社交数据

Calling all science industry social media managers!<\/p>

What has been your followership goal for overall social media? What\u2019s the average for an industry that is less \u201csocial\u201d considering our audiences? I\u2019ve been gaining about 1,000 a month but want some more insight into what is the common industry standard.\u00a0<\/p>","url":"\/social-data-68\/follower-kpi-for-sciences-industry-1043?postid=3062#post3062","creationDate":"2023-04-14T16:04:33+0000","relativeCreationDate":"1 month ago"},"isTopicUnread":true,"privateId":390,"id":1043,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/follower-kpi-for-sciences-industry-1043","title":"Follower KPI for Sciences Industry","lastPost":{"id":3077,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

\ud83d\udc4b Wondering if you have anything to add here, @buckleup<\/user-mention>\u00a0@molly.greathouse<\/user-mention>\u00a0@Shauna S<\/user-mention>\u00a0@fleet.science center<\/user-mention>\u00a0@rbrandt<\/user-mention>\u00a0@fnavas<\/user-mention>\u00a0@nsanchez<\/user-mention>\u00a0@scienceworldca<\/user-mention>?\u00a0<\/p>","url":"\/social-data-68\/follower-kpi-for-sciences-industry-1043?postid=3077#post3077","creationDate":"2023-04-17T20:43:38+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3077,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

\ud83d\udc4b Wondering if you have anything to add here, @buckleup<\/user-mention>\u00a0@molly.greathouse<\/user-mention>\u00a0@Shauna S<\/user-mention>\u00a0@fleet.science center<\/user-mention>\u00a0@rbrandt<\/user-mention>\u00a0@fnavas<\/user-mention>\u00a0@nsanchez<\/user-mention>\u00a0@scienceworldca<\/user-mention>?\u00a0<\/p>","url":"\/social-data-68\/follower-kpi-for-sciences-industry-1043?postid=3077#post3077","creationDate":"2023-04-17T20:43:38+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":1,"relevantPost":{"id":3062,"author":{"id":7047,"url":"\/members\/amyn99-7047","name":"amyn99","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

Calling all science industry social media managers!<\/p>

What has been your followership goal for overall social media? What\u2019s the average for an industry that is less \u201csocial\u201d considering our audiences? I\u2019ve been gaining about 1,000 a month but want some more insight into what is the common industry standard.\u00a0<\/p>","url":"\/social-data-68\/follower-kpi-for-sciences-industry-1043?postid=3062#post3062","creationDate":"2023-04-14T16:04:33+0000","relativeCreationDate":"1 month ago"},"numberOfViews":6,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3077"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"8fb8086636fa62ee4447f1ac39118561a8de7313","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

We've been posting our Tik Tok's through Sprout vs. natively, and one difference I've noticed is the decline in our views. When we were posting natively, we were able to add as many hashtags as we wanted in the post copy, which I think helped drive our views. Since posting through Sprout, I've noticed there is a character limit on the video description due to an API limitation. Because of this, we haven't been able to add in as many hashtags as before. My guess would be the decline in our views is a result of the lack of hashtags we've been using on our Tik Toks. Any other similar experiences?<\/p>","url":"\/social-data-68\/engagement-on-tiktok-posted-through-sprout-vs-natively-974?postid=2828#post2828","creationDate":"2023-03-09T19:19:10+0000","relativeCreationDate":"2 months ago"},"isTopicUnread":true,"privateId":188,"id":974,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/engagement-on-tiktok-posted-through-sprout-vs-natively-974","title":"Engagement on TikTok posted through Sprout vs. natively","lastPost":{"id":3078,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@jocelynalv<\/user-mention>\u00a0Wanted to see you saw we recently updated our character limit was updated! Have you had a chance to check this out?<\/p>","url":"\/social-data-68\/engagement-on-tiktok-posted-through-sprout-vs-natively-974?postid=3078#post3078","creationDate":"2023-04-17T20:44:43+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3078,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

@jocelynalv<\/user-mention>\u00a0Wanted to see you saw we recently updated our character limit was updated! Have you had a chance to check this out?<\/p>","url":"\/social-data-68\/engagement-on-tiktok-posted-through-sprout-vs-natively-974?postid=3078#post3078","creationDate":"2023-04-17T20:44:43+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":0,"relevantPost":{"id":2828,"author":{"id":7065,"url":"\/members\/jocelynalv-7065","name":"jocelynalv","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"

We've been posting our Tik Tok's through Sprout vs. natively, and one difference I've noticed is the decline in our views. When we were posting natively, we were able to add as many hashtags as we wanted in the post copy, which I think helped drive our views. Since posting through Sprout, I've noticed there is a character limit on the video description due to an API limitation. Because of this, we haven't been able to add in as many hashtags as before. My guess would be the decline in our views is a result of the lack of hashtags we've been using on our Tik Toks. Any other similar experiences?<\/p>","url":"\/social-data-68\/engagement-on-tiktok-posted-through-sprout-vs-natively-974?postid=2828#post2828","creationDate":"2023-03-09T19:19:10+0000","relativeCreationDate":"2 months ago"},"numberOfViews":28,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3078"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"8fb8086636fa62ee4447f1ac39118561a8de7313","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

Let\u2019s cut to the chase: It\u2019s not organic vs. paid social media\u2014it\u2019s organic and paid social media.<\/p>

As social becomes even more of a pay-to-play game, \u201corganic social is dead\u201d has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn\u2019t what it used to be, it certainly isn\u2019t dead.<\/p>

<\/figure>

Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/organic-vs-paid-social-media\/<\/a><\/p>

\u00a0<\/p>

\u00a0<\/p>","url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887?postid=2539#post2539","creationDate":"2023-01-05T15:15:06+0000","relativeCreationDate":"4 months ago"},"isTopicUnread":true,"privateId":267,"id":887,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887","title":"Organic vs. paid social media: A hybrid strategy that works","lastPost":{"id":3132,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

Organic social should never live on an island, nor should it rely on paid. Organic social should be the foundational content engine that may be amplified in paid, content may come from creators, content may be used outside social, etc. A truly integrated approach to content is key.\u00a0<\/p>","url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887?postid=3132#post3132","creationDate":"2023-04-23T06:44:44+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3132,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

Organic social should never live on an island, nor should it rely on paid. Organic social should be the foundational content engine that may be amplified in paid, content may come from creators, content may be used outside social, etc. A truly integrated approach to content is key.\u00a0<\/p>","url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887?postid=3132#post3132","creationDate":"2023-04-23T06:44:44+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":2539,"author":{"id":133,"url":"\/members\/ronnie-gomez-133","name":"ronnie.gomez","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/470904cb-f63f-4bd0-b444-8d5ae1769efc.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":0},"content":"

Let\u2019s cut to the chase: It\u2019s not organic vs. paid social media\u2014it\u2019s organic and paid social media.<\/p>

As social becomes even more of a pay-to-play game, \u201corganic social is dead\u201d has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn\u2019t what it used to be, it certainly isn\u2019t dead.<\/p>

<\/figure>

Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/organic-vs-paid-social-media\/<\/a><\/p>

\u00a0<\/p>

\u00a0<\/p>","url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887?postid=2539#post2539","creationDate":"2023-01-05T15:15:06+0000","relativeCreationDate":"4 months ago"},"numberOfViews":114,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6c088e0f-15f7-4282-be04-95d63a6ab445_thumb.png","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3132"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"8fb8086636fa62ee4447f1ac39118561a8de7313","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

ronnie.gomez 爱游戏体育官网首页发芽的团队

发表在社交数据

有机vs.付费社交媒体:一种有效的混合策略爱游戏官网皇

让我们开门见山:这不是有机与付费社交媒体之争，而是有机与付费社交媒体之争。爱游戏官网皇一个s social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead.Read the full article: //www.aqdar-uae.com/insights/organic-vs-paid-social-media/

3. 114 1

N

1个月前

The speed of social keeps accelerating.<\/p>

It can be hard to know how you\u2019re performing relative to your specific competitors with new trends and changing platforms to keep up with.\u00a0<\/p>

The 2023 Content Benchmark Report helps you identify the most important trends by industry\u2013giving you more tailored insights into what your competition is doing.\u00a0<\/p>

In this report, you\u2019ll learn:<\/h3>

• The challenges brands face when planning content<\/li>\t
• Industry publishing and engagement benchmarks on social<\/li>\t
• How to adjust your strategy to keep up with social<\/li><\/ul>

  \u00a0<\/p>

  Get your hands on the newest data:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/content-benchmarks\/<\/a><\/p>","url":"\/social-data-68\/just-in-the-2023-content-benchmarks-report-873?postid=2518#post2518","creationDate":"2022-12-30T15:17:25+0000","relativeCreationDate":"5 months ago"},"isTopicUnread":true,"privateId":256,"id":873,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/just-in-the-2023-content-benchmarks-report-873","title":"Just in: The 2023 Content Benchmarks Report","lastPost":{"id":2518,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

  The speed of social keeps accelerating.<\/p>

  It can be hard to know how you\u2019re performing relative to your specific competitors with new trends and changing platforms to keep up with.\u00a0<\/p>

  The 2023 Content Benchmark Report helps you identify the most important trends by industry\u2013giving you more tailored insights into what your competition is doing.\u00a0<\/p>

  In this report, you\u2019ll learn:<\/h3>

  • The challenges brands face when planning content<\/li>\t
  • Industry publishing and engagement benchmarks on social<\/li>\t
  • How to adjust your strategy to keep up with social<\/li><\/ul>

    \u00a0<\/p>

    Get your hands on the newest data:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/content-benchmarks\/<\/a><\/p>","url":"\/social-data-68\/just-in-the-2023-content-benchmarks-report-873?postid=2518#post2518","creationDate":"2022-12-30T15:17:25+0000","relativeCreationDate":"5 months ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":3,"relevantPost":{"id":2518,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":"

    The speed of social keeps accelerating.<\/p>

    It can be hard to know how you\u2019re performing relative to your specific competitors with new trends and changing platforms to keep up with.\u00a0<\/p>

    The 2023 Content Benchmark Report helps you identify the most important trends by industry\u2013giving you more tailored insights into what your competition is doing.\u00a0<\/p>

    In this report, you\u2019ll learn:<\/h3>

    • The challenges brands face when planning content<\/li>\t
    • Industry publishing and engagement benchmarks on social<\/li>\t
    • How to adjust your strategy to keep up with social<\/li><\/ul>

      \u00a0<\/p>

      Get your hands on the newest data:\u00a0\/\/www.aqdar-uae.com\/insights\/data\/content-benchmarks\/<\/a><\/p>","url":"\/social-data-68\/just-in-the-2023-content-benchmarks-report-873?postid=2518#post2518","creationDate":"2022-12-30T15:17:25+0000","relativeCreationDate":"5 months ago"},"numberOfViews":55,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/ba2a4419-5577-45b4-9944-5c0a0451a198_thumb.png","publicLabel":"Data Report","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"2518"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"8fb8086636fa62ee4447f1ac39118561a8de7313","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">

      

      

      乔纳森Zuluaga 社区经理

      发表在社交数据

      最新资讯:2023年内容基准报告数据报告

      社会发展的速度不断加快。相对于特定的竞争对手，你很难知道自己的表现如何，因为他们有新的趋势和不断变化的平台需要跟上。《2023年内容基准报告》可帮助您识别按行业划分的最重要趋势，让您更有针对性地了解竞争对手的动向。在这份报告中，你将了解到:品牌在规划内容时面临的挑战行业发布和社交参与度基准如何调整策略以跟上社交的步伐获取最新数据://www.aqdar-uae.com/insights/data/content-benchmarks/爱游戏体育官网首页

      3. 55 0

      

      

      5个月前

Hey everyone,\u00a0<\/p>

I drive the community management strategy for a big brand and am looking for advice.\u00a0<\/p>

Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions<\/strong> (like commenting on a trending TikTok)\u00a0versus reactive interactions<\/strong> (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity.\u00a0<\/p>

The thing I\u2019m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders.\u00a0<\/strong><\/p>

Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.<\/p>

Cheers,<\/p>

Audrey<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2456#post2456","creationDate":"2022-12-07T20:43:12+0000","relativeCreationDate":"5 months ago"},"isTopicUnread":true,"privateId":165,"id":851,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851","title":"How Does Your Social Team Measure Success for Community Management?","lastPost":{"id":3131,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

If you're doing customer service,\u00a0you do a \u201csaved\u00a0customer\u201d or turnaround metric that associates the value of fixing an issue that otherwise would have turned them away from the brand. You can also do advocate cultivation stats like how many times you get people to come back and chat more who you've engaged with. You can also look at UGC increases based on proactive engagement.\u00a0<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=3131#post3131","creationDate":"2023-04-23T06:42:51+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3131,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":"

If you're doing customer service,\u00a0you do a \u201csaved\u00a0customer\u201d or turnaround metric that associates the value of fixing an issue that otherwise would have turned them away from the brand. You can also do advocate cultivation stats like how many times you get people to come back and chat more who you've engaged with. You can also look at UGC increases based on proactive engagement.\u00a0<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=3131#post3131","creationDate":"2023-04-23T06:42:51+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":4,"numberOfLikes":5,"relevantPost":{"id":2456,"author":{"id":4728,"url":"\/members\/audrey-willis-4728","name":"audrey.willis","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":"

Hey everyone,\u00a0<\/p>

I drive the community management strategy for a big brand and am looking for advice.\u00a0<\/p>

Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions<\/strong> (like commenting on a trending TikTok)\u00a0versus reactive interactions<\/strong> (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity.\u00a0<\/p>

The thing I\u2019m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders.\u00a0<\/strong><\/p>

Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.<\/p>

Cheers,<\/p>

Audrey<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2456#post2456","creationDate":"2022-12-07T20:43:12+0000","relativeCreationDate":"5 months ago"},"numberOfViews":223,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3131"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"8fb8086636fa62ee4447f1ac39118561a8de7313","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">