/p>

TIA!<\/p>

-Kayla\u00a0<\/p>","url":"\/content-creation-67\/internal-social-request-process-650?postid=1874#post1874","creationDate":"2022-08-29T14:53:09+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":124,"id":650,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/internal-social-request-process-650","title":"Internal Social Request Process?","lastPost":{"id":2706,"author":{"id":6844,"url":"\/members\/chrismwoods-6844","name":"chrismwoods","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/8c8959c1-e588-4781-8f6e-885f4f69e239.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

Hi Kayla,<\/p>

Have you tried using Trello<\/a>? At ICG we use the free version. When you get a request in, pop it into a card, give it an anticipated publication date and that\u2019ll help you to assess and progress each content idea. Takes a couple of minutes at most.<\/p>

We are a team of two and as well as looking after external digital content and communications inc websites, social, email, etc we also handle internal comms for which we have an internal social network (Spark, based on FirstUp<\/a>).<\/p>

We find that a large percentage of requests for a communication are actually targeting colleagues rather than external stakeholders. Having an internal social network has really helped us ensure that our external communications is focused.\u00a0<\/p>

We moved away from web forms for requests as we found that only certain types of people in certain teams used them -- IT, Facilities, Compliance, Legal. The core of our business is made up of investment teams, a marketing and client relations team and we also have a thriving set of employee-led networks. Most people want to email, Teams us or pop over and chat. Having Trello let us focus the admin on tech at our end, rather than putting up a barrier for our employees.<\/p>

One other thing that\u2019s helped is that we have a business partnering lite system in our overall corporate affairs (communications) team. Someone in our team speaks regularly to each investment team to coordinate potential communications\u00a0applicable to all channels -- not just, say, media relations or digital. Having a channel-agnostic view is essential these days.<\/p>

Hope that helps.\u00a0<\/p>

Chris\u00a0<\/p>","url":"\/content-creation-67\/internal-social-request-process-650?postid=2706#post2706","creationDate":"2023-02-22T07:58:07+0000","relativeCreationDate":"3 months ago"},"lastReply":{"id":2706,"author":{"id":6844,"url":"\/members\/chrismwoods-6844","name":"chrismwoods","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/8c8959c1-e588-4781-8f6e-885f4f69e239.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

Hi Kayla,<\/p>

Have you tried using Trello<\/a>? At ICG we use the free version. When you get a request in, pop it into a card, give it an anticipated publication date and that\u2019ll help you to assess and progress each content idea. Takes a couple of minutes at most.<\/p>

We are a team of two and as well as looking after external digital content and communications inc websites, social, email, etc we also handle internal comms for which we have an internal social network (Spark, based on FirstUp<\/a>).<\/p>

We find that a large percentage of requests for a communication are actually targeting colleagues rather than external stakeholders. Having an internal social network has really helped us ensure that our external communications is focused.\u00a0<\/p>

We moved away from web forms for requests as we found that only certain types of people in certain teams used them -- IT, Facilities, Compliance, Legal. The core of our business is made up of investment teams, a marketing and client relations team and we also have a thriving set of employee-led networks. Most people want to email, Teams us or pop over and chat. Having Trello let us focus the admin on tech at our end, rather than putting up a barrier for our employees.<\/p>

One other thing that\u2019s helped is that we have a business partnering lite system in our overall corporate affairs (communications) team. Someone in our team speaks regularly to each investment team to coordinate potential communications\u00a0applicable to all channels -- not just, say, media relations or digital. Having a channel-agnostic view is essential these days.<\/p>

Hope that helps.\u00a0<\/p>

Chris\u00a0<\/p>","url":"\/content-creation-67\/internal-social-request-process-650?postid=2706#post2706","creationDate":"2023-02-22T07:58:07+0000","relativeCreationDate":"3 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":10,"numberOfLikes":2,"relevantPost":{"id":2083,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

I tend to field requests from folks who want publishing on social only to check off a box on a to-do list, so on that intake form shared above, I also ask what their goals are how a post will support that effort. Oftentimes, learning why the request was made will help you determine how much effort to put forth (1 quick tweet vs. multi-platform campaign, etc.)<\/p>","url":"\/content-creation-67\/internal-social-request-process-650?postid=2083#post2083","creationDate":"2022-09-23T20:15:16+0000","relativeCreationDate":"8 months ago"},"numberOfViews":283,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2706"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"5658d93c5755572fff404a746830d76cee8743fd","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

kayla.eggenberg 频繁的用户

要求在内容创作

内部社会请求过程?

我倾向于回答那些想要在社交媒体上发表文章的人的请求，他们只是想在待办事项列表上勾选一个复选框，所以在上面分享的接收表格上，我也会问他们的目标是什么，一篇文章将如何支持他们的努力。通常情况下，了解请求的原因将帮助你决定付出多少努力(1条快速tweet vs.多平台活动等等)。

2 10

3个月前

A question and a comment -- has anyone else seen this format on Twitter desktop for news articles? So far, I\u2019ve only noticed it with a few New York Times articles. It really emphasizes the image, and I think it looks cool! If anyone knows more about this, or has seen any news about a larger rollout, please let me know. :)<\/p>","url":"\/social-networks-71\/new-article-format-on-twitter-672?postid=1944#post1944","creationDate":"2022-09-09T16:28:37+0000","relativeCreationDate":"8 months ago"},"isTopicUnread":true,"privateId":355,"id":672,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/new-article-format-on-twitter-672","title":"New article format on Twitter?","lastPost":{"id":2082,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

how visual! Haven\u2019t noticed but now I\u2019m on the lookout. Thanks for the heads up.<\/p>","url":"\/social-networks-71\/new-article-format-on-twitter-672?postid=2082#post2082","creationDate":"2022-09-23T20:11:20+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":2082,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

how visual! Haven\u2019t noticed but now I\u2019m on the lookout. Thanks for the heads up.<\/p>","url":"\/social-networks-71\/new-article-format-on-twitter-672?postid=2082#post2082","creationDate":"2022-09-23T20:11:20+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":2,"relevantPost":{"id":2082,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

how visual! Haven\u2019t noticed but now I\u2019m on the lookout. Thanks for the heads up.<\/p>","url":"\/social-networks-71\/new-article-format-on-twitter-672?postid=2082#post2082","creationDate":"2022-09-23T20:11:20+0000","relativeCreationDate":"8 months ago"},"numberOfViews":20,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2082"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"5658d93c5755572fff404a746830d76cee8743fd","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

emily.haworth 频繁的用户

张贴在社交网络

Twitter上的新文章格式?

视觉!我还没注意到，但现在我在留意了。谢谢你的提醒。

2 2

8个月前

Adobe has released their newest report, \u201cThe Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for \ud83d\udcbc, \ud83e\udd70 and more \ud83d\udc40.\u201d<\/p>

Check out how they broke down the data and provided actionable insights into how emojis have become an important part of how we communicate!<\/p>

Read the report:\u00a0https:\/\/blog.adobe.com\/en\/publish\/2022\/09\/13\/emoji-trend-report-2022<\/a><\/p>","url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682?postid=1991#post1991","creationDate":"2022-09-14T21:45:06+0000","relativeCreationDate":"8 months ago"},"isTopicUnread":true,"privateId":151,"id":682,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682","title":"The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for \ud83d\udcbc, \ud83e\udd70 and more \ud83d\udc40","lastPost":{"id":2009,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

I do love a good use of emoji in my private conversations. In fact, my 12-year-old almost exclusively talks to me via emojis on his gizmo watch. However, I work at B2B tech company and our buyers tend to be older, senior-level managers or execs and there\u2019s a balance between showing some personality and turning them off. My use of them is infrequent at best on the work front.<\/p>

I also worry about accessibility and the articles I\u2019ve read about how difficult it is for those to be translated in a readable way for those who need technology assistance. Interesting article about that here:\u00a0https:\/\/slate.com\/culture\/2022\/02\/wordle-word-game-results-accessibility-twitter.html<\/a>\u00a0(bonus if you\u2019re a wordle fan too!)<\/p>

I\u2019ve also had some interesting conversations with our recruiters, who will use dozens in a LinkedIn post \u2014 despite targeting senior level experience \u2014 because it\u2019s more important that company be seen as \u201cfun\u201d vs. a post that would resonate with those who work within traditionally formal roles.\u00a0<\/p>

Looking forward to reading the report; thanks for sharing it.<\/p>","url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682?postid=2009#post2009","creationDate":"2022-09-16T23:29:11+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":2009,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

I do love a good use of emoji in my private conversations. In fact, my 12-year-old almost exclusively talks to me via emojis on his gizmo watch. However, I work at B2B tech company and our buyers tend to be older, senior-level managers or execs and there\u2019s a balance between showing some personality and turning them off. My use of them is infrequent at best on the work front.<\/p>

I also worry about accessibility and the articles I\u2019ve read about how difficult it is for those to be translated in a readable way for those who need technology assistance. Interesting article about that here:\u00a0https:\/\/slate.com\/culture\/2022\/02\/wordle-word-game-results-accessibility-twitter.html<\/a>\u00a0(bonus if you\u2019re a wordle fan too!)<\/p>

I\u2019ve also had some interesting conversations with our recruiters, who will use dozens in a LinkedIn post \u2014 despite targeting senior level experience \u2014 because it\u2019s more important that company be seen as \u201cfun\u201d vs. a post that would resonate with those who work within traditionally formal roles.\u00a0<\/p>

Looking forward to reading the report; thanks for sharing it.<\/p>","url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682?postid=2009#post2009","creationDate":"2022-09-16T23:29:11+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":2009,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

I do love a good use of emoji in my private conversations. In fact, my 12-year-old almost exclusively talks to me via emojis on his gizmo watch. However, I work at B2B tech company and our buyers tend to be older, senior-level managers or execs and there\u2019s a balance between showing some personality and turning them off. My use of them is infrequent at best on the work front.<\/p>

I also worry about accessibility and the articles I\u2019ve read about how difficult it is for those to be translated in a readable way for those who need technology assistance. Interesting article about that here:\u00a0https:\/\/slate.com\/culture\/2022\/02\/wordle-word-game-results-accessibility-twitter.html<\/a>\u00a0(bonus if you\u2019re a wordle fan too!)<\/p>

I\u2019ve also had some interesting conversations with our recruiters, who will use dozens in a LinkedIn post \u2014 despite targeting senior level experience \u2014 because it\u2019s more important that company be seen as \u201cfun\u201d vs. a post that would resonate with those who work within traditionally formal roles.\u00a0<\/p>

Looking forward to reading the report; thanks for sharing it.<\/p>","url":"\/latest-talks-trends-72\/the-future-of-creativity-2022-u-s-emoji-trend-report-reveals-insights-on-emoji-use-for-and-more-682?postid=2009#post2009","creationDate":"2022-09-16T23:29:11+0000","relativeCreationDate":"8 months ago"},"numberOfViews":19,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/ba83220b-051f-44d9-a3cc-a6924f125c34_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2009"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"5658d93c5755572fff404a746830d76cee8743fd","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

乔纳森Zuluaga 社区经理

发表在最新演讲及趋势

The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for , and more

我确实喜欢在私人谈话中好好使用表情符号。事实上，我12岁的儿子几乎只通过他的小玩意儿手表上的表情符号和我说话。然而，我在一家B2B科技公司工作，我们的买家往往是年龄较大的高级经理或高管，在展示个性和让他们反感之间要保持平衡。我在工作中最多也不经常使用它们。我也担心可访问性和我读过的文章，这些文章很难被那些需要技术帮助的人翻译成可读的方式。这里有一篇有趣的文章:https://slate.com/culture/2022/02/wordle-word-game-results-accessibility-twitter.html(如果你也是世界粉丝，那就有好处了!)我也和我们的招聘人员进行了一些有趣的交谈，他们会在LinkedIn的帖子中使用几十个——尽管目标是高级职位的经验——因为公司被视为“有趣”比一个能引起那些在传统正式职位上工作的人共鸣的帖子更重要

1 19 1

8个月前

I have a few questions for anyone running a successful advocacy program.<\/p>

• How do you drive internal Advocacy adoption?<\/li>\t
• What are your favorite metrics to measure success?<\/li>\t
• How do you recognize top performers?<\/li><\/ul>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1861#post1861","creationDate":"2022-08-29T14:15:06+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":125,"id":644,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644","title":"Advocacy - How are you driving adoption and engagement?","lastPost":{"id":1933,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

  I think about these questions too\u2026\u00a0can\u2019t wait to follow this thread.<\/p>

  Agree with the top down approach\u2026\u00a0when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it\u2019s been hard\u00a0to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at\u00a0companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and\u00a0I\u2019ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they\u2019re on the tool and make that a regular part of the newsletter as well.\u00a0<\/p>

  As for metrics, I look at input at output. I need to make sure I\u2019m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active user rate is what keeps me up at night. How do we get our employee base to become regular tool users. I send out emails to those who haven\u2019t logged in within a month to provide a nudge. I also look at Google Analytics because when our employee base shares blogs, webinars and the like, those get 3x more click throughs than when the brand shares similar. And once they\u2019re on our site, they spend 4x more time and visit 4x more pages and are 2x more likely to convert. So to show the power of these clicks in context really wows the c-suite. Internally, I\u00a0look at what content gets those high metrics so I can look at doing more of that.\u00a0<\/p>

  Trying to get a swag program launched. While I can do t-shirts and water bottles, also looking at including a lunch with an executive, a LinkedIn review by your manager\u2019s manager, and other non-swaggy rewards. In our remote\/virtual world, looking at Etsy artists on unique interpretations of our logo as art pieces that could be hung on the wall behind desks. I also make sure to like their posts within Twitter and LinkedIn, so they see in their notifications that their efforts are being noticed. That\u2019s probably baseline, but thought it worth mentioning.\u00a0<\/p>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1933#post1933","creationDate":"2022-09-08T17:09:17+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":1933,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

  I think about these questions too\u2026\u00a0can\u2019t wait to follow this thread.<\/p>

  Agree with the top down approach\u2026\u00a0when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it\u2019s been hard\u00a0to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at\u00a0companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and\u00a0I\u2019ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they\u2019re on the tool and make that a regular part of the newsletter as well.\u00a0<\/p>

  As for metrics, I look at input at output. I need to make sure I\u2019m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active user rate is what keeps me up at night. How do we get our employee base to become regular tool users. I send out emails to those who haven\u2019t logged in within a month to provide a nudge. I also look at Google Analytics because when our employee base shares blogs, webinars and the like, those get 3x more click throughs than when the brand shares similar. And once they\u2019re on our site, they spend 4x more time and visit 4x more pages and are 2x more likely to convert. So to show the power of these clicks in context really wows the c-suite. Internally, I\u00a0look at what content gets those high metrics so I can look at doing more of that.\u00a0<\/p>

  Trying to get a swag program launched. While I can do t-shirts and water bottles, also looking at including a lunch with an executive, a LinkedIn review by your manager\u2019s manager, and other non-swaggy rewards. In our remote\/virtual world, looking at Etsy artists on unique interpretations of our logo as art pieces that could be hung on the wall behind desks. I also make sure to like their posts within Twitter and LinkedIn, so they see in their notifications that their efforts are being noticed. That\u2019s probably baseline, but thought it worth mentioning.\u00a0<\/p>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1933#post1933","creationDate":"2022-09-08T17:09:17+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":7,"numberOfLikes":4,"relevantPost":{"id":1933,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

  I think about these questions too\u2026\u00a0can\u2019t wait to follow this thread.<\/p>

  Agree with the top down approach\u2026\u00a0when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it\u2019s been hard\u00a0to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at\u00a0companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and\u00a0I\u2019ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they\u2019re on the tool and make that a regular part of the newsletter as well.\u00a0<\/p>

  As for metrics, I look at input at output. I need to make sure I\u2019m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active user rate is what keeps me up at night. How do we get our employee base to become regular tool users. I send out emails to those who haven\u2019t logged in within a month to provide a nudge. I also look at Google Analytics because when our employee base shares blogs, webinars and the like, those get 3x more click throughs than when the brand shares similar. And once they\u2019re on our site, they spend 4x more time and visit 4x more pages and are 2x more likely to convert. So to show the power of these clicks in context really wows the c-suite. Internally, I\u00a0look at what content gets those high metrics so I can look at doing more of that.\u00a0<\/p>

  Trying to get a swag program launched. While I can do t-shirts and water bottles, also looking at including a lunch with an executive, a LinkedIn review by your manager\u2019s manager, and other non-swaggy rewards. In our remote\/virtual world, looking at Etsy artists on unique interpretations of our logo as art pieces that could be hung on the wall behind desks. I also make sure to like their posts within Twitter and LinkedIn, so they see in their notifications that their efforts are being noticed. That\u2019s probably baseline, but thought it worth mentioning.\u00a0<\/p>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1933#post1933","creationDate":"2022-09-08T17:09:17+0000","relativeCreationDate":"8 months ago"},"numberOfViews":127,"contentType":"article","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1933"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"5658d93c5755572fff404a746830d76cee8743fd","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

  

  

  LauraPorcincula 社区经理

  发表在最新演讲及趋势

  倡导——你是如何推动采用和参与的?

  我也在思考这些问题，迫不及待地想要关注这个话题。一个gree with the top down approach… when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it’s been hard to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and I’ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they’re on the tool and make that a regular part of the newsletter as well. As for metrics, I look at input at output. I need to make sure I’m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active

  4 127 7

  

  

  8个月前

Hey everyone! I send weekly reports to department heads over at my company that include the following\u2026<\/p>

News page likes<\/p>

Growth<\/p>

Impressions<\/p>

Top performing posts w\/ metrics<\/p>

• screenshots of those posts<\/li><\/ul>

  In that report, I also include our weekly e-mail stats + website metrics from GA.<\/p>

  I\u2019m basically assembling this report in another document because I find the reports on Sprout aren\u2019t easy for someone who doesn\u2019t know much about marketing to read and understand.<\/p>

  Does anyone have advice on the best template\/format to use?\u00a0<\/p>

  Thank you!<\/p>","url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642?postid=1858#post1858","creationDate":"2022-08-25T15:22:58+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":122,"id":642,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642","title":"Best looking\/easiest to understand weekly social report for internal use?","lastPost":{"id":2438,"author":{"id":4448,"url":"\/members\/stefanie-may-4448","name":"stefanie.may","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

  Thanks, Lisa!<\/p>","url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642?postid=2438#post2438","creationDate":"2022-12-01T18:16:04+0000","relativeCreationDate":"6 months ago"},"lastReply":{"id":2438,"author":{"id":4448,"url":"\/members\/stefanie-may-4448","name":"stefanie.may","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

  Thanks, Lisa!<\/p>","url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642?postid=2438#post2438","creationDate":"2022-12-01T18:16:04+0000","relativeCreationDate":"6 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":1895,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

  I report quarterly to the higher ups and put it all in a PPT so it\u2019s in a format they\u2019re used to seeing and I can really just highlight the bigger picture and add my own context around why it matters and how it supports overall business. Most see a number and don\u2019t know if that\u2019s a good figure or not, so I often include percentage growth over previous period and industry average as a benchmark. If the figure is good, I reinforce why our strategy is working, if it\u2019s lower, I offer suggestions around how I\u2019m going to pivot.\u00a0<\/p>","url":"\/social-data-68\/best-looking-easiest-to-understand-weekly-social-report-for-internal-use-642?postid=1895#post1895","creationDate":"2022-09-02T16:08:48+0000","relativeCreationDate":"8 months ago"},"numberOfViews":45,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2438"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"5658d93c5755572fff404a746830d76cee8743fd","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

  年代

  

  stefanie.may 频繁的用户

  要求在社交数据

  内部使用的最好看/最容易理解的每周社会报告?

  我每季度向上级汇报一次，并把所有的报告都放在PPT上，这样他们就能习惯看到这种格式，我可以突出大局，并添加我自己的背景，说明为什么它很重要，以及它如何支持整体业务。大多数人只看到一个数字，却不知道这个数字是否合适，所以我经常把前一段时间的增长率和行业平均水平作为基准。如果这个数字不错，我就会强调为什么我们的战略是有效的，如果这个数字较低，我就会提出我将如何转向的建议。

  1 3.

  年代

  

  6个月前

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