悬而未决的问题

Howdy!

I work for an agency that focuses on B2B tech, and we\u2019ve dabbled influencer work from time to time, but it has always been more along the lines of a B2C program AKA a traditional influencer program.\u00a0

Does anyone have tips and tricks they can share for running a successful B2B influencer program?\u00a0

So far, we\u2019ve researched and recommended SMEs and trade publications for our clients to tap into, but we haven\u2019t got to actually manage that program.\u00a0

Are B2B influencer fees similar to traditional influencers? Is there ever an opportunity to negotiate exclusive relationships?

Do you have to do more coaching with B2B influencers?

Do B2B influencers even really exist? Is it weird to ask industry leaders to partner?\u00a0

Thanks in advance for the help.<\/p>","url":"\/latest-talks-trends-72\/b2b-influencer-tips-282?postid=682#post682","creationDate":"2022-03-14T18:57:42+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":37,"id":282,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/b2b-influencer-tips-282","title":"B2B Influencer Tips?","lastPost":{"id":861,"author":{"id":29,"url":"\/members\/gayatri-shukla-29","name":"Gayatri Shukla","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/63efbc9d-7a38-4935-b238-3d170fe5053b.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":4},"content":"

Hey @TalissaBeall<\/user-mention>\u00a0- that is a great question. Say hello to a new member of the Sprout community,\u00a0@bridget.reilly<\/user-mention>\u00a0(Welcome, Bridget :) ). Bridget mentioned having worked with an Influencer agency recently to create content (not entirely sure if it was B2B or B2C) - but\u00a0she may have some useful\u00a0tips to share here!<\/p>","url":"\/latest-talks-trends-72\/b2b-influencer-tips-282?postid=861#post861","creationDate":"2022-03-31T18:08:37+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":861,"author":{"id":29,"url":"\/members\/gayatri-shukla-29","name":"Gayatri Shukla","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/63efbc9d-7a38-4935-b238-3d170fe5053b.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":4},"content":"

Hey @TalissaBeall<\/user-mention>\u00a0- that is a great question. Say hello to a new member of the Sprout community,\u00a0@bridget.reilly<\/user-mention>\u00a0(Welcome, Bridget :) ). Bridget mentioned having worked with an Influencer agency recently to create content (not entirely sure if it was B2B or B2C) - but\u00a0she may have some useful\u00a0tips to share here!<\/p>","url":"\/latest-talks-trends-72\/b2b-influencer-tips-282?postid=861#post861","creationDate":"2022-03-31T18:08:37+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":682,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"

Howdy!

I work for an agency that focuses on B2B tech, and we\u2019ve dabbled influencer work from time to time, but it has always been more along the lines of a B2C program AKA a traditional influencer program.\u00a0

Does anyone have tips and tricks they can share for running a successful B2B influencer program?\u00a0

So far, we\u2019ve researched and recommended SMEs and trade publications for our clients to tap into, but we haven\u2019t got to actually manage that program.\u00a0

Are B2B influencer fees similar to traditional influencers? Is there ever an opportunity to negotiate exclusive relationships?

Do you have to do more coaching with B2B influencers?

Do B2B influencers even really exist? Is it weird to ask industry leaders to partner?\u00a0

Thanks in advance for the help.<\/p>","url":"\/latest-talks-trends-72\/b2b-influencer-tips-282?postid=682#post682","creationDate":"2022-03-14T18:57:42+0000","relativeCreationDate":"1 year ago"},"numberOfViews":12,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"861"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ab897f2dd0c851cd3e5b9c96ce22b4e9485f8754","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hello everyone!\u00a0

I would like to take my LinkedIn ads to the next level when it comes to setting up conversions and bidding. Is there anyone out there that would be open to a Zoom call to share some tips and tricks? I have insight tags set up, but I\u2019ve never done an event tag (worth it?) Also, I use automated bidding, but also understand that putting in manual bids can magnify a budget. I could use some tips on how to not under or overbid.\u00a0

One last thing I\u2019d love insights on. Some of our clients like to test ungated vs gated content on LinkedIn. Is that a fair comparison when reporting on results? Should they just be evaluated on their own? I personally believe gating should be reserved for retargeting, but we get a lot of \u201cwell, could we just try it?\u201d for cold\/cool audiences.

TIA for any advice you have.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=453#post453","creationDate":"2021-12-13T22:31:08+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":26,"id":189,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189","title":"Leveling Up on Paid LinkedIn? Need Help with Bids and Insight Tags.","lastPost":{"id":684,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"

I\u2019d still love some insight if someone has anything to share.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=684#post684","creationDate":"2022-03-14T19:00:16+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":684,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"

I\u2019d still love some insight if someone has anything to share.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=684#post684","creationDate":"2022-03-14T19:00:16+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":453,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"

Hello everyone!\u00a0

I would like to take my LinkedIn ads to the next level when it comes to setting up conversions and bidding. Is there anyone out there that would be open to a Zoom call to share some tips and tricks? I have insight tags set up, but I\u2019ve never done an event tag (worth it?) Also, I use automated bidding, but also understand that putting in manual bids can magnify a budget. I could use some tips on how to not under or overbid.\u00a0

One last thing I\u2019d love insights on. Some of our clients like to test ungated vs gated content on LinkedIn. Is that a fair comparison when reporting on results? Should they just be evaluated on their own? I personally believe gating should be reserved for retargeting, but we get a lot of \u201cwell, could we just try it?\u201d for cold\/cool audiences.

TIA for any advice you have.<\/p>","url":"\/latest-talks-trends-72\/leveling-up-on-paid-linkedin-need-help-with-bids-and-insight-tags-189?postid=453#post453","creationDate":"2021-12-13T22:31:08+0000","relativeCreationDate":"1 year ago"},"numberOfViews":21,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"684"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ab897f2dd0c851cd3e5b9c96ce22b4e9485f8754","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hey there to all our beta testing friends! Would you be willing to join an AMA as either a guest or question asker? We\u2019d love to build that process with you and get feedback on how things feel from both sides. If so, please comment below and we\u2019ll get to work!<\/p>

Let us know what your AMA would cover as a \u201ctheme\u201d, too. What about you would make you a great AMA guest?! Everyone in here would be amazing, so be sure to big yourself up!<\/p>

Expected working time for guest:<\/p>

• 30 minutes for prep<\/li>\t
• 1 hour for AMA<\/li><\/ul>

  
  Expected working time for question askers:<\/p>

  • 1 hour for AMA<\/li><\/ul>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=281#post281","creationDate":"2021-10-26T14:58:35+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":19,"id":153,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153","title":"Would you be willing to do an AMA for us?","lastPost":{"id":683,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"

    I\u2019m down! Let\u2019s do it.<\/p>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=683#post683","creationDate":"2022-03-14T18:58:41+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":683,"author":{"id":69,"url":"\/members\/talissa-beall-69","name":"talissa.beall","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5c7e71d8-52a4-4185-9460-3b14237ba8a8.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":2},"content":"

    I\u2019m down! Let\u2019s do it.<\/p>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=683#post683","creationDate":"2022-03-14T18:58:41+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":7,"numberOfLikes":0,"relevantPost":{"id":281,"author":{"id":19,"url":"\/members\/joe-huber-19","name":"joe.huber","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44671f9-d422-47ed-a7aa-59ebc597c2ad.png","userTitle":"Former Moderator","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":5},"content":"

    Hey there to all our beta testing friends! Would you be willing to join an AMA as either a guest or question asker? We\u2019d love to build that process with you and get feedback on how things feel from both sides. If so, please comment below and we\u2019ll get to work!<\/p>

    Let us know what your AMA would cover as a \u201ctheme\u201d, too. What about you would make you a great AMA guest?! Everyone in here would be amazing, so be sure to big yourself up!<\/p>

    Expected working time for guest:<\/p>

    • 30 minutes for prep<\/li>\t
    • 1 hour for AMA<\/li><\/ul>

      
      Expected working time for question askers:<\/p>

      • 1 hour for AMA<\/li><\/ul>","url":"\/latest-talks-trends-72\/would-you-be-willing-to-do-an-ama-for-us-153?postid=281#post281","creationDate":"2021-10-26T14:58:35+0000","relativeCreationDate":"1 year ago"},"numberOfViews":59,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"683"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ab897f2dd0c851cd3e5b9c96ce22b4e9485f8754","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
        

        

        joe.huber 前主持人

        要求在最新演讲及趋势

        你愿意为我们做一个AMA吗?

        嘿，我们所有的测试朋友!你愿意以嘉宾或提问者的身份加入美国医学协会吗?我们很乐意和你一起建立这个过程，并从双方那里得到反馈。如果有，请在下面评论，我们将开始工作!让我们知道你的AMA将涵盖什么作为“主题”。你会成为一个很棒的AMA嘉宾吗?这里的每个人都会很棒，所以一定要让自己变得更强大!预计接待客人的工作时间:准备工作30分钟，准备工作1小时，咨询工作1小时，准备工作1小时

        0 7

        

        一年前

Hi,<\/p>

Especially for the people using Sprout Social Listening\u2026<\/p>

I\u2019m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.<\/p>

Just FYI: I\u2019m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and\u00a0we\u2019ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some\u00a0fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We\u00a0are beginning to see some possibilities for us using Listening.<\/p>","url":"\/latest-talks-trends-72\/social-listening-164?postid=321#post321","creationDate":"2021-10-29T21:22:00+0000","relativeCreationDate":"1 year ago"},"isTopicUnread":true,"privateId":23,"id":164,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/social-listening-164","title":"Social Listening","lastPost":{"id":330,"author":{"id":87,"url":"\/members\/brad-keeling-87","name":"brad.keeling","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/119111e2-0305-4fed-a6ec-1f5a90fc02b6.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

Thanks Laura,<\/p>

Meredith here in Sydney has been quite helpful during our trial which is over now.\u00a0
I\u2019m now just gathering as much information as I can to assist us with our decision making.\u00a0<\/p>","url":"\/latest-talks-trends-72\/social-listening-164?postid=330#post330","creationDate":"2021-11-02T23:10:26+0000","relativeCreationDate":"1 year ago"},"lastReply":{"id":330,"author":{"id":87,"url":"\/members\/brad-keeling-87","name":"brad.keeling","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/119111e2-0305-4fed-a6ec-1f5a90fc02b6.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

Thanks Laura,<\/p>

Meredith here in Sydney has been quite helpful during our trial which is over now.\u00a0
I\u2019m now just gathering as much information as I can to assist us with our decision making.\u00a0<\/p>","url":"\/latest-talks-trends-72\/social-listening-164?postid=330#post330","creationDate":"2021-11-02T23:10:26+0000","relativeCreationDate":"1 year ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":0,"relevantPost":{"id":321,"author":{"id":87,"url":"\/members\/brad-keeling-87","name":"brad.keeling","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/119111e2-0305-4fed-a6ec-1f5a90fc02b6.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

Hi,<\/p>

Especially for the people using Sprout Social Listening\u2026<\/p>

I\u2019m very interested in knowing how you use the Sprout Social Listening. What sort of topics you have set up, how you fine tuned them etc, and what sort of outcomes you are getting.<\/p>

Just FYI: I\u2019m quite familiar with Sprout, we, quite extensively, use Publishing, Reports and InBox - we use tags and inbox rules etc and\u00a0we\u2019ve been using Sprout for more than ten years (2009 if I recall) And, although we are a small consultancy we work for some\u00a0fairly large companies from Media to Insurance for whom we assist with social media management, moderation and forensics. We\u00a0are beginning to see some possibilities for us using Listening.<\/p>","url":"\/latest-talks-trends-72\/social-listening-164?postid=321#post321","creationDate":"2021-10-29T21:22:00+0000","relativeCreationDate":"1 year ago"},"numberOfViews":85,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"330"},"isActivityPage":true,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"ab897f2dd0c851cd3e5b9c96ce22b4e9485f8754","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">