168年的主题

Yesterday our team shared this new blog article on\u00a014 TikTok tools to amplify your social video strategy<\/a><\/strong>. I found it very insightful and wanted to share.\u00a0<\/p>

There were a few resources I didn\u2019t know about, but my biggest takeaway is the Ads Library which consists\u00a0of the top ads on TikTok over the last 7 or 30 days.<\/p>

Let me know what you learned below.<\/p>","url":"\/social-networks-71\/14-tiktok-tools-to-amplify-your-social-video-strategy-677?postid=1986#post1986","creationDate":"2022-09-14T13:45:06+0000","relativeCreationDate":"8 months ago"},"isTopicUnread":true,"privateId":146,"id":677,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/14-tiktok-tools-to-amplify-your-social-video-strategy-677","title":"14 TikTok tools to amplify your social video strategy","lastPost":{"id":1986,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Yesterday our team shared this new blog article on\u00a014 TikTok tools to amplify your social video strategy<\/a><\/strong>. I found it very insightful and wanted to share.\u00a0<\/p>

There were a few resources I didn\u2019t know about, but my biggest takeaway is the Ads Library which consists\u00a0of the top ads on TikTok over the last 7 or 30 days.<\/p>

Let me know what you learned below.<\/p>","url":"\/social-networks-71\/14-tiktok-tools-to-amplify-your-social-video-strategy-677?postid=1986#post1986","creationDate":"2022-09-14T13:45:06+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":1986,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Yesterday our team shared this new blog article on\u00a014 TikTok tools to amplify your social video strategy<\/a><\/strong>. I found it very insightful and wanted to share.\u00a0<\/p>

There were a few resources I didn\u2019t know about, but my biggest takeaway is the Ads Library which consists\u00a0of the top ads on TikTok over the last 7 or 30 days.<\/p>

Let me know what you learned below.<\/p>","url":"\/social-networks-71\/14-tiktok-tools-to-amplify-your-social-video-strategy-677?postid=1986#post1986","creationDate":"2022-09-14T13:45:06+0000","relativeCreationDate":"8 months ago"},"numberOfViews":40,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/ce7e50b1-82ce-4605-980c-31d09e9efaa7_thumb.png","publicLabel":"Blog","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1986"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

A question and a comment -- has anyone else seen this format on Twitter desktop for news articles? So far, I\u2019ve only noticed it with a few New York Times articles. It really emphasizes the image, and I think it looks cool! If anyone knows more about this, or has seen any news about a larger rollout, please let me know. :)<\/p>","url":"\/social-networks-71\/new-article-format-on-twitter-672?postid=1944#post1944","creationDate":"2022-09-09T16:28:37+0000","relativeCreationDate":"8 months ago"},"isTopicUnread":true,"privateId":355,"id":672,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/new-article-format-on-twitter-672","title":"New article format on Twitter?","lastPost":{"id":2082,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

how visual! Haven\u2019t noticed but now I\u2019m on the lookout. Thanks for the heads up.<\/p>","url":"\/social-networks-71\/new-article-format-on-twitter-672?postid=2082#post2082","creationDate":"2022-09-23T20:11:20+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":2082,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

how visual! Haven\u2019t noticed but now I\u2019m on the lookout. Thanks for the heads up.<\/p>","url":"\/social-networks-71\/new-article-format-on-twitter-672?postid=2082#post2082","creationDate":"2022-09-23T20:11:20+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":2,"relevantPost":{"id":1944,"author":{"id":1211,"url":"\/members\/emily-haworth-1211","name":"emily.haworth","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ac3e886e-30ca-4ab8-9033-c8bd64e11143.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

A question and a comment -- has anyone else seen this format on Twitter desktop for news articles? So far, I\u2019ve only noticed it with a few New York Times articles. It really emphasizes the image, and I think it looks cool! If anyone knows more about this, or has seen any news about a larger rollout, please let me know. :)<\/p>","url":"\/social-networks-71\/new-article-format-on-twitter-672?postid=1944#post1944","creationDate":"2022-09-09T16:28:37+0000","relativeCreationDate":"8 months ago"},"numberOfViews":20,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2082"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

If you\u2019ve spent any time online recently, you\u2019ve probably heard a lot about corn. According to a recently trending TikTok song, it\u2019s a \u201cbig lump with knobs\u201d. A new\u00a0TikTok sound<\/a><\/strong>, titled \u201cCorn but it becomes a song and unites world\u201d spawned over\u00a0607,000 videos<\/a><\/strong>\u00a0at the time of publication, and that number is only growing. As the song says, \u201cit has the juice\u201d.<\/p>

Check out the full article on Sprout Social\u2019s Insight Blog:\u00a0\/\/www.aqdar-uae.com\/insights\/its-corn-viral-trend\/<\/a><\/p>","url":"\/latest-talks-trends-72\/breaking-down-it-s-corn-i-can-t-imagine-a-more-beautiful-thing-671?postid=1943#post1943","creationDate":"2022-09-09T14:39:27+0000","relativeCreationDate":"8 months ago"},"isTopicUnread":true,"privateId":354,"id":671,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/breaking-down-it-s-corn-i-can-t-imagine-a-more-beautiful-thing-671","title":"Breaking down \u201cIt\u2019s Corn\u201d: I can\u2019t imagine a more beautiful thing","lastPost":{"id":1943,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

If you\u2019ve spent any time online recently, you\u2019ve probably heard a lot about corn. According to a recently trending TikTok song, it\u2019s a \u201cbig lump with knobs\u201d. A new\u00a0TikTok sound<\/a><\/strong>, titled \u201cCorn but it becomes a song and unites world\u201d spawned over\u00a0607,000 videos<\/a><\/strong>\u00a0at the time of publication, and that number is only growing. As the song says, \u201cit has the juice\u201d.<\/p>

Check out the full article on Sprout Social\u2019s Insight Blog:\u00a0\/\/www.aqdar-uae.com\/insights\/its-corn-viral-trend\/<\/a><\/p>","url":"\/latest-talks-trends-72\/breaking-down-it-s-corn-i-can-t-imagine-a-more-beautiful-thing-671?postid=1943#post1943","creationDate":"2022-09-09T14:39:27+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":1943,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

If you\u2019ve spent any time online recently, you\u2019ve probably heard a lot about corn. According to a recently trending TikTok song, it\u2019s a \u201cbig lump with knobs\u201d. A new\u00a0TikTok sound<\/a><\/strong>, titled \u201cCorn but it becomes a song and unites world\u201d spawned over\u00a0607,000 videos<\/a><\/strong>\u00a0at the time of publication, and that number is only growing. As the song says, \u201cit has the juice\u201d.<\/p>

Check out the full article on Sprout Social\u2019s Insight Blog:\u00a0\/\/www.aqdar-uae.com\/insights\/its-corn-viral-trend\/<\/a><\/p>","url":"\/latest-talks-trends-72\/breaking-down-it-s-corn-i-can-t-imagine-a-more-beautiful-thing-671?postid=1943#post1943","creationDate":"2022-09-09T14:39:27+0000","relativeCreationDate":"8 months ago"},"numberOfViews":8,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1943"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

We\u2019ve teamed up with @violeta.venegas<\/user-mention>,\u00a0Vanessa Sirias<\/u><\/a>\u00a0and\u00a0Lis Wonder<\/u><\/a>\u00a0\u00a0who are a powerhouse of Latinx creators. Their communities have a combined following of 3.4 million and a highly engaged audience.\u00a0<\/p>

Join us and walk away knowing...<\/p>

I have a few questions for anyone running a successful advocacy program.<\/p>
  • How do you drive internal Advocacy adoption?<\/li>\t
  • What are your favorite metrics to measure success?<\/li>\t
  • How do you recognize top performers?<\/li><\/ul>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1861#post1861","creationDate":"2022-08-29T14:15:06+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":125,"id":644,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644","title":"Advocacy - How are you driving adoption and engagement?","lastPost":{"id":1933,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

    I think about these questions too\u2026\u00a0can\u2019t wait to follow this thread.<\/p>

    Agree with the top down approach\u2026\u00a0when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it\u2019s been hard\u00a0to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at\u00a0companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and\u00a0I\u2019ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they\u2019re on the tool and make that a regular part of the newsletter as well.\u00a0<\/p>

    As for metrics, I look at input at output. I need to make sure I\u2019m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active user rate is what keeps me up at night. How do we get our employee base to become regular tool users. I send out emails to those who haven\u2019t logged in within a month to provide a nudge. I also look at Google Analytics because when our employee base shares blogs, webinars and the like, those get 3x more click throughs than when the brand shares similar. And once they\u2019re on our site, they spend 4x more time and visit 4x more pages and are 2x more likely to convert. So to show the power of these clicks in context really wows the c-suite. Internally, I\u00a0look at what content gets those high metrics so I can look at doing more of that.\u00a0<\/p>

    Trying to get a swag program launched. While I can do t-shirts and water bottles, also looking at including a lunch with an executive, a LinkedIn review by your manager\u2019s manager, and other non-swaggy rewards. In our remote\/virtual world, looking at Etsy artists on unique interpretations of our logo as art pieces that could be hung on the wall behind desks. I also make sure to like their posts within Twitter and LinkedIn, so they see in their notifications that their efforts are being noticed. That\u2019s probably baseline, but thought it worth mentioning.\u00a0<\/p>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1933#post1933","creationDate":"2022-09-08T17:09:17+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":1933,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":"

    I think about these questions too\u2026\u00a0can\u2019t wait to follow this thread.<\/p>

    Agree with the top down approach\u2026\u00a0when execs are on there, then rest of employee base gets a little FOMO and it encourages them to make it a habit to check on the tool. That being said, it\u2019s been hard\u00a0to get execs involved. I did get our CMO to record a welcome video for our training and we try to get a spot on the agenda at\u00a0companywide all-hands calls at least once a year. My tool lets me send out a weekly newsletter, so I try to update that weekly, sending out personal branding tips, highlighting new ways to use the tool, and\u00a0I\u2019ll often call out the top five users. Hoping to interview them and host Q&A style content and make quote graphics around why they\u2019re on the tool and make that a regular part of the newsletter as well.\u00a0<\/p>

    As for metrics, I look at input at output. I need to make sure I\u2019m uploading a regular stream of content and I really care about the percentage of branded to unbranded content. Monthly active user rate is what keeps me up at night. How do we get our employee base to become regular tool users. I send out emails to those who haven\u2019t logged in within a month to provide a nudge. I also look at Google Analytics because when our employee base shares blogs, webinars and the like, those get 3x more click throughs than when the brand shares similar. And once they\u2019re on our site, they spend 4x more time and visit 4x more pages and are 2x more likely to convert. So to show the power of these clicks in context really wows the c-suite. Internally, I\u00a0look at what content gets those high metrics so I can look at doing more of that.\u00a0<\/p>

    Trying to get a swag program launched. While I can do t-shirts and water bottles, also looking at including a lunch with an executive, a LinkedIn review by your manager\u2019s manager, and other non-swaggy rewards. In our remote\/virtual world, looking at Etsy artists on unique interpretations of our logo as art pieces that could be hung on the wall behind desks. I also make sure to like their posts within Twitter and LinkedIn, so they see in their notifications that their efforts are being noticed. That\u2019s probably baseline, but thought it worth mentioning.\u00a0<\/p>","url":"\/latest-talks-trends-72\/advocacy-how-are-you-driving-adoption-and-engagement-644?postid=1933#post1933","creationDate":"2022-09-08T17:09:17+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":7,"numberOfLikes":4,"relevantPost":{"id":1861,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

    I have a few questions for anyone running a successful advocacy program.<\/p>

Hi all! Wanted to share an upcoming TikTok webinar happening this Thursday at 1 pm CT -\u00a0How to Explain to Business Value of TikTok to Your Boss<\/a>.<\/p>

This will be a short and sweet, 30 minute webinar\u00a0all about the value of TikTok for brands, an overview of the average TikTok user, as well as top marketing tips for brands to build authentic connections on the platform.\u00a0<\/p>

We hope to see you there!!<\/p>","url":"\/social-networks-71\/this-thursday-how-to-explain-the-business-value-of-tiktok-to-your-boss-635?postid=1827#post1827","creationDate":"2022-08-23T15:09:37+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":119,"id":635,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/this-thursday-how-to-explain-the-business-value-of-tiktok-to-your-boss-635","title":"This Thursday: How to Explain the Business Value of TikTok to Your Boss","lastPost":{"id":1833,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Can\u2019t wait for you to join Sarah Corley and I!\u00a0<\/p>","url":"\/social-networks-71\/this-thursday-how-to-explain-the-business-value-of-tiktok-to-your-boss-635?postid=1833#post1833","creationDate":"2022-08-23T16:50:32+0000","relativeCreationDate":"9 months ago"},"lastReply":{"id":1833,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Can\u2019t wait for you to join Sarah Corley and I!\u00a0<\/p>","url":"\/social-networks-71\/this-thursday-how-to-explain-the-business-value-of-tiktok-to-your-boss-635?postid=1833#post1833","creationDate":"2022-08-23T16:50:32+0000","relativeCreationDate":"9 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":1827,"author":{"id":4421,"url":"\/members\/vero-torruco-4421","name":"Vero Torruco","avatar":"","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":0},"content":"

Hi all! Wanted to share an upcoming TikTok webinar happening this Thursday at 1 pm CT -\u00a0How to Explain to Business Value of TikTok to Your Boss<\/a>.<\/p>

This will be a short and sweet, 30 minute webinar\u00a0all about the value of TikTok for brands, an overview of the average TikTok user, as well as top marketing tips for brands to build authentic connections on the platform.\u00a0<\/p>

We hope to see you there!!<\/p>","url":"\/social-networks-71\/this-thursday-how-to-explain-the-business-value-of-tiktok-to-your-boss-635?postid=1827#post1827","creationDate":"2022-08-23T15:09:37+0000","relativeCreationDate":"9 months ago"},"numberOfViews":20,"contentType":"article","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1833"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

I recently joined BeReal <\/a>and am curious if other folks are also using it? For those who aren\u2019t as familiar, BeReal is a social media platform built around spontaneity.<\/p>

prompt goes out to everyone at the same time. You have two minutes to take a picture of yourself and your surroundings\u2014and if you don\u2019t, the app lets your friends know.<\/p>

Want to learn more? Check out this latest article by Sprout Social\u2019s Katie Woods!\u00a0<\/p>

\/\/www.aqdar-uae.com\/insights\/bereal-social-media-authenticity\/<\/a><\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=1791#post1791","creationDate":"2022-08-16T14:58:43+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":110,"id":620,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/have-you-joined-bereal-620","title":"Have you joined BeReal?","lastPost":{"id":2021,"author":{"id":5004,"url":"\/members\/julia-montoya-5004","name":"julia.montoya","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

As a user of BeReal, I don\u2019t believe that brands will perform well on BeReal nor would you be able to track metrics that would give indication to invest more in the platform. I don\u2019t foresee users following brands on BeReal and its not relevant to B2B marketing<\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=2021#post2021","creationDate":"2022-09-19T21:23:35+0000","relativeCreationDate":"8 months ago"},"lastReply":{"id":2021,"author":{"id":5004,"url":"\/members\/julia-montoya-5004","name":"julia.montoya","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

As a user of BeReal, I don\u2019t believe that brands will perform well on BeReal nor would you be able to track metrics that would give indication to invest more in the platform. I don\u2019t foresee users following brands on BeReal and its not relevant to B2B marketing<\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=2021#post2021","creationDate":"2022-09-19T21:23:35+0000","relativeCreationDate":"8 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":11,"numberOfLikes":2,"relevantPost":{"id":1791,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

I recently joined BeReal <\/a>and am curious if other folks are also using it? For those who aren\u2019t as familiar, BeReal is a social media platform built around spontaneity.<\/p>

prompt goes out to everyone at the same time. You have two minutes to take a picture of yourself and your surroundings\u2014and if you don\u2019t, the app lets your friends know.<\/p>

Want to learn more? Check out this latest article by Sprout Social\u2019s Katie Woods!\u00a0<\/p>

\/\/www.aqdar-uae.com\/insights\/bereal-social-media-authenticity\/<\/a><\/p>","url":"\/latest-talks-trends-72\/have-you-joined-bereal-620?postid=1791#post1791","creationDate":"2022-08-16T14:58:43+0000","relativeCreationDate":"9 months ago"},"numberOfViews":82,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/50a29a51-e075-44a2-b534-554fa4bb9aab_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"2021"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

I manage 5 LinkedIn pages and all follower charts every month look like this and I have no idea why. I checked on LinkedIn and all the growth is organic, not sponsored. So why is it fluctuating so much? Has anyone else come across this? At first, I thought it was because of a particular post, but some of the days we get the biggest spike we don\u2019t have any posts going out.\u00a0<\/p>","url":"\/social-networks-71\/random-spikes-in-linkedin-followers-618?postid=1784#post1784","creationDate":"2022-08-12T15:51:40+0000","relativeCreationDate":"9 months ago"},"isTopicUnread":true,"privateId":116,"id":618,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/random-spikes-in-linkedin-followers-618","title":"Random spikes in LinkedIn followers?","lastPost":{"id":1784,"author":{"id":950,"url":"\/members\/karina-sibata-950","name":"karina.sibata","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/8378c304-99c8-4ad6-8b9e-02b9ba1f839e.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

I manage 5 LinkedIn pages and all follower charts every month look like this and I have no idea why. I checked on LinkedIn and all the growth is organic, not sponsored. So why is it fluctuating so much? Has anyone else come across this? At first, I thought it was because of a particular post, but some of the days we get the biggest spike we don\u2019t have any posts going out.\u00a0<\/p>","url":"\/social-networks-71\/random-spikes-in-linkedin-followers-618?postid=1784#post1784","creationDate":"2022-08-12T15:51:40+0000","relativeCreationDate":"9 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":1784,"author":{"id":950,"url":"\/members\/karina-sibata-950","name":"karina.sibata","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/8378c304-99c8-4ad6-8b9e-02b9ba1f839e.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

I manage 5 LinkedIn pages and all follower charts every month look like this and I have no idea why. I checked on LinkedIn and all the growth is organic, not sponsored. So why is it fluctuating so much? Has anyone else come across this? At first, I thought it was because of a particular post, but some of the days we get the biggest spike we don\u2019t have any posts going out.\u00a0<\/p>","url":"\/social-networks-71\/random-spikes-in-linkedin-followers-618?postid=1784#post1784","creationDate":"2022-08-12T15:51:40+0000","relativeCreationDate":"9 months ago"},"numberOfViews":19,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1784"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hi Community!\u00a0<\/p>

Pew Research Center released a new report titled \u201cTeens, Social Media and Technology 2022<\/a>.\u201d\u00a0<\/p>

It might not be immediately evident why we should care about teens' social use. I'd start with the thought exercise of \"Just how many brands are on social promoting their products to teens.\u201d Heck, how many of the brands that you represent\/work with are engaging with this new generation of social media savant?<\/p>

Some of my favorite stats for you:<\/p>

Social media is a place for everyone - how can you possibly stand out and be noticed?<\/p>

With a new episode every two weeks, Sprout Social\u2019s Cat Anderson\u00a0will chat with some of social media\u2019s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media.<\/p>

\ud83c\udf99Start Listening Now\u00a0<\/strong><\/a><\/p>

Want to get some advice? Email us at soundadvice@www.aqdar-uae.com.<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/in-need-of-inspiration-check-out-sprout-s-podcast-social-creatures-567?postid=1599#post1599","creationDate":"2022-07-27T14:15:06+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":85,"id":567,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/in-need-of-inspiration-check-out-sprout-s-podcast-social-creatures-567","title":"\ud83c\udfa7 In need of inspiration? Check out Sprout's Podcast: Social Creatures!","lastPost":{"id":1599,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Social media is a place for everyone - how can you possibly stand out and be noticed?<\/p>

With a new episode every two weeks, Sprout Social\u2019s Cat Anderson\u00a0will chat with some of social media\u2019s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media.<\/p>

\ud83c\udf99Start Listening Now\u00a0<\/strong><\/a><\/p>

Want to get some advice? Email us at soundadvice@www.aqdar-uae.com.<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/in-need-of-inspiration-check-out-sprout-s-podcast-social-creatures-567?postid=1599#post1599","creationDate":"2022-07-27T14:15:06+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":2,"relevantPost":{"id":1599,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Social media is a place for everyone - how can you possibly stand out and be noticed?<\/p>

With a new episode every two weeks, Sprout Social\u2019s Cat Anderson\u00a0will chat with some of social media\u2019s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media.<\/p>

\ud83c\udf99Start Listening Now\u00a0<\/strong><\/a><\/p>

Want to get some advice? Email us at soundadvice@www.aqdar-uae.com.<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/in-need-of-inspiration-check-out-sprout-s-podcast-social-creatures-567?postid=1599#post1599","creationDate":"2022-07-27T14:15:06+0000","relativeCreationDate":"10 months ago"},"numberOfViews":5,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/2f47a982-aa29-4806-b400-70c6a3f7d103_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1599"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

When searching for your company\u2019s missing piece, an informed decision is the best decision. Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes.<\/p>

The tool that takes your team\u2019s efforts to the next level is out there. Keep reading to find out what you need to know when choosing an enterprise social media management software.<\/p>

Here are 15 tools your organization should consider:\u00a0\/\/www.aqdar-uae.com\/insights\/enterprise-social-media\/<\/a><\/p>","url":"\/latest-talks-trends-72\/15-tools-your-organization-should-use-in-2022-561?postid=1570#post1570","creationDate":"2022-07-26T13:00:06+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":82,"id":561,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/15-tools-your-organization-should-use-in-2022-561","title":"15 tools your organization should use in 2022","lastPost":{"id":1570,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

When searching for your company\u2019s missing piece, an informed decision is the best decision. Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes.<\/p>

The tool that takes your team\u2019s efforts to the next level is out there. Keep reading to find out what you need to know when choosing an enterprise social media management software.<\/p>

Here are 15 tools your organization should consider:\u00a0\/\/www.aqdar-uae.com\/insights\/enterprise-social-media\/<\/a><\/p>","url":"\/latest-talks-trends-72\/15-tools-your-organization-should-use-in-2022-561?postid=1570#post1570","creationDate":"2022-07-26T13:00:06+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":1570,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

When searching for your company\u2019s missing piece, an informed decision is the best decision. Kicking off your selection process with a dedicated research phase can pave the way for better process and performance outcomes.<\/p>

The tool that takes your team\u2019s efforts to the next level is out there. Keep reading to find out what you need to know when choosing an enterprise social media management software.<\/p>

Here are 15 tools your organization should consider:\u00a0\/\/www.aqdar-uae.com\/insights\/enterprise-social-media\/<\/a><\/p>","url":"\/latest-talks-trends-72\/15-tools-your-organization-should-use-in-2022-561?postid=1570#post1570","creationDate":"2022-07-26T13:00:06+0000","relativeCreationDate":"10 months ago"},"numberOfViews":9,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/4a9be370-0d0f-4c62-bd7d-37e877b404e2_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1570"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

I\u2019m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!<\/p>","url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564?postid=1576#post1576","creationDate":"2022-07-22T13:11:39+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":104,"id":564,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564","title":"Manufacturing Industry Social Benchmarks","lastPost":{"id":1630,"author":{"id":3642,"url":"\/members\/rebecca-mcneill-3642","name":"rebecca.mcneill","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

Hey,\u00a0@abby.jackson<\/user-mention>, this is a great idea! So, for example, are you benchmarking, say, \u201cautomotive manufacturing\u201d against the \u201cautomotive industry\u201d in general?\u00a0<\/p>","url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564?postid=1630#post1630","creationDate":"2022-07-28T20:37:16+0000","relativeCreationDate":"10 months ago"},"lastReply":{"id":1630,"author":{"id":3642,"url":"\/members\/rebecca-mcneill-3642","name":"rebecca.mcneill","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

Hey,\u00a0@abby.jackson<\/user-mention>, this is a great idea! So, for example, are you benchmarking, say, \u201cautomotive manufacturing\u201d against the \u201cautomotive industry\u201d in general?\u00a0<\/p>","url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564?postid=1630#post1630","creationDate":"2022-07-28T20:37:16+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":5,"numberOfLikes":2,"relevantPost":{"id":1576,"author":{"id":3642,"url":"\/members\/rebecca-mcneill-3642","name":"rebecca.mcneill","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

I\u2019m having difficulty finding social media benchmarks in the manufacturing industry. I would like to know more about organic and paid performance benchmarks specific to this industry. Any tips on how to gather that data or good resources to look at? Thank you!<\/p>","url":"\/latest-talks-trends-72\/manufacturing-industry-social-benchmarks-564?postid=1576#post1576","creationDate":"2022-07-22T13:11:39+0000","relativeCreationDate":"10 months ago"},"numberOfViews":44,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1630"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hi social friends!<\/p>

Curious how your brands capitalize on trends like the \u201cLittle Miss\u201d trend when it involves copyright. We\u2019ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the \u201cLittle Miss\u201d brand. Would love to know how you all approach trends\/memes when there is copyright involved!<\/p>","url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563?postid=1574#post1574","creationDate":"2022-07-21T21:46:41+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":103,"id":563,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563","title":"Capitalizing on Memes while protecting the brand","lastPost":{"id":1610,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@kelsey.kruzel<\/user-mention>\u00a0I\u2019ve seen people reuse memes and credit users. It\u2019s a tricky line because a lot of brands clearly use them but can understand the risk aversion from legal.\u00a0<\/p>","url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563?postid=1610#post1610","creationDate":"2022-07-27T16:37:52+0000","relativeCreationDate":"10 months ago"},"lastReply":{"id":1610,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@kelsey.kruzel<\/user-mention>\u00a0I\u2019ve seen people reuse memes and credit users. It\u2019s a tricky line because a lot of brands clearly use them but can understand the risk aversion from legal.\u00a0<\/p>","url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563?postid=1610#post1610","creationDate":"2022-07-27T16:37:52+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":2,"relevantPost":{"id":1574,"author":{"id":3479,"url":"\/members\/kelsey-kruzel-3479","name":"kelsey.kruzel","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":2},"content":"

Hi social friends!<\/p>

Curious how your brands capitalize on trends like the \u201cLittle Miss\u201d trend when it involves copyright. We\u2019ve seen a lot of brands jump on the trends, but were advised by our legal council against posting due to copyright of the \u201cLittle Miss\u201d brand. Would love to know how you all approach trends\/memes when there is copyright involved!<\/p>","url":"\/latest-talks-trends-72\/capitalizing-on-memes-while-protecting-the-brand-563?postid=1574#post1574","creationDate":"2022-07-21T21:46:41+0000","relativeCreationDate":"10 months ago"},"numberOfViews":31,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1610"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

The social landscape is maturing and expanding. That\u2019s exciting news, but many marketers are discovering that their tried and true tactics aren\u2019t producing the same results. Enter the creator economy.<\/p>

See the full report:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/creator-economy\/<\/a><\/p>","url":"\/latest-talks-trends-72\/the-creator-economy-making-dollars-and-sense-out-of-social-partnerships-558?postid=1564#post1564","creationDate":"2022-07-21T12:15:06+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":80,"id":558,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/the-creator-economy-making-dollars-and-sense-out-of-social-partnerships-558","title":"The Creator Economy: Making Dollars and Sense Out of Social Partnerships","lastPost":{"id":1564,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

The social landscape is maturing and expanding. That\u2019s exciting news, but many marketers are discovering that their tried and true tactics aren\u2019t producing the same results. Enter the creator economy.<\/p>

See the full report:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/creator-economy\/<\/a><\/p>","url":"\/latest-talks-trends-72\/the-creator-economy-making-dollars-and-sense-out-of-social-partnerships-558?postid=1564#post1564","creationDate":"2022-07-21T12:15:06+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":1564,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

The social landscape is maturing and expanding. That\u2019s exciting news, but many marketers are discovering that their tried and true tactics aren\u2019t producing the same results. Enter the creator economy.<\/p>

See the full report:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/creator-economy\/<\/a><\/p>","url":"\/latest-talks-trends-72\/the-creator-economy-making-dollars-and-sense-out-of-social-partnerships-558?postid=1564#post1564","creationDate":"2022-07-21T12:15:06+0000","relativeCreationDate":"10 months ago"},"numberOfViews":7,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/02b0613f-2a80-459b-9f77-6e7aeec7b96e_thumb.png","publicLabel":"News","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1564"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

\"//www.aqdar-uae.com/community/social-trends-news-70/\"<\/figure>

As social commerce continues to grow, social platforms are continually investing in growing their understanding of consumer behavior and its impacts on the economy.<\/p>

Twitter\u2019s new research highlights some of the many benefits and learnings of social shopping.\u00a0<\/p>

Read the report:\u00a0https:\/\/marketing.twitter.com\/en\/perspectives\/twitter-publicis-research-how-social-conversation-powers-shopping<\/a><\/p>","url":"\/latest-talks-trends-72\/new-twitter-research-how-brand-conversation-powers-shopping-555?postid=1537#post1537","creationDate":"2022-07-20T13:15:06+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":79,"id":555,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/new-twitter-research-how-brand-conversation-powers-shopping-555","title":"New Twitter Research: How brand conversation powers shopping","lastPost":{"id":1537,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

\"//www.aqdar-uae.com/community/social-trends-news-70/\"<\/figure>

As social commerce continues to grow, social platforms are continually investing in growing their understanding of consumer behavior and its impacts on the economy.<\/p>

Twitter\u2019s new research highlights some of the many benefits and learnings of social shopping.\u00a0<\/p>

Read the report:\u00a0https:\/\/marketing.twitter.com\/en\/perspectives\/twitter-publicis-research-how-social-conversation-powers-shopping<\/a><\/p>","url":"\/latest-talks-trends-72\/new-twitter-research-how-brand-conversation-powers-shopping-555?postid=1537#post1537","creationDate":"2022-07-20T13:15:06+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":1537,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

\"//www.aqdar-uae.com/community/social-trends-news-70/\"<\/figure>

As social commerce continues to grow, social platforms are continually investing in growing their understanding of consumer behavior and its impacts on the economy.<\/p>

Twitter\u2019s new research highlights some of the many benefits and learnings of social shopping.\u00a0<\/p>

Read the report:\u00a0https:\/\/marketing.twitter.com\/en\/perspectives\/twitter-publicis-research-how-social-conversation-powers-shopping<\/a><\/p>","url":"\/latest-talks-trends-72\/new-twitter-research-how-brand-conversation-powers-shopping-555?postid=1537#post1537","creationDate":"2022-07-20T13:15:06+0000","relativeCreationDate":"10 months ago"},"numberOfViews":3,"contentType":"article","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1537"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural differences when combined.<\/p>

To put it simply, social media in Europe is way different from social media in the U.S.<\/p>

Check out the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/social-media-in-europe\/<\/a>\u00a0<\/p>","url":"\/latest-talks-trends-72\/social-media-in-europe-15-stats-to-inform-your-strategy-553?postid=1535#post1535","creationDate":"2022-07-18T13:30:34+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":78,"id":553,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/social-media-in-europe-15-stats-to-inform-your-strategy-553","title":"Social media in Europe: 15 stats to inform your strategy","lastPost":{"id":1535,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural differences when combined.<\/p>

To put it simply, social media in Europe is way different from social media in the U.S.<\/p>

Check out the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/social-media-in-europe\/<\/a>\u00a0<\/p>","url":"\/latest-talks-trends-72\/social-media-in-europe-15-stats-to-inform-your-strategy-553?postid=1535#post1535","creationDate":"2022-07-18T13:30:34+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":1535,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural differences when combined.<\/p>

To put it simply, social media in Europe is way different from social media in the U.S.<\/p>

Check out the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/social-media-in-europe\/<\/a>\u00a0<\/p>","url":"\/latest-talks-trends-72\/social-media-in-europe-15-stats-to-inform-your-strategy-553?postid=1535#post1535","creationDate":"2022-07-18T13:30:34+0000","relativeCreationDate":"10 months ago"},"numberOfViews":11,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/da8025ae-dba5-425c-ad2c-0b7cd18f7741_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1535"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Hi all! I have requested verification for my organization, a well-known music conservatory with lots of press that I believe is definitely worthy of the check mark, but keep getting declined. Does anyone have any idea why, and any advice on what I can do? Is there a way to get in contact with an actual person at Facebook to have a conversation about this? Any advice would be greatly appreciated!<\/p>","url":"\/social-networks-71\/social-media-verification-549?postid=1524#post1524","creationDate":"2022-07-15T15:57:37+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":100,"id":549,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/social-media-verification-549","title":"Social Media Verification","lastPost":{"id":1527,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Hey @olivia.richter<\/user-mention>! I\u2019ve heard similar experiences in the past from other people. As far as I know, there is no direct way to contact them specifically about getting verified but if you have a Facebook rep or agency you work with, they may have a more direct line.\u00a0<\/p>

I hope others have some ideas and solutions, I know it can be frustrating!\u00a0<\/p>","url":"\/social-networks-71\/social-media-verification-549?postid=1527#post1527","creationDate":"2022-07-15T18:30:44+0000","relativeCreationDate":"10 months ago"},"lastReply":{"id":1527,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

Hey @olivia.richter<\/user-mention>! I\u2019ve heard similar experiences in the past from other people. As far as I know, there is no direct way to contact them specifically about getting verified but if you have a Facebook rep or agency you work with, they may have a more direct line.\u00a0<\/p>

I hope others have some ideas and solutions, I know it can be frustrating!\u00a0<\/p>","url":"\/social-networks-71\/social-media-verification-549?postid=1527#post1527","creationDate":"2022-07-15T18:30:44+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":1524,"author":{"id":4015,"url":"\/members\/olivia-richter-4015","name":"olivia.richter","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

Hi all! I have requested verification for my organization, a well-known music conservatory with lots of press that I believe is definitely worthy of the check mark, but keep getting declined. Does anyone have any idea why, and any advice on what I can do? Is there a way to get in contact with an actual person at Facebook to have a conversation about this? Any advice would be greatly appreciated!<\/p>","url":"\/social-networks-71\/social-media-verification-549?postid=1524#post1524","creationDate":"2022-07-15T15:57:37+0000","relativeCreationDate":"10 months ago"},"numberOfViews":22,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1527"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Facebook changed the structure of their Global Pages so that now there is a \u201cRoot Page<\/a>\u201d and a Root Admin that controls everything. Before, as admin of the Default page, I could publish and unpublish new pages, but now I can\u2019t. I cannot find this Root Admin thing and I need to unpublish 2 of our accounts.<\/span><\/p>

Can anyone help me find it?\u00a0<\/span><\/p>

\u00a0<\/p>","url":"\/social-networks-71\/how-to-set-facebook-root-admin-533?postid=1482#post1482","creationDate":"2022-07-12T20:43:35+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":97,"id":533,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/how-to-set-facebook-root-admin-533","title":"How to set Facebook Root Admin?","lastPost":{"id":1533,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@carmen.allende<\/user-mention>\u00a0Great to hear!\u00a0\ud83d\ude4c<\/p>","url":"\/social-networks-71\/how-to-set-facebook-root-admin-533?postid=1533#post1533","creationDate":"2022-07-15T20:09:34+0000","relativeCreationDate":"10 months ago"},"lastReply":{"id":1533,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@carmen.allende<\/user-mention>\u00a0Great to hear!\u00a0\ud83d\ude4c<\/p>","url":"\/social-networks-71\/how-to-set-facebook-root-admin-533?postid=1533#post1533","creationDate":"2022-07-15T20:09:34+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":1482,"author":{"id":1449,"url":"\/members\/carmen-allende-1449","name":"carmen.allende","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

Facebook changed the structure of their Global Pages so that now there is a \u201cRoot Page<\/a>\u201d and a Root Admin that controls everything. Before, as admin of the Default page, I could publish and unpublish new pages, but now I can\u2019t. I cannot find this Root Admin thing and I need to unpublish 2 of our accounts.<\/span><\/p>

Can anyone help me find it?\u00a0<\/span><\/p>

\u00a0<\/p>","url":"\/social-networks-71\/how-to-set-facebook-root-admin-533?postid=1482#post1482","creationDate":"2022-07-12T20:43:35+0000","relativeCreationDate":"10 months ago"},"numberOfViews":21,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1533"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

The FCC is calling for Apple and Google to remove TikTok from their app stores:\u00a0<\/p>

https:\/\/techcrunch.com\/2022\/06\/28\/fcc-commissioner-writes-to-apple-and-google-about-removing-tiktok\/<\/a><\/p>

\u00a0<\/p>

My colleague posted this question to LinkedIn, but I\u2019m curious if anyone here is doing anything different with their accounts currently because of this?<\/p>","url":"\/social-networks-71\/fcc-tiktok-data-privacy-524?postid=1459#post1459","creationDate":"2022-07-06T14:37:58+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":325,"id":524,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/fcc-tiktok-data-privacy-524","title":"FCC & TikTok Data Privacy","lastPost":{"id":1459,"author":{"id":1761,"url":"\/members\/jessie-odonnell-1761","name":"jessie.odonnell","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44cff4c-5d29-4ea3-a744-1b2112be3a19.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"208e73e8-30c0-4b17-b688-3e66114ba932_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/208e73e8-30c0-4b17-b688-3e66114ba932_thumb.png","name":"Engaged User"},"userLevel":1},"content":"

The FCC is calling for Apple and Google to remove TikTok from their app stores:\u00a0<\/p>

https:\/\/techcrunch.com\/2022\/06\/28\/fcc-commissioner-writes-to-apple-and-google-about-removing-tiktok\/<\/a><\/p>

\u00a0<\/p>

My colleague posted this question to LinkedIn, but I\u2019m curious if anyone here is doing anything different with their accounts currently because of this?<\/p>","url":"\/social-networks-71\/fcc-tiktok-data-privacy-524?postid=1459#post1459","creationDate":"2022-07-06T14:37:58+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":1459,"author":{"id":1761,"url":"\/members\/jessie-odonnell-1761","name":"jessie.odonnell","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b44cff4c-5d29-4ea3-a744-1b2112be3a19.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"208e73e8-30c0-4b17-b688-3e66114ba932_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/208e73e8-30c0-4b17-b688-3e66114ba932_thumb.png","name":"Engaged User"},"userLevel":1},"content":"

The FCC is calling for Apple and Google to remove TikTok from their app stores:\u00a0<\/p>

https:\/\/techcrunch.com\/2022\/06\/28\/fcc-commissioner-writes-to-apple-and-google-about-removing-tiktok\/<\/a><\/p>

\u00a0<\/p>

My colleague posted this question to LinkedIn, but I\u2019m curious if anyone here is doing anything different with their accounts currently because of this?<\/p>","url":"\/social-networks-71\/fcc-tiktok-data-privacy-524?postid=1459#post1459","creationDate":"2022-07-06T14:37:58+0000","relativeCreationDate":"10 months ago"},"numberOfViews":16,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1459"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Happy Tuesday all!\u00a0<\/p>

I was\u00a0wondering everyone\u2019s thoughts on the recent news about Instagram\u00a0rolling out tests for replacing all videos with Reels?<\/p>

Question: How do you conduct a mass-sunset of brand social media profiles w\/out evoking confusion\/hysteria from followers?<\/p>

\u00a0<\/p>

Context: Our organization has agreed it is time to mass-sunset a series of social media accounts (currently 114 social media profiles hopefully going down to roughly 60 before the EOY) that were created over the years by numerous dept.\u2019s\/teams.\u00a0These profiles have already been determined to be sunset as they do not serve the brand in any way. Many of them have followers but have not been regularly posted on. These social profiles support an overall brand, but are not the umbrella brand themselves.<\/p>

\u00a0<\/p>

Thoughts? Ideas? Questions?<\/p>","url":"\/social-networks-71\/help-needed-sunsetting-brand-social-accounts-521?postid=1444#post1444","creationDate":"2022-07-05T16:17:12+0000","relativeCreationDate":"10 months ago"},"isTopicUnread":true,"privateId":96,"id":521,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/help-needed-sunsetting-brand-social-accounts-521","title":"Help Needed: Sunsetting Brand Social Accounts","lastPost":{"id":1464,"author":{"id":862,"url":"\/members\/shannon-renke-862","name":"shannon.renke","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5f035702-0cc2-45b3-9a63-bf76b90623df.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":2},"content":"

@jessie.odonnell<\/user-mention>\u00a0and @JonathanZuluaga<\/user-mention>\u00a0- thank you much for this feedback and advice! I love the insight of leaving a \u201credirected presence\u201d - not deleting an account but if people search for it, there is a final post pinned that informs followers\/users of the decision and why supported by a redirect for a better user experience.<\/span><\/span><\/p>","url":"\/social-networks-71\/help-needed-sunsetting-brand-social-accounts-521?postid=1464#post1464","creationDate":"2022-07-06T20:07:44+0000","relativeCreationDate":"10 months ago"},"lastReply":{"id":1464,"author":{"id":862,"url":"\/members\/shannon-renke-862","name":"shannon.renke","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5f035702-0cc2-45b3-9a63-bf76b90623df.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":2},"content":"

@jessie.odonnell<\/user-mention>\u00a0and @JonathanZuluaga<\/user-mention>\u00a0- thank you much for this feedback and advice! I love the insight of leaving a \u201credirected presence\u201d - not deleting an account but if people search for it, there is a final post pinned that informs followers\/users of the decision and why supported by a redirect for a better user experience.<\/span><\/span><\/p>","url":"\/social-networks-71\/help-needed-sunsetting-brand-social-accounts-521?postid=1464#post1464","creationDate":"2022-07-06T20:07:44+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":3,"relevantPost":{"id":1444,"author":{"id":862,"url":"\/members\/shannon-renke-862","name":"shannon.renke","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/5f035702-0cc2-45b3-9a63-bf76b90623df.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":2},"content":"

Question: How do you conduct a mass-sunset of brand social media profiles w\/out evoking confusion\/hysteria from followers?<\/p>

\u00a0<\/p>

Context: Our organization has agreed it is time to mass-sunset a series of social media accounts (currently 114 social media profiles hopefully going down to roughly 60 before the EOY) that were created over the years by numerous dept.\u2019s\/teams.\u00a0These profiles have already been determined to be sunset as they do not serve the brand in any way. Many of them have followers but have not been regularly posted on. These social profiles support an overall brand, but are not the umbrella brand themselves.<\/p>

\u00a0<\/p>

Thoughts? Ideas? Questions?<\/p>","url":"\/social-networks-71\/help-needed-sunsetting-brand-social-accounts-521?postid=1444#post1444","creationDate":"2022-07-05T16:17:12+0000","relativeCreationDate":"10 months ago"},"numberOfViews":46,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1464"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than\u00a0direct revenue impact<\/a><\/strong>. If you\u2019ve ever had to explain the merit of impressions and engagement, you likely understand the frustration.\u00a0<\/p>

One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.<\/p>

Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/lifecycle-marketing\/<\/a><\/p>","url":"\/latest-talks-trends-72\/why-lifecycle-marketing-matters-for-your-social-team-496?postid=1366#post1366","creationDate":"2022-06-17T13:45:06+0000","relativeCreationDate":"11 months ago"},"isTopicUnread":true,"privateId":71,"id":496,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/why-lifecycle-marketing-matters-for-your-social-team-496","title":"Why lifecycle marketing matters for your social team","lastPost":{"id":1366,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than\u00a0direct revenue impact<\/a><\/strong>. If you\u2019ve ever had to explain the merit of impressions and engagement, you likely understand the frustration.\u00a0<\/p>

One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.<\/p>

Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/lifecycle-marketing\/<\/a><\/p>","url":"\/latest-talks-trends-72\/why-lifecycle-marketing-matters-for-your-social-team-496?postid=1366#post1366","creationDate":"2022-06-17T13:45:06+0000","relativeCreationDate":"11 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":1366,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than\u00a0direct revenue impact<\/a><\/strong>. If you\u2019ve ever had to explain the merit of impressions and engagement, you likely understand the frustration.\u00a0<\/p>

One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.<\/p>

Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/lifecycle-marketing\/<\/a><\/p>","url":"\/latest-talks-trends-72\/why-lifecycle-marketing-matters-for-your-social-team-496?postid=1366#post1366","creationDate":"2022-06-17T13:45:06+0000","relativeCreationDate":"11 months ago"},"numberOfViews":11,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/da872251-5673-447a-ad53-705bffa6830f_thumb.png","publicLabel":"Blog","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1366"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

<\/oembed>

\u00a0<\/p>

Brand storytelling establishes emotional connections with people based on the values you share with them and their needs, desires and aspirations.<\/p>

They convey empathy, create experiences and demand urgency.<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/three-elements-of-a-successful-brand-story-493?postid=1362#post1362","creationDate":"2022-06-16T18:14:49+0000","relativeCreationDate":"11 months ago"},"isTopicUnread":true,"privateId":69,"id":493,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/three-elements-of-a-successful-brand-story-493","title":"\ud83c\udfa5 Three Elements of a Successful Brand Story","lastPost":{"id":1362,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"<\/oembed>

\u00a0<\/p>

Brand storytelling establishes emotional connections with people based on the values you share with them and their needs, desires and aspirations.<\/p>

They convey empathy, create experiences and demand urgency.<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/three-elements-of-a-successful-brand-story-493?postid=1362#post1362","creationDate":"2022-06-16T18:14:49+0000","relativeCreationDate":"11 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":3,"relevantPost":{"id":1362,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"<\/oembed>

\u00a0<\/p>

Brand storytelling establishes emotional connections with people based on the values you share with them and their needs, desires and aspirations.<\/p>

They convey empathy, create experiences and demand urgency.<\/p>

\u00a0<\/p>","url":"\/latest-talks-trends-72\/three-elements-of-a-successful-brand-story-493?postid=1362#post1362","creationDate":"2022-06-16T18:14:49+0000","relativeCreationDate":"11 months ago"},"numberOfViews":13,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/76dba34c-8f6c-4370-9cb9-ff37dc5dadb1_thumb.png","publicLabel":"Video ","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1362"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

\"//www.aqdar-uae.com/community/social-trends-news-70/\"<\/figure>

We teamed up with Twitter to share data-driven insights and advice about how brands can leverage Twitter to take better care of their customers.<\/p>

Get the guide:\u00a0https:\/\/bit.ly\/3b4xtrl<\/a><\/p>","url":"\/social-networks-71\/new-twitter-sprout-guide-customer-service-and-twitter-490?postid=1355#post1355","creationDate":"2022-06-15T14:40:26+0000","relativeCreationDate":"11 months ago"},"isTopicUnread":true,"privateId":68,"id":490,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":71,"isIdeation":false,"url":"\/social-networks-71","title":"Social Networks","description":"Discuss social media best practices and share tips about specific social networks with other digital marketers. "},"url":"\/social-networks-71\/new-twitter-sprout-guide-customer-service-and-twitter-490","title":"New Twitter\/Sprout Guide: Customer Service and Twitter","lastPost":{"id":1355,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

\"//www.aqdar-uae.com/community/social-trends-news-70/\"<\/figure>

We teamed up with Twitter to share data-driven insights and advice about how brands can leverage Twitter to take better care of their customers.<\/p>

Get the guide:\u00a0https:\/\/bit.ly\/3b4xtrl<\/a><\/p>","url":"\/social-networks-71\/new-twitter-sprout-guide-customer-service-and-twitter-490?postid=1355#post1355","creationDate":"2022-06-15T14:40:26+0000","relativeCreationDate":"11 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":2,"relevantPost":{"id":1355,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

\"//www.aqdar-uae.com/community/social-trends-news-70/\"<\/figure>

We teamed up with Twitter to share data-driven insights and advice about how brands can leverage Twitter to take better care of their customers.<\/p>

Get the guide:\u00a0https:\/\/bit.ly\/3b4xtrl<\/a><\/p>","url":"\/social-networks-71\/new-twitter-sprout-guide-customer-service-and-twitter-490?postid=1355#post1355","creationDate":"2022-06-15T14:40:26+0000","relativeCreationDate":"11 months ago"},"numberOfViews":26,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/684744d7-a5e3-4c60-8dce-48a3cba8a96b_thumb.png","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1355"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Not sure if I have the right terminology here! I work for a member organisation. I\u2019ve been asked to look into whether we can create some kind of digital badge or certificate for our members to add to their LinkedIn profiles. Wondered if anyone had any advice in this area please - my rudimentary google searches haven\u2019t come up with the goods\u2026\u00a0thank you, Karen<\/p>","url":"\/latest-talks-trends-72\/linkedin-profile-badges-anyone-488?postid=1350#post1350","creationDate":"2022-06-14T17:52:58+0000","relativeCreationDate":"11 months ago"},"isTopicUnread":true,"privateId":89,"id":488,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":72,"isIdeation":false,"url":"\/latest-talks-trends-72","title":"Latest Talks & Trends","description":"Keep up to date with the latest social media and marketing trends. Discuss and discover the newest trends and ideas with other professionals."},"url":"\/latest-talks-trends-72\/linkedin-profile-badges-anyone-488","title":"LinkedIn profile badges, anyone?","lastPost":{"id":1609,"author":{"id":1229,"url":"\/members\/maureen-fitzgerald-penn-1229","name":"maureen.fitzgerald-penn","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

Hey @karen.nower<\/user-mention>\u00a0-- we work with\u00a0https:\/\/info.credly.com\/<\/a>\u00a0for digital badges at our organization. We issue badges when members complete certain designations but are investigating other uses as well.\u00a0Pretty simple process. Good luck!<\/p>","url":"\/latest-talks-trends-72\/linkedin-profile-badges-anyone-488?postid=1609#post1609","creationDate":"2022-07-27T15:21:38+0000","relativeCreationDate":"10 months ago"},"lastReply":{"id":1609,"author":{"id":1229,"url":"\/members\/maureen-fitzgerald-penn-1229","name":"maureen.fitzgerald-penn","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

Hey @karen.nower<\/user-mention>\u00a0-- we work with\u00a0https:\/\/info.credly.com\/<\/a>\u00a0for digital badges at our organization. We issue badges when members complete certain designations but are investigating other uses as well.\u00a0Pretty simple process. Good luck!<\/p>","url":"\/latest-talks-trends-72\/linkedin-profile-badges-anyone-488?postid=1609#post1609","creationDate":"2022-07-27T15:21:38+0000","relativeCreationDate":"10 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":1350,"author":{"id":3590,"url":"\/members\/karen-nower-3590","name":"karen.nower","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"

Not sure if I have the right terminology here! I work for a member organisation. I\u2019ve been asked to look into whether we can create some kind of digital badge or certificate for our members to add to their LinkedIn profiles. Wondered if anyone had any advice in this area please - my rudimentary google searches haven\u2019t come up with the goods\u2026\u00a0thank you, Karen<\/p>","url":"\/latest-talks-trends-72\/linkedin-profile-badges-anyone-488?postid=1350#post1350","creationDate":"2022-06-14T17:52:58+0000","relativeCreationDate":"11 months ago"},"numberOfViews":22,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/social-trends-news-70","categoryId":70,"title":"Social Trends & News","metaRobots":"index, follow","type":0},"lastPostId":"1609"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"88c532d4bb26f36c606ccd0f29e2e87d1b53cf05","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

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