建议及最佳做法
在当今竞争激烈的环境中,学习新的战略和最佳实践对于保持领先至关重要。在这里找到关于社交营销的建议和技巧。
120年的主题
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My \u201cfeel\u201d without having data or research is that most consumers will interact with a brand\u2019s content but the relevancy bar for making an interaction is higher today than it used to be. Does anyone have research data on this?<\/p>
\u00a0<\/p>
Thanks and have a great weekend.<\/p>
JJK\u00a0<\/p>","url":"\/social-data-68\/shift-in-average-user-engagement-trends-instagram-1158?postid=3482#post3482","creationDate":"2023-06-02T20:36:34+0000","relativeCreationDate":"11 days ago"},"isTopicUnread":true,"privateId":229,"id":1158,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/shift-in-average-user-engagement-trends-instagram-1158","title":"Shift in Average User Engagement Trends | Instagram","lastPost":{"id":3627,"author":{"id":390,"url":"\/members\/lisa-sobel-390","name":"lisa.sobel","avatar":"","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":2},"content":"
When investigating this situation, the team was able to confirm the values the platform is receiving via Instagram's Graph API are total impressions. They have clarified that the platform calculates organic impressions by taking the total impressions and subtracting the paid impressions, thus the platform considers the resulting amount as organic impressions.\u00a0 \u00a0<\/p> Our paid advertising on Instagram didn\u2019t change 3 weeks ago, but our page was finally converted to the new pages expereince. So I can only conclude that this is what is causing the issue. Moreever, when I go into Business Suite Manager to view our data in platform, all I see is reach and not impressions.<\/p> We\u2019ve steadily watched our metrics decline on Instagram and this may end of being the end of the road for that platform for us.<\/p>","url":"\/social-data-68\/shift-in-average-user-engagement-trends-instagram-1158?postid=3627#post3627","creationDate":"2023-06-13T20:09:41+0000","relativeCreationDate":"40 minutes ago"},"lastReply":{"id":3627,"author":{"id":390,"url":"\/members\/lisa-sobel-390","name":"lisa.sobel","avatar":"","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":2},"content":" When investigating this situation, the team was able to confirm the values the platform is receiving via Instagram's Graph API are total impressions. They have clarified that the platform calculates organic impressions by taking the total impressions and subtracting the paid impressions, thus the platform considers the resulting amount as organic impressions.\u00a0 \u00a0<\/p> Our paid advertising on Instagram didn\u2019t change 3 weeks ago, but our page was finally converted to the new pages expereince. So I can only conclude that this is what is causing the issue. Moreever, when I go into Business Suite Manager to view our data in platform, all I see is reach and not impressions.<\/p> We\u2019ve steadily watched our metrics decline on Instagram and this may end of being the end of the road for that platform for us.<\/p>","url":"\/social-data-68\/shift-in-average-user-engagement-trends-instagram-1158?postid=3627#post3627","creationDate":"2023-06-13T20:09:41+0000","relativeCreationDate":"40 minutes ago"},"numberOfUnreadReplies":0,"numberOfReplies":6,"numberOfLikes":0,"relevantPost":{"id":3482,"author":{"id":8264,"url":"\/members\/jeffrey-kingman-8264","name":"jeffrey.kingman","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f2673599-f1f0-4506-9f36-1fb4adfa6eda.png","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" This question came up in a client call today: does it seem that most consumers today passively consume brand content versus engage with content? Meaning, his thesis was most consumers today don\u2019t expend the energy to interact (like, heart, comment, share, send) with brand content on Instagram like they were a year or more ago.<\/p> \u00a0<\/p> My \u201cfeel\u201d without having data or research is that most consumers will interact with a brand\u2019s content but the relevancy bar for making an interaction is higher today than it used to be. Does anyone have research data on this?<\/p> \u00a0<\/p> Thanks and have a great weekend.<\/p> JJK\u00a0<\/p>","url":"\/social-data-68\/shift-in-average-user-engagement-trends-instagram-1158?postid=3482#post3482","creationDate":"2023-06-02T20:36:34+0000","relativeCreationDate":"11 days ago"},"numberOfViews":42,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3627"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
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The issue they have identified in this situation is that the paid impression count that the platform is getting is greater than the total impression count. Please note the Paid Impressions metric is gathered from the data under the Facebook & Instagram Paid Performance Report that indicates more impressions than what\u2019s listed which is what\u2018s leading to this scenario. Moreover, in these scenarios, the platform would round up the organic impressions to zero since a negative impression would not make sense.
\u00a0
Furthermore, the team was able to locate a similar issue that was raised with Meta's team regarding the data they are sharing via their API with third-party apps, such as Sprout. I would like to share this bug ticket so you can monitor any updates the Meta team shares: https:\/\/developers.facebook.com\/support\/bugs\/620606073324332\/<\/a>
\u00a0
Unfortunately, considering this issue is being caused by the data that Instagram is sharing with the platform, the team is not able to resolve this issue at this time because it is waiting for the native network to address the issues regarding the data shared. We do apologize for any inconvenience this may cause!
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Due to the complexity of the issue and the external updates required by the native network that will resolve this, our engineers have also let us know that this may be a long-term fix.
\u00a0
We appreciate you bringing this issue to our attention, and for your understanding as our team works with Meta's team and waits for them to address the issues with their API before being able to resolve its implications within the platform.<\/em><\/p>
\u00a0
The issue they have identified in this situation is that the paid impression count that the platform is getting is greater than the total impression count. Please note the Paid Impressions metric is gathered from the data under the Facebook & Instagram Paid Performance Report that indicates more impressions than what\u2019s listed which is what\u2018s leading to this scenario. Moreover, in these scenarios, the platform would round up the organic impressions to zero since a negative impression would not make sense.
\u00a0
Furthermore, the team was able to locate a similar issue that was raised with Meta's team regarding the data they are sharing via their API with third-party apps, such as Sprout. I would like to share this bug ticket so you can monitor any updates the Meta team shares: https:\/\/developers.facebook.com\/support\/bugs\/620606073324332\/<\/a>
\u00a0
Unfortunately, considering this issue is being caused by the data that Instagram is sharing with the platform, the team is not able to resolve this issue at this time because it is waiting for the native network to address the issues regarding the data shared. We do apologize for any inconvenience this may cause!
\u00a0
Due to the complexity of the issue and the external updates required by the native network that will resolve this, our engineers have also let us know that this may be a long-term fix.
\u00a0
We appreciate you bringing this issue to our attention, and for your understanding as our team works with Meta's team and waits for them to address the issues with their API before being able to resolve its implications within the platform.<\/em><\/p>
Lately it seems like META is reporting data out differently and so our data tracking is off.\u00a0 We have more impressions out of the blue and then a giant drop.<\/p>
So what metrics do you think are best to use?<\/p>","url":"\/social-data-68\/what-data-are-you-tracking-1172?postid=3624#post3624","creationDate":"2023-06-13T17:20:44+0000","relativeCreationDate":"3 hours ago"},"isTopicUnread":true,"privateId":236,"id":1172,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/what-data-are-you-tracking-1172","title":"What data are you tracking?","lastPost":{"id":3624,"author":{"id":390,"url":"\/members\/lisa-sobel-390","name":"lisa.sobel","avatar":"","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":2},"content":"
For years now we\u2019ve been tracking impressions, engagements, engagements by type, engagement rate, clicks, and click through rate for our organic content on Facebook, LinkedIn, and Instagram.<\/p>
Lately it seems like META is reporting data out differently and so our data tracking is off.\u00a0 We have more impressions out of the blue and then a giant drop.<\/p>
So what metrics do you think are best to use?<\/p>","url":"\/social-data-68\/what-data-are-you-tracking-1172?postid=3624#post3624","creationDate":"2023-06-13T17:20:44+0000","relativeCreationDate":"3 hours ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":3624,"author":{"id":390,"url":"\/members\/lisa-sobel-390","name":"lisa.sobel","avatar":"","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":2},"content":"
For years now we\u2019ve been tracking impressions, engagements, engagements by type, engagement rate, clicks, and click through rate for our organic content on Facebook, LinkedIn, and Instagram.<\/p>
Lately it seems like META is reporting data out differently and so our data tracking is off.\u00a0 We have more impressions out of the blue and then a giant drop.<\/p>
So what metrics do you think are best to use?<\/p>","url":"\/social-data-68\/what-data-are-you-tracking-1172?postid=3624#post3624","creationDate":"2023-06-13T17:20:44+0000","relativeCreationDate":"3 hours ago"},"numberOfViews":1,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3624"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
We\u2019ll be launching Advocacy soon and I\u2019m incredibly excited to bring this to our company. One of the ways we plan to use the tool is to position relevant team members as thought leaders in our industry by providing them individualized comms they can more easily and readily share with their networks.<\/p>
As I\u2019m prepping my deck for the C-suite\/Exec team, I wanted to see if anyone had any examples or stats of having done this successfully they wouldn\u2019t mind sharing. Redacted info is fine! I don\u2019t need to know names\/companies\/industries. I just want to be able to provide examples of orgs who have successfully segmented their Ambassadors.<\/p>","url":"\/content-creation-67\/employee-advocacy-thought-leadership-1161?postid=3495#post3495","creationDate":"2023-06-06T13:18:38+0000","relativeCreationDate":"7 days ago"},"isTopicUnread":true,"privateId":231,"id":1161,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/employee-advocacy-thought-leadership-1161","title":"Employee Advocacy - Thought Leadership","lastPost":{"id":3502,"author":{"id":889,"url":"\/members\/miranda-889","name":"miranda","avatar":"","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":1},"content":"
This is super\u00a0helpful, Stephan! Thank you.<\/p>","url":"\/content-creation-67\/employee-advocacy-thought-leadership-1161?postid=3502#post3502","creationDate":"2023-06-07T13:52:32+0000","relativeCreationDate":"6 days ago"},"lastReply":{"id":3502,"author":{"id":889,"url":"\/members\/miranda-889","name":"miranda","avatar":"","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":1},"content":"
This is super\u00a0helpful, Stephan! Thank you.<\/p>","url":"\/content-creation-67\/employee-advocacy-thought-leadership-1161?postid=3502#post3502","creationDate":"2023-06-07T13:52:32+0000","relativeCreationDate":"6 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":6,"numberOfLikes":0,"relevantPost":{"id":3495,"author":{"id":889,"url":"\/members\/miranda-889","name":"miranda","avatar":"","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":1},"content":"
Hey everyone!<\/p>
We\u2019ll be launching Advocacy soon and I\u2019m incredibly excited to bring this to our company. One of the ways we plan to use the tool is to position relevant team members as thought leaders in our industry by providing them individualized comms they can more easily and readily share with their networks.<\/p>
As I\u2019m prepping my deck for the C-suite\/Exec team, I wanted to see if anyone had any examples or stats of having done this successfully they wouldn\u2019t mind sharing. Redacted info is fine! I don\u2019t need to know names\/companies\/industries. I just want to be able to provide examples of orgs who have successfully segmented their Ambassadors.<\/p>","url":"\/content-creation-67\/employee-advocacy-thought-leadership-1161?postid=3495#post3495","creationDate":"2023-06-06T13:18:38+0000","relativeCreationDate":"7 days ago"},"numberOfViews":33,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3502"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
- \u00a0Creating 2-3 IG-specific emails that myself and my team have access to that we can use for all of our different accounts<\/li>\t
- \u00a0Creating a Google Voice account or accounts for phone numbers we can use to associate with our different accounts<\/li><\/ul>
Does anyone have experience with these approaches or alternatives? It goes without saying that once we settle on an approach everything will have to be clearly documented in our password vault.<\/p>","url":"\/social-data-68\/managing-2-factor-authorization-and-phone-email-contact-across-many-instagram-accounts-1160?postid=3493#post3493","creationDate":"2023-06-05T15:36:10+0000","relativeCreationDate":"8 days ago"},"isTopicUnread":true,"privateId":230,"id":1160,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/managing-2-factor-authorization-and-phone-email-contact-across-many-instagram-accounts-1160","title":"Managing 2-Factor Authorization and Phone\/Email Contact Across Many Instagram Accounts","lastPost":{"id":3493,"author":{"id":7620,"url":"\/members\/clayton-norman-7620","name":"clayton_norman","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"
How is everyone managing contact phone numbers and emails across multiple Instagram accounts? I\u2019m consolidating control over at least 6-7 different accounts, possibly more and want to eliminate the need to coordinate getting a security code\u00a0from random folks whose phones or emails were\u00a0associated with each account years ago. From what I can gather IG limits the number of accounts that can be associated with a single email address to 5 accounts (but I\u2019ve seen some conflicting info around that as well). So I\u2019m considering the following options:<\/p>
- \u00a0Creating 2-3 IG-specific emails that myself and my team have access to that we can use for all of our different accounts<\/li>\t
- \u00a0Creating a Google Voice account or accounts for phone numbers we can use to associate with our different accounts<\/li><\/ul>
Does anyone have experience with these approaches or alternatives? It goes without saying that once we settle on an approach everything will have to be clearly documented in our password vault.<\/p>","url":"\/social-data-68\/managing-2-factor-authorization-and-phone-email-contact-across-many-instagram-accounts-1160?postid=3493#post3493","creationDate":"2023-06-05T15:36:10+0000","relativeCreationDate":"8 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":3493,"author":{"id":7620,"url":"\/members\/clayton-norman-7620","name":"clayton_norman","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"
How is everyone managing contact phone numbers and emails across multiple Instagram accounts? I\u2019m consolidating control over at least 6-7 different accounts, possibly more and want to eliminate the need to coordinate getting a security code\u00a0from random folks whose phones or emails were\u00a0associated with each account years ago. From what I can gather IG limits the number of accounts that can be associated with a single email address to 5 accounts (but I\u2019ve seen some conflicting info around that as well). So I\u2019m considering the following options:<\/p>
- \u00a0Creating 2-3 IG-specific emails that myself and my team have access to that we can use for all of our different accounts<\/li>\t
- \u00a0Creating a Google Voice account or accounts for phone numbers we can use to associate with our different accounts<\/li><\/ul>
Does anyone have experience with these approaches or alternatives? It goes without saying that once we settle on an approach everything will have to be clearly documented in our password vault.<\/p>","url":"\/social-data-68\/managing-2-factor-authorization-and-phone-email-contact-across-many-instagram-accounts-1160?postid=3493#post3493","creationDate":"2023-06-05T15:36:10+0000","relativeCreationDate":"8 days ago"},"numberOfViews":7,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3493"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p>
Thanks in advance :)<\/p>","url":"\/social-data-68\/drop-in-facebook-engagement-1123?postid=3334#post3334","creationDate":"2023-05-18T14:35:30+0000","relativeCreationDate":"26 days ago"},"isTopicUnread":true,"privateId":221,"id":1123,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/drop-in-facebook-engagement-1123","title":"Drop in Facebook engagement","lastPost":{"id":3466,"author":{"id":7052,"url":"\/members\/alia-sharif-7052","name":"alia.sharif","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"
I have had the same issue on our posts! We have seen a drastic drop in ER. Please let me know if you find anything.\u00a0<\/p>","url":"\/social-data-68\/drop-in-facebook-engagement-1123?postid=3466#post3466","creationDate":"2023-06-01T14:54:06+0000","relativeCreationDate":"12 days ago"},"lastReply":{"id":3466,"author":{"id":7052,"url":"\/members\/alia-sharif-7052","name":"alia.sharif","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":"
I have had the same issue on our posts! We have seen a drastic drop in ER. Please let me know if you find anything.\u00a0<\/p>","url":"\/social-data-68\/drop-in-facebook-engagement-1123?postid=3466#post3466","creationDate":"2023-06-01T14:54:06+0000","relativeCreationDate":"12 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":0,"relevantPost":{"id":3334,"author":{"id":8694,"url":"\/members\/lfowler-8694","name":"lfowler","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":"
For some reason, pretty much overnight, our facebook engagement rates dropped dramatically. I haven\u2019t really changed anything specifically but it happened around the same time Meta Business Suite replaced creator studio. Has anyone else experienced this or got any advice?<\/p>
\u00a0<\/p>
Thanks in advance :)<\/p>","url":"\/social-data-68\/drop-in-facebook-engagement-1123?postid=3334#post3334","creationDate":"2023-05-18T14:35:30+0000","relativeCreationDate":"26 days ago"},"numberOfViews":30,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3466"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Here\u2019s something I created for my small business. I took a product photo and made it more robust. So, I\u2019m curious are you using it or considering using it for social?<\/p>
Join us tomorrow, May 18th for an exclusive event featuring\u00a0 Additionally, five<\/strong> lucky attendees will receive a free copy of her book Accessible Social, a beginner's guide to creating inclusive social media content.<\/strong><\/a><\/p> \u00a0<\/p> Image description: A headshot of Alexa Heinrich, a person with brown hair, wearing a black shirt. There is a text box introducing her as a speaker, stating her name and profession as a social media strategist and Director of Accessible Social. The text also highlights her leadership in the accessibility advocacy field and her experience presenting to content creators at prestigious organizations around the world.<\/em><\/p>","url":"\/content-creation-67\/inclusive-social-the-power-of-accessible-content-1119?postid=3328#post3328","creationDate":"2023-05-17T16:14:16+0000","relativeCreationDate":"27 days ago"},"isTopicUnread":true,"privateId":386,"id":1119,"type":"post","hasCurrentUserLiked":false,"isSticky":true,"features":[{"id":"isSticky","label":"Sticky"}],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/inclusive-social-the-power-of-accessible-content-1119","title":"\ud83c\udf99 Inclusive Social - The Power of Accessible Content","lastPost":{"id":3446,"author":{"id":68,"url":"\/members\/alexaheinrich-68","name":"AlexaHeinrich","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/1ea92c37-535f-46d9-9f4c-034cf7644e50.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":4},"content":" Happy weekend, everyone! I\u2019m still riding a high from all of the insights from\u00a0 \u00a0<\/p>\t From\u00a0 Advanced and Premium Plan customers can now add Alt text descriptions to images in the Asset Library. By adding Alt Text, you can ensure that you're creating a more inclusive experience for the audiences that consume your content on social.\u00a0<\/em><\/p>\t Check out\u00a0the Help Center<\/u><\/a>\u00a0for more information!<\/em><\/p>\t<\/div><\/content-quote> \u00a0<\/p> WOOOOOOOO! Very exciting Happy weekend, everyone! I\u2019m still riding a high from all of the insights from\u00a0 \u00a0<\/p>\t From\u00a0 Advanced and Premium Plan customers can now add Alt text descriptions to images in the Asset Library. By adding Alt Text, you can ensure that you're creating a more inclusive experience for the audiences that consume your content on social.\u00a0<\/em><\/p>\t Check out\u00a0the Help Center<\/u><\/a>\u00a0for more information!<\/em><\/p>\t<\/div><\/content-quote> \u00a0<\/p> WOOOOOOOO! Very exciting UPDATE: If you missed this session, you can scroll down for the recording! Drop your questions in the thread!<\/strong><\/p> Join us tomorrow, May 18th for an exclusive event featuring\u00a0 \u00a0<\/p> We often find that our external integrations from Facebook like Sprout and other reporting software need to be connect via personal profiles that are admins in our business manager, however, it would be nice if we had an account (personal profile)\u00a0that we could use across the business in order to establish those connections.\u00a0\u00a0<\/p> \u00a0<\/p> Please let me know your thoughts and best practices! Thanks in advance :)\u00a0<\/p>","url":"\/social-data-68\/business-manager-personal-profile-for-business-1133?postid=3383#post3383","creationDate":"2023-05-23T16:31:51+0000","relativeCreationDate":"21 days ago"},"isTopicUnread":true,"privateId":224,"id":1133,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isQuestion","label":"vraag"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/business-manager-personal-profile-for-business-1133","title":"Business Manager \u2014 Personal Profile for Business","lastPost":{"id":3428,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Hi This is a common question that doesn\u2019t have a specific answer. If you are a certified Agency with Sprout\u00a0I\u00a0would recommend sharing this question in the Agency Partners Group<\/a> to see what other agencies\u00a0are doing. Someone there might have a good idea for you. I\u2019ve heard of folks creating another personal Facebook profile to manage work accounts, but that could get confusing.<\/p> I hope you get some ideas from folks here or in the Agency Group.\u00a0<\/p>","url":"\/social-data-68\/business-manager-personal-profile-for-business-1133?postid=3428#post3428","creationDate":"2023-05-25T21:47:17+0000","relativeCreationDate":"18 days ago"},"lastReply":{"id":3428,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" We\u2019ve been looking into diversifying our content creators because as of right now, only a couple folks are recording video content for our SM platforms.\u00a0<\/p> I\u2019m curious: how do you all incentivize your content creators to consistently produce video content? Of course, money is a great motivator, and I pay all my content creators, but I\u2019m curious if there are other incentives you offer to your teams?<\/p> Excited to hear from you, community!<\/p>","url":"\/content-creation-67\/content-creation-what-s-working-for-you-1131?postid=3380#post3380","creationDate":"2023-05-23T15:10:05+0000","relativeCreationDate":"21 days ago"},"isTopicUnread":true,"privateId":411,"id":1131,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/content-creation-what-s-working-for-you-1131","title":"Content Creation - What's working for you?","lastPost":{"id":3380,"author":{"id":937,"url":"\/members\/stevie-ra-937","name":"stevie.ra","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" Hi, fellow social media friends, We\u2019ve been looking into diversifying our content creators because as of right now, only a couple folks are recording video content for our SM platforms.\u00a0<\/p> I\u2019m curious: how do you all incentivize your content creators to consistently produce video content? Of course, money is a great motivator, and I pay all my content creators, but I\u2019m curious if there are other incentives you offer to your teams?<\/p> Excited to hear from you, community!<\/p>","url":"\/content-creation-67\/content-creation-what-s-working-for-you-1131?postid=3380#post3380","creationDate":"2023-05-23T15:10:05+0000","relativeCreationDate":"21 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":3380,"author":{"id":937,"url":"\/members\/stevie-ra-937","name":"stevie.ra","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" I haven\u2019t seen this specifically with TikTok but I can 100% believe that would be the case, since TikTok does algorithmically target people on the FYP by geography and therefore it might find more relevance for certain folks with a geo-tag and increase discovery of the content!<\/p>","url":"\/content-creation-67\/tiktok-and-adding-location-tags-1115?postid=3332#post3332","creationDate":"2023-05-17T21:02:01+0000","relativeCreationDate":"26 days ago"},"lastReply":{"id":3332,"author":{"id":635,"url":"\/members\/rachael-samuels-635","name":"rachael.samuels","avatar":"","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":0},"content":" I haven\u2019t seen this specifically with TikTok but I can 100% believe that would be the case, since TikTok does algorithmically target people on the FYP by geography and therefore it might find more relevance for certain folks with a geo-tag and increase discovery of the content!<\/p>","url":"\/content-creation-67\/tiktok-and-adding-location-tags-1115?postid=3332#post3332","creationDate":"2023-05-17T21:02:01+0000","relativeCreationDate":"26 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":2,"relevantPost":{"id":3318,"author":{"id":7570,"url":"\/members\/jeff-macdonald-7570","name":"jeff.macdonald","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/101c283d-834b-46ce-9970-9330023affc9.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":2},"content":" Super curious if anyone is seeing a difference in views for TikToks when they add a location tag? Our agency likes to use the competitor analysis tool in Sprout to compare certain metrics to competitors - that might be a good place to start if you aren\u2019t already using it! I don\u2019t believe it offers industry averages\/benchmarks, but it could still be helpful<\/p>","url":"\/social-data-68\/follower-growth-industry-averages-1097?postid=3324#post3324","creationDate":"2023-05-16T15:11:09+0000","relativeCreationDate":"28 days ago"},"lastReply":{"id":3324,"author":{"id":3118,"url":"\/members\/samantha-hart-3118","name":"samantha.hart","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/42a8a703-740d-4bdf-86a9-68c2e7adeed1.png","userTitle":"Engaged User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/cbd74c31-1b8e-4edd-9f11-da4d14dceb89_thumb.png","name":"Engaged User"},"userLevel":0},"content":" Our agency likes to use the competitor analysis tool in Sprout to compare certain metrics to competitors - that might be a good place to start if you aren\u2019t already using it! I don\u2019t believe it offers industry averages\/benchmarks, but it could still be helpful<\/p>","url":"\/social-data-68\/follower-growth-industry-averages-1097?postid=3324#post3324","creationDate":"2023-05-16T15:11:09+0000","relativeCreationDate":"28 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":0,"relevantPost":{"id":3264,"author":{"id":1739,"url":"\/members\/ashley-manivong-1739","name":"ashley.manivong","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Hi! Curious as to what anyone has seen as \u201cindustry average\u201d of social media follower growth for a tracking KPI. I know this varies by type of company size. Example, my company is 5,000-10,000 employees.\u00a0<\/p>","url":"\/social-data-68\/follower-growth-industry-averages-1097?postid=3264#post3264","creationDate":"2023-05-08T23:16:54+0000","relativeCreationDate":"1 month ago"},"numberOfViews":16,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3324"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Start by seeking out the hand-raisers - people who are already interested and comfortable doing video work. It might be someone who posts silly TikToks on their personal account. Then look for ways to incentivize their participation - free lunch, gift cards, swag, something fun.<\/p> \u00a0<\/p> If you don\u2019t have anyone who naturally wants to do it and you\u2019re having to do a little more coaxing, then do everything you can to reduce friction and anxiety in the experience. Overcommunicate the steps\/process, if possible, do the filming yourself, give them a script and give them some time to go over it beforehand to get comfortable\/natural with the lines and go out of your way to make them feel comfortable with the filming. If you\u2019re asking them to film themselves on their phone and send that for a UGC-look, then give them super-detailed instructions on lighting and camera angle etc. with specific examples to learn from.<\/p>","url":"\/content-creation-67\/employee-participation-in-videos-1106?postid=3322#post3322","creationDate":"2023-05-15T18:54:57+0000","relativeCreationDate":"29 days ago"},"lastReply":{"id":3322,"author":{"id":7620,"url":"\/members\/clayton-norman-7620","name":"clayton_norman","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Start by seeking out the hand-raisers - people who are already interested and comfortable doing video work. It might be someone who posts silly TikToks on their personal account. Then look for ways to incentivize their participation - free lunch, gift cards, swag, something fun.<\/p> \u00a0<\/p> If you don\u2019t have anyone who naturally wants to do it and you\u2019re having to do a little more coaxing, then do everything you can to reduce friction and anxiety in the experience. Overcommunicate the steps\/process, if possible, do the filming yourself, give them a script and give them some time to go over it beforehand to get comfortable\/natural with the lines and go out of your way to make them feel comfortable with the filming. If you\u2019re asking them to film themselves on their phone and send that for a UGC-look, then give them super-detailed instructions on lighting and camera angle etc. with specific examples to learn from.<\/p>","url":"\/content-creation-67\/employee-participation-in-videos-1106?postid=3322#post3322","creationDate":"2023-05-15T18:54:57+0000","relativeCreationDate":"29 days ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":4,"relevantPost":{"id":3291,"author":{"id":1318,"url":"\/members\/chris-long-1318","name":"chris.long","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/59a2c826-ea26-4f13-ad0d-79ead6667af1.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":0},"content":" Could use some help! Any advice\u00a0when\u00a0recruiting or casting vision for non-marketing employees to be involved in social media campaigns or on-camera for videos?\u00a0<\/span>How would you motivate employees to be excited to help out?<\/p>","url":"\/content-creation-67\/employee-participation-in-videos-1106?postid=3291#post3291","creationDate":"2023-05-11T13:35:54+0000","relativeCreationDate":"1 month ago"},"numberOfViews":63,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3322"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
We find that when employees invite their network to our website, those users are more valuable toward driving leads and revenue. It\u2019s 3x-5x above what the brand drives, in terms of pages per session, average session duration, marketing goal completions, etc. So your mix of branded vs. unbranded content will be a consideration. We aim for 20%-30% branded and the rest is general industry articles where we can layer in our thought leadership.\u00a0<\/p> Incentives are motivating. From the gamification of a leaderboard to swag. I\u2019m trying to set up a reward program but being creative with prizes\u2026\u00a0a LinkedIn recommendation from a director-or-above, lunch with the CEO\u2026\u00a0something beyond another water bottle or t-shirt.\u00a0<\/p> I\u2019ve also learned the value of ongoing training. Especially as new features arise, or just to send a nudge to use the tried and true ones. I use a weekly newsletters to share those tips as well as highlight articles in the tool that deserve the added recognition.\u00a0<\/p> Best of luck to you!<\/p>","url":"\/content-creation-67\/employee-advocacy-inspiration-1110?postid=3314#post3314","creationDate":"2023-05-12T16:27:09+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3314,"author":{"id":2954,"url":"\/members\/lisa-rodrigo-2954","name":"lisa.rodrigo","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/3e3d6ae2-c8f5-4d87-8687-afa75a889466.png","userTitle":"Advanced User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/22c0e5bc-a15c-4c99-8355-ce98c28ddae9_thumb.png","name":"Advanced User"},"userLevel":3},"content":" We find that when employees invite their network to our website, those users are more valuable toward driving leads and revenue. It\u2019s 3x-5x above what the brand drives, in terms of pages per session, average session duration, marketing goal completions, etc. So your mix of branded vs. unbranded content will be a consideration. We aim for 20%-30% branded and the rest is general industry articles where we can layer in our thought leadership.\u00a0<\/p> Incentives are motivating. From the gamification of a leaderboard to swag. I\u2019m trying to set up a reward program but being creative with prizes\u2026\u00a0a LinkedIn recommendation from a director-or-above, lunch with the CEO\u2026\u00a0something beyond another water bottle or t-shirt.\u00a0<\/p> I\u2019ve also learned the value of ongoing training. Especially as new features arise, or just to send a nudge to use the tried and true ones. I use a weekly newsletters to share those tips as well as highlight articles in the tool that deserve the added recognition.\u00a0<\/p> Best of luck to you!<\/p>","url":"\/content-creation-67\/employee-advocacy-inspiration-1110?postid=3314#post3314","creationDate":"2023-05-12T16:27:09+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":1,"relevantPost":{"id":3296,"author":{"id":7620,"url":"\/members\/clayton-norman-7620","name":"clayton_norman","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" I\u2019m getting ready to launch a new employee advocacy program at my company and am looking for inspo. We\u2019ve gone with Sprout\u2019s employee advocacy platform for organizing\/tracking, but I\u2019d love to hear your best ideas on what you\u2019ve seen work.<\/p> \u00a0<\/p>","url":"\/social-data-68\/tell-us-your-thoughts-on-the-potential-of-artificial-intelligence-in-social-1065?postid=3168#post3168","creationDate":"2023-04-27T13:21:57+0000","relativeCreationDate":"1 month ago"},"isTopicUnread":true,"privateId":355,"id":1065,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/tell-us-your-thoughts-on-the-potential-of-artificial-intelligence-in-social-1065","title":"\ud83d\udce3 Tell us your thoughts on the potential of Artificial Intelligence in social","lastPost":{"id":3285,"author":{"id":8012,"url":"\/members\/ohsnapsocialkarlyn-8012","name":"ohsnapsocialkarlyn","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/67216f79-a5fd-4877-b637-3f73ad3b1636.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" I\u2019ve newly accepted that AI from a creative standpoint is here to stay and that as marketers and content creators, it\u2019s time to learn how to use it to our advantage from an inspiration, speed, and cost efficient realm. I\u2019m super excited about the ways that it will help us create more impactful content faster and help clients social media efforts hit their goals with more accuracy than ever before.\u00a0<\/p>","url":"\/social-data-68\/tell-us-your-thoughts-on-the-potential-of-artificial-intelligence-in-social-1065?postid=3285#post3285","creationDate":"2023-05-10T18:39:39+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3285,"author":{"id":8012,"url":"\/members\/ohsnapsocialkarlyn-8012","name":"ohsnapsocialkarlyn","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/67216f79-a5fd-4877-b637-3f73ad3b1636.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" I\u2019ve newly accepted that AI from a creative standpoint is here to stay and that as marketers and content creators, it\u2019s time to learn how to use it to our advantage from an inspiration, speed, and cost efficient realm. I\u2019m super excited about the ways that it will help us create more impactful content faster and help clients social media efforts hit their goals with more accuracy than ever before.\u00a0<\/p>","url":"\/social-data-68\/tell-us-your-thoughts-on-the-potential-of-artificial-intelligence-in-social-1065?postid=3285#post3285","creationDate":"2023-05-10T18:39:39+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":6,"numberOfLikes":0,"relevantPost":{"id":3168,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Let us know want you think on the question below\u2026<\/p> \u00a0<\/p>","url":"\/social-data-68\/tell-us-your-thoughts-on-the-potential-of-artificial-intelligence-in-social-1065?postid=3168#post3168","creationDate":"2023-04-27T13:21:57+0000","relativeCreationDate":"1 month ago"},"numberOfViews":118,"contentType":"article","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3285"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
I'm currently thinking through measurement methodology for two things 1. that could assess value of eyes on content, with the idea that seeing content will create top of mind recall when someone actually needs the service they saw in content.\u00a0\u00a0And then 2. That could look at the value of content in driving WOMM.\u00a0<\/p> Has anyone explore\u00a0either of the above before? If so, did you find something that worked for your company. I'll definitely keep everyone updated as I work through this.\u00a0<\/p>","url":"\/social-data-68\/measurement-beyond-fhe-basics-1102?postid=3274#post3274","creationDate":"2023-05-10T00:45:04+0000","relativeCreationDate":"1 month ago"},"isTopicUnread":true,"privateId":400,"id":1102,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/measurement-beyond-fhe-basics-1102","title":"Measurement Beyond fhe Basics","lastPost":{"id":3274,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":" Hello all! I'm always looking for new ways to prove out the value of social and influencer content long term. Both qual and quant that goes beyond all the basic measurements, consumer behavior dives, SOV, etc.<\/p> I'm currently thinking through measurement methodology for two things 1. that could assess value of eyes on content, with the idea that seeing content will create top of mind recall when someone actually needs the service they saw in content.\u00a0\u00a0And then 2. That could look at the value of content in driving WOMM.\u00a0<\/p> Has anyone explore\u00a0either of the above before? If so, did you find something that worked for your company. I'll definitely keep everyone updated as I work through this.\u00a0<\/p>","url":"\/social-data-68\/measurement-beyond-fhe-basics-1102?postid=3274#post3274","creationDate":"2023-05-10T00:45:04+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":3274,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":" Hello all! I'm always looking for new ways to prove out the value of social and influencer content long term. Both qual and quant that goes beyond all the basic measurements, consumer behavior dives, SOV, etc.<\/p> I'm currently thinking through measurement methodology for two things 1. that could assess value of eyes on content, with the idea that seeing content will create top of mind recall when someone actually needs the service they saw in content.\u00a0\u00a0And then 2. That could look at the value of content in driving WOMM.\u00a0<\/p> Has anyone explore\u00a0either of the above before? If so, did you find something that worked for your company. I'll definitely keep everyone updated as I work through this.\u00a0<\/p>","url":"\/social-data-68\/measurement-beyond-fhe-basics-1102?postid=3274#post3274","creationDate":"2023-05-10T00:45:04+0000","relativeCreationDate":"1 month ago"},"numberOfViews":14,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3274"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
I\u2019d love to hear from others on this topic too. We saw a decent decrease in engagement, although we have a monthly\u00a0incentive in place based on the sharing leaderboard. It\u2019s the same people in the top 5 every time. And the sales and customer success orgs aren\u2019t showing up in the top 5. What\u2019s worked for you to engage these key teams?<\/p>","url":"\/content-creation-67\/employee-advocacy-participation-406?postid=3253#post3253","creationDate":"2023-05-05T00:21:35+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3253,"author":{"id":7899,"url":"\/members\/nour-sadek-7899","name":"nour.sadek","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" I\u2019d love to hear from others on this topic too. We saw a decent decrease in engagement, although we have a monthly\u00a0incentive in place based on the sharing leaderboard. It\u2019s the same people in the top 5 every time. And the sales and customer success orgs aren\u2019t showing up in the top 5. What\u2019s worked for you to engage these key teams?<\/p>","url":"\/content-creation-67\/employee-advocacy-participation-406?postid=3253#post3253","creationDate":"2023-05-05T00:21:35+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":5,"numberOfLikes":4,"relevantPost":{"id":1083,"author":{"id":132,"url":"\/members\/kelli-morrell-132","name":"kelli.morrell","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/4dcacf85-5e23-4982-b302-fc9df4240848.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":4},"content":" For those of you who have launched an employee advocacy program at your company, I\u2019d love to hear success stories or tips on how to drive engagement from departments.\u00a0<\/p>","url":"\/content-creation-67\/employee-advocacy-participation-406?postid=1083#post1083","creationDate":"2022-05-05T21:32:17+0000","relativeCreationDate":"1 year ago"},"numberOfViews":73,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3253"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p>","url":"\/content-creation-67\/poll-what-do-you-think-makes-the-biggest-impact-in-content-creation-1087?postid=3243#post3243","creationDate":"2023-05-03T21:53:32+0000","relativeCreationDate":"1 month ago"},"isTopicUnread":true,"privateId":369,"id":1087,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/poll-what-do-you-think-makes-the-biggest-impact-in-content-creation-1087","title":"\ud83d\ude80 Poll: What do you think makes the biggest impact in content creation?","lastPost":{"id":3243,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Vote for which of the following\u00a0you think has the biggest impact on the success of a social media campaigns in the poll below. Tell us why<\/strong><\/em> in the thread below.<\/p> \u00a0<\/p>","url":"\/content-creation-67\/poll-what-do-you-think-makes-the-biggest-impact-in-content-creation-1087?postid=3243#post3243","creationDate":"2023-05-03T21:53:32+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":1,"relevantPost":{"id":3243,"author":{"id":35,"url":"\/members\/lauraporcincula-35","name":"LauraPorcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/eb5b1186-5c60-44b8-8e28-deb1b0267d9f.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Vote for which of the following\u00a0you think has the biggest impact on the success of a social media campaigns in the poll below. Tell us why<\/strong><\/em> in the thread below.<\/p> \u00a0<\/p>","url":"\/content-creation-67\/poll-what-do-you-think-makes-the-biggest-impact-in-content-creation-1087?postid=3243#post3243","creationDate":"2023-05-03T21:53:32+0000","relativeCreationDate":"1 month ago"},"numberOfViews":31,"contentType":"article","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3243"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
One of the moderators for our organization\u2019s Facebook group told me that they used to have\u00a0the ability\u00a0to add hashtags to posts in the group to organize them (e.g., look under a specific hashtag for all posts containing it within a group) but that it no longer works. I\u2019m not well-versed in groups\u2026\u00a0does anyone know whether this can still be done or what changed?<\/p>","url":"\/content-creation-67\/hashtag-organizing-feature-in-fb-groups-gone-1085?postid=3239#post3239","creationDate":"2023-05-03T18:58:07+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":0,"numberOfLikes":0,"relevantPost":{"id":3239,"author":{"id":7606,"url":"\/members\/ahaynes-7606","name":"ahaynes","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" One of the moderators for our organization\u2019s Facebook group told me that they used to have\u00a0the ability\u00a0to add hashtags to posts in the group to organize them (e.g., look under a specific hashtag for all posts containing it within a group) but that it no longer works. I\u2019m not well-versed in groups\u2026\u00a0does anyone know whether this can still be done or what changed?<\/p>","url":"\/content-creation-67\/hashtag-organizing-feature-in-fb-groups-gone-1085?postid=3239#post3239","creationDate":"2023-05-03T18:58:07+0000","relativeCreationDate":"1 month ago"},"numberOfViews":7,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3239"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Incase you missed my chat, you can watch below!<\/p> \u00a0<\/p> And while I answered a lot of questions during the event, I\u2019m happy to answer more, so please thread your questions below!<\/strong><\/p>","url":"\/content-creation-67\/recording-unveiling-the-magic-secrets-to-successful-content-creation-1076?postid=3198#post3198","creationDate":"2023-04-28T17:50:20+0000","relativeCreationDate":"1 month ago"},"isTopicUnread":true,"privateId":363,"id":1076,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/recording-unveiling-the-magic-secrets-to-successful-content-creation-1076","title":"\ud83c\udfa5 Recording: Unveiling the Magic: Secrets to Successful Content Creation","lastPost":{"id":3205,"author":{"id":6384,"url":"\/members\/jeanette-mallet-6384","name":"jeanette.mallet","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Thanks so much for hosting this terrific event!<\/p>","url":"\/content-creation-67\/recording-unveiling-the-magic-secrets-to-successful-content-creation-1076?postid=3205#post3205","creationDate":"2023-05-01T15:55:34+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3205,"author":{"id":6384,"url":"\/members\/jeanette-mallet-6384","name":"jeanette.mallet","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":0},"content":" Thanks so much for hosting this terrific event!<\/p>","url":"\/content-creation-67\/recording-unveiling-the-magic-secrets-to-successful-content-creation-1076?postid=3205#post3205","creationDate":"2023-05-01T15:55:34+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":2,"numberOfLikes":0,"relevantPost":{"id":3198,"author":{"id":4444,"url":"\/members\/violeta-venegas-4444","name":"violeta.venegas","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/ab382377-1120-4221-8989-bc4df84af5a6.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":0},"content":" Thank you everyone who joined me and the Arboretum for a chat all about content creation, influencers and your set up to make content even more professional!\u00a0<\/p> Incase you missed my chat, you can watch below!<\/p> \u00a0<\/p> And while I answered a lot of questions during the event, I\u2019m happy to answer more, so please thread your questions below!<\/strong><\/p>","url":"\/content-creation-67\/recording-unveiling-the-magic-secrets-to-successful-content-creation-1076?postid=3198#post3198","creationDate":"2023-04-28T17:50:20+0000","relativeCreationDate":"1 month ago"},"numberOfViews":158,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/59377a02-c9a3-42b4-ae35-96ee151d239e_thumb.png","publicLabel":"Recording","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3205"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
You'll get a chance to discuss:<\/strong><\/p> Effective techniques to brainstorm ideas<\/p>\t<\/li>\t Translating ideas into engaging videos<\/p>\t<\/li>\t Practical advice and real-world examples<\/p>\t<\/li>\t Ask questions and get feedback<\/p>\t<\/li><\/ul> Don't miss out on this chance to learn from a true expert in the field. Register now to secure your spot!<\/p> RSVP:\u00a0<\/strong> Also, don\u2019t forget to Subscribe to this post<\/strong>\u00a0below for the latest updates,\u00a0discussions, and recaps for this event.\u00a0 \u00a0<\/p>","url":"\/content-creation-67\/unveiling-the-magic-secrets-to-successful-content-creation-1039?postid=3052#post3052","creationDate":"2023-04-12T16:02:38+0000","relativeCreationDate":"2 months ago"},"isTopicUnread":true,"privateId":345,"id":1039,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/unveiling-the-magic-secrets-to-successful-content-creation-1039","title":"\ud83d\udcc6 Unveiling the Magic: Secrets to Successful Content Creation","lastPost":{"id":3165,"author":{"id":7577,"url":"\/members\/viohletta-7577","name":"viohletta","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/d3d5da81-2c8a-44a1-a23c-69c70705fd02.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" I am looking forward to our conversation around the social media creative process \ud83d\ude00 See you all soon!<\/p>","url":"\/content-creation-67\/unveiling-the-magic-secrets-to-successful-content-creation-1039?postid=3165#post3165","creationDate":"2023-04-26T17:42:42+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3165,"author":{"id":7577,"url":"\/members\/viohletta-7577","name":"viohletta","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/d3d5da81-2c8a-44a1-a23c-69c70705fd02.png","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":0},"content":" I am looking forward to our conversation around the social media creative process \ud83d\ude00 See you all soon!<\/p>","url":"\/content-creation-67\/unveiling-the-magic-secrets-to-successful-content-creation-1039?postid=3165#post3165","creationDate":"2023-04-26T17:42:42+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":3,"numberOfLikes":0,"relevantPost":{"id":3052,"author":{"id":632,"url":"\/members\/jonathan-zuluaga-632","name":"Jonathan Zuluaga","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/6ab6233f-2546-4f91-8801-7736c1ab2d87.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7},"content":" Join us for an exclusive fireside chat featuring Violeta Venegas! Violeta will share her unique personal journey and creative process, offering valuable insights and tips on developing a successful content strategy.<\/p> You'll get a chance to discuss:<\/strong><\/p> Effective techniques to brainstorm ideas<\/p>\t<\/li>\t Translating ideas into engaging videos<\/p>\t<\/li>\t Practical advice and real-world examples<\/p>\t<\/li>\t Ask questions and get feedback<\/p>\t<\/li><\/ul> Don't miss out on this chance to learn from a true expert in the field. Register now to secure your spot!<\/p> RSVP:\u00a0<\/strong> Also, don\u2019t forget to Subscribe to this post<\/strong>\u00a0below for the latest updates,\u00a0discussions, and recaps for this event.\u00a0 \u00a0<\/p>","url":"\/content-creation-67\/unveiling-the-magic-secrets-to-successful-content-creation-1039?postid=3052#post3052","creationDate":"2023-04-12T16:02:38+0000","relativeCreationDate":"2 months ago"},"numberOfViews":292,"contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/252e61cf-ac0e-4d34-8335-ca3a6bdf1ff2_thumb.png","publicLabel":"RSVP","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3165"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
Social media pros, let's lighten up the feed! And let us know\u00a0 your thoughts on the below\u2026<\/p> The home of the workfluencer is undoubtedly LinkedIn, and so we\u2019re delighted to be joined by LinkedIn\u2019s Head of Community, North America, Katie Carroll<\/a>. We get her insight on where this new role has come from, why workfluencer marketing is so successful, and crucially, why this type of content is important for the professional world.\u00a0<\/p> \ud83c\udfa7 Listen to the podcast, here<\/a>.<\/strong><\/p>","url":"\/content-creation-67\/workfluencer-marketing-where-personal-meets-the-professional-1059?postid=3141#post3141","creationDate":"2023-04-24T17:07:45+0000","relativeCreationDate":"1 month ago"},"isTopicUnread":true,"privateId":353,"id":1059,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/workfluencer-marketing-where-personal-meets-the-professional-1059","title":"\ud83c\udfa7 Workfluencer Marketing: Where personal meets the professional","lastPost":{"id":3143,"author":{"id":29,"url":"\/members\/gayatri-shukla-29","name":"Gayatri Shukla","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/63efbc9d-7a38-4935-b238-3d170fe5053b.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":4},"content":" Sitting somewhere between an employee and an influencer, workfluencers are on the rise. Rather than just curating articles on professional milestones and triumphs, workfluencers are known for being more open and honest about day-to-day work life, and consequently are favoured because they provide an authentic look at professional life.<\/p> The home of the workfluencer is undoubtedly LinkedIn, and so we\u2019re delighted to be joined by LinkedIn\u2019s Head of Community, North America, Katie Carroll<\/a>. We get her insight on where this new role has come from, why workfluencer marketing is so successful, and crucially, why this type of content is important for the professional world.\u00a0<\/p> As social becomes even more of a pay-to-play game, \u201corganic social is dead\u201d has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn\u2019t what it used to be, it certainly isn\u2019t dead.<\/p> Read the full article:\u00a0\/\/www.aqdar-uae.com\/insights\/organic-vs-paid-social-media\/<\/a><\/p> \u00a0<\/p> \u00a0<\/p>","url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887?postid=2539#post2539","creationDate":"2023-01-05T15:15:06+0000","relativeCreationDate":"5 months ago"},"isTopicUnread":true,"privateId":267,"id":887,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887","title":"Organic vs. paid social media: A hybrid strategy that works","lastPost":{"id":3132,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":" Organic social should never live on an island, nor should it rely on paid. Organic social should be the foundational content engine that may be amplified in paid, content may come from creators, content may be used outside social, etc. A truly integrated approach to content is key.\u00a0<\/p>","url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887?postid=3132#post3132","creationDate":"2023-04-23T06:44:44+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3132,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":" Organic social should never live on an island, nor should it rely on paid. Organic social should be the foundational content engine that may be amplified in paid, content may come from creators, content may be used outside social, etc. A truly integrated approach to content is key.\u00a0<\/p>","url":"\/social-data-68\/organic-vs-paid-social-media-a-hybrid-strategy-that-works-887?postid=3132#post3132","creationDate":"2023-04-23T06:44:44+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":1,"numberOfLikes":3,"relevantPost":{"id":2539,"author":{"id":133,"url":"\/members\/ronnie-gomez-133","name":"ronnie.gomez","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/470904cb-f63f-4bd0-b444-8d5ae1769efc.png","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":0},"content":" Let\u2019s cut to the chase: It\u2019s not organic vs. paid social media\u2014it\u2019s organic and paid social media.<\/p> As social becomes even more of a pay-to-play game, \u201corganic social is dead\u201d has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn\u2019t what it used to be, it certainly isn\u2019t dead.<\/p> I drive the community management strategy for a big brand and am looking for advice.\u00a0<\/p> Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions<\/strong> (like commenting on a trending TikTok)\u00a0versus reactive interactions<\/strong> (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity.\u00a0<\/p> The thing I\u2019m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders.\u00a0<\/strong><\/p> Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.<\/p> Cheers,<\/p> Audrey<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2456#post2456","creationDate":"2022-12-07T20:43:12+0000","relativeCreationDate":"6 months ago"},"isTopicUnread":true,"privateId":165,"id":851,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[{"id":"isAnswered","label":"beantwoord"}],"forum":{"id":68,"isIdeation":false,"url":"\/social-data-68","title":"Social Data","description":"Get the most out of your social media platforms by learning about social data. Discover what to look for, ask questions and share tips in the community."},"url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851","title":"How Does Your Social Team Measure Success for Community Management?","lastPost":{"id":3131,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":" If you're doing customer service,\u00a0you do a \u201csaved\u00a0customer\u201d or turnaround metric that associates the value of fixing an issue that otherwise would have turned them away from the brand. You can also do advocate cultivation stats like how many times you get people to come back and chat more who you've engaged with. You can also look at UGC increases based on proactive engagement.\u00a0<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=3131#post3131","creationDate":"2023-04-23T06:42:51+0000","relativeCreationDate":"1 month ago"},"lastReply":{"id":3131,"author":{"id":7564,"url":"\/members\/nycole-7564","name":"Nycole","avatar":"","userTitle":"New User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6f02e6da-059a-48b1-bd96-2091155bd152_thumb.png","name":"New User"},"userLevel":1},"content":" If you're doing customer service,\u00a0you do a \u201csaved\u00a0customer\u201d or turnaround metric that associates the value of fixing an issue that otherwise would have turned them away from the brand. You can also do advocate cultivation stats like how many times you get people to come back and chat more who you've engaged with. You can also look at UGC increases based on proactive engagement.\u00a0<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=3131#post3131","creationDate":"2023-04-23T06:42:51+0000","relativeCreationDate":"1 month ago"},"numberOfUnreadReplies":0,"numberOfReplies":4,"numberOfLikes":5,"relevantPost":{"id":2456,"author":{"id":4728,"url":"\/members\/audrey-willis-4728","name":"audrey.willis","avatar":"","userTitle":"Frequent User","rank":{"isBold":false,"isItalic":false,"isUnderline":false,"avatarIcon":"6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/6574757e-fd68-4284-b712-b98e6d447fbc_thumb.png","name":"Frequent User"},"userLevel":1},"content":" Hey everyone,\u00a0<\/p> I drive the community management strategy for a big brand and am looking for advice.\u00a0<\/p> Historically, we measured the success of our community management program by tracking the volume of interactions (e.g. how many times we respond to consumer comments and posts). This year we have prioritized more proactive interactions<\/strong> (like commenting on a trending TikTok)\u00a0versus reactive interactions<\/strong> (responding to a tweet that tagged our brand) to help the brand take part in cultural trends, join trending conversations, and overall position the brand as more relatable to build brand affinity.\u00a0<\/p> The thing I\u2019m struggling with how to measure the success of this new goal and ultimately, how to communicate that success to key stakeholders.\u00a0<\/strong><\/p> Any recommendations, advice or examples of how your teams have measured the impact of community management are welcome.<\/p> Cheers,<\/p> Audrey<\/p>","url":"\/social-data-68\/how-does-your-social-team-measure-success-for-community-management-851?postid=2456#post2456","creationDate":"2022-12-07T20:43:12+0000","relativeCreationDate":"6 months ago"},"numberOfViews":225,"contentType":"question","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3131"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
输入您的用户名或电子邮件地址。我们会给你发一封电子邮件,告诉你如何重置密码。
I\u2019m Stevie, the Social Media Director at College Essay Guy<\/a>. We\u2019ve been posting on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn for a few years now.<\/p>
I\u2019m Stevie, the Social Media Director at College Essay Guy<\/a>. We\u2019ve been posting on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn for a few years now.<\/p>
Last week I was uploading for a brand and a popup told me, \u201cGet more views by adding a location to this video\u201d.
I was curious if this was true and if anyone is trying this out to bring in more views from a specific region. I could see this being useful in strategies that need to drive store traffic.<\/p>","url":"\/content-creation-67\/tiktok-and-adding-location-tags-1115?postid=3318#post3318","creationDate":"2023-05-15T14:39:38+0000","relativeCreationDate":"29 days ago"},"isTopicUnread":true,"privateId":407,"id":1115,"type":"post","hasCurrentUserLiked":false,"isSticky":false,"features":[],"forum":{"id":67,"isIdeation":false,"url":"\/content-creation-67","title":"Content Creation","description":"Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community."},"url":"\/content-creation-67\/tiktok-and-adding-location-tags-1115","title":"TikTok and Adding Location Tags","lastPost":{"id":3332,"author":{"id":635,"url":"\/members\/rachael-samuels-635","name":"rachael.samuels","avatar":"","userTitle":"Sprout Team","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"name":"Sprout Team"},"userLevel":0},"content":"
Last week I was uploading for a brand and a popup told me, \u201cGet more views by adding a location to this video\u201d.
I was curious if this was true and if anyone is trying this out to bring in more views from a specific region. I could see this being useful in strategies that need to drive store traffic.<\/p>","url":"\/content-creation-67\/tiktok-and-adding-location-tags-1115?postid=3318#post3318","creationDate":"2023-05-15T14:39:38+0000","relativeCreationDate":"29 days ago"},"numberOfViews":17,"contentType":"discussion","featuredImage":"","publicLabel":"","category":{"url":"\/advice-best-practices-66","categoryId":66,"title":"Advice & Best Practices","metaRobots":"index, follow","type":0},"lastPostId":"3332"},"isActivityPage":null,"showUnsubscribeBtn":null,"attachmentCdn":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/","isGuest":true,"csrfToken":"796106f706a559d5384a955bfa0350fb74f654dc","hideCategoryMetadata":false,"phrases":{"Forum":{"thread.unsubscribe":"Unsubscribe","vraag":"Question","beantwoord":"Solved","topic.list.metadata.asked.in":"asked in","topic.list.metadata.published.in":"published in","topic.list.metadata.shared.in":"shared in","topic.list.metadata.posted.in":"posted in"}}}">
\u00a0<\/p>
\u00a0<\/p>
Functional","cookiepolicy.modal.level2":"Normal
Functional + analytics","cookiepolicy.modal.level3":"Complete
Functional + analytics + social media + embedded videos"}}}">